Point of Sales ResearchThis is a phone point of sale unit. it clearly statesthe branding and name of the product, and fits inwell with the style of the product well. There is noextra information about the product needed on theproduct. It is positioned in the centre of the shop,and draws attention from outside the shop as well.This is a point of sale unit for sunglasses. Again, it clearly shows the branding of theproduct, has a brief explanation of what the product should be used for,. There isperhaps a bit too much information as it draws the customer attention away fromthe product.This is a watch point of sale unit. It does not have anyinformation on the unit as to the price of each product, thebranding of each product or any other information that thepossible customer would want to know. There is also toomuch choice to choose from and does not promote anindividual product, therefore could prove to be rather vague.This is a point of sale unit for a pair of golfshoes. It shows the shoes at two differentangles, both of which are important inshowing for their purpose; especiallyshowing the sole for grip. It has a perfectabout of information on it, but could perhapsshow off the brand a bit more.This is a watch point of sale unit . It is showingtoo many products to the customer, andpossibly confusing them as to which one theylike the most. It has no information as to theprice or brand of the product. The watches areplaced in interesting positions, which doesdraw the potential customer in, but there is nointeraction.This is a point of sale unit for a newly releasedfilm. There is the right amount of keyinformation shown; price, name and othersmall details needed. There is plenty of stockavailable, and the unit is placed right in front ofthe front doors, so everyone that walks into theshop will notice it. The colour scheme fits inwell with the film and does everything it needsto do.This is a point of sale unit for a recentlyreleased book. It clearly shows the name ofthe book and the front cover that it is sowidely recognised by. The units colourscheme matches with the book cover, andcertainly attracts attention from outside ofthe shop due to its positioning; right at thefront of the shop
Point of Sales ResearchThis is a point of sale unit for Hellmann’s sauces. This point of sale unit fits in well with the theme ofthe sauces being suited to a barbeque-like situation; as the unit is meant to look like some sort ofstove/ barbeque unit. It clearly shows the branding of the product, and does not need to show theprices as they’re stated below the unit. This point of sale unit successfully attracts customers attention.This is a point of sale unit for women’s cosmetics. It has a wide range of products with all differentpurposes and uses. There is a picture in the middle which shows the brand of all the products, and thereare lots of stock. There is perhaps too much choice and not enough of one particular product beingpromoted, and therefore the potential customer could become deluded as to what they actually want.This is a point of sale unit displaying London 2012 Olympic products . Itis clear what each product has in common due to the heading at thetop of the unit. There is a clear British theme with the red, white andblue colour scheme. The prices of each product is clearly shown andall the information needed is included.This is a perfume point of sale unit. It is promoting asingle product, which is good because all of the possiblecustomer’s attention is magnified to the single product.The unit links in well with the product, and is clearlyvisible in the middle of the shop.This is a watch point of sale unit. The prices of each watch isvisible to the potential customer, and the branding is clear. Thepositioning of the unit is clever as it is in the shop window, soattracts people who are walking past the shop. There are lots ofproducts, giving the potential customer too much choice.
Male Grooming BrandsOld spice is for the older generation who were present in the time when theoriginal old spice was popular. The branding has changed slightly, and theadvertisements incorporate hints of humour. There is a fine line betweenreinstating a brand with a modern twist and changing it too much and making itsomething completely different, and I believe that old spice have crossed thisline.Fish is for the practical individuals who want something simple and effective. Thestyling of most of the products aren’t very adventurous. However there is a slightdifference between the company’s website and the company’s products, as theyshow a slight difference in style. Fish should either chose one style or another, orestablish a point somewhere in between the two styles and stick with that, becauseit could cause confusion for the customer as to what sort of product it is.
Male Grooming BrandsLOreal Men Expert is for slightly older men that want a specific product whichsuits them and does what it needs to do and to a good standard. The branding isvery plain and straightforward. The white, silver and orange colour scheme issimplistic, and compliments the straightforward aim of the brand.Mr Natty is for the more quirky man. Its style is very much pirate/ sailing themed,and will appeal to those slightly more funky individuals. It is quite a fun brand, and isconsistent throughout the different designs. The individuality of the moustache waxmakes Mr Natty a unique bran, and there’s nothing else like this wax on the market.
Male Grooming BrandsLynx is for teenagers between the ages of 12-16. it targets this age group with itscool and colourful branding. People of that age want it because everyone else hasit. These people just want to smell good and fit in. This brand is very distinctivecompared to other brands, as its colour scheme are not the same through eachproduct but have the same bright and colourful essence in each product.Hackett London is for the more classy man, ages between 20-30. It is stylish yetold fashioned, and successfully incorporates these two qualities into their designto make attractive products. Hackett produce expensive products that are boughtby men that want to look and smell good, perhaps to impress people they workwith or people they aspire to be like.
LynxLynx is a product aimed towardsthe younger generations. Peoplewear lynx deodorant to fit in. Thesort of people that would wear thisproduct would be aged between10-16, and want to smell good.Lynx aims more at deodorant thananti-Perspirant, which shows that itis aiming towards people whosimply want to smell good. Theymay not know much about thedeodorant and how it works, butthey just want to smell good andlook cool. The designing of theproducts clearly illustrate this. Boldand bright fonts are incorporatedinto the product. Bright colours areused to catch peoples eye drawthem in. the price of theseproducts are cheap and affordable,which further influences theyounger generation that do nothave much money.
LINKS FXL – Logical• Must stand out and advertise the brand.• Must use ergonomic considerations in the design.• Must reflect the brand and product.• Must draw customer in; bright colours and lights.• Must use size video and noise.• Must display the product clearly.• Must use testers intelligently and effectively.• Must be user-friendly.• Must have a Unique Selling Point – USP• Must be placed intelligently in the shop in relation to foot fall.I- Illogical• Too much text could confuse the customer.• Not enough information.• No branding or brand identity.• Visual noise – too much colours, lights etc.• Too interactive without any thought of purchase.• Having to remove product from the unit to test it.• Having too many options to choose from.• Use of cardboard for testing the product.• Product placed below or above average eye level.N – Need• Needs to display the product clearly and allow interactivity.• Needs to be eye-catching and attract the customers attention.• Needs to clearly display the brand.• Needs to hold the potential customer’s attention.• Needs to display any important information that is needed.• Needs to make the purchasing of the product simple and easy.• Needs to consider ergonomics and theft of the product.• Needs to consider safety.K – Keep• Must be on eye level to be seen• Must be placed close to the main footfall of the shop.• Must clearly show the product.• Must display the branding.• Must display any important information.• Must hold the potential customers.S – Scrap• Scrap using cardboard testers as it reacts differently to skin.• Scrap any Visual noise which puts customers off.• Scrap too much information so customers don’t get bored.• Scrap having to remove the product from the unit to test it.• Scrap the purchasing the product to be long and complicated.• Scrap having too many products on the unit to choose from.F – Form vs. Function• Must carry out the function stated in the design brief.• Must be aesthetically pleasing to look at and attracts attention.• Must be interactive and hold customers attention.• Must have a smart way of producing testers for people to smell• Must link in with the brand of the product.• MustX – XFactor• Could have a motion sensor tester.• Could have an interactive function.• Could have bright colours and bold fonts to fit into lynx branding.• Could have a graffiti style to it to make it stand out.• Could have a TV screen advertising the product.• Could have flashing lights to attract customer attention.
