Businesses are striving hard to win the Google advantage by earning a Google Partner badge and benefits. Read more about the industry that is undergoing changes constantly and working for the benefit of businesses.
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Ā
The premier google partners to watch
1. A Problem Solver
for the Digital Era
VOL 02
ISSUE 02
2022
Embrace the Reliability
Perks of Working with
A Google Premier Partner
Andrea De Marco
Chief Technology
Oļ¬cer
The
PREMIER
Partners
toWatch
Google
Smarketing
How Sales and Marketing
Alignment can Improve
Your Business.
2.
3.
4. Editorās Note
he Internet has changed the functioning of
Tbusinesses. This is deļ¬nitely a positive
transformation. Digital penetration in every sector
has altered marketing strategies. Digital marketing is the
buzzword and is improving by the day. Marketing is not
just improving but it is becoming more individualised.
Today, businesses can get instant response to their products
and services through a person's activities on the Internet ā
thanks to Google Partners program.
Gone are the days of market surveys that were done
physically and later on through emails. These tedious tasks
have been simpliļ¬ed with advanced technologies like Big
Data and Analytics. A customer's demands and needs are
immediately available to you on your screen, which helps
you upscale your business. The result is positive outcomes
from advertisements as they can suļ¬ce individual needs
and choices.
TAKING YOUR
BUSINESS TO
THE NEXT LEVEL
THROUGH
REVOLUTIONARY
MARKETING
STRATEGIES
5. A dedicated platform to cater the above is Google Partners.
They are authorized service providers through Google's
certiļ¬ed badge.
This platform ensures the growth of advertising agencies
and online marketers who manage AdWords accounts.
Google provides training through their experts, give updates
on the new AdWords features and strategies, access to these
experts and support teams. It also ensures that the Google
Partners have the ļ¬rst access to new features.
Search advertising, mobile advertising, video advertising,
display advertising, shopping advertising are just few of the
many AdWords product areas. These provide brands a
special advertisement tool and space which forms an
eļ¬ective link between the brand and the customers. This
helps brands to attract the right customers in a cost-eļ¬ective
manner. It also helps the customer ļ¬nd what they need. And
this industry is growing rapidly to bring about more
revolutions and positive outcomes.
Recently, Google announced its new Google Partners
program designed to help new levels of growth and success.
These include areas like Education and Insights, Access and
Support, and Recognition and Rewards.
To encourage their partners and recognize their work,
Google confers the Premier Partner status. This status is
awarded to the top three per cent of partners in each country
and we have featured the best of these in our latest edition
of Insights Success. Google also motivates its partners for
bigger goals and win new businesses.
Today, businesses are striving hard to win the Google
advantage by earning a Google Partner badge and beneļ¬ts.
Read more about the industry that is undergoing changes
constantly and working for the beneļ¬t of businesses.
Have an exciting read!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com
7. C
O
N
T
E
N
T
14
Article
Growthhackers Digital
Media Pvt Ltd
Your Reliable Digital Partner
16 24
Sparkline
Perfect Marketing with
Perfect Partner
20
Smarketing
How Sales and Marketing
Alignment can Improve
Your Business.
Embrace the Reliability
Perks of Working with
A Google Premier Partner
9. Management Brief
Company Name
Manik Malik,
Founder and
Managing Director
Logicserve Digital
Pvt. Ltd.
Prasanth Kumar,
CEO
Nabler
GroupM Media
India Pvt Ltd
Prasad Shejale,
Founder and CEO
GrowthHackers' expertise in the ļ¬eld of Organic Growth, Lead
Generation, Content Marketing, and Improving CAC and ROAS has
helped numerous companies meet their goals.
By leveraging all the beneļ¬ts of scale, GroupM innovates,
diļ¬erentiates and generates sustained value for our clients
wherever they do business.
Logicserve is a new-age digital marketing company that oļ¬ers
the most comprehensive suite of digital marketing services.
Nabler helps help enterprises and media agencies analyze digital
data to better understand customer behavior and make revenue
driving decisions.
GrowthHackers
Digital Media Pvt. Ltd.
Seby Kallarakkal,
CEO
Sparkline
Sparkline is a Digital Data Analytics Consultancy that supports
organisations and individuals to make simplify data and provide
actionable insights.
