BRAND
BRAND
    YOU!!
“REGARDLESS OF
“REGARDLESS OF
          age,
“REGARDLESS OF
        age,
        position,
“REGARDLESS OF
                 age,
                 position,
                 the business
                 we happen
 ...
all of us need
  to understand
the importance
              of
branding.
  all of us need
  to understand
the importance
              of
branding.
  all of us need
  to understand
the importance
              of




                   We are CEOs of our own c...
ME,
Inc.
ME,
Inc.   To be in business today,
ME,
Inc. To be in business today,
   your most important job is
ME,
Inc. To be in business today,
   your most important job is
     to be head marketer for
ME,
Inc. To be in business today,
   your most important job is
     to be head marketer for
       the brand called You.”
ME,
Inc. To be in business today,
   your most important job is
     to be head marketer for
       the brand called You.”...
You may not think of yourself as
“A BRAND”
You may not think of yourself as
“A BRAND”
You may not think of yourself as




           but you are. Every day people make judgment calls about
        ...
HELLO
                   my name is
             ...
ultimately
HELLO
                   my name is
             ...
ultimately




     people label you
HELLO
                   my name is
             ...
ultimately




     people label you
                            base...
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
Think of
the care
and
concern
successful
companies
spend on
their brand
W
   O
 H ch
  u
m
e
    Wim
   Ot
 H ch
  u
m
ed
    Wim n
  O t pe
H ch s
 u ou
my r
o you
dn
  o
e d D?
    Wim n AN
  O t pe BR
H ch s
 u ou
my r
o you
dn
  o
Your
BRAND?
The Com
                 puter
           you use




Your
BRAND?
The Com
                                 puter
                           you use


The industr y
                Your
you...
The Com
                                 puter
    Clothes
The                        you use
    u Wear
 Yo

The industr ...
The Com
                                 puter
    Clothes
The                        you use
    u Wear
 Yo

The industr ...
The Com
                                      puter
    Clothes
The                             you use
    u Wear
 Yo

Th...
The Com
                                      puter
    Clothes
The                             you use
    u Wear
 Yo

Th...
The Com
                                      puter
    Clothes
The                             you use
    u Wear
 Yo

Th...
The Com
                                      puter
    Clothes
The                             you use
    u Wear
 Yo

Th...
The Com
                    The TV              puter
    Clothes        Shows you
The                               you u...
The Com
                    The TV              puter
    Clothes        Shows you
The                               you u...
The Com
                    The TV              puter
    Clothes        Shows you
The                               you u...
The Com
                    The TV              puter
    Clothes        Shows you
The                               you u...
The Com
                         The TV              puter
    Clothes             Shows you
The                          ...
out
                          ab
                    get
                for
          n’t
       do
  nd
A
              ...
INTERNAL BRAND
Your
 is how you feel about yourself.
INTERNAL BRAND
Your
 is how you feel about yourself.



        Quic
                                   k!
               ...
Accomplish    Confirm       Enlist       Launch        Present     Serve
Acquire       Connect      Enliven      Lead      ...
Libby’s Three Words:
Libby’s Three Words:
            Liberate
Libby’s Three Words:
            Liberate
              Enterta
                       in
Libby’s Three Words:
            Liberate
              Enterta
                        in
                 Ed
           ...
Millie’s Three Words:   Libby’s Three Words:
                                    Liberate
                                ...
Millie’s Three Words:   Libby’s Three Words:
                                     Liberate
Discover
                      ...
Millie’s Three Words:   Libby’s Three Words:
                                          Liberate
     Discover
            ...
Millie’s Three Words:   Libby’s Three Words:
                                          Liberate
     Discover
            ...
What are your threE?
What are your threE?




Do they
What are your threE?




Do they line up
What are your threE?