Problem; Lynx keep on bringing out new designs and new products that are completely different to oneanother, and not necessarily focusing on one particular product and developing it to its fullpotential.Evidence; I’ve researched the different lynx products and they all look completely different to each other;the colour schemes, the fonts, the design of the bottles. I haven’t managed to find a product thatis a developed version of an original product.Solution; I will attempt to take one product forward and fully develop that one product, and I must try to getthe public fully interested in this product.Brief; Design a new Point Of Sale display unit (POS unit) for a male grooming company; I have chosenlynx. The unit must clearly identify the lynx branding and focus on one particular product,developing it to the full and getting the public involved.Situation and Brief
Task AnalysisFunctionality and Features;• Interactive• Testers• Relative to products design• USPVisibility and Position;• Relation to foot fall.• Positioning in the shop.• Average eye-level.• Ergonomics.• Stands out and noticeable.• Colours, shape, size.• Not too much visual noise.• Branding.• Products displayTarget Audience;• Age.• Gender.• Personal taste.• Purpose of purchase.• Interests.• Affordable.Materials and Aesthetics;• Ferrous Metals• Non-Ferrous Metals• Alloys• Thermo Plastics• Thermo-setting Plastics• Elastomers.• Hardwoods• Softwoods• Don’t use cardboard testers.Branding;• Show brand name.• Show brand logo.• Unit must fit into branding.• Promote the brand.Sustainability;• Must use a suitable material.• Must be strong and sturdy.• Must fit in the environment.• Must withstand weatherconditions if placed outside.Environment;• Must suit its environment.• Must not be a hazard to theenvironment.• Must withstand wearing.Interactivity;• Entertain possible customers.• Not too interactive so peoplejust play and not purchase it.• Give a glimpse of what theproduct has to offer.• Doesn’t give everything away.Construction;• Sturdy construction.• Able to stand freely and takeweight of product.• Does not brake easily.Ergonomics;• Eye levels.• Easy to test.• Not having to bend or stretchfor stock of product.• Comfortable to use.Price;• Affordable for target audience• Suitable for the productsbranding and quality.Future;• Longevity• Sustainability• Where is the product goingto end up?Health and Safety;• No sharp edges• No visible electrical wires.• No tripping hazards• Breathing problems fromaerosols.Social Networking;• Viewable on Twitter.• Viewable on My space.• Viewable on Facebook.• Viewable on the Internet
Initial SpecificationAesthetics; The colour of the unit must portray the brandand the colours of the brand. The shape of the unit mustalso relate to the brand. Logos and patterns must beincluded to attract potential customer attention. Imagescould also be included to make the unit moreaesthetically pleasing.Cost; the cost of the product must take into account theamount of products that are manufactured. Do you makemore units and sell them cheaper, or do you make lessproducts and sell them for a more expensive price.Materials used, manufacture, delivery and floor spaceshould be taken into account when considering the price.Customer; you must target the right customer for thebranding. The shops that the unit is put in must take intoconsideration the target audience of the product andwhat sorts of shops they will go in. The area that thecustomers come from are also influencing factors, asdifferent branches display slightly different stock.Ergonomics and anthropometrics of the customer mustalso be taken into consideration.Environment; the type of environment that the unitshould be kept in should determine the positioning of theshop – should it be kept inside or outside? Items that aresimilar to my product should also be taken into accountwhen placing the unit in the shop. The manufacturing ofthe product could negatively affect the environment. Theunit must be sustainable and have longevity.Size; the size of the unit must be ergonomically adjustedfor the target audience of the product. They eye level ofthe product on the unit must be in the eye level of thetarget audience. The size of the unit must be suitable forthe function. Issues of stability come into action whendealing with the size – too tall or too small. The floorspace cost increases as the size increases. The size couldbe subtle, and also must avoid visual noise.Safety; the safety of the user must be taken intoconsideration when manufacturing the unit. The unitmust be stable, and must have no sharp or rough edges.Any motion testers for spray could cause problems forpeople with breathing disabilities. Assembling of the unitcould be dangerous, and avoidable instances that put theworkers in danger must be eliminated.Function; The function of the unit must be unique andmust fulfil the design brief. Testers must not usecardboard as the sent reacts differently to skin than tocardboard and therefore may smell differently. The unitmust be interactive. There must be easy access to thetesters and stock of the product. It must also be fun andable to hold the potential customers attentionMaterials; the materials used in the unit must be relativeto the branding of my product; metals woods andplastics. The main material for lynx would be acrylicplastic as it is bright and modern. Use of many differentcolours of acrylic would work well on my unit. I could alsouse metal for my unit.
Research PlanQuestionnaire;I will conduct a thoroughquestionnaire that will give memore of an idea of what my targetaudience would like to see. Thiswill help me as I will be able to getmy branding correct and know thatthe unit will produce various salesas I have taken into considerationthe wants and needs of potentialcustomers.Environmental Snapshot;I will go out and look at the sort of environment my pointof sale unit would be positioned in. I will have to decidewhether my initial ideas would suit this type of environment.Would my target audience be drawn to this type ofenvironment? Would the materials that I want to use fit intothis type of environment?First hand existing design analysis;I will find existing point of saleunits that are similar to what Iwant to design and use ACCESS FMto analyse it. This will help me todecide how to design my productso that it will be set aside fromother products in the same marketMarket Research;I will go out and look at currentproducts on the market and decidewhat sells well and what doesn’tsell very well. This will hopefullyhighlight any market trends.Competitive products;I will go out and look atcompetitive products currently onthe market. I will think about whateach unit does successfully, andwhat each unit could do more ofto enhance the purchasing of theproduct. This will help me todecide what sort of things I have toinclude in my Point of sale unit.Mood Board;I will create a board of imagesthat relates to my branding andinspires me. There will be variousimages related to lynx. Lynx is verymuch to do with bold, brightcolours, and graffiti fonts. Lynxproducts vary a lot between them,so my mood board will haveimages that look very different toeach other.Customer Profiling;I will create a board of images that creates the stereotypicalcustomer that I am aiming my point of sale unit to display the productto. This is effectively analysing my target audience. This could includeany aspect of their life, as long as it relates to the target audience. Thetarget audience for my customer would be between the ages of 10-16year olds, and so will include images that relate to this age group.Brand Profiling;This is effectively analysing thebrands that are in the same marketto LYNX. Where does my brand fitin the current market – the top orthe bottom end? Is it modern ortraditional? Is it more expensive orcheaper? These are all aspectsthat I will incorporate into mybrand profiling research.1 2 3 4 5 6 7 8Point of Sale ResearchMale Grooming BrandsLynx OverviewLINKS FXSituation and BriefTask AnalysisInitial SpecificationResearch PlanQuestionnaireCompetitive ProductsFirst Hand Existing Design AnalysisMarket ResearchEnvironmental SnapshotMood BoardCustomer ProfilingBrand Profiling
QuestionnaireQ1 – What do you know about the brand ‘LYNX’?1) I know that it is a popular brand of deodorant that most teenagers tendto wear and is very modern. It is purchasable in most retail shops.2) LYNX is a very colourful brand, however compared with other brands outin the same market, I believe LYNX to be cheaper and more available.Q2 – Would a POS unit persuade you to buy a product?1) I believe that the point itself, although is not part of the intendedpurchase, plays a huge part in the decision making of whether to buythe product or not.2) Yes, as it must give us, as customers, the information needed, andwithout this information, the purchase may not occur.Q3 – What sort of things would you not want to see in a Point of sale unit?1) Too much information would put off potential customers and causeconfusion. Too much bright lights and colour could also put customersoff.2) Having to bend down or adjust to see the whole of the unit would be abad thing. Also, if the product or branding is not quite visible could causeconfusion.Q4 – What sort of things would you want to see in a Point of sale unit?1) I believe that things like a clear presentation of the product and anyessential information needed should be included in the point of saleunits.2) I think that the point of sale should have minimal text, and really mergein with the branding of the product. The unit and the product should gotogether well.Q5 – What materials do you think would go well on a LYNX Point OF Sale Unit?1) Metal 112) Plastic 163) Wood 3MetalPlasticWoodQ6 – What function do you think works best on a LYNX Point of Sale Unit?1) Interaction 152) Lighting 103) Video 5InteractionLightingVideoImportant points to take forward;• Make the unit very colourful.• Make the unit ergonomic.• Make the unit clearly display the brand name.• Make the unit link in well with the product.• Make the unit out of a mixture of plastic and metal.• Make the unit interactive and include some lighting.Important points to avoid;• Avoid including too much information.• Avoid visual noise.• Avoid using wood in the unit.• Avoid any video footage over interaction or lighting.
Competitive ProductsThis shows the different products currently on the market. I have highlighted a product of my brand, along with one from each of the foursections. These products do not necessarily relate to my product, but just show the different products out there and the disparitybetween them. The different products that I should be looking at are the Joop and FCUK products as they are in similar places to mine.They are both slightly more simplistic and slick compared to LYNX, therefore I cannot take ideas directly from these products as it wouldnot fit in with my branding, however I can look at these products and ask myself whether my unit is keeping in line with the design style.ExpensiveCheapModernTraditionalThis is my product. It is verymodern, however it is reallycheap in comparison to otherproducts on the market. Thebranding is very identifiableeven though the differentbottles look very different toeach other.This is a Paco Rabanneproduct. It is extremelymodern, however is a lotmore expensive than Lynx. Itis a very popular product dueto its smell and becauseeveryone else has a bottle ofit. The branding is classy andvery distinctive.This is a Ralph Laurenproduct. It is quitetraditional but veryexpensive. It is a verypopular brand, and isalso very distinctive.This is an Old spiceProduct. It is extremelytraditional, the brand isvery old, however it is verycheap to buy. It is not aspopular as it used to be.This is a JOOP! product. It isvery modern, however it isalso quite cheap when youcompare it to other productsout there. This is in the similarplace to my product, as it ismodern and cheap, yet I feelthat I cannot relate to thisproduct due to the completedifference in style. JOOP! Issimplistic and slick.This is a FCUK product. Itis a cheap product yetmodern, which is similarto the LYNX brand. Eventhough the price andtarget audience aresimilar, the styles arecompletely different.