Aleetza Senn,
Co-founder and CEO
The
PREMIER
Partners
toWatch
Google
Andrea De Marco,
Chief Technology Oļ¬cer
Giovanni Lorenzoni,
CEO
BitBang enables organizations to leverage data eļ¬ectively to achieve
holistic knowledge of the customer and brand performance to make
data-driven business decisions.
BitBang
10. Bang
A Problem Solver for the Digital Era
BitBang uses
data-driven
approaches to deliver
business results
and improve
customer experiencesā
Cover Story
12. The Premier Google Partners to Watch
Data is the most potent asset any business or
organisation can have in today's world. Data
assists in making better company decisions,
product enhancements, marketing eļ¬orts, and creating
stronger customer connections, among other things, all
while lowering total costs and increasing proļ¬ts.
However, in order to fulļ¬l all of these objectives, a business
must have a solid data management strategy in place. A lack
of one might stymie progress.
As ļ¬rms become increasingly regulated in terms of data
security, data privacy, and legislation, the signiļ¬cance of
data management has skyrocketed. Apart from that,
enterprises' data consumption has hit the roof with the
growing variety of data kinds and database systems in big
data. It is diļ¬cult to attain long-term goals and produce
money if one does not have adequate data management
skills.
Data management beneļ¬ts businesses in a variety of ways,
including discovering and ļ¬xing underlying issues and
enhancing the overall customer experience. To help
businesses keep their data safe BitBang oļ¬ers an array of
services that include data management and consulting
Being a Google partner
allows BitBang to
provide high-level
services and remain
competitive in the
market, meeting the
demands of
its customers
ā ā
13. services, collaborating with you on strategies that get your
business where you want it to go.
BitBang's experience has aided customers in developing
customer-centric strategies for quick, data-driven decision-
making and long-term success.
Standing Out
These days, most companies understand the importance of
turning data into insights, and BitBang ensures success in
adopting an eļ¬ective enterprise customer analytics strategy
and executing it. The company wants to enable teams
across organizations to fully leverage data in a meaningful
way and design customer-centric programs to win, serve,
and retain customers.
With Google Since the Beginning
Partnering with Google in the modern digital ecosystem is
not just an option; it is mandatory. As one of the ļ¬rst
providers of web and cloud solutions, BitBang has been
working together with Google since the very beginning, so
being recognized today as a Premier Partner of both Google
Marketing Platform and Certiļ¬ed Google Cloud Platform,
allows BitBang to have an increased strategic advantage in
terms of recognized expertise and new businesses
opportunities.
Tech-Savvy Oļ¬erings
BitBang is a close team of over 130 experts (and growing)
providing leading consulting services in Data Strategy, Data
Management, Digital Intelligence, Customer Analytics,
Marketing Automation, Insights, and Cloud Engineering
Services. In simple terms, BitBang uses data-driven
approaches to deliver business results and improve
customer experiences.
Surpassing the Challenges
BitBang works in the digital consulting industry, and
probably the main challenge BitBang faces every day is the
speed of change in its environment. Technologies update,
new channels are born, projects evolve, and new kinds of
services appear almost every month or week. Because of
this, the company needs to be ļ¬exible in its line of work
whilst at the same time being able to manage tasks
eļ¬ciently and eļ¬ectively.
As mentioned, BitBang is forced and accustomed to
managing huge changes in its work habits every day. The
"new normal" due to the pandemic has shaken the ground
for everybody, but BitBang's adaptive approach has helped
it manage this challenge as well.
In terms of business, after the necessary-ļ¬rst standby phase,
BitBang has actually seen an increase in new types of
requests related to the COVID-19 situation, which the
company is currently able to meet while preserving a safe
working environment for its colleagues ā who are happy to
beneļ¬t of a hybrid onsite shift/smart working system.
Words that Motivate
"Our advice for future digital marketers is to be bold and
believe in yourselves: you and your innovative ideas are the
nourishment for this highly fertile ecosystem. In addition,
on the other hand, today's digital scenario may be quite
Giovanni Lorenzoni, CEO, BitBang
14. complex, and soon, you will be facing very advanced
topics, which will require an unavoidable initial learning
phase with a good dose of modesty on your part.
Probably a good balance between these two elements is the
key to success in our ļ¬eld," says the team of BitBang.
