Definition, Objectives, techniques of sales promotion, qualities of salesman.

1. SALES PROMOTION
Presented by:-
Mr. Sandip M. Sonwane

2. Learning Outcomes
After going through these slides, you will be able to :
 Describe the objectives of sales promotion
 Execute various techniques of sales promotion
 Explain the qualities required to be a good salesman

3. Definition of Sales Promotion
Sales promotion is a set of marketing technologies aimed to
stimulate the demand in particular products and increase
brand awareness.

4. Objectives Of Sales Promotion
 To introduce new products
 To attract new customers
 To maintain old customers
 To improve public image of firm
 To popularise brand name of product
 To assist salesman & dealers
 To induce customers to purchase product

5. Techniques Of Sales Promotion
Free Samples
Trading
Stamps
Coupons Bonus offer
Prize contests
Fair &
Exhibitions

6. Q. What various methods would you suggest for an effective sales promotion
campaign for your firm’s product which have shown some decline in sales ?
Reflection Spot

7. Salesman :-
A person who is engaged in selling goods to the customers is known
as salesman.
Qualities of a salesman :-
1. Personal qualities
2. Mental qualities
3. Social qualities
4. Vocational qualities

8. Personal Qualities
 Must have attractive personality
Should have a clear voice & speaking tone should be
natural
Must possess good health & sound physique
He should be well dressed becz it adds to his charm

9. Mental Qualities
 Good salesman should possess sound memory, presence of mind,
imagination, foresightedness, sound judgement & initiative
 He should be intelligent
 He must have the imagination to look at things from the view point of
the customer

10. Social Qualities
 Must have liking for people & ability to mix with them
 Must not be shy & of reserved nature
 Should be sincere, dependable, cooperative & honest
 He should have patience to listen to his customers & remove
their objections
 Should be polite & courteous

11. Vocational Skills
 He should have specialized knowledge of selling techniques
 Must have thorough knowledge of products, customers,
competitive products

12. Thank you