First Hand Existing Design AnalysisAesthetics; The colour of the unit goes well with the product, and the branding is clearly shown. Theunit is very attractive and fits into the brand of the product. It is a very stylish unit.Cost; The cost of the product is reflected by the aesthetics of this point of sale unit. It looks veryclassy and looks like it is targeted at someone who is willing to spend a lot of money.Customer; The customer of this product would be females in the age range 0f 20-25, as we cansee by the advertising that the type of women that use this product are in that age range.Environment; The environment of this particular point of sale unit allows it to be so successful. It is inthe middle of the shop, isolated from other products so it stands out effectively.Size; The size of this unit is perfect, as it raises the main point of sale to eye level, making theunit very ergonomic, and also more likely to sell better as it is more noticeable.Safety; This unit is fairly safe as it has a weighted bottom so that it is sturdy and not going to fallover easily. The sharp corners are at head height and so could cause injury.Function; The unit is not very interactive, and does not have any lights or video footage to attractcustomers. Its main function is to sell the product and is more subtle than other methods.Material; The materials used are glass for the shelves and metal for the main body of the unit. Thislooks good, and makes it sturdy, however there is a hazard that the glass could smash.Aesthetics; The colour of this Hugo Boss point of sale unit goes well with the branding, and the brandname is clearly shown. The unit is very stylish and shows off the product well.Cost; The cost of the product is reflected by the aesthetics of the unit. It is very modern andaesthetically pleasing, and would attract customers who are very well off.Customer; The customer of this product would be males in the age range 0f 20-35, as the brand suitsthis kind of age range; a man who wants to look his best and impress others around him.Environment; The environment of this unit is also isolated and so is more noticeable. The environmentcompliments the unit as it is very stylish and so the unit doesn’t look out of place.Size; The size of the unit makes it very noticeable as it is very tall. The product is placed at anergonomic height, and the video function is at eye level – also ergonomic.Safety; This unit is safe as it has been fixed into the ground, so it will not going fall over veryeasily. The sharp corners are above head height and so there is no major hazard.Function; The unit is very interactive. There are multiple testers displayed very professionally, butmore importantly, video footage is incorporated into the unit as its main function.Material; The materials used are metal, and most probably an LCD screen for the video footage.This fits in well with its modern look.
First Hand Existing Design AnalysisAesthetics; The colour of the contradicts Hugo Boss’ orthodox branding as its usually dark andmodern, whereas this unit uses traditional wood for the border. This is still attractive.Cost; The cost of the product is reflected by the aesthetics of the unit. It looks very traditional,yet the product itself is modern. The contradiction works well and produces a classy unitCustomer; The customer of this product would be males between 20-35. it is aiming at a classytarget market who want to look good and impress others around them.Environment; The environment of this unit would be inside as it has wood involved which would rot ifleft outside in the rain. If surrounded by other similar products, it would fit in well.Size; The size of this unit is smaller than other competitive products. It would have to be placedon a high shelf so that it is in the right eye level and therefore ergonomic.Safety; This unit is not very safe as it is quite light and so could be easily knocked off a shelf andwould shatter as part of it is made of glass. The edges would have to be smoothed down.Function; The unit is not very interactive, as it does not have any lights or video footage to attractcustomers. Its main function is to sell the product and is more subtle than other methods.Material; The materials used are glass for the holding of the products and wood, most probablyoak for the bordering of the unit. This looks good, but varies from other Hugo Boss units.Aesthetics; The colour and style of the point of sale unit fits in well with its surroundings and showsoff the products. Its slick and stylish structure gives each product a fair display.Cost; The cost of the product is not as expensive as other competitive products, as they arebeing presented together and not much information is being shown for us to see.Customer; The customer of this product would be males from the age of 16-30. It is mainly for thosewho don’t have a lot of money to spend and so get something practical but less classy.Environment; This point of sale unit effectively fits in with its surroundings as it is of the same style andtarget audience. It is easily visible as it is on eye level so it can be seen by most people.Size; The size of the unit makes it very noticeable as it is very tall. The products are placed indifferent slots, each different heights and so some will be more ergonomic to view.Safety; This unit is fairly safe although because it is very tall, it is slightly less stable. The cornersare sharp. There are barriers to stop the testers from falling and smashing, which is good.Function; The unit is not interactive at all although testers are available and cardboard isn’tprovided which is a good thing. There are no bright lights or colours or video footage.Material; The materials used are plastic for the main body of the unit, glass for the shelves andsteel bars for the barriers. These all go well with the products that are being sold.
First Hand Existing Design AnalysisAesthetics; The simplistic design of a clear glass box goes well with the product, and the branding isclearly shown. The unit is simple, and so doesn’t look particularly aesthetically pleasing.Cost; The cost of the product is clearly shown by the Point of Sale Unit. The product is ratherexpensive, but you wouldn’t think that from its misleadingly simple point of sale unit.Customer; The customer of this product would be males between the ages of 25-25. they would be aman that wants to look good with out spending vast amounts of money on small things.Environment; The environment of this unit is on top of the shop counter, so it is easily visible the shoponly sells aftershave/perfume, so it fits in nicely it can be seen from outside the shop.Size; The size of this unit is too small, as it only shows the product and the price and doesn’thave any stock on show, however there is a good reason for this; it prevents risk of theft.Safety; This unit is fairly safe as it has rubber circles at each corner so that the glass box does notfall of the edge, smash and cause injury. The corners are sharp and so could cause injury.Function; The unit is not interactive at all as there are no testers available, and doesn’t have lightsor video to attract customers. Its main function is to simply display and sell the productMaterial; The materials used are glass for the main body and plastic for the price and name displayfixed on top. These materials used work effectively together.Aesthetics; The colour and style of the unit goes well with the branding, and the brand name isclearly visible. The unit is very stylish and advertises the product successfully.Cost; The cost of the product is shown by the general style and approach of the unit. The unit isclassy, so we expect the price of the product to be respectively high.Customer; The customer of this product would be males between the age range 0f 20-35, as thebrand suits this type of man who wants to spend however much money to look good.Environment; The environment of this unit is ideal and enhances the chances of sales; it is in the samesection as other grooming product, but is on its own and larger, so people are drawn to it.Size; The size of the unit makes it very noticeable as the unit is large compared to othercompetitive products around it. Despite its height it is still very sturdy.Safety; This unit is safe as it has a wider base, enhancing its stability. It does have sharp edges butit’s by to a wall so there’s less chance of someone brushing past it and cutting themselves.Function; The unit is partially interactive as you can remove the product from the unit. Its functionis to advertise and sell the product and the deal that comes with it.Material; The main material used is wood, which has been painted to give a fresh and modern feel;this fits in well with the branding, and also makes the unit stable.
First Hand Existing Design AnalysisAesthetics; The colour of the unit links in well with the theme of the product being James bond. It isvery smart, very stylish, very attractive to look at and therefore eye catching.Cost; The cost of the product is not shown on the unit, and could vary as it could be seen as anexpensive product, but also quite reasonable. I believe the unit is not informative enough.Customer; The customer of this product would be males of any age, as long as they are interested inthe James Bond films or like the product’s theme/style. This is no particular age group.Environment; The environment of this unit allows it to advertise the product well as it is right at thefront of the shop and can be seen walking past. This distinctive will draw attention easily.Size; The size of this unit is good as it is tall enough to be noticed, however could be slightlytaller so that it reaches the average eye level. The size/amount of information is lacking.Safety; This unit is very safe as it has been attached to the wall so that it is sturdy and not goingto fall over easily. The sharp corners are not a problem as they are not sticking out.Function; The unit is slightly interactive as the product can be removed from the unit, but doesn’thave lights or video. Its main function is to sell and advertise the product in a subtle way.Material; The materials used are glass for the shelf that holds the product and metal for the mainbody of the unit. This looks good as it fits in with the theme and brand of the product.Aesthetics; The colour of the unit is clear, but there is a backdrop picture witch is very attractive. Theunit is very stylish, goes well with the branding and successfully shows off the product.Cost; The cost of the product is clearly shown by the unit, and this is very useful for thecustomer as they know immediately whether they can afford it or not.Customer; The customer of this product would be males in the age range 0f 25-35, as the brand suitsa man who spends lots of money to get the best products and the best brands available.Environment; The environment of this unit is with similar products that it competes with. Theenvironment allows the customer to decide on their favourite product.Size; The size of the unit is fairly small, although compared to the other competitive productsaround it, the unit will stick out and draw more customer attention than other products.Safety; This unit is safe as it has rubber circles attached to each of the corners of the glass cubes,preventing them, from falling off the edge and smashing, possibly causing injury.Function; The unit is not interactive at all. There are no testers available and there is no videofootage. It’s main function is to display and sell the product to the target audience.Material; The materials used are glass for two clear cubes and plastic for the price and namedisplay fixed on top of the larger cube. These materials used work effectively together.
First Hand Existing Design AnalysisAesthetics; The style of the unit is very aesthetically pleasing. The backdrop photograph is veryartistic and goes well with the branding. It is a very slick Point of Sale unit.Cost; The cost of the product is shown by the point of sale unit, but you can tell by lookingat the class of the product that the price will be at the top range of the market.Customer; The customer of this product would be males between the ages of 20 and 35, as we cansee that the type of men that are in the images used in the unit are in this age range.Environment; The environment of this unit is useful; surrounded by competing products. It is clear viewof people outside of the shop, and is easily visible due to it being at eye level.Size; The size of this point of sale unit is perfect as it on eye level, making the unit verynoticeable, but also ergonomic as people don’t have to bend down and strain to see it.Safety; This point of sale unit is fairly safe as it has rubber circles at each corner of the cube sothat it cant be pushed of and smashed. It does have sharp edges which could cause injury.Function; The point of sale unit is not at all interactive as it does not have any lights, video footageor testers available. Its main function is to display and sell the product successfully.Material; The materials used are glass for the cube and a metal frame for the picture above themain unit. These materials go well together and help sell the product successfully.Aesthetics; The colour of this particular unit goes well with both the branding and the product it istrying to sell, and the brand name is clearly shown. The unit is slick and attractive.Cost; The cost of the product is not shown by the point of sale unit, however one can tell fromthe branding, design and class of the point of sale unit that it would be expensive.Customer; The customer of the product this point of sale is displaying would be males in the agerange 0f 20-35 as this product looks like something a man of this age would use.Environment; The environment of this point of sale unit is effective as it is also surrounded by othermale grooming point of sales, and so can be compared to the other units in the shop.Size; The size of the unit is tis downfall, as it is too small, and perhaps less noticeable than theother products available in the store. It is not on eye level, so is not ergonomic.Safety; This point of sale unit is not particularly safe as it has nothing that stops it from falling offthe edge and causing injury. The edges are sharp and made of glass which is hazardous.Function; The unit is slightly interactive as there are various testers available for the potentialcustomers to try, however there are no other features on the unit that are interactive.Material; The materials used are plastic for the base, and glass for the back where the image isshown. These materials compliment each other well in this point of sale unit.
