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Sam Lippman
Sam Lippman

NAM\'s Council of Manufacturing Associations talk on how exhibitors, attendees and show management will look in the near future.

1 of 22
Future of Tradeshows: A Discussion CMA Summer Leadership Conference July 31, 2009 Sam Lippman President Integrated Show Management & Marketing
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future of Tradeshows ,[object Object],[object Object],[object Object]
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object]
Center for Exhibition Industry Research (CEIR) Center for Exhibition Industry Research (CEIR)
Center for Exhibition Industry Research (CEIR)
If your show’s total revenue is down, when do you expect it to rebound?* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Asked of 180 executives at ECEF 2009 Future of Tradeshows 0
What percent of your total event revenue comes from Internet activities like virtual events, distance learning, ads, sponsorships and enhanced exhibitor listings?* ,[object Object],[object Object],[object Object],[object Object],[object Object],Future of Tradeshows * Asked of 180 executives at ECEF 2009 0
What percent of your attendees, exhibitors and media are from outside the United States?* ,[object Object],[object Object],[object Object],[object Object],[object Object],Future of Tradeshows * Asked of 180 executives at ECEF 2009 0
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],5-POINT SCALE – “5” MEANS “VERY ACCOUNTABLE” AND “1” MEANS “NOT AT ALL ACCOUNTABLE” Q: On a 5-point scale where 5 means “Very accountable” and 1 means “Not at all accountable,” how accountable should event and tradeshow organizers be for the following? (Please select ONE best response for each category) (364 respondents) From Stein/Rogan – BPA Worldwide Exhibitor ROI Research Survey Future of Tradeshows
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object]
Future of Tradeshows Among business-to-business marketers who plan to increase spending, three key media platforms will benefit: Online, Direct & Events *BtoB online survey of 684 business-to-business marketers conducted during the last week of January and first week of Feb. 2008
Future of Tradeshows “ How will your use of business-related media change in the next two years?” Base: 878 business decision-makers Percentage who say their use of tactics will “increase” or “increase significantly” in 2009 .
 
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future of Tradeshows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are you doing differently now, internally, to strengthen your show?* ,[object Object],[object Object],[object Object],[object Object],Future of Tradeshows * Asked of 180 executives at ECEF 2009 0
What are you doing differently now - externally - to strengthen your show?* ,[object Object],[object Object],[object Object],[object Object],Future of Tradeshows * Asked of 180 executives at ECEF 2009 0
Questions ,[object Object]
Sam Lippman President and Founder Integrated Show Management & Marketing ,[object Object],[object Object],[object Object]

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Future of Exhibitions

  • 1. Future of Tradeshows: A Discussion CMA Summer Leadership Conference July 31, 2009 Sam Lippman President Integrated Show Management & Marketing
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  • 5. Center for Exhibition Industry Research (CEIR) Center for Exhibition Industry Research (CEIR)
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  • 14. Future of Tradeshows Among business-to-business marketers who plan to increase spending, three key media platforms will benefit: Online, Direct & Events *BtoB online survey of 684 business-to-business marketers conducted during the last week of January and first week of Feb. 2008
  • 15. Future of Tradeshows “ How will your use of business-related media change in the next two years?” Base: 878 business decision-makers Percentage who say their use of tactics will “increase” or “increase significantly” in 2009 .
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