Do they line up with the way others see you?
The Big
SO WHAT?
The Big




                     of Branding
Why do organizations spend millions
of dollars a year to brand themselves
and, more importantly, why do you
  need to thin...
HERE’S WHY:
HERE’S WHY:
BRANDING
HERE’S WHY:

     =
BRANDING
HERE’S WHY:

           =
BRANDING
   A competitive edge that
cannot be copied by ANYONE!
“I believe personal branding is one of THE main differences in
today’s job environment from the past. It’s as if we’re ent...
THE DNA OF BRANDING
THE DNA OF BRANDING
A Great Brand Is
THE DNA OF BRANDING
A Great Brand Is
  - Dependable over Time
D
THE DNA OF BRANDING
A Great Brand Is
  - Dependable over Time
D
 N - Novel enough that it stands out from among the rest
THE DNA OF BRANDING
A Great Brand Is
  - Dependable over Time
D
 N - Novel enough that it stands out from among the rest
 ...
I am so smart about branding
now--I can define it and tell you
what makes for a great brand . . .
But
But how
But how d
          o
But how d
          oI
But how d
          o I build
But how d
          o I build my
But how d
          o I build my
                     BRAND?
1
    Gain Experiences
1
    Gain Experiences
    Be Strategic about the
    experiences you choose
1
    Gain Experiences
    Be Strategic about the
    experiences you choose
    Build on your existing
    strengths
1
    Gain Experiences
    Be Strategic about the
    experiences you choose
    Build on your existing
    strengths
    ...
2
    Training and Development
2
    Training and Development
     Get involved in opportunities
     within your industry
2
    Training and Development
     Get involved in opportunities
     within your industry

     Attend internal training...
2
    Training and Development
     Get involved in opportunities
     within your industry

     Attend internal training...
Self Promote



3
Self Promote
    Be Your Own Don King




3
Self Promote
    Be Your Own Don King




3
    Google yourself -- you need to
    know what’s out there about you
Self Promote
    Be Your Own Don King




3
    Google yourself -- you need to
    know what’s out there about you

    Ge...
Self Promote
    Be Your Own Don King




3
    Google yourself -- you need to
    know what’s out there about you

    Ge...
A note on Self Promotion
A note on Self Promotion
- Strike a fine balance between self and team spirit
A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your...
A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your...
A note on Self Promotion
- Strike a fine balance between self and team spirit
- Strike the right tone: be careful that your...
4
Nurture Your Network
4
Nurture Your Network
    There is nothing more powerful than word
    of mouth
4
Nurture Your Network
    There is nothing more powerful than word
    of mouth
    Who is your network? EVERYONE you know
4
Nurture Your Network
    There is nothing more powerful than word
    of mouth
    Who is your network? EVERYONE you kno...
Carve out
    Your Niche




5
Carve out
            Your Niche
    Everyone Needs their “ground” of




5
    expertise to own -- your “ground”
    make...
Carve out
            Your Niche
    Everyone Needs their “ground” of




5
    expertise to own -- your “ground”
    make...
Join us this year for:
Join us this year for:




                         Lunch
Join us this year for:




                         Lunch
                         Learn
Join us this year for:




                         Lunch
                         Learn
                           &
Join us this year for:




                         Lunch
                         Learn
                           &
    ...
Join us this year for:




                         Lunch
                         Learn
                           &
    ...
OUR FIRST TOPIC:

“THE BUSINESS OF ETIQUETTE”
Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technol...
Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technol...
Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technol...
Come and learn how important etiquette
is in the world of the professional. From
communicating confidence to using
technol...
SHOUTOUT
  TIME!!
SHOUTOUT
  TIME!! e
           the slides in th
A few of
        tation found their
presen
       ation in the works
inspi...
SHOUTOUT
  TIME!! e
           the slides in th
A few of
        tation found their
presen
       ation in the works
inspi...
SHOUTOUT
  TIME!! e
           the slides in th
A few of
        tation found their
presen
       ation in the works
inspi...
SHOUTOUT
  TIME!! e
           the slides in th
A few of
        tation found their
presen
       ation in the works
inspi...
SHOUTOUT
  TIME!! e
           the slides in th
A few of
        tation found their
presen
       ation in the works
inspi...
Brand You!!
Brand You!!
Brand You!!
Brand You!!
Brand You!!
Brand You!!
Brand You!!
Brand You!!
Brand You!!
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Brand You!!