Market ResearchWhat Works On A Point Of Sale Unit? What Doesn’t Work on A Point Of Sale Unit?Ergonomic features that have been taken intoaccount to make it easier for the customer suchas eye level of product on the unit, size of theunit so it is easily visible, limiting how far youhave to reach for the tester and also for thestock.Having to adjust to see the unit and also theproduct being displayed, and having to benddown and reach far away for the tester or thestock of the product.Lights and noise that attract customersattention and draw them towards the unit.Too much light and noise, causing thecustomer to be put off – visual noise.Some sort of video footage that advertises theproduct and gives you vital information, orinteractivity that allows the customer to getmore involved in the product.No video footage or information about theproduct, or no interactivity so the customercant get involved in the product. There alsocan be too much interactivity in a unit.A unique way of testers being available to smellthe product to set the unit aside from others.Using cardboard to spray the tester on, as theskin reacts differently to cardboard and couldsmell different.Using materials that both fit the branding well,but also make the unit more stable/ safe andsustainable.Just choosing the material to use for eitherbranding or safety, and not incorporating bothof these aspects into your choice.
Environmental SnapshotThe environment of this point of sale unit is right at thefront of the shop and can be seen walking past. Thissuccessfully helps advertise the product to potentialcustomers walking past. The unit is surrounded byother products around it that are similar and so this unitsuccessfully competes with them, however this producthas a point of sale that is unique and noticeable.The environment of this unit is ideal as it enhances thechances of sales for the product it is displaying. It is in thesame section of the store as the other male groomingproduct being shown, this particular product is beingadvertised on a much bigger scale as it has its own pointof sale unit, and is slightly isolated from the others.Customer attention will be drawn to this product.
Mood BoardThis is what my mood board. These are all things that have inspired me for this project. LYNXincorporates a lot of different aspects, of which I have to take all of these into account. Brightcolours, cool styles and wild patterns are all things that I will have to involve in my Point of Saleunit.
Customer ProfilingThis is what I believe my customer would be interesting. My target audience is boys between theages of 10-18 years, and all these different activities/objects/interests I would associate withthem.
Brand ProfilingTraditionalExpensiveCheapModernThis is the Tesco’s ownbrand aftershave logo. Itis very cheap. The logo isnot very distinctive andcould be mistaken forother brands. The brandis not very well known orpopularThis is the PacoRabanne logo. Ipersonally do not likethis logo as it saysnothing about thebrand. The brand isslick, modern andstylish, whereas thelogo is plain. There isbranding issues wherethis is concerned. It isstill a very modern andexpensive brandThis is a ralph Lauren logo. Itis very distinctive, and suitsthe brand well. This brand isusually traditional but stillvery expensive. The logo isspot on for this particularbrandThis is the Old SpiceLogo. Unlike theadvertising of theproduct, the logohasn’t been developedrecently from itsoriginal brand beforein the 1900’s. due tothis change, there is aslight difference in thebranding of old spice,which causesconfusion for manypeople
Research SummaryMood boardCustomer profilingCompetitive ProductsFirst hand existingdesign analysisEnvironmental SnapshotQuestionnaireMarket researchBrand profilingI found the mood board to be the most useful as it gave me a clearand bold set of data of which I can relate straight back to whendesigning my unit.I also found customer profiling extremely useful in my research, as itallowed me to properly summarise my target audience and familiarisemyself with the type of people that will be looking at my unit.I found competitive products to be helpful, as it gave me an insight asto what other products are on the market, but those products close tolynx were not similar enough to extract things and include in my unit.I found First hand existing design analysis to be useful also. Ithighlighted what works well and what doesn’t, and also the trends ofwhat most units do. This has given me insight into what to include.I found brand profiling helpful, as it highlighted the different brandson the market and ones that are similar to lynx, but it didn’t help medecide how to design my unit differently or change any of my views.I found Environmental snapshot to be not as useful as the otherresearch I took, as it purely reinforced what I already knew. This was agood thing, and is really helpful in taking into account the placementof the unit in a shop and the things to include to make it stand out.I found the Questionnaire to be as equally as useful as environmentalsnapshot for the same reason; it reinforced knowledge that Ipreviously knew. It is still good as it ensures that I am correct, and Ican get an idea of what the public know and want from the unit.I found Market research to be the least useful as it merely reinforcedknowledge that I had found out both before I started research, andthrough the other research I carried out. It was still useful to me byknowing what works on the current market and what doesn’t .
Further SpecificationAesthetics; The colour of the unit will be a mixture ofbright colours that will work well with the chosenproduct, but will also include black. The brand name andlogo will be clearly shown, and lighting will be included toattract customers. There will be minimal text involved.Cost; the cost will be small, especially compared to theother products on the current market. It must beaffordable for the target audience, being in the age rangeof 10-18 years old. It will be mass produced, so eachproduct can be sold cheaply.Customer; the customer will be in the age range of 10-18years old. Ergonomics must be taken into account for thistype of age range, and the sorts of shops it is displayed inmust also take the target audiences age range intoconsideration.Environment; the environment of the unit must beinside, as some parts will be made of metal and it couldtherefore oxidise if exposed. Research has highlightedthat my unit should be placed close to other units of thesame purpose – male grooming.Size; the size must be ergonomic for kids of age range 10-18 – my target audience. The unit must be big enough toinclude some sort of lighting or interaction. The size ofthe unit must allow it to be easily visible and notovershadowed by the other units and products around it.Safety; the unit must be stable, so must have some sortof base that is sturdy. It must not have sharp edges andany electrics from possibly lighting must be hidden, andany motion sense testers must not be at eye level so thatit doesn’t get in customers eyes.Function; the unit must include either some interactionor lighting of some sort to make the unit more fun andnoticeable. If testers are involved, it must not usecardboard, and the unit must be able to hold potentialcustomers attention.Materials; the point of sale unit must include metals ofsome sort to fit in with the LYNX brand, and alsocolourful plastics to also portray LYNX. The brand namemust be visible and so must be displayed boldly or in acolourful way.
Development300mm20mm400mm440mm100mm250mm50mm75mm75mm125mm25mm75mmThis Is what I can see my product looking like before I commenced my development.
