The document outlines the importance of website development, maintenance, and optimization for businesses to increase visibility and sales online. It provides statistics from 2008 on internet usage in the UK and discusses the process of creating and managing a website, including project design, implementation, and ongoing maintenance. The ultimate goal is to enhance customer engagement and satisfaction, leading to increased sales and referrals.

1. Website developmentmaintenance &optimisation

2. Why use the internet?To make more moneyHow ?Customers can see what your products or services look like – and may even be able to make that buying decision immediatelyCustomers and suppliers can get a feel for your business and understand your serviceYou can easily make contact directly with your customersYou can easily listen to feedback about your company from customers and the wider worldYou can promote and shout out your messages and be heard over your competitors

3. What do you need?In the UK…2008: 73.5% of business had a website *2008: 15.2% of business sold through their websites *2008: internet sales were 9.8% (£222.9bn) of the value of all non-financial sales – £104.7 bn via websites *2008: 45.5% of employees had compteraccess at work (80% of these with internet) *2009: 70% of households (18.31mi) have internet access – 90% of these with broadband +* Office of National Statistics Bulletin Ecommerce and ICT activity (27/11/09)+ Office of National Statistics Bulletin Internet Access Households and Individuals (28/08/09)

9. How does it work?You have decided you need a website oryou want to improve your image on the internetbecause you want to make more money1. Fact findingUnderstand your businessListen to how you describe your services or productsThink about how your customers do or will experience them on the internetLook at your existing publicity material and brandingGet a feel for the image you want to portrayConsider what is required

10. So what can I do?Website developmentContent management including blogsE-commerce solutionsSearch engine optimisationEmail marketingOnline surveys and questionnairesSocial media planning and marketingWebsite and other maintenance

11. How does it work?2. Project design, planning and fixed-price quotationKeyword analysisNew website / re-skin existing websiteSearch engine optimisation so you can be found – natural search / advertisingPush out your messages using social media – News RSS Blog / Twitter / Facebook / LinkedInOngoing maintenanceEmail marketing / online surveys

12. How does it work?3. ImplementationResearch and analyse the keywords related to your businessDesign how your website will lookPrototype so you can get a feelListen to your feedback and make changesSetup the website, add content / information and amend until you feel happySubmit to search enginesSetup adwords / social media plan / email marketing / online surveysListen to feedback and maintain and improve over time

22. Wouldn’t it be great if…Your product / service sales increase because customers can hear about you, find you more easily, can see clearly what you are offering and understand what they are getting?Delighted customersCost of selling is reducedCost of returns / complaints is reducedYour customers feel happier because when they get in touch – you listen and respond quickly to provide exactly want they require?Recommend you to their friends or colleaguesGive you more (or repeat) businessA good referral for me is someone who wants to make more money using the internet