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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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National Institute of Business Management
Chennai - 020
EMBA/ MBA
Elective: Advertising Management (Part - 2)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
1. Explain a perception process in an advertising communication system.
Answer: Advertisingcanthusaptlybe calledasthe MOTHEROFALL Communication.Advertising is all
aroundus. We are bombarded with ads (commercials) over TV, radio &in the print. When we go to
our colleges,officeswe are expose tomanybill boards,whichtell us todrink more milk, donate are
eyes, gives you more information, tells you to do family planning etc. On an average, an
Indian citizen is exposed to more than 20 commercials per day. In modern times, advertising
prevails in all walks of life. Ithasacquired the distinction of being the most visible & glamorous
methodof marketingcommunication.It is the world’s fifth largest industry. Oil, Automobiles,
Computers & Agriculture follow advertising in that order. Today it is a million dollar business.
Advertising communication always involves a perception
2. Explain the role of message in designing and developing persuasive communication.
Answer: Communication is an essential element of marketing. The main elements of a
communicationmodel are the sender,the message,the channel,the receiver,andthe feedback.The
senderor the marketer (commercial or non-profit organization) encodes the message (generally a

2. marketing communication) and sends it to the receiver (target audience) through a medium
(newspaper, radio, television, the Internet, etc.).
In response to this message, the receiver gives feedback to the sender on the basis of which the
sendercangauge if the message hasbeenunderstoodproperlyorwhetherit needs to be modified.
The message can be verbal (spoken or written words
3. Explain the direct measures of tracking and how have advertisers met the challenge.
Answer: Executing a direct mail campaign is a relatively easy task, but unless you have put some
simple,tactical measuresintoplace first,measuringthe campaignresultscan be difficult. Like many
othermarketingstrategies,directmail maynotworkwell withall audiences orineveryindustry,and
it usuallyperformsbestwhenyouexecute itwithsupportingcampaigns,suchas emails, phone calls
or online marketingtactics.If you are unable to measure the results of your direct mail campaigns,
you may be throwing money away on ineffective
4. Write a detailed account on Advertising Standards Council of India.
Answer:Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization of
the advertising industry in India.Like other countries around the world, India too has a self-
regulatoryorganization (SRO) for advertising content – The Advertising Standards Council of India,
ASCIfoundedin1985. The three mainconstituentsof advertisingindustryvizadvertisers,advertising
agencies and media came together to form this independent NGO. The aim of ASCI is to maintain
and enhance the public's confidence in advertising. Their mandate is that all advertising material
mustbe truthful,legal andhonest,decentandnotobjectifywomen,safe for consumers - especially
children and last but not the least, fair to their
5. Government of India has made several laws to get the customers aware of their rights
regarding advertisements and purchasing of some products, but it is of no use to the customers.
Main reason is the awareness of the consumers are very low. Explain.
Answer:
6. Which advertisements will you compare/contrast and why? Are they similar in content
(e.g. product), style, intended audience or medium. Explain with a case study.
Answer:
25 x 4=100 marks
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