ConstructionHere I have created a model for the lettering of myproduct. I have made this out of scrap MDF wood for thelettering. This was done by drawing an outline of theletters on a block of MDF, and then using a hegnar sawto cut these pieces out. This took sometime, however it was not particularly hard.The second stage of my modelling processwas joining these letters together. I haveused a plastic rod in replacement for analuminium bar. I have done this by using ahand drill with a 6.5mm drill bit to drill thewholes through the different letters.This model is a fair representative of what Iwant to make. Decisions need to be made asto what method I will use and what materialsI will use. This method did take up some timeand effort, and there were various things thatcould have and did go wrong; letters splittingwhen drilling, inaccurate cutting on the hegnarsaw etc. there are various other ways of making this partof my design, I could make the letters out of aluminiumand use an aluminium bar also, but that may be moreexpensive and just as tricky. I could laser cut it andpossibly even use the rod and washer technique to bulk itup. These are things that I need to try out.1 – Model Making 12 – Model Making 2
ConstructionI have constructed another model showingthe main body of my design. I have also cutout a wooden block to represent the bottleand to show where it would go. I have usedstyroform in this design to represent themain body, of which I am hoping to make outof aluminium. I have done this by drawing acurve on the xyrophorm and thencutting this curve out of the mainbody using a hegnar saw.There are various ways I could makethis part of my design. I could eitherget a block of aluminium and cut thisshape out of it. I could get sheets ofaluminium and fit them together withsome sort of joining technique or I could alsomake it out of a block of wood, or sheets ofwood and join them together also with ajoining technique. These are all ideas that Icurrently have, and hopefully I would havecome to a decision by the end of thedevelopment process as to what I want to do.3 – Model Making 3
ConstructionThis is a model showing my overall design. Ihave joined the two separate modelstogether to give me a rough idea of what mydesign will look like. I have joined themtogether by simply turning a drill bit througheither side of the main body – the material isso soft that I didn’t need a drill todo this for me. Although this isnot the materials I will use for myfinal design, this process has givenme an insight into my design4 – Model Making 4
Construction5 - Joining techniques 1Dovetail joint;This particular joint is perhaps themost aesthetically pleasing joint,however it is also the most difficultjoint to make as it is so precise andspecific. If I was to use thisparticular joint, it would be verytime consuming and would have tobe done extremely well for it towork, but it would look verypleasing to the eye if it worked.Finger/ comb joint;This joint is similar to the dovetailjoint, but is not at an angle. It isideal for box constructions, and sowould be perfect for my design. Itwill be easier to make than adovetail joint as it is not angled sowould be easier to carve out orcut. It is also aestheticallypleasing, and would provide asturdy structure.6 - Joining techniques 2
7 - Joining techniques 3Mitre Joint;This joint is perhaps the least sturdy of thejoints we have looked at so far. It is stillquite an attractive joint, and will be easy tomake, but is held together by glue, whichis not very sturdy. It is used in frameconstruction, and will be held togetherwith PVA glueButt joint;This joint is extremely unattractive, and isnot very sturdy. It has to be held togetherby glue, and simply wouldn’t work as abox/ carcass construction. It is used inframe construction, and will be heldtogether with PVA glue8 - Joining techniques 4Construction
9 - Joining techniques 5Mortise and Tenon joint;I could use the mortise and tenon joint tojoin the aluminium bar to the main body ofmy design. This joint is sturdy, and will beheld together by glue just for extrasturdiness. It is an effective joiningtechnique, and would not break easily if agood glue is appliedDouble Mortise and Tenon joint;This is the same as the mortise and tenonjoint, however it has two mortises and twotenons, doubling the sturdiness of thejoint. I could use this in the joining of thebar to the main body, and will be anextremely effective join due to its strength.It also will be held together by glue, and isan effective joining technique.10 - Joining techniques 6Construction
Materials11 – LetteringAluminium;For the lettering I could use analuminium block and cut the letters outusing a hack saw. This would look goodbecause it would fit in well with thebranding of my product. I could use analuminium bar that goes through theletters and attaches to the sides. Itwould take a long time to do and wouldbe very hard, but would look good.Wood;For the lettering I could also usewood, suck as oak. It would be easierto make than aluminium, as you coulduse a hegner saw to cut it out and itwould be less time consuming. I coulduse a wooden bar to go through theletters and attach it to thesides, however it would not fit in withmy LYNX branding as aluminium would.12 – PolePlastic;For the lettering I could also use plastic bydesigning the lettering on 2DTechSoft, and then send it to a laser cutterto be cut out. I would need to cut out 5layers, and the three layers in betweenwould need to have gaps in the letter forthe bar to go through. I would not glue thelettering to the bar as solvent cementdoesn’t work with aluminium, so the onlyother way would be superglue and this willbe messy. Therefore the letters will be freeto spin around. The bar will not be fixed tothe stands that connect it to the design, sothat if one of the letters brakes then it canbe easily replaced. This would look good ifI use the right colour, i.e. red and black. Ihave decided that I will do it this waybecause it is the easies way and will lookthe best
Materials13 – BaseWood;For the main body of the design I couldalso use a block of wood, suck as oak,and cut it out using a band saw. Thiswould be extremely quick, and wouldbe very effective as a base as it wouldbe sturdy. Another way I could do thiswould be to make the sides of the base,cut out a joint such as a dovetail orfinger joint along the side. This willinvolve a lot of concentration to get thejoints to accuracy, and would not lookaesthetically pleasing and would not fitin well with the branding.Aluminium;For the main base I could use an aluminiumblock and calve the shape out with a hack saw.This would look very good, as long as I do itaccurately, because it would fit in well with thebranding of my product. This would be verytime consuming and would require lots ofeffort. Another way to do it would be to getaluminium sheet, cut them out to the desiredshapes and fitting them together into abox, using some sort of joining techniques. Thiswould be an easier way to do it.Plastic;For the base, I could design the sides of the box on2D TechSoft, with a join technique design along theside of each, so that it will be easy to put together.This would take less time than the other options asI don’t have to cut anything out manually byhand, so there is little error involved. This wouldlook good as long as I use relevant colours to mybranding. I could then pop rivet aluminium panelsonto the side of the box construction so that it stillmaintains that LYNX look. I have decided that I willdo it this way because it is the easiest, will have thebest structure and will look the most aestheticallypleasing.14 – PlateI am going to put these metal plate designs onthe top of the slope – the official name ofthem being aluminium checkerboard plates.This goes very well with my LYNX branding,and I think it will add character and roughnessto my design. I will use a standard metal tometal adhesive to glue the plate onto the topof the slope. I believe that this will reallyenhance my designs rough and skater feel.I could decided to put metal railings on the edgeof the top of the slope, just like any usual halfpipe would have to stop people falling of theedge. I believe that this would also enhance thefeeling of reality and would entice my targetaudience even more. I would make holes in themetal plates for the railings to slot into, and use astandard metal to metal adhesive to hold them inplace.15 – Railings
Usability16 – Ergonomics17 – AnthropometricsThis diagram shows how I must takeanthropometrics into consideration. This isthe study of the human body, and theresearch made to find the measurementsfor the ideal amount of stretch a humanbody has to make. If my design is to lowdown, someone may have to bend down tointeract with the design, however if it is toohigh up, someone may have to stretch up tointeract, both of which could cause straininjury. I must take this into account whendesigning the dimensions of my design.This diagram shows how I would likemy design to be displayed in the shop.It will be roughly 20cm high, 30cmwide and 20cm deep, and so wouldnot be seen unless put on a table or astand. In this way, it is displayed sothat the design, the lettering ‘LYNX’ inparticular, is at eye level to youraverage teenage male. Ergonomics area big factor in the sale of myproduct, because if it is not seen in theshop, then it would get less sales.I feel that another concern forergonomics is that when apotential customer wants tointeract with my design, therailings that I am thinking ofinserting will get in the way. Theuser wouldn’t be able to fullyinteract, and there is apossibility of accidentallyknocking the railings off. This issomething I will touch on laterin my development.
Usability18 – Lighting/Interactivity19 – StockIn my design, I might choose to include a place tohold my stock. I have decided to put this storage inthe side of my design. I would need a door on theside, held up by standard hinges, and the handle tothe door will be in the shape and style of a LYNXskateboard. This storage system will hold the stockin, each product with a security tag on so that thebottles cannot be stolen easily. The stock will allowthe user to be able to purchase the product easilyand with little hassle. This is important as the designis now user friendly.In my design I will include some sort of lighting. Ifound in my research that either lighting orinteractivity was key in attracting potentialcustomers to at least view the product beingdisplayed. I’ve decided to use LED’s as they arecheap, easily replaceable and easily powered. I couldattach these bulbs at either side of the bar thatholds the lettering, shown in the picture to theright, and could power them with batteries that willbe replaceable by simply unscrewing the batteryslot.
Specification Check20 – Spec CheckSpecification Completed? Whit I need to doAesthetics; The colour of this unit will be silver aluminium, but may bepainted a darker colour such as black, and then some sort of patternapplied to the sides of the box unit. The brand name is clearly visible as itis suspended by a metal bar above the product.NO I need to think about what pattern I will have on the side of mybase, or whether I will even have a pattern or not. I need to thinkabout how I will make it look more aesthetically pleasing.Cost; the cost will be small, especially compared to the other products onthe current market. It must be affordable for the target audience, being inthe age range of 10-18 years old. It will be mass produced, so each productcan be sold cheaply.NO I need to include low cost manufacture processes to keep thecost of the product low. These processes will become apparentwhen I look at the manufacture of my product later in thedevelopment.Customer; the customer will be in the age range of 10-18 years old.Ergonomics must be taken into account for this type of age range, and thesorts of shops it is displayed in must also take the target audiences agerange into consideration.YES I have taken into account all the ergonomics that need to beconsidered in the making and constructing of my design, andhave also thought about the anthropometrics of the point of saleunit.Environment; the environment of the unit must be inside, as the mainbody will be made of metal and this component could therefore oxidise ifexposed. Research has highlighted that my unit should be placedsomewhere that is close to other units of the same purpose – malegrooming.YES I have covered all the possibilities that could be taken forward asto what material to use for each component. I have decided totake forward aluminium for the main body, and so have specifiedthat the environment will be inside.Size; the size must be ergonomic for kids of age range 10-18 – my targetaudience. The unit is going to be big enough to include some sort oflighting or interaction. The unit will be placed on a table/ stand in the shopso that it is easily visible for your average teenage boy.HALFWAY Again, I have covered all of the ergonomic features and the sizesof my product have been roughly estimated but will have to befinalised later on in the development process – most probablynear to the end.Safety; the unit must be stable, so must have some sort of base that issturdy. It must not have sharp edges and any electrics from possiblylighting must be hidden, and any motion sense testers must not be at eyelevel so that it doesn’t get in customers eyes.NO I need to first develop the manufacturing process before I candecide whether my design is safe or not. Then if some parts arenot safe, I need to think about how I can change it to make it lesshazardous.Function; the unit will include interaction in the aspect of testers, and willinclude lighting to make the unit more fun and noticeable. The testers aregoing to be shaped in a skateboard fitting in to the design, and the unitwill be able to hold potential customers attention.HALFWAY I have included the lighting in the development so far, butwill need to further develop the fixing of the light on theunit, what exact lights to use and so on. I have not thoughtabout the interactive features of the unit so farMaterials; the main body of the point of sale unit will include aluminiumsheets, and the main body will be constructed as a box. The bar that goesthrough the lettering will be an aluminium rod, but the actual lettering willbe flexible in what material I choose at the end. The brand name will bevisible and displayed boldly.HALFWAY I have gone through all the possibilities for each part of thepoint of sale unit and so everything to do with thematerials have been covered. Some decisions still need tobe finalised about what materials to use for eachcomponent.
