Automobile Portfolio

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The PDF contains a representative sample of collaterals Purple Mango has delivered for the Automobile Sector.

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Automobile Portfolio

  1. 1. audi india
  2. 2. audi indiaThis Audi A4 tactical advertisement was created for Audi India that was rolled out across all dealershipsin country. advertisement
  3. 3. audi indiaThis Service Campaign was created for Audi India to highlight the different services offered underAudi CarLife – a comprehensive package to ensure a worry free ownership experience. The ServiceCampaign was rolled out across all the dealerships in the country. advertisement
  4. 4. audi indiaThis invite was sent out by Audi India across dealerships to select patrons, to experience the newAudi A4 at the Buddh International Circuit. invite
  5. 5. print
  6. 6. printThe poster was to motivate employees to increase Audi A6 sales. An employee who could sell threeAudi A6 models per month would win a trip to Audi, Germany. poster
  7. 7. print n. he race is o to prove Gear up. T a chance for us ess. Here’s of our busin in all areas excellence tted to pre cision and for the gold. are commi r up to go So let’s gea At Audi, we best in the country. the why we’re ber 2010. Audit, Novem Audi IndiaThese posters were to motivate employees for the November 2010 Audi India audit. One option relatesto the cohesive working of the four rings, the other shows the importance of team work. poster
  8. 8. printThis invite was custom-made for the launch of the Audi R8 in Chennai & Mangalore. invite & backdrop
  9. 9. printThese standees were designed to promote the Audi A6 in Chennai and Bengaluru. standees
  10. 10. printThis card was designed to be placed in the demo cars as a part of the Demo Car Sales Program. demo sales card
  11. 11. printThe above are print and e-mail invites for Vir Das’ stand-up comedy night in Bengaluru to allow Audiowners to interact with each other and build a post-sales relationship. invite
  12. 12. printAudi Chennai in association with the British Council featured ‘Trio AAB’, who performed at the showroomfor an event in which Audi was the primary sponsor. The entire communication kit right from the invite,e-mailer, advertisement, backdrop was designed for the event. collaterals
  13. 13. printThe above exclusive two-pager was designed, executed and produced (content & design) as a part ofthe Audi A7 launch held at Chennai. marketing specials
  14. 14. printThese contact cards were designed for customers who visit the showroom after office hours. contact cards
  15. 15. printThis was a quiz that was sent out to various Audi owners, offering them a chance to win tickets to theIPL final held in Chennai. exclusive demonstator card
  16. 16. printThis gift vocuher was given out at an event where the winners were given a discount. gift voucher
  17. 17. printThis map was created exclusively for Audi Bengaluru to be used in their various communicationcollaterals. map
  18. 18. printThis map was created exclusively for Audi Chennai to be used in their various communicationcollaterals. map
  19. 19. print The Audi Exclusive Sunday Brunch Luxury is more than just the car Dear Audi Patron, Audi Chennai cordially invites you & your family to the Audi Exclusive Sunday Brunch. Join us and an elite group of Audi enthusiasts at 12 noon on 16th October, 2011 at 601, The Park. We look forward to personally welcoming you. Warm Regards, K. Subramanian S. Venkatesh Chief Executive Officer Senior General Manager Audi Chennai Audi ChennaiThis invite was created for the Audi Exclusive Sunday Brunch as a part of the Customers RewardsProgram where existing Audi owners were called over for a brunch by the Audi team. The premisebehind the event being that the relationship with your customer does not end with just buying the car. invite
  20. 20. digitalThe above thank you e-mailer was sent for customers who attended the Audi Exclusive SundayBrunch. thank you e-mailer
  21. 21. printEncouraging your employees is a vital part of any business. The above appreciation certificate wasgiven out to Mr. Pravin of Audi Chennai for selling 100 Audi cars. appreciation certificate
  22. 22. printThe above appreciation certificate was given out to Mr. Ravi of Audi Chennai, for doubling up as an after-sales manager & Mr. Suresh of Audi Chennai, who brought down electricity consumption substantially. appreciation certificates
  23. 23. printThe above appreciation certificate was given to employees for performance in the first quarter (2012) appreciation certificates
  24. 24. printThe Star-of-the-moment award was given to select employees who performed beyond the call of duty. appreciation certificates
  25. 25. printThis certificate was given to employees applauding their consistent performance. appreciation certificates
  26. 26. printThe above appreciation certificate was to given employees for being part of Audi for 5 years. appreciation certificates