Learning ā A Key to Success
Data is more of a management challenge than a technology
challenge. For this very reason, BitBang's main goal, in the
long run, is to increase the focus on the data business
management practice. In addition, it wants to increase
resolution capacity because data exploitation, on average, is
still very low, so it absolutely needs to increase the success
rates of initiatives.
The company plans to address the changes by reading,
studying, practicing, doing whatever it takes to stay ahead
of the curve and meet the challenge of convergence, multi-
tool, and insight activation.
The Know-how of the Industry
Now more than ever, customer expectations have grown.
While the rise of the standard has followed a gradual
15. process all these years, the pandemic has accelerated
dramatically in the last two years alone.
People have suddenly found themselves being thrown from
a physical to a predominantly digital world within their
homes. This has increased traļ¬c; more needs to be met,
more time spent on the web or mobile, and the need for fast,
eļ¬cient, and personalized services.
How Google Analytics plays an integral part in digital
marketing? ā By the team of BitBang
Today Google Analytics is a springboard from connecting
digital data to oļ¬ine.
The environment in which Google Analytics is located
allows many solutions to structure the data to provide
insights, improve site performance and maintain
relationships with e-commerce customers.
For our projects that involve integrating all marketing
touchpoints and ensuring the data is well-orchestrated,
Google Analytics is the essential tool to collect digital data
from websites and mobile apps. Google Analytics is the
core of the digital marketing ecosystem: so only once it is
correctly conļ¬gured and the tracking is correctly
implemented, we can start to progress with other marketing
activations.
Profession Leadership
Andrea De Marco, CTO and Co-founder,
BitBang, formerly Professor at Computer Science
Bologna University - with more than 20 years of
consulting experience, he began his career as a
statistician with specialization in applied research
ļ¬elds as: Data Science, Predictive Analytics and
Big Data. Andrea is now responsible for the
coordination of diļ¬erent data engineering teams
at BitBang with a focus on Machine Learning and
Artiļ¬cial Intelligence.
16. igital edia vt td
D M P L
Your Reliable Digital Partner
Digital marketing is the most
eļ¬cient thing in todayās
Digital Era. The utilization of
technology for business development is
the quintessential aspect in the current
industrial scenario. Growing industrial
growth, booming start-ups are the best
example of how much digital
marketing is essential.
As everything is shifting online,
businesses are looking for more
innovative and tech-savvy solutions for
their business growth. At the same
time, talking about such a growth
prospectus, one name that pops-up is
Growthhackers Digital Media Pvt
Ltd. A company with all digital
marketing solutions makes it easy for
businesses in India and UAE to reach
skyrocketing heights.
The way towards the Will
Growthhackers Digital Media Pvt Ltd.
is one of the best Digital Marketing
Companies in India and UAE for
promoting online business growth. It
develops a comprehensive digital
marketing strategy that includes
everything from Website redesign to
SEO services to PPC campaigns that
provide the best results and ROI to its
clients.
So far, Growthhackers Digital Media
Pvt Ltd., has overseen digital
marketing for major brands in India
and the UAE. It places a premium on
delivering results, which is why the
company provides its clients with
month-to-month growth. It has been
established as a market leader in both
India and the UAE. It develops tailored
plans based on the nature of the
companyās business. It provides end-
to-end service to the customers.
Growthhackers Digital Media Pvt Ltd.
is a 360-degree international digital
marketing company based in Noida
and Dubai that focuses on driving
results via eļ¬ective and measurable
solutions. It partners with the clients to
develop their marketing plans and set
up winning strategies to generate and
convert leads. From designing,
developing, and optimizing websites to
increasing sales through tactical digital
marketing activities, Growthhackers
Digital Media Pvt Ltd. works with its
clients to raise their brand awareness,
generate more sales opportunities, and
maximize their marketing budget ROI.
The company implements the whole
digital marketing plan, from
conception to implementation. It
assists everyone, from start-ups to
high-end businesses, in expanding their
market reach. The company cherishes
its customers and strives to provide the
most excellent value for their money.
When clients pick Growthhackers
Digital Media Pvt Ltd. as their
technical or digital marketing partner,
the company accepts full responsibility
for its clientās business growth. The
ļ¬rm delivers services in the most
proļ¬table way possible. The team at
Growthhackers Digital Media Pvt Ltd.,
provides complete outcomes as they
are experts in social media marketing.
