Here is a suggested time plan for your point of sale design project: Week 1: - Environmental snapshot of existing Old Spice display (30 mins) - Product assembly research online and in stores (2 hours) Week 2: - First hand existing design analysis - visit 3 stores, photograph POS, analyze with ACCESS FM (3 hours) - Brand profiling of Old Spice (1 hour) Week 3: - Create customer questionnaire (1 hour) - Visit store to observe customer/product interaction (2 hours) - Analyze questionnaire responses (1 hour) Week 4: - Synthesize research findings and draft initial POS specification (3 hours)

1. Design and
Technology
Bradley Smith

2. Grooming Brands Hackett is an upmarket British gentleman's designer company
found in 1983 by Jeremy Hackett Ashley Lloyd-Jennings.
Because Hackett are a old company a lot of their
advertisement are old fashion but sophisticated and their
target audience are aimed at business men aged from 20-40
year olds.
Lynx is a brand of male grooming products, owned by British-
Dutch company Uniliver and marketed for the young males
demographic. Lynx or Axe was launched n France in 1983 by
Uniliver. Lynx have many different advertising skills for
example how there TV ads are made for a younger target
audience (12- 18 year olds) because there videos are
inspirational for teenagers to get girls . I think that if Lynx
didn’t have these international adverts then they would not
be as worldwide as they are.

3. Grooming Brands Fish is an English company and began with two staff in
1987, then in 1995 Harrods sold their waxing products and
in 2000 Fish launched their whole product range in Boots.
Fish is a brand that they advertise with celebrity’s such as
Russell Brand and David Becham which are known for
there iconic interesting hair styles. Fish are products for
men and women which gives them a bigger target
audience also I think there target age group is 16- 30 year
olds.
Mr Natty is a brand that is made in England which specialises for
male grooming for example: Hair wax, after shave and shave oil.
Mr Natty uses a different style of advertisement which is seemed
to be for elder men with moustaches, I think this is because
young men (20-30 years old), are finally able to grow facial hair
and I believe it is inspirational. Mr Natty reminds me of a very
old fashion Barbour shop because of the text used through out
the products.

5. Old Spice is an American brand for male grooming products. The original producer of
Old Spice was founded in 1934 by William Lightfoot Schultz. The first Old Spice
product was intended for females but then was made for men the year after in 1938.
I have chosen the brand Old Spice because I believe that they use to target their
products at the older generation because of their Old Spice original range which
began in 1938. But on the other hand I believe that it is advertised to a younger
generation because of the adverts they create being silly but funny. For example the
advert of the black man using is muscles to play instruments, this makes a younger
generation aspire to be muscular, but I believe Old Spice are also trying to advertise
their product to black people. I even brought a deodorant of Old Spice original
because I like this brand so much, and I am very happy with my purchase. I have
chosen this product because not only does the adverts make me laugh but also
because of the musky smell which smells very bold and grand.

6. What Is a Point of
Sale Unit?
A point of sale unit is a specialised form of sale
promotion, they are made to draw the
customers attention to the product. Point of
sale display units could be used for a new
product or a special offer.
What Is a Good & Bad Point of Sale
Unit?
Good Bad
• Eye catching to the customers. • The point of sale unit is not safe.
• Clear and obvious of what the brand • Doesn’t advertise the brand well.
is. • The unit is not stable.
• Suitable to the product. • Does not tell the customer the price of
• Located in a certain place in the shop. the product.
• Accessible to the customer.