  27. 27. printAudi Aces was given to the sales and after sales team to appreciate their exemplary performance. appreciation certificates
  28. 28. printThe above invite was created as a part of the Customer Rewards Program where select customers weregiven the opportunity to stay at an exclusive resort at Kabini, Karnataka. The premise being; rewardingcustomers who encouraged their friends to buy Audi cars. invite
  29. 29. printThis map was kept as an insert in the Kabini invite to help customer to locate the resort. This is avalue-add making the whole experience a complete one for the customers. special insert
  30. 30. printHow to get there?Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 kmfrom Bengaluru by road, via Mysore.Best way to reach Orange County, Kabini from Chennai:Route 1 : Flight from Chennai to Mysore. Kingfisher flight number IT – 2404, leaving Chennai at 10.35 am & reaching Mysore at 12.45 pm. How to get there? Cab from Mysore to Orange County, Kabini; approximately 90 km. Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 km For cab bookings, kindly contact, from Bengaluru by road, via Mysore. Crimson Holiday – Ms. Sushmita: + 91 97402 20340. Approximate charges Rs. 10,000 for 3 days. Best way to reach Orange County, Kabini from Bengaluru:Route 2 : By road from Chennai to Bengaluru; overnight stay at Bengaluru. Route 1 : For hotel reservations at Bengaluru, kindly contact, Flight from Bengaluru to Mysore. ITC Gardenia – Kunal: + 91 98860 02504, 080-22119898. Kingfisher flight number IT – 2404, leaving Bengaluru at 12.00 pm & Depart early morning to Mysore; reaching Mysore at 12.45 pm. lunch at Mysore and reach Kabini same day before sun down. Cab from Mysore to Orange County, Kabini; approximately 90 km. For cab bookings, kindly contact,To have your Audi checked before your road trip to Kabini, feel free to contact: Crimson Holiday – Ms. Sushmita: + 91 97402 20340. Approximate charges Rs. 9250 for 3 days.Audi Chennai:Ms. Svetha: + 91 96000 95980, 044-4390 7450 Route 2 : By road. Depart early morning from Bengaluru to Mysore; lunch at Mysore and reach Kabini same day before sun down. If you do not wish to drive, you could take a cab directly fromResort Address: Bengaluru to Kabini.Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk, For cab bookings, kindly contact,Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100 Crimson Holiday – Ms. Sushmita: + 91 97402 20340. Approximate charges Rs. 10,000 for 3 days. To have your Audi checked before your road trip to Kabini, feel free to contact: Audi Bengaluru: Ms. Sheetal: + 91 96323 11115, 080-6560 2168 Resort Address: Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk, Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100 This is yet another value-add that was given out as a part of the Kabini invite to help customers from Bengaluru & Chennai to help them choose the best way to get to Kabini resort. special insert
  31. 31. printAudi Coimbatore in order to attract prospects placed the Audi branded drop boxes at five star hotelsencouraging people to drop their visiting cards and get a chance to test drive Audi cars. drop box
  32. 32. print Discover Audi in more ways than one Drop in your business cards and gain the opportunity to win Audi branded merchandiseThis tent card was designed to encourage people to drop in their business cards to win Audi brandedmerchandise. tent card
  33. 33. events
  34. 34. eventsAudi in assocation with Ritz magazine organised the Audi Ritz Icon Awards 2011 to honour achieversacross various fields. The above logo was created capturing both the brand personalities. The next fewpages contain the entire event collaterals created exclusively for the event. logo
  35. 35. events ICON AWARDS 2011As the sun goes down on September 25, 2011, the swish set of Chennai will gather in theirfashionable best to applaud some of our greatest achievers. Individuals and brands that havetransformed lives through their foresight, vision and efforts. The third edition of the covetedAudi RITZ Icon Awards will honour these individuals and businesses in a scintillating display ofcelebration, accomplishment and revelry.Special performance by Ashwin Matthew | Natasha Pinto | Alok Mervin www.purplemango.co.in ENTRY BY INVITATION ONLY advertisement
  36. 36. eventstent cards & standees
  37. 37. eventsbackdrop
