Record Label retail store: Tower Records

1. Raquella Baruwa. 3/14/2024
Retail Store Scavenger Hunt
Tower Records, NYC

3. EP-Album
Dissident Generation EP one
• This EP consists of 3 songs by
various artists and is titled
Dissident Generation EP One.
• An EP, short for Extended Play,
is a mini-album typically
consisting of 3-6 tracks.

5. LP Album
De La Soul- 3 Feet High and Rising
• The De La Soul album has 23
songs and is 63 minutes long,
making it an Double LP.
• A typical LP album falls under
23-46 minutes.
• A Double LP consists of a max
playing time of 1 hour and 32
minutes. Usually consists of 4
sides on the album.

6. LP Album
De La Soul- 3 Feet High and Rising
• Track List

7. Research Questions:
Clerk- John
• Do you offer consignment to Indie Artists?
At this time, we do not offer consignments listing on our online store to
individual artists of any size. We source all our products from official label
distributors/vendors or independent distributors.
• How often do marketing reps visit from the record labels?
We have a close relationship with many labels and have productive
communications with them. We have worked with labels invents at our
physical event space in NYC called Tower Labs and will continue to do so in
the future. We also work closely with labels when it comes to marketing/
promotional activities.

8. Events/ Promos
Pop Up Party- Tower Labs
• Tower Records hosted a Pop Up
Party for group Future Islands at
their Brick and Mortar store in
NYC; Tower Labs.
• The exclusive event featured an
album signing, as well as
exclusive merchandise such as
posters and stickers.
• This event would also fall under a
Promo Piece for the Group Future
Island

9. Exclusives
Record Store Day
• Tower Records does not offer any exclusive albums for Record Day.
• Per Clerk John- We do not qualify for or participate in Record Store Day. This
is focused on local independent record stores. We do not carry any titles that
are RSD exclusives. However, we normally carry RSD titles if they are given a
non-exclusive mainstream release after the initial exclusive release. This can
sometimes be 12 months after the initial RSD exclusive release.

10. Swag
Online & In-Store
• Here are a few items that are
offered Online and In-store. The
Know Music Know Life sticker is
placed in front of the store near
the cash register.
Caption

11. Reflection
Tower Records
• Would you use this store for a local Indie Artist’s album release?
I highly recommend that my artist consider utilizing Tower Records' brick-and-
mortar location, Tower Labs, in Brooklyn, NY. Tower Records has a storied
history, having been in business since 1960, and has cultivated a large
following both online and in-store. Particularly during album releases or
exclusive events, Tower Records offers a lively atmosphere complete with a
Pop party, artist signings, exclusive merchandise, and complimentary swag
items. The artist and their team are afforded the opportunity to create a truly
unique experience.

12. References
Tower Records
• Store contact: contact@towerrecords.com, Clerk name: John
Output. (2021, November 29). What is an EP? why should I release one? https://output.com/blog/what-is-an-ep
Login • instagram. (n.d.). https://www.instagram.com/officialtowerrecords/
Lavoie, A. (2024, March 4). Album formats: What’s The difference between an lp, EP, and a single? LANDR Blog. https://blog.landr.com/album-formats/
Hatfield, A. (2023, June 26). Tower Records opens new “creative space” in Williamsburg, announces first events. BrooklynVegan. https://www.brooklynvegan.com/tower-records-
opens-new-creative-space-in-williamsburg-announces-first-events/
Haring, B. (2020, November 14). Iconic Tower Records returns as website selling vinyl, cassettes, cds. Deadline. https://deadline.com/2020/11/tower-records-returns-as-online-project-selling-
vinyl-cassettes-cds-1234615682/
About Us. Tower Records. (n.d.). https://towerrecords.com/pages/about