  1. BRAND
  2. BRAND YOU!!
  3. “REGARDLESS OF
  4. “REGARDLESS OF age,
  5. “REGARDLESS OF age, position,
  6. “REGARDLESS OF age, position, the business we happen to be in,
  7. all of us need to understand the importance of
  8. branding. all of us need to understand the importance of
  9. branding. all of us need to understand the importance of We are CEOs of our own companies:
  10. ME, Inc.
  11. ME, Inc. To be in business today,
  12. ME, Inc. To be in business today, your most important job is
  13. ME, Inc. To be in business today, your most important job is to be head marketer for
  14. ME, Inc. To be in business today, your most important job is to be head marketer for the brand called You.”
  15. ME, Inc. To be in business today, your most important job is to be head marketer for the brand called You.” Tom Peters, Super Smart Guy
  16. You may not think of yourself as
  17. “A BRAND” You may not think of yourself as
  18. “A BRAND” You may not think of yourself as but you are. Every day people make judgment calls about you based on your appearance, how you communicate, who you are in relationship with. And ultimately
  19. HELLO my name is ... ultimately
  20. HELLO my name is ... ultimately people label you
  21. HELLO my name is ... ultimately people label you based on these things.
  22. Think of the care and concern successful companies spend on their brand
  23. Think of the care and concern successful companies spend on their brand
  24. Think of the care and concern successful companies spend on their brand
  25. Think of the care and concern successful companies spend on their brand
  26. Think of the care and concern successful companies spend on their brand
  27. Think of the care and concern successful companies spend on their brand
  28. Think of the care and concern successful companies spend on their brand
  29. Think of the care and concern successful companies spend on their brand
  30. Think of the care and concern successful companies spend on their brand
  31. Think of the care and concern successful companies spend on their brand
  32. Think of the care and concern successful companies spend on their brand
  33. Think of the care and concern successful companies spend on their brand
  34. Think of the care and concern successful companies spend on their brand
  35. Think of the care and concern successful companies spend on their brand
  36. Think of the care and concern successful companies spend on their brand
  37. Think of the care and concern successful companies spend on their brand
  38. Think of the care and concern successful companies spend on their brand
  39. Think of the care and concern successful companies spend on their brand
  40. Think of the care and concern successful companies spend on their brand
  41. Think of the care and concern successful companies spend on their brand
  42. Think of the care and concern successful companies spend on their brand
  43. Think of the care and concern successful companies spend on their brand
  44. Think of the care and concern successful companies spend on their brand
  45. Think of the care and concern successful companies spend on their brand
  46. Think of the care and concern successful companies spend on their brand
  47. Think of the care and concern successful companies spend on their brand
  48. Think of the care and concern successful companies spend on their brand
  49. Think of the care and concern successful companies spend on their brand
  50. Think of the care and concern successful companies spend on their brand
  51. W O H ch u m
  52. e Wim Ot H ch u m
  53. ed Wim n O t pe H ch s u ou my r o you dn o
  54. e d D? Wim n AN O t pe BR H ch s u ou my r o you dn o
  55. Your BRAND?
  56. The Com puter you use Your BRAND?
  57. The Com puter you use The industr y Your you wor k in BRAND?
  58. The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND?
  59. The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU
  60. The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU The Jewelry You Wear
  61. The Com puter Clothes The you use u Wear Yo The industr y Your you wor k in BRAND? E CAR TH DRIVE YOU The The Jewelry Company you Keep You Wear
  62. The Com puter Clothes The you use u Wear Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH DRIVE YOU The The Jewelry Company you Keep You Wear
  63. The Com puter Clothes The you use u Wear Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU Listen To The The Jewelry Company you Keep You Wear