  38. 38. eventsA L Vijay South Indias Most Preferred Uber Anjali Srinivasan Benny Dayal Kutti Revathi N Ramachandran & V Anamika Vikram Fashion Designer, Anamika KhannaNavin Iyer Saikrishna S T Omar Sait Best Affordable Multi Designer Prêt Store, Evolv ICON AWARDS 2011Best Rooftop Resto-bar, Best Southern Cuisine, Raintree, Best Mediterranean Cuisine, Best Oriental Cuisine, Stix,Above Sea Level, Raintree Hotel Vivanta by Taj Connemara Azulia, GRT Grand The Hyatt Regency, Chennai It rained stars at The Audi RITZ Icon Awards 2011 on 25th September at The Hilton, Chennai. A truly talent-studded event, it marked a confluence of north and south, glamour and grit, as well as hard work and confidence. The swish set of Chennai gathered in their fashionable best to applaud every winner. In its third edition, the Audi RITZ Icon Awards has emerged as the grandest recognition platform for successful individuals and brands.Rhapsody for the Best Italian Vasco’s for the Best Multi Cuisine The Great Kebab Factory - MostCuisine & Best Sunday Brunch, Restaurant & The Most Promising The Awards are instituted by RITZ, South Indias Premier Uber Lifestyle Innovative Cuisine & The Wharf - Best Most Relaxing Dining Experience,Courtyard by Marriott Debutant in Hospitality, Hilton Chennai Sunday Brunch, The Radisson BLU, GRT Asiana Hotel Magazine.Enduring Cross-cultural Landmark, Aruna R Krishnan, Editor and Publisher, RITZ Magazine, Best Affordable Leather Shri K Balachander Most Coveted InternationalDakshinaChitra with Suhasini Mani Ratnam Accessories, Hidesign Luxury Retailer, Burberry post-event advertisement
  39. 39. eventsinvite e-mailer
  40. 40. eventsThis poster and backdrop was designed for an apartment display to attract prospects to experience thebrand at their doorstep. backdrop & posters
  41. 41. eventsThese standees were a part of the same event to draw attention to the cars displayed. standee
  42. 42. eventsTest drive your favourite AudiVenue: Prestige Ozone | Date: 12th August, 2012 | Time: 10am-7pmAudi Bengaluru: 0-99808 77788, 080-2852 1548 | Beratana Agrahara, Hosur Main Road,Electronic City P.O, Bengaluru - 560 100 | Email: info@audibangalore.in This poster and backdrop was designed for an apartment display especially showcasing the Q range. backdrop & posters
  43. 43. events Begin your ultimate journey of luxury here Presenting an exclusive opportunity for Madras Boat Club members to discover the Audi legacy. Experience a truly advanced state of mind with the Audi A8, or indulge your inner celebrity with the Audi Q7. Come witness a turning point in luxury and get a chance to test drive. With Audi, its more than just the car. Date: Sunday, 15 July, 2012 Time: 10 am – 6 pm Audi Chennai: 0-96000 95024, 044-3242 8698 | No.531, Anna Salai, Nandanam, Chennai – 600035. Email: info@audichennai.in | For corporate sales enquiries call: 0-98409 12004This poster was designed exclusively for members of the Madras Boat Club inviting them to participatein the Audi car display. poster
  44. 44. eventsThis invite was designed to invite members of an elite club in Coimbatore for an exclusive display andtest drive of Audi cars. invite
  45. 45. eventsThese standees were designed for the club display to attract customers. standee
  46. 46. digital
  47. 47. digitalThis e-mail greeting was designed for the New Year, 2011. e-mailer
  48. 48. digitalThis e-mail greeting was designed for the New Year, 2012. e-mailer
  49. 49. digitalThis e-mail greeting was designed for Diwali, 2010. e-mailer
  50. 50. digitalThis e-mail greeting was designed for Diwali 2011. e-mailer
  51. 51. digitalAudi showcased some of its models at a board meeting at RCC Platinum (Rajasthan Royal ClubPlatinum), Bengaluru. This e-mailer was sent to members who were a part of the event encouragingthem to test drive Audi cars. This is to promote the Audi Exclusive Demonstrator Program. e-mailer
  52. 52. digitalThis landing page was designed for the Audi Exclusive Demonstrator Program. It allows online registrationfor test drives to increase convenience. landing page
  53. 53. digitalThe RS 5 is one of Audi’s flagship model. This e-mailer was designed as a part of the offcial launch inencouraging customers to test drive the RS 5. e-mailer
  54. 54. digitalThis e-mailer was designed as a part of the Audi Chauffeur Training Program. The objective was to traindrivers on how to handle their respective Audi cars. training e-mailer
  55. 55. digitalThis is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tipsto be used during the monsoon period. There is a hotline number provided to ensure spot-on help. monsoon e-mailer
  56. 56. digitalThis is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tipsto be used during the monsoon period. There is a hotline number provided to ensure spot-on help. monsoon e-mailer
  57. 57. digitalThis monsoon emalier is sent out every year to customers encouraging them take free service andprepare their vehicle for the monsoon. e-mailer
  58. 58. digitalThe above digital cards were sent out on Audi owners’ birthdays and anniversaries that will help innurturing a post-sales realtioship with the customer. digital cards
  59. 59. digitalThe above digital cards were designed recently to be sent out on Audi owners’ birthdays and anniversariesthat will help in nurturing a post-sale realtioship with the customer. digital cards
  60. 60. digitalThe above Audi A4 e-mailer was sent out to promote the low-interest limited period offer. e-mailer
  61. 61. digitalThe above Audi A4 e-mailer was sent out to promote the 0% interest limited period offer. e-mailer
  62. 62. digitalThe above e-mailers were created for promoting the Audi A6 & the Audi R8. e-mailer