Blessing in Disguise
Growthhackers Digital Media Pvt Ltd.
is a prominent digital marketing
company that can help companies
grow and strengthen the brand by
generating leads and increasing
awareness of products and services.
The company is knowledgeable in lead
generation and conversion rate
improvement. As a web design
company, Growthhackers Digital
Media Pvt Ltd., is well-known for
setting a standard in boosting the
brandās image. Growthhackers Digital
Media Pvt Ltd., the top aim is to match
companies with their ideal audience.
14 | February 2022 | www.insightssuccess.in
17. A Box Full of Services
To increase eļ¬ectiveness,
Growthhackers Digital Media Pvt Ltd.,
mix a variety of digital marketing
tactics with data analytics.
Growthhackers Digital Media Pvt Ltd.
assists customers in meeting the aims
and objectives of the organisation.
Growthhackers Digital Media Pvt Ltd.
is a well-known brand in the industry
for integrating creative, technical, and
marketing abilities. The company
believes in making every attempt to
broaden the organizationās reach. As a
top web design company in India and
the UAE, Growthhackers Digital
Media Pvt Ltd., guarantees to satisfy
all digital marketing needs.
The Growthhackers team is obsessive,
inquisitive, and analytic:
ā¢ Growthhackers Digital Media
Pvt Ltd., want to help
companies ļ¬ourish.
ā¢ Its goal is to expand its
business through creative
techniques.
ā¢ Every part of the job is
scrutinised.
ā¢ It understands how to
prioritise and choose the best
channel for evaluating
performance and
development.
Services:
ā¢ Digital Marketing
ā¢ Search Engine Marketing
ā¢ Website Development
ā¢ Social Media Marketing
ā¢ Pay Per Click (PPC)
ā¢ Inļ¬uencer Marketing
ā¢ Email Marketing
ā¢ Content Marketing
ā¢ Consultancy & Training
ā¢ CRM
The Ultimate Growthhacker
Mr. Manik Malik, is the Founder and Managing Director of Growthhackers Digital
Media Pvt Ltd. He is a Google Certiļ¬ed Passionate Digital Marketer, Trainer, and
Consultant. With cutting-edge insights and tremendous industry growth, his team
takes the best digital marketing plan and takes it to the next level.
He is a Google certiļ¬ed expert with over 25 years of experience in company and
entrepreneurial growth. Sales and marketing, company growth, training, team
management, and income creation are all part of it.
His professional background demonstrates a strong track record of organising,
leading, and managing teams and organisations. His specialties are, Brand
Marketing, Advertising, Relationship Marketing, Consumer Marketing,
Technology Marketing, Media Buying, Agency Management, Analytics, Digital
Marketing, and Social Media. His core competencies include, Leadership, Team
Handling, Training, Project Management and Planning, Customer Service,
Performance, and Productivity improvement.
15 | February 2022 | www.insightssuccess.in
19. Smarketing
How
and
ale is an essential factor in the growth of a business. A
Ssalesperson plays a key role in selling a product. They also
play the role of a medium between the business and the
customer. A salesperson maintains the relationship and trust.
If one implements more marketing strategies, they can make more
sales. Therefore, marketing plays a signiļ¬cant role in a business as
well. Marketing is a sustaining force that maintains a company's
reputation.
As both practices are equally important, they are combined to form a
new method called smarketing.
SalesMarketing
Alignment can Improve
Your Business
"The diļ¬erence between sales and
marketing is that marketing owns the
message and sales owns the relationship."
~ John Janstch
17 | February 2022 | www.insightssuccess.in
20. SMARKETING
What is smarketing?
Smarketing is a practice in which sales and marketing are
combined to form an advanced and innovative business
strategy.
According to Aberdeen Group, sales and marketing
alignment can lead to a 32% increase in year-over-year
(YOY) revenue growth. The most successful companies are
the ones that establish the right smarketing strategy to
achieve growth.
Although it sounds simple, smarketing is complicated to
employ.
When sales and marketing form an alignment, they
ultimately enhance their marketing and sales cycles.
IS SMARKETING EASY TO ACHIEVE?
Smarketing is challenging to implement. One of the many
things that could create complications is deļ¬ning standard
terms.
According to CSO Insights, only 44% of businesses have
agreed on the deļ¬nition of a qualiļ¬ed lead between sales
and marketing.
Both the marketing and sales teams must agree on the
meaning of standard terms.