7. Point of Sale
Displays
I think that this point of sale is This point of sale is also one
This point of sale is one of
great because it advertises of my top three due to its
my top 3 because it stands
the brand well with eye yellow attractive colour and
out and is interactive with
catching colors and is also in also how all of the ‘foot care’
the customer. The colours
an ideal place in the shop products are all under one
are very bright which
being able to get to it and stand which helps the
makes it stand out in the
also is at head height. I customer for his/her
shop because of its bright
believe this point of sale purchase. The stand is
colours due to the
suites its target audience suitable for all the products
different colours/flavours
being women because of the because of the shelves that
of the other lollipops.
bright pink and white colour hold all of the items.
scheme.
This point of sale is not
This point of sale is a stand
This point of sale is a expensive to
which I believe is very poor
stand of ‘Pocket Money manufacture due to its
because I believe if you are
Toys’ which is great cardboard cut out, which
buying glasses the first thing
because the stand is not is normally found on the
you take in mind is how they
too tall so that children check out desk. This
look and there is no mirror on
can pick which item they point of sale is still
the sunglasses stand, also this
want to show their effective because how it
point of sale is not eye
mother and is also easy is quite eye catching due
catching and doesn’t
to take of the rack this to the colors used and
advertise the brand well.
means it is interactive. the picture. It is also very
cleat that it is a case for
your glasses.
This point of sale is very This point of sale is one of This point of sale is eye
bland only sticking to my top three because of catching as the promoting
one color being red/ many reasons such as; the image looks as if it’s a
pink which doesn’t color is very bright and celebration of their brand
really stand out to suites the color scheme of giving customers the
customers. This point of the walkers logo, also the impression of a quality and
sale des suite its target price is very clear at ‘75p’, reliable brand that is worth
audience because of also that cardboard is very purchasing. The colour scheme
the shelves the easy to manufacture. is also effective as it matches
products are on. the various nail varnish colours
that are available.

8. Point of Sale
Displays bland,point of sale iscatching
This
with no eye
quite This point of sale looks very
basic and dull, most
colours or features. The sunglasses stands have
interactive stand is effective as mirrors for customers to use
customers can browse the whilst testing the products
various cards for sale with therefore this should be
ease and at there own pace, added for customer
however it could be improved satisfaction. The lower
by giving it a more modern, sunglasses for sale are hard to
professional look with bright reach and therefor could be a
colours. problem for disabled or tall
customers.
This point of sale is
one of the worst I
have seen in any shop This is not a point of sale,
due to how basic is the lack of advertisement
and also the position fails to promote the
of the sale in the shop different products and is
being on a low shelf. not relevant to the brands
There is also no for sale. It is also
indication of the unattractive with no sales
prices on the item prices, overall it doesn't
which I believe is one stand out in the shop.
of the key things a
customer looks at
before buying.

9. Brief Situatio
I will be designing a new point of sale In
think a situation with Old Spice is that
display unit for a male grooming they have recently completely changed
company, the brand I have chosen is Old the age group and also even the
Spice. ethnicity which I feel has lost many of
Task
the elder customers.
Analysis
Aesthetics:
Modern, art deco, high
Cost to Manufacture:
Expensive- high range
Customer:
Young, teenager,
Materials:
High end materials-
Function:
Bracket, shelf, simple,
range materials, pop materials, well elderly, adult, carbon fibre, stainless advertises well,
art, strong, interactive, manufactured, strong wealthy, rich, poor, steel, gold, oak, uncomplicated, light
eye catching, sleek, and durable. mahogany. up, bright, spray
simplistic, light, Mid-priced- popular Safety: Mid end materials- fragrance, interactive,
hidden, vintage, retro, materials, Sharp edges, easily aluminium, glass, touch screen, plays
minimalistic, organic Cheap- bad materials, broken, stable, strong, pine. music, theft cord.
shapes, straight lines. easily broken, durable, ergonomic, Low end materials-
temporary and less cardboard, MDF. Environment:
well manufactured,
safe. Recyclable? Chemist,
accessible, tagged to
supermarket, corner
prevent theft, screws
Color: shop, post office, by
Social Media: covered, nails covered, Size:
Bright colors- red, the till, stand, shelf,
Twitter, Facebook, smooth, no small parts, Tall stand, high shelf,
blue, yellow, pink, up high, accessible,
YouTube, adverts, Bebo, wiring covered, wiring tray, large, medium,
green. outside.
QR codes, insulated, no tripping small, accessible, suited
Dull colors- black, hazard, to the product,
white, grey

