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Mastering the Three Giants - Advertising, Marketing, PR

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An entertaining overview of the not so subtle differences between marketing, advertising and public relations.
Prepared for the New York City Business Solutions Group

Published in: Business, Technology
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Mastering the Three Giants - Advertising, Marketing, PR

  1. 1. 2011, Maven Media NY2011, Maven Media NY All Rights ReservedAll Rights Reserved Presented by Maven Media NY ““Mastering the Three Giants”Mastering the Three Giants” Please click your mouse to advance.Please click your mouse to advance.
  2. 2. Marketing Is - “The average American is exposed to about 3,000 advertising messages a day. Globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them. ” 2011, Maven Media NY All Rights Reserved
  3. 3. The Marketing Mix inventing the product designing it producing it pricing it AND The technique of selling it. 2011, Maven Media NY All Rights Reserved
  4. 4. 2011, Maven Media NY All Rights Reserved
  5. 5. Advertising Is - 2011, Maven Media NY All Rights Reserved The action of calling something to the attention of the public especially by paid announcements. (courtesy Merriam-Webster)
  6. 6. “Flimflammery, Ballyhooliganism, Puffery, Outlandish Publicity Stunts, Memorable Events And Showmanship” The key ingredients of modern Public Relations: Creation of an established pitch Press materials Marketing the brand Strategic contacts Memorable special events 2011, Maven Media NY All Rights Reserved MARGARET GORMAN, the First Miss America
  7. 7. Good P.R. RECOGNITION OF A SYMBOL 2011, Maven Media NY All Rights Reserved
  8. 8. Direct Marketing aka (direct response) 2011, Maven Media NY All Rights Reserved The old way
  9. 9. Email Marketing – Stand Out. Be Remarkable. Have a Sense of Humor VIDEO MESSAGE Jason is an Olympic cyclist, motivational speaker, and business coach. "My own life experience with blindness has led me to my passion of helping others reach their full potential and tap into the winner within." Email a confirmation me@me.com Speak to you then. VIDEO MESSAGE The New Way 2011, Maven Media NY All Rights Reserved
  10. 10. A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. 2011, Maven Media NY All Rights Reserved
  11. 11. 2011, Maven Media NY All Rights Reserved Collateral and Press KitsCollateral and Press Kits Microsoft Publisher Media Kit Templates. On your computer waiting for you to use.On your computer waiting for you to use.
  12. 12. Make Friends Be Part of the Conversation. Don’t Interrupt it! 2011, Maven Media NY All Rights Reserved
  13. 13. FACT: The Smart Money is on INTERACTIVITY 2011, Maven Media NY All Rights Reserved Customer Relationship Management or CRM=What happens when they find you is key.
  14. 14. Social Media Icons 2011, Maven Media NY All Rights Reserved
  15. 15. RSS (aka RSS Feed) Really Simple Syndication 2011, Maven Media NY All Rights Reserved RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. Courtesy WikipediA
  16. 16. The Smart Money Is On Partnerships 2011, Maven Media NY All Rights Reserved
  17. 17. Buzz Marketing and The Blair Witch Project 2011, Maven Media NY All Rights Reserved
  18. 18. 2011, Maven Media NY All Rights Reserved Guerrilla Marketing --- Advertising With a Twist Can Include: Public Relations Street Product Giveaways Advertising Stunts Mobile Digital Attention-getting Street Graphics Product Placement
  19. 19. CROWD SOURCING Crowdsourcing is based on a system of cooperation in which a company can enlarge the marketplace. Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. 2011, Maven Media NY All Rights Reserved
  20. 20. Don’t Let This Happen To You! Win Friends. Influence People. 2011, Maven Media NY All Rights Reserved
  21. 21. Contact Me MAVEN MEDIA NEW YORK WWW.MAVENMEDIANY.COM 2011, Maven Media NY All Rights Reserved

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