The most important thing that makes sales and marketing
alignment achievable is unison. If both the teams get along
and prioritise working together, they've already achieved
the ļ¬rst step to smarketing.
HOW TO IMPLEMENT SMARKETING THE RIGHT
WAY
Åø Deļ¬ning goals and strategy
Sales and marketing should clarify three keys: lead
scoring, lead generation rate and service-level
agreements (SLA).
Lead scoring is a methodology used to rank leads to
determine their sales-readiness.
Lead generation rate is the total number of leads recorded,
divided by the number of visitors through a particular
channel. If a company is running a campaign on multiple
media, this metric provides an overview of each channel's
performance.
A service-level agreement (SLA) interprets the level of
service you expect from a vendor. It needs to be outlined for
each phase of the revenue cycle.
Åø Structure your team
Marketing and sales both have their core
responsibilities. The aim is to understand these methods
and combine them to work as one.
Core marketing responsibilities:
Ā· Establishing brand awareness
Ā· Managing public relations (PR) and connections
Ā· Generating a signiļ¬cant demand
Ā· Managing the user-experience
Core sales responsibilities:
Åø Generating revenue and gains
Åø Managing relationships with customers and
required prospects
Åø Managing the proper territory planning and
forecasting
Åø Improving sales operations
Considering the above responsibilities of each team,
develop a smarketing strategy.
Åø Meeting regularly and creating a team email
As the sales and marketing teams work together, the
company should ensure everyone is on the same page.
To do that, both teams should hold meetings regularly.
In those meetings, both teams would share their point of
view and experiences of implementing speciļ¬c
techniques.
It would be eļ¬cient to have a marketing team email.
This will make it easier for concerned team members to
update each other regarding any issues, keeping the
whole team in accord.
A team email can also help the team members to share
customer feedback with everyone at once.
SOME TIPS FOR SALES AND MARKETING
ALIGNMENT
Åø Assign staļ¬ to receive and qualify leads
Åø Enable training between teams if needed
Åø Structure how to set measurable goals
Åø Make sure the team understands market dynamics
Åø Educate buyers regarding the aligned teams and who
they can contact in need
Åø Make sure the team inļ¬uences the market and nurtures
leads
Sales and marketing alignment is eļ¬cient and crucial in
today's market. Not only does it deliver better results, but it
also enhances teamwork. Because of their proximity to the
customers, the sales team can oļ¬er valuable insights into
buyer needs. And the marketing team can continue to
market to customers to transfer additional value.
As said before, both sales and marketing are equivalently
vital to businesses. In today's competitive business world,
one cannot survive without another. Therefore, the fusion of
the two delivers the most satisfactory results.
18 | February 2022 | www.insightssuccess.in
21. Subscribe Today
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www.insightssuccess.in
22. C
onsultancy ļ¬rms are playing a vital role for various
businesses across ļ¬elds in strategies required for
marketing and approaching target customers.
Nowadays, we can experience various marketing tools with
enhanced mar-tech.
The technology is drastically changing and introducing new
marketing tools towards increasing customer engagement
with the businesses. The variety of tools that are available
today makes it a challenging task for consultancy ļ¬rms
because using an incorrect tool can incur huge losses.
Consultancy ļ¬rms can avoid this situation by analysing
accurate data about the business and its target customers by
precise analytics.
Consultancy ļ¬rms like Sparkline are making an
exceptional diļ¬erence in this space, helping businesses by
simplifying their data and constantly advancing the ways to
interact with their customers by accurate marketing
analytics.
In an exclusive interview with Insights Success, Aleetza
Senn, Founder and CEO shed some light on the
professional tenure of Sparkline digital consultancy in
customer and marketing analytics. Below are the highlights
of the interview.
Please describe Sparkline to our readers.
Sparkline is a digital consultancy specialising in customer
and marketing analytics. We help businesses to simplify
their data and make it actionable so they can constantly
improve the ways they interact with the customers and
drive eļ¬ciency in customer acquisition and retention.
What motivated Sparkline to become a premier Google
partner?
Sparkline partners with Google across their analytics, 360
suites, as well as their cloud oļ¬ering, speciļ¬cally cloud for
marketing. From the acquisition of Urchin, which became
Google Analytics in 2005, the importance for businesses to
look at the data and use it for better decision making is
paramount to business success, especially in an incredibly
competitive digital environment. As Google Analytics is the
largest and most widely used analytics tool across the
globe, it was important for Sparkline to oļ¬cially partner
across the suite as well as provide the right quality of
support to their customers.