10. Links FX
Logical – I believe it is very logic to have the brand name displayed clearly on the point of sale unit so that the customer can clearly
identify it’s brand. I also think that the actual product that is being advertised by the point of sale unit, should be on display so the
customer can pick up the product have a feel of it and test the product. It is also logical to have the price of the product on the display
unit so the customer can become clear of if the price is in their money range and for the size of the point of sale unit to not be too big and
not too small. The positioning of the point of sale unit should be on right hand side as you enter the shop because this is the place
customers normally go to, the point of sale should look clear and obvious to what product it is advertising.
Illogical – If the point of sale is too interactive for example, it has a TV or it play’s a song, this may put of some of the customer to going
over to that certain part of the shop to look at the product. Giving out too many free samples of the male grooming product is illogical
because you may end up loosing more money than gaining money from actually selling the product because people may just take
multiple free samples.
Needs – The brand will have to have its brand advertised in larger text on the display unit to make the customers know who has created
the product,. It also needs to attract the attention of the customer by being eye catching or having some sort of interactive feature, which
pulls the customer in. The product on display will have to be secure so that it is prevented from theft, by having some sort of cord from
the point of sale unit, or having a tag on the product.
Keeps – The thing on my point of sale display unit that I would keep would be that it draws the attention of the customer, it is eye line
with the customer, it advertises the product well and that it advertises the brand well by being bold and large.
Scrap – The thing I would scrap from my point of sale unit is that it will not have a TV because it will cost a lot to manufacture and might
put customers off,
Form Vs Function – I want my point of sale unit to look really good so that it attracts many customers and makes the customers want to
buy the product my point of sale is displaying, but have not many functions because I feel too many functions may put the customer off
and also it costs a lot to manufacture functions for each point of sale unit.. So will settle with 75% on the form and 25% on the functions.
X Factor - My point of sale will be unique and stand out from other point of sale units because of the wooden locker theme which will be
interesting and will draw the attention of customers.

11. Initial Specification
Aesthetics – I believe that the colour for my point of sale should stand out to the customer by using materials that point of sale units
do not usually use for example old oak wood panels for the base because how Old Spice is quite rustic and reminds me of boats
because of the adverts seen on TV of Terry Crews being on an island. I also feel that it should look modern because this will help the
unit stand out in the shop to attracts the customers eye.
Cost – The cost of my point of sale display unit will not be too expensive because their will not be many functions but the material that
I will use will be oak wood which will cost quite a bit, but will be worth it because it will stand out in the shop.
Customer – My point of sale display unit will aim to attract men for ages 16-50, but the customer that normally buys the male
grooming products are women from research I have discovered because they are the person that normally goes shopping for the
husband or child. So the point of sale unit will have to also attract the female gender.
Environment – The environment for my point of sale display unit will be anywhere where the product is being sold for example,
chemists and supermarkets. It should be located in the area where male grooming products would be found, and should be on the
end of isle so that it is the first thing the customer will see.
Size – The size of my point of sale display unit will be medium size so that it stands out in a shop to customer and also is not too big
because it will be hard to deliver to the shops and will be too heavy because of the oak material I will be using.
Safety – The safety of my point of sale display unit will be safe by not having wires that are on show because this may cause a tripping
hazard. Also my point of sale display unit will be stable by having plastic gripped feet to stop the point of sale from falling of a shelf.
Function – The functions of my point of sale unit will be very limited because most of the money that will be in the product will be its
material, but the theme of my POS will be a wooden locker which will need a spotlight to shine on the product.
Materials – The material of my point of sale display will be made from old oak because it fits with the theme of my brand, it will also
make my POS very attractive because of its interesting style.