21 – Manufacture 122 – Manufacture 2Box constructionI could use a hack saw to cut out the finger jointof my box construction. I would mark it out with apencil, and use a hack saw to cut the finger jointout. I would have to be very precise for the jointto work well and hold the shape, and would usearaldite to hold the finger joint together.23 – Manufacture 3Top of boxIn my research I round that these steel plateswould fit in well with the LYNX brand. So I willinclude these at the top of my half-pipedesign. Firstly, I will use araldite to attach thesteel plate to the aluminium sheet which isfinger jointed onto the box construction.ManufactureCurve of the box constructionI would cut out the curve using a template so thatthe curve will be smooth and accurate. I wouldthen join this part to the other sides of the boxconstruction by MIG welding it. This would bestrong enough to hold the aluminium sheetstogether.
24 – Manufacture 425 – Manufacture 526 – Manufacture 6Box constructionI could use pop rivets to construct the mainbody of my design. It would be very easy, andwould also look very aesthetically pleasing. Iwould use three pop rivets on each side, andthis would prove to be a very sturdy and safeconstruction.Curve of the box constructionBefore I out the bend in the metal, I will put aplate alongside the metal with holes in it for thepop rivets to go. When I make the curve, thesepop rivet holes will be in line with the wholes inthe other sheet. This will then be pop riveted andheld together securely.Top of boxBefore I insert the metal plate onto the top of the lid, Iwill pop rivet the aluminium sheet to the boxconstruction. Once this is secure, I will then use aralditeto stick the metal plate to the lid. I will also need toattach the railings to the top. I will do this by drillingholes the correct distance apart and insert the railingsManufacture
Manufacture27 – Manufacture 728 – Manufacture 8Curve of the box constructionFor the curved part of the half pipe design, I will use a 150mm tube ofplastic, and then cut this in half. This would give me aperfect, consistent curve and would be easy to attach. If I have madeany errors in 2D TechSoft and my curve doesnt fit the curve I drew in2D TechSoft, I could easily bend the tube to the correct size. To attachthe curve in place, I could design an internal plate that sits next to theside of the box, but is just slightly smaller. This will give a platform forthe curve top sit on, and then I could use dichloromethane to glue thepieces together.Box constructionFor the box construction, I could create it all on2D TechSoft. I could draw all of the sides, andthen send it to a laser cutter to be cut out. Thiswill be easy to do and easy to insert the fingerjoints. This will be quick, but I would need tomake sure all the finger joints lined up well. Iwould then insert aluminium panels on theside, attaching them with pop rivets. This willlook slick and will fit in very well with LYNX.29– Manufacture 9Top of boxFor this part, I will design it on 2D TechSoftand send it to the laser cutter to be printedoff. It will attach by the finger joints glued onwith contact adhesive. The, I will use aralditeto attach the steel plate to the top of the box.I have decided that I will manufacture the design using these ways becauseit will be the quickest, easiest and will look better than the other options
30 – Components 1ComponentsA certain component that I am aiming to use aremetal plates on each side of the top of the halfpipe design. This will add character to mydesign, and will attract the customers attention. Iwill order these in and cut them down to perfectsize and they will be attached by araldite. Ibelieve that this fits in well with my branding ofLYNX, and especially the skater feel I have usedon my design.31 – Components 2Another component that I will have to providewill be the small skate boards for the testers. Iwill have to either order in the whole skateboard and just put a scented cloth over the mainboard, or make the whole skateboard in separateparts on 2D TechSoft. In my usabilitydevelopment I will finalise my ideas about thetesters and what I will order in and what I willneed and make the rest on 2D TechSoft.
32 – Components 3ComponentsAnother component is the railings that I mayinclude in my design. This would bring life to thedesign, as it is something that is apparent on halfpipes in real life. I would use aluminium pipes toconstruct these railings, as it is cheap. I feel thatfrom the ergonomics and usability side of mydesign, I will not include these railings as theywould get in the way of the most importantthing in my unit – interactivity and having fun.33– Components 4A very important component that I will use willbe the pop rivets. If I am going to decide to usepop rivets for my design, I will need to orderthese in so that I can attach my box constructiontogether. The pop rivets are easy, quick and willprovide a tight and sturdy fit. There are threetypes of pop rivets, show to the right. I will needto decide which one will be the most suitable formy design.
34 – Components 5ComponentsA component that I will need to use will bearaldite. I will need to use this for metal to metaljoining processes such as connecting the metalplate – another component that I have alreadymentioned – to the top of the half pipeconstruction.35 – Components 6A component that I may need to use will be theplastic sheets that will be used in the laser cutter.I will need to design the cut outs on 2D TechSoftbeforehand and send them to the lasercutter, but these sheets are essential to mydesign. This will bring some sort of variety to mydesign as it is mostly out of aluminium, and so abit of plastic varies it up and brings contrast tomy half pipe design
36 – Components 7ComponentsA component that I will need to use a lot is thealuminium sheet that I will use for the boxconstruction. This is a main part of my design, asthe half pipe will be made out of this. Also, thelettering and the bar that overhangs on the halfpipe will be aluminium. A lot of research has leadme to decide to use aluminium, which is why Imust use it.37 – Components 8I am also going to need to either purchase orbring in the actual bottle of deodorant that I willbe displaying. It will need to be in good conditionand not battered or damaged in any way. I willalso have to ensure that the bottle itself is easilyvisible when displayed on the half pipe. I havedecided to use LYNX vice because it’s design isrough, graffiti-looking and links in well with thehalf pipe design.
38 – Components 9ComponentsA component which I would like to use would bea deodorant can for the handle on the storagedoor which will be on the side of the half pipedesign. I would use a pocket designed deodorantbottle called bullet bottles; these are one ofLYNX’s products which are smaller than thestandard size deodorant bottle. This could beused as a handle because it is smaller but stillpromoting the LYNX branding.39 – Components 10Another component that I will have to providewill be the LED lights at the top of the half pipecurve where the pole for the lettering meets thehalf pipe. My aim is to include some sort of lightsource that will shine down the half pipe andonto the design so that it stands out to thepotential customer more. The light provides away for the point of sale unit stand out and somore people will be drawn to the product.
40 – Spec CheckSpecification Completed? Whit I need to doAesthetics; The colour of this unit will be silver aluminium, but may be painted adarker colour such as black, and then some sort of pattern applied to the sides ofthe box unit. The brand name is clearly visible as it is suspended by a metal barabove the product.NOI need to think about what pattern I will have on the side of my base,or whether I will even have a pattern or not. I need to think about howI will make it look more aesthetically pleasing.Cost; the cost will be small, especially compared to the other products on thecurrent market. It must be affordable for the target audience, being in the agerange of 10-18 years old. It will be mass produced, so each product can be soldcheaply.YESAs I have now included all of the manufacture processes, I have a goodidea of the cost of the bottle will have to be to cover for any needsduring the process.Customer; the customer will be in the age range of 10-18 years old. Ergonomicsmust be taken into account for this type of age range, and the sorts of shops it isdisplayed in must also take the target audiences age range into consideration.YESI have taken into account all the ergonomics that need to beconsidered in the making and constructing of my design, and have alsothought about the anthropometrics of the point of sale unit. This wasalready covered during the previous 20 developments.Environment; the environment of the unit must be inside, as the lettering, the barand the main body will be made of metal and these components could thereforeoxidise if exposed. Research has highlighted that my unit should be placed close toother units of the same purpose – male grooming.YESI have covered all the possibilities that could be taken forward as towhat material to use for each component. I have decided to takeforward aluminium for the main body, and so have specified that theenvironment will be inside.Size; the size must be ergonomic for kids of age range 10-18 – my target audience.The unit is going to be big enough to include some sort of lighting or interaction.The unit will be placed on a table/ stand in the shop so that it is easily visible foryour average teenage boy.HALFWAYI have covered all of the ergonomic features and the sizes of myproduct have been roughly estimated – covered in the previous 20developments - but will still have to finalise this later on in thedevelopment process – most probably near to the end.Safety; the unit must be stable, so must have some sort of base that is sturdy. Itmust not have sharp edges and any electrics from possibly lighting must behidden, and any motion sense testers must not be at eye level so that it doesn’tget in customers eyes.NOI must decide whether my design is safe or not. If some parts are notsafe, I need to think about how I can change it to make it lesshazardous and more user friendly.Function; the unit will include interaction in the aspect of testers, and will includelighting to make the unit more fun and noticeable. The testers are going to beshaped in a skateboard fitting in to the design, and the unit will be able to holdpotential customers attention.HALFWAYI have included the lighting in the development in the previous 20developments, and have also talked about the lighting as an individualcomponent, but will need to further develop the fixing of the light onthe unit, what exact lights to use and so on. I am yet to think about theinteractive features of the unit so farMaterials; the main body of the point of sale unit will include aluminium sheets,and the main body will be constructed as a box. The bar that goes through thelettering will be an aluminium rod, but the actual lettering will be flexible in whatmaterial I choose at the end. The brand name will be visible and displayed boldly.YESI have gone through all the possibilities for each part of the point ofsale unit and so everything to do with the materials have been coveredin the previous 20 developments. As I have talked about thecomponents as well now, I have finalised. All decisions as to what I willuse for each part of my point of sale unit.Specification Check
Usability41 – UsabilityWhen thinking of the design of my brand, and in particular the target audience of myproduct, I feel that I could make it a lot more interactive. When someone in my targetaudience see’s this point of sale unit, they would want to play with the half pipe andinteract with it. If I was to allow customers to use the half pipe design for mini skateboardsto play with, the LYNX lettering that is extended over the design would get in the way of thecustomers that are playing with the skateboards. So, I must adapt my design in a way that Ikeep all of my original development but still have a possibility of the customer interactingwith the point of sale.I could simply extend the half pipe so that it is deeper. This will allow the user to play withthe unit and interact with the brand. All the development that I have done previouslyinvolving the lettering, the pole, the lighting, the components and so on would still bekept, but just be pushed backwards a bit more so that there is more space for interaction.Another way that I could further allow the interactivity of mypoint of sale unit would be to move the bar with the LYNXlettering to another place. With this out the way, people wouldbe able to use the half pipe a lot easier, and would simply haveto pick the sample product up and put it on the side. I will movethe LYNX bar out above the design, as shown in the drawing. Thetwo panels that hold the bar will be cut out on TechSoft, and willbe held to the unit using dichloromethane. I have decided that Iwill do it this way as it fits in better with my design and will allowmore interactivity.