What kind of oļ¬erings does Sparkline provide to its
clients?
Sparkline is a full spectrum consultancy. We believe that
empowering the people in an organisation is key to their
success, so we oļ¬er professional consultancy services
across key themes such as the implementation of mar-tech,
cleaning up and stitching data, performing customer and
marketing analysis, building machine learning/data science
models, right through to a broad and successful training
oļ¬ering.
What kind of challenges did Sparkline face while
entering the digital consultancy and marketing
industry?
Awareness and education of brands is always a challenge.
Especially, as the pandemic years have forced businesses to
exponentially digitise, and do more with less as budgets are
slimmer, using a data-ļ¬rst strategy is key to driving success,
Perfect Marketing with Perfect Partner
20 | February 2022 | www.insightssuccess.in
23. The Premier Google Partners to Watch
Aleetza Senn
Founder and CEO
of Sparkline
Aleetza Senn started her digital career
in 2004 being the seventh employee at
Google Australia, transitioning from a
successful television, ļ¬lm, and
theatre career. She stayed on at Google
in a variety of roles, working with
fortune 500 businesses on their digital
strategies, contributing to Googles
expansion across the region and
becoming the ļ¬rst employee for
YouTube in 2007. Aleetza moved to
Singapore with her family in 2012 and
after eight years at Google, founded
Sparkline in 2013.
About the Leader
21 | February 2022 |www.insightssuccess.in
24. and is what all businesses should be allocating proper
budgets towards, as data services can drive marketing from
a cost to a proļ¬t centre with the right support and guidance.
How was your Sparkline aļ¬ected in these pandemic
times, and what were the steps taken by you to curb the
damages, all the while helping your clients and
maintaining the safety of your employees?
As Sparkline is a digital business, we were truly fortunate
that we could pivot to a seamless work from home model.
For our team, mental health has always been something that
Sparkline has taken seriously, oļ¬ering six additional days
per year for mental health pre-pandemic. We increased
support through small initiatives such as cameras on for all
calls, so you can see each other and connect, spot prizes and
deliveries of small food items to brighten everyone's day
etc. For our customers, we are focused on being empathetic
to their challenges and remaining nimble in support to help
them pivot and ļ¬nd smart ways of acquiring and retaining
customers.
Where do you envision Sparkline to be in the long run
and what are your future goals? How do you plan to
embrace the changes happening in the digital
consultancy and marketing industry?
Our goal is really to oļ¬er analytics not just to the fortune
500, but also to the businesses of all sizes that can aļ¬ord
consultancy services. We want to democratise the industry;
just as another technology has done in the past. Small
businesses have so many tools now to get their brands in
the hands of their target market, we aim to provide the same
in the digital data and analytics ļ¬eld.
We continue to educate the market on using data ļ¬rst
strategies to determine where they advertise, to whom, and
at what time for best eļ¬ciency, as well as how to create
innovative digital experiences that delight customers, so
they enjoy communicating with and buying the products
businesses oļ¬er.
What is the current industrial scenario of the digital
marketing space and its dynamics with the Google
partnership?
The digital marketing landscape continues to snowball year
on year and has accelerated due to the pandemic. We see
Google as a big partner in this acceleration as one of the
global leaders in space. We aim to partner with leaders in
the technology and analytics space to make sure that the
solutions we recommend to businesses are relevant and
provide value.
What would you like to advise the young generation of
entrepreneurs and enthusiasts who want to venture into
the digital consultancy and marketing industry?
It is down to individual attributes. Entrepreneurship is not
for everyone. It can be extremely challenging work and
stressful at times, but can also be rewarding. This industry
is just going to continue to grow as more businesses realise
a data-ļ¬rst approach is the smartest way to still achieve
customer goals with smaller teams and tighter budgets,
which most businesses will still face as the world starts to
open progressively. So, my advice would be to stay nimble,
adopt a strategy of continuous learning, and it is ok to make
mistakes along the way. Even failures teach us something
and it is important for driving innovation.
ā
Sparkline
is a full
spectrum
consultancy
ā
22 | February 2022 |www.insightssuccess.in
25.