  63. 63. digitalThe above e-mailer was created for the Audi A7 launch. e-mailer
  64. 64. digitalThe above e-mailer was sent out by the CEO of Audi Chennai to all the women in his team for anexclusive team lunch. digital cards
  65. 65. digitalThe above e-mailer was created for promoting the Audi A8 that is one of the brands flagship models. e-mailer
  66. 66. digitalThe above e-mailer was created as part of the Q-Campaign to promote the low EMI offer on the AudiQ5 & Audi Q7. e-mailer
  67. 67. digitalThe above e-mailer was created for the launch of the Audi RS 5 that is one of the brands flagshipmodels. e-mailer
  68. 68. digitalThis e-mailer was created when the Audi R8 Spyder & the Audi RS 5 won the TopGear automobileawards in 2011. e-mailer
  69. 69. digitalThis e-mailer was created to inform upcountry markets about the launch and presence of AudiCoimbatore. e-mailer
  70. 70. digitalThis e-mailer was created targetting Audi owners in and around Coimbatore encouraging them to usethe Audi Coimbatore service facilities. e-mailer
  71. 71. digitalThis emailer was designed to give Audi owners a chance to participate in the Audi Sportscar experience. e-mailer
  72. 72. digitalThis e-mailer was designed to inform prospective customers about the new Audi A4, giving them achance to experience the Audi life by exchanging their old car. e-mailer
  73. 73. outdoor
  74. 74. outdoorThese hoardings were designed and displayed on major highways across Tamil Nadu & Karnataka. hoardings
  75. 75. outdoor Audi A6 Showroom Banner 2460 mm 2460 mm 2460 mm 2460 mm 2460 mm 2532 mm 2532 mm Top 3468 mm 3468 mmBottom 2460 mm 2460 mm 2460 mm 2460 mm 2460 mm This Audi A6 banner was pasted on the Audi Chennai showroom window as a part of promotional activities during the Audi A6 launch. showroom window banner
  76. 76. outdoorThis was designed for the window panel in the showroom during the launch of the Audi Q3 showroom window banner
  77. 77. adaptationsAdvertisements are a major marketing activity at Audi. This section will take you through the severaladaptations done for various publications over the last one year.
  78. 78. adaptations
  79. 79. adaptations
  80. 80. adaptations
  81. 81. adaptations
  82. 82. adaptations
  83. 83. adaptations
  84. 84. adaptations
  85. 85. adaptations
  86. 86. adaptations
  87. 87. adaptations
  88. 88. adaptations A6 The all-new lightweight Audi A6. The best of business luxury. The all-new Audi A6 creates a class of its own; the class of business luxury. It’s equipped with quattro® – our revolutionary permanent all-wheel drive – and the dynamic TDI and FSI engines. Along with features like the intuitive MMI touch, lightweight aluminium hybrid construction and all-LED headlights, the new Audi A6 merges practicality with indulgence as you travel, be it to the boardroom, golf course or the private tarmac. www.audi-a6.in facebook.com/audiindia | Trade-in Services Available Audi Bengaluru: 0-99808 77788, 080-2852 1547 | Beratana Agrahara, Hosur Main Road, Electronic City P.O, Bengaluru - 560 100 | Email: info@audibangalore.inThis Audi A6 advertisemnt layout was created by Purple Mango and successfully published in variousmedia publications to promote the new Audi A6 that was launched last year. Invite
  89. 89. adaptations classifieds
  90. 90. profile
  91. 91. profileabout:Purple Mango is an India based creative company offering Branding, Advertising andMarketing communication Services for Business & Entertainment houses across the world.Our sole objective is to be exceptional creative partners. We do this by working effectivelyto deliver solutions that bring tangible business benefits and build long term businessvalue. In other words, solutions that are about maximizing business performance.our approach:The cornerstone of our approach is a commitment to listen. Rather than approaching youwith preconceived, pre-packaged solutions, we invest time in understanding your particularchallenges and goals. Leaning on our vast experience, we then adapt our methodologyjust for you. Because you always come first, everyone in the organisation is accessible toyou whenever you need us.our offerings:Purple Mango provides a seamless integration of analytical, creative and operational skills.We create a tailor-made program for each brand and marketing communications projectdrawing on the following areas of expertise:a. branding, advertising and marketing communicationAt Purple Mango we are passionate about building great brands. The power and substanceof Purple Mango’s communication solutions come from our years of experience, intuitionand insight combined with the research and development process that we undertakebefore a pen ever touches paper.We strongly believe strategy is the birthplace of big ideas. And big ideas help you connectwith the diverse audiences who can make or break your business. branding: brand name, brand image & positioning, corporate identity, brand manual, rebranding marketing collaterals: advertisement, print collateral, television commercial, merchandising, point of sale, package design, event collateral, corporate AV, radio spot digital marketing: website, web banners, e-mailers, search engine optimization, social media marketing, games, mobile content