Usability42 – TestersI could decide to make testers, and to set my design apart from the otherdesigns on the market, I will design these testers in a unique and stylishway. I would make cheap miniature skateboards, like tech decks, andscent them with the deodorants smell that is being advertised. Thesescented skateboards would be available totake, but would also provide someinteractivity as the user would be able toplay with these skateboards and use themon the design – the half pipe.I think that instead, I will simply make mini skateboards, but not usethem as testers. I feel that lynx does not need testers, as it is simply adeodorant, and if someone was to want to smell the product, they couldsimply spray the sample product in the air. I feel that I would still need tokeep the mini skateboards as it is a positiveinteractive point that will entice the user andmake them feel as if they are involvedthoroughly in the product. I will make theseon 2D TechSoft, and this will be easy.
Usability43 – SafetyWhen reviewing the safety of my design, although it is not in any way fragile orunstable, I feel it may need something to further enhance the point of sale’s stability.This is a simple way of using a base. I could use aralditeto fix the unit straight on to the bas and hope it staysand doesn’t get pulled off or damaged. This probably isnot the best way to do it as it is not a very sturdy fixAnother, slightly better way of fixing this point of sale unit ontothe base would be to have an imprint on the base where thedesign would just slip in. a small amount of araldite could be usedto keep the unit in place as well to further the units sturdiness.44 – LightingFor the lighting, I want to include a L.E.D bulb atthe top of the slope at each side of the lettering.This would shine the light down onto the point ofsale unit, onto the product, and catch potentialcustomer attention. Instead of buying in twoexpensive shades to go over these bulbs, I couldsimply use a plastic tube, cut it in half, and putLED strips down the side, or I could make MDFmoulds for vacuum forming. Firstly, I will have tomake an MDF mould. This will not take long at allbut I will have to make it the perfect shape forthe sort of shade I want. Once the mould hasbeen made, I will put it in the former, and I willdo this twice so that I get two shades. I will needto ensure that the colour of the plastic that I usewill allow the light through easily. I will attachthese shades to the curve with screws so toreplace the bulb when it runs out will be easy –unscrew and replace.Using the other method, I would simply cut a tube in half, put arectangular piece of plastic, shown below on 2D TechSoft, in thetube with LED strips inside it. I will then attach this to the curve, soit shines up on the unit. I will also cut out and glue on ends to thetube so that light doesn’t escape in unwanted directions – this isalso shown below on 2D TechSoft. I will put vinyl over the bottomhalf of the tube for the same reason. This second method will beeasier as it doesn’t involve making any moulds, and will be quicker.Also, having made a decision that I will adjust the lettering so that itoverhangs behind the slope so that people can play on the design, Iwill not be able to use the lights in the places I have specifiedpreviously. I have decided that I will do it this way because it isoverall the better way.
45 – Aesthetics 1AestheticsFor the aesthetics of my unit, Ioriginally wanted to include thecolourful pattern on my sketchesin my design. I would cut outswerves of vinyl in the main lynxcolours and stick them to thefront of my half pipe design. Thisfits in well with the LYNXbranding, and sticks to thefurther specification of brightcolours and eye catching. Thiswill be easy to do and will alsodraw peoples attention to thedesign. Then once someone isdrawn to the unit, they will findit easy to interact and will bemore drawn to buying theproduct.I could include these colours in a slightlydifferent way. The idea of including brightvinyl all over the4 front of the half pipe couldcheapen the units look and make it seemtacky and boring. If I change the idea, I stillmust follow the further specification andinclude bright colours to draw attention. Oneway would be to include a graffiti style designon the front of the half pipe. This would fit inwell with the ‘grunger’ feel. I could either putthe graffiti actually on the front of the halfpipe, or could have a graffiti backdrop wallbehind the unit. Either way, it would still fit inwith the branding and draw customers to theproduct.I could include these colours in a more subtleway. I could keep the majority of the front ofthe half pipe clean and plain, but have smallthin stripes of the main LYNX colours acrossthe bottom of the half pipe. This would look alot more slick and professional. I would stilluse vinyl but it would be smaller, thinner stripsand would not stand out as much. Althoughthis would look good, it would not make theunit stand out as much and would perhapsmake it look a bit boring and plain.I could instead keep it as theplain aluminium panels, andthen let the LYNX lettering standout and attract attention. Withthese aesthetics, the first thingthat the potential customer willsee will be the LYNX Lettering,and so they will immediatelyknow that it is a LYNX product. Ihave decided that I will do it thisway because it is the bestchoice.
46 – Aesthetics 2Aesthetics - FinishesFor the Aluminium sheets that make upthe box construction, I will firstly usewet and dry paper to smooth the sheetsdown, and then use a polish calledAUTOSOL to bring out the shine in themetal. I will apply this at the end of themanufacture and constructionprocess, so it will be one of the lastthings I will do. This shine will thencatch potential customers eyes in the47 – Aesthetics 3For the lettering I would do the exactsame thing – I would start off bysmoothing down the edges with wetand dry paper so that they aren’t roughor sharp. Then I would use a substancecalled AUTOSOL which is a polishspecific for aluminium. This will give thelettering a nice shine and would attractpotential customers attention.
48 – PlatformManufactureDue to the fact that my design is curved, if I decide to inserta platform, I would put it at the bottom of the curve for myproduct to be placed on. This would keep the product leveland ensure that it does not fall down. I would make this outof aluminium also, so that it does not contrast too muchwith the main half pipe design. I would therefore usearaldite to hold this platform to the curve. It doesn’t have tobe the strongest hold as not much force will be exerted onthe component. It is purely to hold the product straight andupright, and there would be no need for the customer totouch this part – this is why only araldite would be necessaryto keep the hold togetherI could use the curve of the design and makethe bottom of this platform exactly the sameso that it fits exactly. I would do this by usinga template when initially cutting out the curveof the box construction. I would set thistemplate so that I get the exact same curve inthe thickness of the platform so that it restson the curve precisely when glued.I have decided to not include a platform. I feelthat the platform would get in the way of theinteractivity. If someone wanted to play withthe unit and the platform was in the middle ofthe curve, it would not be very practical.
49 – Model Making 5ModelThis is the final model of my point of sale design. The model has shown me that I would needto round off the edges of my real design, especially seeing that they will me made ofaluminium, considering that my target audience is young and therefore possibly clumsy.
