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ASSIGNMENT
DRIVE
PROGRAM/SEMESTER
SUBJECT CODE & NAME
BOOK ID
CREDITS
MARKS
FALL DRIVE 2013
MBADS – (SEM 4/SEM 6) / MBAN2 /
MBAFLEX – (SEM 4) / PGDISMN (SEM 2)
MH0056 - Public Relations & Marketing for
Healthcare Organizations
B1320
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service
offered, from the customer’s point of view and write a report.
Answer : Strategic planning demands realistic and objective assessment. At least twice each year,
use the SWOT analysis to discover key internal and external issues and refresh the strategies and
tactics of your marketing plan. Understanding where you are today is fundamental to achieving your
future goals.
The well-known SWOT analysis appears disarmingly simple. But avoid the temptation do it quickly or
casually. Taking this valuable analysis for granted would be downright unfortunate.
2 Explain the types of public relations research.
Answer : AREAS OF PUBLIC RELATIONS
Public relations is a multifaceted activity involving different audiences as well as different types of
organizations, all with different goals and objectives. As a result, there are several specific areas of
public relations.
PRODUCT PUBLIC RELATIONS Public relations and marketing work together closely when it comes to
promoting a new or existing product or service. Public relations plays an important role in new
product introductions by creating awareness,
3 Define e-marketing. Explain the various components of an e-marketing activity plan.

2. Answer : It is important to recognise that planning for e-marketing does not mean starting from
scratch. Any online e-communication must be consistent and work with the overall marketing goals
and current marketing efforts of your business.
The main components of an e-marketing plan will typically include the following stages:
Identify your target audience - if you identify multiple targets, rank them in order of importance so
that you can allocate resources accordingly. Profile each target group and understand their
requirements and expectations. This type of customer segmentation
5 Describe the future of healthcare marketing.
Answer : For many years, healthcare trends have looked unsustainable - ageing populations result in
more people needing care, while a declining workforce means fewer people to pay for, and actually
deliver, that care. At the same time, an inexorable rise in the costs of care linked to long term
conditions reflects the impact of modern lifestyles, as well as positive advances in medicine and
public health. Up to now it has been possible to absorb these costs incrementally, but with the
consequence that either a significant proportion of the population lose access to care for all but
emergency procedures, or the debate focuses on the rationale for controlling access to treatments.
Spending on healthcare is becoming unsustainable
6 Discuss brand building on the internet.
Answer : In a world of print magazine ads, television commercials and billboards, what the face of
your brand looked like was more important than just about anything.
You had to get the exact print colours right so they'd know it's your green, and it had to go through a
million sign offs before you finally released it to the printer - just to be sure no one had missed a
single copy error.
Like it's changed the face of so many things though, the internet is changing the way that brands
operate too - because search engines don't read pictures.
Advertising 101
When advertising first began, it was all about the words, the
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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