The Future of Product, by Founder & CEO, Product School.pdf

1. The Future of Product
by Founder & CEO, Product School
productschool.com

2. Level Up Your Team’s
Product Management Skills
Product Manager
Certification™
Product Leader
Certification™
Companies We Train
Product Marketing Manager
Certification™
Artificial Intelligence
Product Certification

3. Team Training
Level Up Your Team’s
Product Management Skills
productschool.com

4. Resources
Free Product Management Resources
Events Courses Podcasts
Newsletters Communities eBooks and
Reports
productschool.com/resources
Act Like an
Owner,
Challenge
Like a VC
by former
CPO,
Tripadvisor

5. The Future of Product

8. The AI era
PC
Internet
Artificial
Intelligence
Mobile-Cloud

9. The way we've been taught to build
digital products in the previous era
is now obsolete

10. Winners and losers
are being defined now

11. Your mission is to
make your company win
in the AI era

12. Meet the
biggest winners
Total Valuation over $13 Trillions
Over $5 Trillion
gains in the last year

13. -20
-10
0
+10
+20
+30
+40
+50
+60
2022 2023 2024
‘Magnificent
Seven’ tech
stocks
S&P 500
The remaining
493 companies
The Magnificent 7 are
setting the standards
for financial success
in the AI era
Source: FactSet

14. Every company is
a tech-enabled company

15. 70% of all
transformations fail
Source: McKinsey

16. Main reasons
● Lack of CEO buy in
● Lack of team buy in
● Low investment in training

17. Our clients

18. 3 Product Trends
in 2024
Source: The Future of Product Report by Product School

19. T R E N D # 1
Product teams are
contributing to
revenue growth
not just adding user value

20. You cannot fake an excellent
customer experience

21. Before
Build something
users love
Now
Build something
users love AND
pay for

22. Product and GTM teams
(Marketing, Sales, Customer Success)
are best friends

23. Leveraging product as a
distribution channel
is not mutually exclusive with other
marketing channels

24. Having a bottom-up product motion
is not mutually exclusive with
a top-down sales motion

25. Proactively
flagging customers
who need attention
is not mutually exclusive with
other renewal initiates leveraged
by customer success

26. T R E N D # 2
Product teams are
sitting at the
intersection of
Tech & Business
not just under Tech

27. The rise of the CPO
More than
50%
Chief Product Officers
in Fortune 100

28. Flatter career ladder
AND more people
managers as
player/coaches
CPO
VP
Director
Sr PM
PM

29. Less overprocessed
“agile” frameworks

31. Less undercovered
project management
roles:
● Agile Coach
● Scrum Master
● Product Owner

32. Development
02
01 03
Discovery
User Research, Data
Analytics, Competitive
Intelligence
Go-to-Market
Positioning, Pricing, Biz
Ops, Launches, Revenue
Enablement
More investment in strategy,
delivery and GTM skills for PMs

33. T R E N D # 3
Product teams
are doing more
with less people
and more AI

34. Layoffs will continue

35. PMs who effectively utilize AI
are replacing a significantly
larger number of their
counterparts who don’t

36. The enemy is not AI.
Product teams are getting
better at prioritizing, and
automating mundane tasks
that increase their productivity

38. Main
Use Cases

39. User Feedback
+ Data Analytics
→ Insights

40. Feature Specification
(PRDs, Prototypes)

41. Personalized
Experiences

42. I N S U M M A R Y
T R E N D # 1
Product teams are contributing to revenue growth, not just
adding user value
T R E N D # 2
Product teams are sitting at the intersection of Tech and
Business teams, not just under Tech
T R E N D # 3
Product teams are doing more with less people and more AI

43. Winners and losers
are being defined now

44. Your mission is to
make your company win
in the AI era

45. We’re here to help you

46. productschool.com/report

47. The Future of Product
by Founder & CEO, Product School
productschool.com