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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignement Code : 11/TMA/SEM-I/2017
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2017 to the
coordinator of your study center.
Question.1. Select a specific type of business that you may wish to
start.
a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the lines of the
goals.
d) Devise a statement of social responsibility for the business.
Answer:Let'sassume youendup withthree potentialbusinesses: towing service used car sales and
auto repairs. You can now make a comparative evaluation using the following checklist (or better
still yourownchecklist) witha1-10 scoringsystem.Thiskindof analysiscanhelpyougainobjectivity
in selecting your business.
Question.2. Explain the three generic strategies for a Small Business
Unit (SBU). Also give an example of a business unit that competes
with each strategy.
Answer:An organization's core competencies should be focused on satisfying customer needs or
preferences in order to achieve above average returns. This is done through Business-level
strategies. Business level strategies detail actions taken to provide value to customers and gain a
competitive advantage by exploiting core competencies in specific, individual product or service

2. markets. Business-level strategy is concerned with a firm's position in an industry, relative to
competitors and to the five forces of competition.
Customersare the foundationoressence of a organization's business-level strategies. Who will be
served, what needs have to be met, and how those needs will be satisfied are determined by the
senior management.
Question.3. Assume that an airline company has changed its
strategy from low-cost to low-cost-differentiation strategy.
Describe an appropriate organization cultures for that company.
Answer:Porter'sgenericstrategies describe how a company pursues competitive advantage across
itschosenmarketscope.There are three/fourgenericstrategies,eitherlowercost,differentiated,or
focus. A company chooses to pursue one of two types of competitive advantage, either via lower
costs than its competition or by differentiating itself along dimensions valued by customers to
commanda higherprice.A company also chooses one of two types of scope, either focus (offering
itsproductsto selectedsegmentsof the market) or industry-wide, offering its product across many
market segments. The generic strategy reflects the
Question.4. Differentiate between leadership and management.
Support your answer with the help of examples.
Answer:leadership vsmanagementSo far we have discussed Leader and Manager, now we take a
turn towardsthe Leadershipand Management,whichare quite distinctconcepts,buttheyare linked
together. Leadership is a quality which influences people, while Management is a discipline of
managing things in the best possible manner. In can be found in all the fields, like education,
hospitality,sports,offices etc. Due to the inter-connectivity between the two terms, many people
have confusions in understanding the two terms. So, here we start the differences between
Leadership and Management.
Question.5. Explain the concept of balanced scorecard (BSC)? As a
strategist what challenges will you face while developing and
implementing a BSC? Discuss.
Answer:There isreallynothingwrongwiththe concept of Balanced Scorecard. The main problem is
that itdoesnot provide practical guidance fordeployment, and some executives view it as a "quick
fix"thatcan easilybe installedintheirorganizations.Implementing a balanced metrics system is an
evolutionary process, not a one-time task that
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