  92. 92. profileb. brand asset managementOur Brand Asset Management solution allows marketing departments to capture, store,retrieve, and manage digital content. Thereby allowing them to maximize investments andleverage technology to improve brand effectiveness, brand consistency, and return onmarketing investments.To enable our clients to effectively manage their digital brand assets, Purple Mangohas partnered with leading organizations to offer world class brand asset managementsolutions. Easy to use and fast to implement, our brand asset management solutionswill be of huge help to brand-driven global companies who understand the full value oftheir digital assets - enabling faster production and distribution of marketing materials andensuring global brand consistency.c. creative outsourcingThe abundance of creative talent, highly educated specialists, understanding of westernculture and low cost make India ideal for creative outsourcing. Our creative outsourcingsolutions are geared for organizations looking to leverage on international competencies.In addition, Purple Mango can act as a creative sharing partner for advertising & digitalagencies, media & production houses to bring in significant cost savings to their operationalexpenditure and client’s marketing expenditure, thereby increasing their work volumes,competitiveness and profit margins. print • image editing • corporate identity design - racing, clipping paths and masking t • brand management program - image clean-up - campaign management - mage re-touching, enhancement i - brand compliance execution and manipulation • marketing collaterals • exhibit design premedia services • packaging design • color management • retail environment design • print ready files • magazine/periodicals design • preflight multimedia interactive services presentation services • website design development • word document • static web ads • powerpoint document • animated GIF ads • excel document • flash ads • HTML e mailers writing services • flash presentations • copy writing • usiness writing-case studies, bad production services communication, management, cultural • newspaper ad production issues • magazine ads • journalistic writing – news, social, travel • yellow page ad production • magazine articles • static / flash / gif ads • mewsletters • book reviews and summariesgraphic production support • white paper research and writing • standardisation of artworks • echnical writing – software and training t • artwork adaptation manuals, guides, quick start tutorials • artwork amends • product descriptions / reviews • template driven artworks • editing • logo recreation • proofreading
  93. 93. profilemanagement teamagastalin koil bose - managing directorSixteen years of experience in advertising and three plus years in creative offshoring.Extensive knowledge of branding and communication. Deep understanding ofconventional and new media vehicles. Handled a wide array of clients like StandardChartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regionaltamil channel of Star group) and Utopia Inc (USA) during his stint in advertising. Heldmanagement positions in Williams Lea and Express KCS before starting Purple MangoCreative Solutions. Worked on accounts such as Pfizer, AXA, BAC, HBoS, RSA inWilliams Lea. Was instrumental in strengthening the Williams Lea creative offshore teamand growing the delivery team from 6 to 50 in two years. A strong believer in buildingmutually beneficial partnership with clients and establishing the right processes todeliver quality work on time.karthik jeganathan - director, account planningOver five years of experience in marketing communications and online marketinghaving handled multiple clients in industries such as hospitality, healthcare, education,FMCG, KPO and publishing. Solely responsible for the delivery of marcom projects forclients such as Saint Gobain, Caterpillar, MIOT Hospitals and Maveric Systems. Prior tostarting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketingof two eBay stores and served as a consultant to a UK based creative agency. Skilledin managing teams, planning and project delivery.lalitha bhagavathy - director, opportunity management client engagementSeven plus years of experience in advertising and creative offshoring. Hands onexperience in Advertising, Direct Marketing, Brand Promotion, Brand Activation.Managed various project delivery teams for clients such as Aviva, AXA and BAC inWilliams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions,Lalitha was responsible for handling integrated marketing communication programs forclients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individualwith well-rounded ATL BTL experience, skilled in managing teams directing andmotivating them towards achieving individual business goals.

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