26. hen you want help running your online
Wmarketing and promoting your business, you
must collaborate with a company certiļ¬ed by
Google. Google partners are Ad agencies, digital marketing
experts, and other digital consultants who have the skill set
to manage AD accounts.
Google premier partners are excellent partners with
illustrated ad skills and specialists who have met ad spend
requirements, delivered ļ¬rm and client income gains,
sustained, and developed their client base.
Perksof
Working
witha
Google
24 | February 2022 |www.insightssuccess.in
27. Embrace the reliability
Premier
Partner
They are the top companies acknowledged by google that
manage enormous spending and meet additional
certiļ¬cation and performance requirements associated with
the basic google partner level.
Google premier partners have met google performance
needs by providing high all-over Ad income and hikes
while increasing and progressing your customer base.
Premiere level status means the organization meets a higher
spend needs over managed accounts, showing the
25 | February 2022 |www.insightssuccess.in
28. organization has a signiļ¬cant amount of activity. Also, they
should hire at least two three certiļ¬ed google ads specialists
to show they have excellent ads knowledge.
A Google Partner is an online marketing supplier that meets
diļ¬erent google Ads' requirements. They cover such criteria
as agency skill level; consumer ads spent, the size of the
organization's client base also the agency and client growth
level.
The premier status shows the leading performing
companies. The authorization can be acquired for various
digital advertising services such as search ads, mobile ads,
and shopping Ads.
Perks of Working with a Google Premier Partner:
Google partners are Specialist:
Google Partners are Specialist:
when you spend money on pay per click (PPC), you want to
work with the agency to give you the best results. You want
to obtain the maximum of your invested money and make
the best campaign.
A Google partner company will assist you in bringing out
the best campaign. They have qualiļ¬ed with google ads and
have highly skilled employees to work with google ads. It is
necessary to partner with a company with a deep
knowledge of google ads because it is beneļ¬cial to boost
your campaign.
Companies that are google partners experience google ads
well and can bring out a beneļ¬cial campaign for your
business.
Maximum Return on Investment (ROI):
Paid advertising campaigns are an excellent way to reach an
audience. Paid advertising will give the experienced people
so will enhance your proļ¬t.
Google premiere partners are specialists at more minor
things which make an advertising program proļ¬table -
Selecting the right keywords, evaluating ads, A/B testing,
analyzing outcomes.
Use the Best Google Ads Features:
Since google premier partners are familiar with google ads,
you can experience the best features and tools for your pay-
per-click advertising campaign. Your search engine
optimization (SEO) agency will use the most recent version
of google ads to improve the eļ¬ciency of your paid ads,
Also, utilizing google ads for Pay per click advertising can
be diļ¬cult sometimes. Google ads show some advanced
features that can be complex for beginners. Luckily, google
premier partner assists you in making an eļ¬ective PPC
campaign using google ads.
Exclusive access to Google Products and Insight:
Google believes its premier partners can maximize your
advertising spending, so they give more tools to assure that
success.
To help its premier partners remain at the top, google
provides exclusive access to workshops, practice sessions,
special occasions, industry research, beta programs, and
Google support.
We always have the up-to-date and most signiļ¬cant insights
from google to address your campaign and enhance your
results.
Google Partners gives excellent service:
Google ensures that google partners companies give
excellent service. To stay as partners, companies are
required to maintain google standards. They are required to
provide excellent service to their clients regularly.
When you work with google partners, they will give you
excellent service. Your partner with a company must
provide you with outstanding service.
Google Partners work directly with google:
The marvelous thing about a google partner is that they
work straight with Google. Your PPC ads are managed
through the Google platform. They are the top search
engine platforms that users utilize to perform searches.
It is not easy for an individual business to directly connect
with google. If you go through problems or require help, it
can be easy to contact somebody from google. Numerous
other companies are also trying to contact Google, making
it not easy for your business to build that connection.
When you utilize a google partner company, you have a
direct way of communication with google.
Google supplies these companies with their group, so they
generally have someone to get in touch with. You can
optimize your account and related insight by using google
partner contact. If problems or concerns generate, you can
guarantee that you have a straightforward way to solve
them.
Since they work straightforwardly with google, all their
preparation comes from google.AS stated already, google
gives partners with practice sessions to help them improve
their google ads campaigns.
By using a google partner company, you will obtain the best
campaign that will give you excellent results for your
business.
26 | February 2022 |www.insightssuccess.in