12. Research and
Product Assembly: Questionnaire:
I will be looking online I will be creating a questionnaire to find out the preferences of my target
and also going into audience. This will then give me an idea of an appropriate product which meets
Time Plan
shops to find out the my target audience wants by asking them effective simple and multiple choice
Environmental Snapshot:
different types of questions.
By taking an environmental snapshot will help me
assembling for Person and Product Interaction:
think about where I want to locate my point of
different point of sale I will visit a shop for example Boots, and I will watch carefully peoples
sale in the shop. I will find the product Old Spice
units. I will be looking behaviour when looking at point of sale display units. I will find out how they
in a shop for example a supermarket and will
at the different types interact with the POS for example how they test the product and how they hand
take an image of how the product is displayed to
of materials for the product. This will then help me greatly in finding ways to make my point of
the customers but also look at where it is actually
example acrylic and sale display unit more user friendly.
located for example, next to the skin care
cardboard used and
products. I will also consider the colors around First Hand Existing Design Analysis:
also if they are already
the products and the size of the existing point of I will research different point of sale units, by going to different shops that sell
made or the shop
sale display units for male grooming products. fragrances and asking a member of staff if I can take pictures of their POS units.
employees have to
make them their self. This will help me find out what makes a good and a bad point of sale display
unit. For each point of sale unit I will be using ACCESS FM to analysis the POS in
real detail.
Brand Profiling:
I will be looking at the brand from the very start all the way up
to the year 2012, this will help me see how Old Spice has
changed over the years for example how the logo has change,
how the target audience has changed. I will use the internet to
help me find out all of this information because I believe it is
the easiest and more detailed.
Customer Profiling:
For my customer profiling I will be asking questions to people
that already purchase Old Spice things such as what type of car
do you have, how old are you, what type of house do you have
and do you wear designer clothes. This will give me a better
understanding of the type of people my target audience are.
Mood Board:
I will create a mood board by inserting a numerous amount of
images that relate to ‘Old Spice’ the male grooming brand. I
will insert pictures of different material I will want to use, the
style of the product, the colors, the textures and the themes.

13. Mood
Board
I have chosen these items, advertisement and materials because I
believe it represents Old Spice for example how the wood
reminds me of quite a rustic look and also how wood is used
mainly in gyms which is represented by how one of the Old Spice
adverts is of him tensing his muscles to create ‘muscle power.’ I
also feel that the type of men that buy Old Spice are interested in
model women and also want to have the top designers clothing
to look suave.

14. Brand
1930’s In 1934 the Shulton company original producer of Old
Spice, was founded by William Lightfoot Schultz.
Profiling
The first Old Spice product was intended for
females, which was introduced in 1937. In 1938
they changed there target audience completely and
1940’s
started making it for males.
1950’s
1960’s
1970’s The first Old Spice after shave I believe this product was sold to
product, introduce in 1937, was customer in late 2007, this show
intended for females. As you you how the logo has changed,
can see the logo is different to but how the bottle has stayed
1980’s how it is now, but the bottle the same for old customers to
has stayed the same shape as a recognize the product
buoy.
In 2006 Old spice shaped their cologne products as 1990’s
buoys. Also in 2006 they won FHM’s grooming In February 1993 the clipper ship was replaced by the
award for best sporty fragrance. yacht logo.
2000’s
On July 14, 2010, Old Spice launched the fastest
In early 2008, the original Old Spice scent was growing online viral video campaign ever, garnering 6.7
repackaged as "Classic Scent," both in the after million views after 24 hours, ballooning over 23 million
shave and cologne versions. views after 36 hours.
2010’s

15. Customer Profiling
While observing customers that buy Old Spice products from the shop Boots, I noticed that a large
population were mothers which were buying for their sons, partners and teenagers. A very small
population of people buying the product were the older generation of men because of how Old spice
were quite popular in 1940’s. Their was a mixture of white and black people. These customers fit into my
`
intended target market. When I spoke to one of the staff I asked who intends to buy the product Old
Spice and they replied mainly mothers that are buying for their sons.