50 – Spec CheckSpecification Completed? Whit I need to doAesthetics; The colour of this unit will be silver aluminium, but may be painteda darker colour such as black, and then some sort of pattern applied to the sidesof the box unit. The brand name is clearly visible as it is suspended by a metalbar above the product.YES I have included aesthetic development in the recent 10developments, and have finalised all ideas about patterns, polishes,finishes and final touches my point of sale half pipe design.Cost; the cost will be small, especially compared to the other products on thecurrent market. It must be affordable for the target audience, being in the agerange of 10-18 years old. It will be mass produced, so each product can be soldcheaply.YES As I have now included all of the manufacture processes, I have agood idea of the cost of the bottle will have to be to cover for anyneeds during the process. This was already covered in the previousdevelopments.Customer; the customer will be in the age range of 10-18 years old. Ergonomicsmust be taken into account for this type of age range, and the sorts of shops it isdisplayed in must also take the target audiences age range into consideration.YES I have taken into account all the ergonomics that need to beconsidered in the making and constructing of my design, and havealso thought about the anthropometrics of the point of sale unit. Thiswas already covered during the previous 20 developments.Environment; the environment of the unit must be inside, as the lettering, thebar and the main body will be made of metal and these components couldtherefore oxidise if exposed. Research has highlighted that my unit should beplaced close to other units of the same purpose – male grooming.YES I have covered all the possibilities that could be taken forward as towhat material to use for each component. I have decided to takeforward plastic for the main body, and so have specified that theenvironment will be inside. This had already been completed in theprevious developments.Size; the size must be ergonomic for kids of age range 10-18 – my targetaudience. The unit is going to be big enough to include some sort of lighting orinteraction. The unit will be placed on a table/ stand in the shop so that it iseasily visible for your average teenage boy.YES I have covered all of the ergonomic features and the sizes of myproduct have been roughly estimated – covered in the previous 20developments – and have now completed the dimension drawing andthe cutting list, so I have completely finalised the dimensions of thedesign.Safety; the unit must be stable, so must have some sort of base that is sturdy. Itmust not have sharp edges and any electrics from possibly lighting must behidden, and any motion sense testers must not be at eye level so that it doesn’tget in customers eyes.YES In designing the final model of my design, it has occurred to me that Ipossibly should think about rounding off some edges, but otherwisemy design is sturdy and safe.Function; the unit will include interaction in the aspect of testers, and willinclude lighting to make the unit more fun and noticeable. The testers are goingto be shaped in a skateboard fitting in to the design, and the unit will be able tohold potential customers attention.YES I have developed the lighting in a usability point of view and in acomponent point of view. I have decided to use normal LED bulbs butuse a vacuum formed shade to minimise cost.Materials; the main body of the point of sale unit will include aluminiumsheets, and the main body will be constructed as a box. The bar that goesthrough the lettering will be an aluminium rod, but the actual lettering will beflexible in what material I choose at the end. The brand name will be visible anddisplayed boldly.YES I have gone through all the possibilities for each part of the point ofsale unit and so everything to do with the materials have beencovered in the previous 20 developments. As I have talked about thecomponents as well now, I have finalised. All decisions as to what I willuse for each part of my point of sale unit. This was all finalised duringthe previous developments.Specification Check
Cutting listComponent Material Length Width Thickness AmountFront/ back of box Aluminium 400 mm 300 mm Aluminium sheet 1Bottom of box Aluminium 400 mm 300 mm Aluminium sheet 1Side of box Aluminium 300 mm 300 mm Aluminium sheet 2Top of box Aluminium 75 mm 300 mm Aluminium sheet 2Top of box Stainless Steel 75 mm 300 mm Steel sheet 2Curve of box Aluminium 393 mm(0.5 x ∏ x 250)300 mm Aluminium sheet 1LYNX Lettering Plastic Laser cutter sheet Laser cutter sheet Laser cutter sheet 1Light shade Plastic V former sheet V former sheet V former sheet 2
Final DesignMoral: my design will enhancethe feel towards LYNXdeodorant, as it will make theproduct more fun andinteractive. There is no way thatmy point of sale will upset oroffend any of my targetaudience. The design is aimed todraw attention to the ‘LYNX Vice’deodorant product. It will do thiswith its bright lighting and funinteractive opportunities.Environmental: since my design is almost completely made outof aluminium, there will definitely be a possibility to recycle itcompletely with minimal effort involved. All that would beneeded to be removed would be the lights and the lettering.The manufacturing process will not be environmentallyharmful.Social: my design is aimed atyoung teenagers that have juststarted secondary school or justfinishing primary school. Theywould all want to fit in with theirfriends and have all the new‘stuff’. This design gives themthat opportunity to get the newproduct to fit in with others. It isaffordable for this targetaudience, and provides fun andinteraction during thepurchasing process.
Plan for makingComponent PlanBoxconstructionI will design this on 2D TechSoft and cut it out in cardboard first to check all of the finger joints arecorrectly inserted. Once I know that this is correct, I will get it cut out on the laser cutter in blackacrylic. I will then fit these all together and glue it with solvent cement. I will make sure that Imeasure the dimensions and ensure that the finger joints are the correct size.AluminiumpanelsI will cut out a template on 2D TechSoft in cardboard so that I know the curve of the box will matchup with the panels. Using this template, I will draw an outline on the aluminium sheet and cut it outusing the guillotine. I will use wet and dry paper, and then use polish to finish off these panels, anddrill holes through them and the box construction so that they can be held together with pop rivets. Iwill ensure that I keep the panels as square as possible and keep the adjacent panels the same size.LYNXLetteringI will design and cut these out on 2D TechSoft. I will glue the layers together using solvent cement,and then slot them onto the aluminium bar. I will ensure that when designing them on 2D TechSoft, Iwill keep the gaps on the middle three layers are in the centre of the letter and that when gluingthem together I will keep them aligned accurately.Light Shade I will cut a clear plastic tube of diameter 40mm in half. I will then cut out a rectangular piece ofacrylic. Once I have attached the LED Strips to the acrylic, I can glue on the tube and then I will gluethe sides on and attach the vinyl. I will ensure that the sides of the shade line up accurately to theshade, and will make sure that the LED strips are attached properly.Top of box I will mark out the size of the aluminium checkerboard with pen, and then cut it out using theguillotine. Then I will use araldite to attach the aluminium checkerboard to the unit. I will ensure thatwhen marking out the top I will keep it as accurate as possible, and take into account that the panelsof the Lettering will be partially in the way.= Quality control check
Testing - DevelopmentIn relation to the above developments, I had discovered that itwill be extremely hard to cut out the lettering in wood to agood degree of accuracy, manage to drill holes through thesides to a high degree of precision so that they all line up andensure that they do not split in half. I decided to make theseletters on 2D TechSoft because they will be more accurate. Themeasurements will be exact, the spacing will be perfect andthere will be less possible error involved.1 – Model Making 1 2 – Model Making 211 – LetteringWoodPlasticMetal21 – Manufacture 1 24 – Manufacture 427 – Manufacture 7In relation to the above developments, I decided to make mybox construction out of plastic. The other two options were toohard and were not thought out enough – I would not be able tomake finger joints using a hacksaw very accurately, the popriveting would have been to difficult to create a box with, andhaving a LYNX unit made out of wood would not look right. Thisdecision was justified as it was easier, quicker and moreeffective to make. It fits in better with the branding, beingcheap to make and easy to mass product.WoodMetal5 - Joining techniques 1 6 - Joining techniques 2In relation to the above developments, I had discovered that itwill be particularly difficult to create accurate dovetail jointswith the materials I wanted to include. The angles would haveto be perfect and any error would ruin the whole joint. Idecided to go forth with the finger joints instead because it waseasier, quicker, involved less possible error and looked just asaesthetically pleasing. FingerJointDovetaiJointIn relation to the above development, I realised thatattempting to create my design completely of aluminium wouldbe too hard – I would have to bend/ pop rivet the aluminium toa high level of precision to obtain the box shape, and wouldmost probably make errors. Making it of wood would not fitinto the branding, and so I felt that plastic box constructionwould be the best way. It was easy to create, insert the jointsand finish off.13 – Base0204060For each of my testing, I havecarried out a survey and askedpeople what option they wouldprefer. The charts show thepercentage answers22 – Manufacture 2 25 – Manufacture 528 – Manufacture 8In relation to the above developments, I felt like I would makethe curve of the box out of plastic. This was the quickest way tomanufacture the curve, and it allowed me to feel confident thatthe curve was perfect and exact. This was a very good decision.It would not have been easy to bend a curve into aluminiumsheet and obtain an accurate and consistent angle, and then Iwouldn’t have been able to weld aluminium with the schoolfacilities.PlasticMetalWeldMetal
Testing - Development For each of my testing, I havecarried out a survey and askedpeople what option they wouldprefer. The charts show thepercentage answers23 – Manufacture 3 26 – Manufacture 629– Manufacture 9In relation to the above developments, I decided to use theplastic method of using a plastic panel which finger jointsonto the box construction and then araldite the steel plateto the top. This is the best option, as it will fit in well withthe rest of the box construction, and is easy to do. Usingaluminium and pop riveting it would not work and wouldlook out of place, and finger jointing the aluminium wouldbe too difficult.0%50%100%Wood Plastic MetalIn relation to the above development, I decided to use poprivets to attach the aluminium panels to the boxconstruction because it is the easiest way to attach them. Iwould not be able to weld aluminium to plastic, and I do notbelieve that araldite would be accurate enough, and mightnot hold the panels in place correctly.33– Components 4050100Pop Rivets AralditeIn relation to the above development, I felt like including lightswould be a good idea. During my research process, I discoveredthat potential LYNX user would want there to be lighting on myunit, and so this is what I decided to do. The lighting wouldattract attention, and then once the attention of potentialcustomers has been drawn over, the interactivity of the unit willentice the customer further39 – Components 10LightsNo Lights31 – Components 2In relation to the above development, I felt that to furtherenhance the interactivity of my point of sale unit I wouldsupply mini toy skateboards to play with. I decided that ifthe potential user could get a feel of the unit and havesome fun with it, they would be more willing to spend theirmoney on the product it is advertising.050100Skateboard No SkateboardIn relation to the above development, I decided to use theskateboards, but I would simply have them as interactivepoints, and not as testers. Firstly, if they were testers, Iwould have to make more of them as people would takethem home, so there will need to be more of them. Also, Ifeel like LYNX do not need testers as they are deodorantproducts, and so if someone wanted to smell them theycould simply pick up the sample product and spray that inthe air42 – TestersTesterSkateboard