Google is a technology company that began in 1998 and has grown significantly. It provides many popular products and services such as search, maps, gmail, android, and more. The document discusses Google's strategy, culture, hiring practices, decision making process, communication, innovation, and concludes by imagining what's possible in the future.

1. Google
Company Report
EECS 441
Lu Huang
Oct 05, 2015
Oct 5, 2015
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 1

2. Products

3. Products

4. http://theoatmeal.com/blog/google_self_driving_car

5. Financial Info
https://investor.google.com/earnings/2015/Q2_google_earnings.html

6. https://investor.google.com/pdf/2015Q2_google_earnings_slides.pdf
Capital Expenditures & Free Cash Flow

7. History
https://www.google.com/finance?q=NASDAQ%3AGOOGL&ei=yHcRVrndPMWGsgHPo7TgBQ
Acquisition of
DoubleClick
Google Mobile
App for iPhone
Chrome launched
on Mac & Linux
-Invest in Energy
Project
-Launch Google TV
-Acquire AdMob
Announce
self-drive car
Larry Page took
over as CEO;
Eric Schmidt is
executive chairman.
Open new
office in
Paris
-Project Glass
-Drive launched
-Google Now
-Google Music
-Calico
-Kitkat
Acquire Nest
Annual I/O
conference
Andriod Lollipop
-Street View
-YouTube
Partnership
Launched
Google Finance,
Google Calendar,
Google Trends,
Gmail for Mobile,
Translate
Launched
Google Maps,
Google Earth,
Google Analytics,
Doodle

8. Strategy - Your Plan is Wrong
• Bet on technical insight, not market
research
• Default to open, not closed
• Optimize for growth
• Don’t follow competition
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 66

9. Culture - Believe Your Own Slogans
• “Don’t be evil”
• “Work, eat, and live together”
• “You must wear something”
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 26

10. Talent - Hiring Is the Most Important Thing
• Treat your career like you are surfing
• Always listen for those who get technology
• Statistics is the new plastics
• Read
• Know your elevator pitch
• Go abroad
• Combine passion with contribution
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 94

11. • Hire people who are smarter and more
knowledgeable than you are.
• Hire people who will add value to the
product and culture.
• Hire people who are enthusiastic, self-
motivated, and passionate.
• Hire people who are well rounded, with
unique interests and talents.
• Hire people who are ethical and
communicate openly.
• Don’t hire people you can’t learn
from or be challenged by.
• Don’t hire people who just think
about problems.
• Don’t hire people who prefer to work
alone.
• Don’t hire people who only live to
work.
• Don’t hire people who are political or
manipulative.
Google’s Hiring Dos .. and Don’ts

12. http://www.slideshare.net/ericschmidt/how-google-works-final-1#14

13. Decisions - The True Meaning of Consensus
• Decide with Data
• Get things done
• Every meeting needs an owner
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 142

14. Communications - Be a Good Router
• Default to share everything
• Know the details
• Start the conversation
• Bank goodwill for a rainy day
• Email wisdom
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 172

15. Innovation - Create the Primordial Ooze
• 20 percent time
• Ideas come from anywhere
• Ship and iterate
• Fail well
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 200

16. Competition

17. Prediction
http://money.cnn.com/quote/financials/financials.html?symb=GOOG&dataSet=CFS

18. Conclusion
Imagine the Unimaginable
Carr, David F. "How google works." Baseline Magazine 6.6 (2006)., page 242

19. Thanks!
• Imagine credits:
Carr, David F. "How google works." Baseline Magazine 6.6 (2006).
page 1, 26, 66, 94, 142, 172, 200, 242