16. First Hand Existing Product
Analysis
The aesthetics for this point of sale I think is quite
The aesthetics for this point of sale unit are very eye pleasing with the plastic roses and a the good choice of
catching due to the different colors representing the female colors, but it doesn’t have a quality finish. The cost
different types of fragrance. The cost of this point of sale for this POS unit wouldn’t be very expensive due to the
unit would probably be quite expensive due to it being material being very cheap and how it is mass production
made of wood and acrylic in large amounts, but it can be made. The customer that would buy this POS would be a
re-usable by sticking different products of brands over the women, I know this because of the colors used and how
existing unit. The customer that would be buying this Juicy Couture is only made for women. The environment
product would be around twenty due to its sweet for this POS was as you can see was at the end of an isle in
summer smells which relates to the color choice. The the fragrance section this was one of the first things that I
environment for this eye catching point of sale unit is in saw when I walked over to the section. The size of this
the shop Debenhams, located in the fragrance section. point of sale was I think an reasonable size for a ground
The size of this unit is about five feet length, one feet standing unit, and Is perfect for the average height
width and 1 feet depth, which I feel is a very good size for women. This unit was very safe because it was securely
a POS because it made me look at it first because it was at on the end of an isle and had plenty of room around it for
my eye line. This POS is very safe due to how much it customers not to trip on. There wasn’t really any
stands out in the shop, the space around the unit and functions on this point of sale unit apart from a tester, but
having no wires to trip on. There is no functions within functions are not usually used on cardboard point of sale
this POS unit because it doesn’t really need any but units. The materials that it was made out of were
maybe a light in each shelf to advertise the product cardboard which is a very cheap material but is effective
better. because it does the job. This makes it a very easy
manufacturing process and is also recyclable.
This a POS unit is I feel is very aesthetic due to its The aesthetics for this display is very eye catching
expensive look using the color gold which grabs your because of its tallness and the colours are effective
attention straight away. The customer for this product because of the brands style. The cost of this point of sale
would be someone who likes the smell of the fragrance would be quite expensive due to the amount of materials
and is a women. The cost for this POS I feel would be used and the quality of the POS. the customer buying this
quite expensive because of the materials used but product would be female and men because of the
because the size of the unit is small there wouldn’t be a different colours for each product and also because it had
lot of materials used. The materials used are stainless a poster of a women on one side advertising the product
steel and clear acrylic over the photograph of the even more. On the other side there was a poster of a man
women. This point of sale is very safe because it has advertising the male product. The environment of this
rubber feet to stop it sliding of the surface. It is also point of sale was in the fragrance section in Debenhams
relatively heavy due to its high quality materials. The and had plenty of space around it for customers to walk
functions of the unit is that there is a tester which is good round. It was also in the middle of the males and women
for the customer to interact with the product. The section because it has two different genders of fragrance.
customer for this unit is women due to the poster of a There is no functions within this POS unit because it
women on display, also the colours that are used are doesn’t really need any but maybe a light in each shelf to
purple, pink and gold which is aimed for women that are advertise the product better. This display is very safe
into the designers to look good. The environment for this because of the space around it and also how it is secured
POS was on the counter where you would pay, this is for to the floor to stop the point of sale being knocked over.
customer to test the product while they are waiting to The materials used is wood and acrylic which doesn’t
pay. Which makes the customer try the fragrance. make the point of sale too expensive.