  64. The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU Listen To The The Jewelry Company you Keep You Wear
  65. The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like The The Jewelry Company you Keep You Wear
  66. The Com The TV puter Clothes Shows you The you use u Wear watch or Yo Don’t Watch The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear
  67. The Com The TV puter Clothes Shows you The you use u Wear watch or Yo ur Blog Don’t Watch Yo The industr y Your Your you wor k in Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear
  68. The Com The TV puter Clothes Shows you The you use u Wear watch or Yo ur Blog Don’t Watch Yo TheSo, you’retsaying indus r y Your you wor k in . . everything counts . Your Hobbi es BRAND? E CAR TH The Music You DRIVE YOU The Movies Listen To you Like Yourook The cebge Fa pa The Jewelry Company you Keep You Wear
  69. out ab get for n’t do nd A Your INTERNAL BRAND
  70. INTERNAL BRAND Your is how you feel about yourself.
  71. INTERNAL BRAND Your is how you feel about yourself. Quic k! Choose three words from the following list to describe yourself:
  72. Accomplish Confirm Enlist Launch Present Serve Acquire Connect Enliven Lead Produce Share Adopt Consider Entertain Liberate Progress Speak Advance Contact Enthuse Light Promise Stand Affirm Construct Excite Live Promote Summon Alleviate Continue Explore Love Provide Support Amplify Counsel Express Make Pursue Surrender Appreciate Create Extend Manifest Realize Sustain Ascend Decide Facilitate Master Receive Take Associate Defend Finance Mature Reclaim Tap Believe Delight Forgive Measure Reduce Teach Bestow Deliver Foster Mediate Refine Team Brighten Devise Franchise Mentor Reform Touch Build Direct Further Model Regard Trade Call Discover Gather Mold Relax Translate Cause Discuss Generate Motivate Relate Travel Claim Distill Give Move Release Understand Choose Distribute Grant Negotiate Rely Use Coach Draft Heal Nurture Remember Utilize Collect Dream Hold Open Renew Value Combine Drive Identify Participate Resonate Venture Command Educate Illuminate Pass Respect Verbalize Communicate Elect Implement Perform Restore Work Compel Embrace Improvise Persuade Revise Worship Compete Enjoy Integrate Play Sacrifice Write Compliment Encourage Involve Possess Safeguard Yield Compose Endow Keep Practice Satisfy Conceive Engage Know Praise Save Conquer Enhance Labor Prepare Sell
  73. Libby’s Three Words:
  74. Libby’s Three Words: Liberate
  75. Libby’s Three Words: Liberate Enterta in
  76. Libby’s Three Words: Liberate Enterta in Ed uc ate
  77. Millie’s Three Words: Libby’s Three Words: Liberate Enterta in Ed uc ate
  78. Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta in Ed uc ate
  79. Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta tand ders in Un Ed uc ate
  80. Millie’s Three Words: Libby’s Three Words: Liberate Discover Enterta tand ders in Un Ed uc ss re ate og r P
  81. What are your threE?
  82. What are your threE? Do they
  83. What are your threE? Do they line up
  84. What are your threE? Do they line up with the way others see you?
  85. The Big
  86. SO WHAT? The Big of Branding
  87. Why do organizations spend millions of dollars a year to brand themselves and, more importantly, why do you need to think about your brand?
  88. HERE’S WHY:
  89. HERE’S WHY: BRANDING
  90. HERE’S WHY: = BRANDING
  91. HERE’S WHY: = BRANDING A competitive edge that cannot be copied by ANYONE!
  92. “I believe personal branding is one of THE main differences in today’s job environment from the past. It’s as if we’re entering a parallel universe – those who get personal branding and are maximizing the concept in their careers, and those who don’t. The jury is still out, but I believe those who get it will be way ahead of those who don’t.” --Beverly Macy, Global Brand Consultant & Super Smart Woman
  93. THE DNA OF BRANDING
  94. THE DNA OF BRANDING A Great Brand Is
  95. THE DNA OF BRANDING A Great Brand Is - Dependable over Time D
  96. THE DNA OF BRANDING A Great Brand Is - Dependable over Time D N - Novel enough that it stands out from among the rest
  97. THE DNA OF BRANDING A Great Brand Is - Dependable over Time D N - Novel enough that it stands out from among the rest - Full of Attitude A See Mark Sanborn for more on the DNA of Branding