17. First Hand Existing Product
Analysis This point of sale unit can be
displayed at the counter of a store to
persuade the costumer to make an
Very unique design instantly draws
attention because of the circular
shape and use of electronics to light
impulse buy. It would be found in a the point of sale up. This would
high end store as it has a top quality make the unit cost a lot more then
finish and the materials used would others units and the framework has
be plastic and metal which would be been made completely out of glass
more costly. The colour scheme also adding to the cost. However it
looks professional and links to the adds to the units professionalism
brand, in particular the gold strip of and exclusiveness. A Smart colour
metal around the display is a similar scheme as the blue contrasts with
colour to the fragrances colour, this the white bottle of aftershave and a
makes it stand out instantly drawing floating effect has been created as
the attention of the costumer. the bottle is encased in glass making
However as it is so small it can only the product more desirable. It would
be placed on the counter of the store attract a wide range of costumers as
where some customers would not the POS is exclusive. The
see it, only ones that approach the environment would be somewhere
counter therefore relying on the at the till so that the customer
richer costumers who can afford the interacts with it while waiting to be
impulse buy. served.
This point of sale is very unique and
A great colour scheme instantly the aesthetics of it really grabs the
drawing your attention and a customers attention. This is a very
safe product to have on sale because
unique design which uses an
it has heavy materials and the
expensive looking shinny environment of this unit would be on
plastic with a good finish in the a counter or a shelf of where the
shape of the product on sale. products are being sold. This POS
This will attract many would be quite expensive due to the
costumers and is placed in an making of the display would be very
area of heavy footfall, however difficult to create the complex
as it is such a different design it shapes. The materials used would
be a well polished acrylic, which
would have probably cost a lot
makes it look very stylish and
meaning only a really high end expensive. The functions of this unit
brand name can create these is that the product is interactive by
types of point of sales. being able to take of the stand and
spray onto their skin. The size of the
unit is quite small but fits its purpose
of sitting on a shelf.

18. Environmental
Snapshot This is an image that I have took in Boots at
Bromley Glades, as you can see old spice is on the
second and third shelf closest to the camera. Old
Spice is most definitely the most eye catching
products on the shelf due to their bright red color
theme. Old Spice’s products were located under
the men’s section in the deodorant isle which was
the second isle on the right hand side when I
entered the shop. In Boots there wasn’t any
men's deodorant point of sale display units but
opposite the isle there was two men's fragrance
POS’s of the brands
‘Dolce and Gabbana’ and
‘Giorgio Armani.’ I feel at
the ends of the isles there
should have been a point
of sale display unit that was
advertising one of the
products/brands but there
either wasn’t anything
or it had no relevance to
its isles category.

19. Questionnaire
In this questionnaire I have asked fifty members of the public from two different
towns, trying to target a mixture of age group, gender and ethnicity. This has helped
me out find out what the customer think, and what they want in a point of sale unit.
On the left you have the results from the questionnaire.
These are the following questions I asked:
What age group do you think Under 16 16-25 26-35 36-50 51+
Old Spice are targeting?
What features would you like on Lighting Testers Sound Effects Video Storage
a point of sale unit?
What size do you like a point of Extra Small Medium Large Extra Large
sale unit? Small
Where is the most popular place Boots House of Fraser Supermarket Superdrug Other
to find Old Spice products?
Where about in a shop would Counter End of an isle Escalator Doors Other
you most likely see a POS unit?
What materials would you like Wood Carbon Fibre Stainless Steel Glass Acrylic
to see on a point of sale?
What attracts you to a POS unit Colour Interactive The Product Sounds Other
?
What point of sale do you
remember? Comment:

20. Person and Product
Interacting I observed it for ten minutes and
When I went to Boots in Bromley I stood just of a point of sale that
was advertising fragrances and
watch how the customer would interact with the product. I don’t
this with two different point of sales as you can see below.
When I was observing the first point of sale a male aged about twenty
two walked up to the ‘Ed Hardy’ point of sale unit after about one
minutes of me waiting. He sprayed the fragrance on his wrist, took a
smelt and because he then sprayed it on his neck, I guess he liked it. He
picked up the product which was being stored next to the tester in the
point of sale display unit and took it over to the till to pay. I think the
customer was very attracted to the POS because of how tall it stands in
the shop and how it advertises the brand name well which ensured the
customer to buy the product.
The second point of sale that I observed was Joop! Jump! This took ages for
someone to interact with, but when a women did come over she sprayed in
the air and walked into the smell. It was quite obvious she quite liked it, but
didn’t know where to actually buy the product because there wasn’t any
products being sold near the POS which I feel was a huge disappointment and
put the customers of because she gave up looking for it, and walked out the
shop. Although the POS did catch her eye because it was very tall (around 7ft)
and looked aesthetically pleasing, it didn’t make her buy the product due to
the point of sale function.

21. Product Assembly
I found out how different types of point of sales are assembled depending on their material and size and
how they are transported throughout different countries. Depending on the material, point of sale display
units are normally made out from cardboard, plastic, glass or wood. All of these materials are very easy to
assemble and are normally packaged flat packed. When shops order point of sale units, they would must
probably buy a mass quantity amount of the product and the point of sale would come free.
I found out that Cardboard is one
of the most popular materials
used for point of sales because
they are recyclable. They
normally come in panels of
cardboard in flat pack carton, this
is great because it is not heavy,
not bulky, and is not fragile. They
are also very easy to make by
coming with instruction and
require no bolt and nuts.
Although cardboard is not very
strong only being able to hold
small weighted product it is
ground standing which is ideal for
supermarkets.

22. Further
Specification match the theme of the brand that I have chosen because when I visited
My Point of Sale Will:
• Use very bright colours that will
Boots, the point of sale display that drew my eye the most, was the colours that were most attractive for
example bright reds and blues.
• Have the brand clearly displayed in very bold writing on the point of sale display so that customer can
recognise the products brand straight away, I have learnt this from going to different shops and taking pictures
of successful existing point of sale units.
• Not be too small due to it will not stand out and draw the customers attention to it on the shelf. Not be too big
due to the cost of the amount of materials and also I have found out that many supermarket shops do not have
much room for free standing point of sale displayed units, this also would be a problem for customers with
trolleys.
• Be made from not too expensive materials such as wood and acrylic, this will give it a professional look and will
also suite the theme of the brand that I have researched.
• My Point of sale will be modern because the POS’s I have seen in the shops are mainly modern using not
complicated shapes this makes it stand out making the unit look bold in the shop.
• Have the same font style as the brand name, this will make it look professional and also allow the customer to
recognise the product without looking at the brand name.
• Be very safe by not having any sharp edges, loose wires and being stable and well made, this will make the unit
last longer. When I have been doing my research not one point of sale I looked at was not safe, this means my
POS must follows these expectations.

23. Summery of •
• Able to test the product from
the POS unit.
Theme of the brand on the POS unit.
Research
• Brand name on the POS unit.
• Eye catching to the customer so that the
POS unit will stand out.
• A lot of POS unit are made from
cardboard.
• Make the customer interact with the
product.
• Replace the clipper ship with a yacht
for the new Old Spice logo.
• 6-25 year old as a target
audience.
• Displayed at the end of an isle
in the shop.
• Having the product to buy next
to the POS.
• Interactive feature on the POS.
• Place near front of shop
• Positioned in the same area of • Using medium priced
other men's grooming products. material such as, wood,
acrylic and metal.
• POS unit will be stable.
• Unit will be interactive with
the customer.
• Will have a light inside the
POS unit to spotlight the
products.
• The POS unit will be
modern.
•

24. 50 Sketch Ideas
1. On a Bicep
2. On a Boyd
3. On a Yacht
4. In a Gym locker
5. On a Weight
6. On a towel
7. Floating in the sea
8. In Terry Crews hand
9. On a red old fashioned chair
10. On a mini running machine (constantly rolling)

25. Ide
as

26. Ide
as

27. Ide
as

28. Ide
as

29. Conce
pts

30. Conce
pts

31. Conce
pts