  98. I am so smart about branding now--I can define it and tell you what makes for a great brand . . .
  99. But
  100. But how
  101. But how d o
  102. But how d oI
  103. But how d o I build
  104. But how d o I build my
  105. But how d o I build my BRAND?
  106. 1 Gain Experiences
  107. 1 Gain Experiences Be Strategic about the experiences you choose
  108. 1 Gain Experiences Be Strategic about the experiences you choose Build on your existing strengths
  109. 1 Gain Experiences Be Strategic about the experiences you choose Build on your existing strengths But don’t neglect your weak spots!
  110. 2 Training and Development
  111. 2 Training and Development Get involved in opportunities within your industry
  112. 2 Training and Development Get involved in opportunities within your industry Attend internal training and development programs
  113. 2 Training and Development Get involved in opportunities within your industry Attend internal training and development programs Seek out a mentor -- someone you respect, admire, and want to emulate
  114. Self Promote 3
  115. Self Promote Be Your Own Don King 3
  116. Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you
  117. Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you Get noticed at work for your accomplishments
  118. Self Promote Be Your Own Don King 3 Google yourself -- you need to know what’s out there about you Get noticed at work for your accomplishments Keep track of awards
  119. A note on Self Promotion
  120. A note on Self Promotion - Strike a fine balance between self and team spirit
  121. A note on Self Promotion - Strike a fine balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner.
  122. A note on Self Promotion - Strike a fine balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner. - Make sure your intent is not simple self absorption
  123. A note on Self Promotion - Strike a fine balance between self and team spirit - Strike the right tone: be careful that your self promotion is not just whining. No one likes a whiner. - Make sure your intent is not simple self absorption - And remember . . . sometimes giving credit to others is a form of self promotion
  124. 4 Nurture Your Network
  125. 4 Nurture Your Network There is nothing more powerful than word of mouth
  126. 4 Nurture Your Network There is nothing more powerful than word of mouth Who is your network? EVERYONE you know
  127. 4 Nurture Your Network There is nothing more powerful than word of mouth Who is your network? EVERYONE you know You must invest the time to build these relationships for word of mouth to have an impact on your personal brand
  128. Carve out Your Niche 5
  129. Carve out Your Niche Everyone Needs their “ground” of 5 expertise to own -- your “ground” makes you novel & unique
  130. Carve out Your Niche Everyone Needs their “ground” of 5 expertise to own -- your “ground” makes you novel & unique Share your expertise: Write Articles, Speak at Conferences, Blog about it
  131. Join us this year for:
  132. Join us this year for: Lunch
  133. Join us this year for: Lunch Learn
  134. Join us this year for: Lunch Learn &
  135. Join us this year for: Lunch Learn & Lead!
  136. Join us this year for: Lunch Learn & Lead! Where you can learn to polish your brand!
  137. OUR FIRST TOPIC: “THE BUSINESS OF ETIQUETTE”
  138. Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new!
  139. Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov nc :30 (Lu 0 to 1 e: 10:0 Tim
  140. Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov Room (Lunc ence o 1:30 Confer 0:00 t ngton Time: 1 LK Arli lace: V P
  141. Come and learn how important etiquette is in the world of the professional. From communicating confidence to using technology; you will learn something new! ided!) h Prov Room (Lunc ence o 1:30 Confer 0:00 t ngton Time: 1 LK Arli cc.com bravo :V Place : lspears@ VP To RS
  142. SHOUTOUT TIME!!
  143. SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas
  144. SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3
  145. SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s
  146. SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s Nick Skytland
  147. SHOUTOUT TIME!! e the slides in th A few of tation found their presen ation in the works inspir great designers. of some them out for some Check and inspiration: ideas ethos3 3 lideshare.net/ethos www.s Nick Skytland are.net/skytland www.slidesh

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