Zoella, known as Zoe Sugg, rose to fame through her fashion and beauty blogs as well as YouTube videos. She started her blog while working as an interior design apprentice and began her YouTube channel "Zoella280390," focusing on beauty and fashion. Her popularity grew significantly through her blog and YouTube channel, gaining over 11 million subscribers and becoming the 50th most subscribed channel on YouTube. She has since expanded her brand across multiple social media platforms and has authored several books.

1. Zoella
Known to her friends and family as Zoe Elizabeth Sugg , the well renound 27 year old rose to fame through her
frequent fashion and beauty blogs, You Tube videos and now a successful and published author. Her initial
popularity grew when she started her blog whilst working as an apprentice at an interior design company and
branched into her own YouTube channel in which her main success as ‘Zoella’ took off.

2. Blog: Homepage
Self advertisement:
She Initially promotes
herself through a variety
of other platforms of
social media.
Name:
She uses the use of the well
known font style in which her
name appears , this is her form of
branding and makes a prominent
stamp as people recognise it to be
her.
Categories:
She clearly places the areas that she discusses on her blog and the top and in the
middle of the home page , the home page offers a simplistic and sharp feel and
the placing of these categories carries this through.
Options:
The fact she
offers the
search bar
allows you to
explore what
ever area you
are interested
on her blog.
Up to date:
Places relevant
issues at the
forefront of her
blog, clear through
the use of
promoting her blog
post on mental
health issues
something more
commonly spoken
about in recent
years.

3. Blog: Scroll down
When you scroll down from the initial home page , you are invited in by
bright an airy pictures to read blog posts of your choice. Made more
appealing by the bright and bold colours and often funky post names.
Consistent:
The tool bar is
still accessible
for us to go to
other areas of
the blog.
Making it easier
than having to
scroll to the
top.
Bright and bold colours make the blog
more interesting as the colours are more
appealing.
Names
that draw
you in.

4. Social media:
Facebook:
Twitter:
Blogs:
Youtube:
Pintrest:
Instagram:

5. Zoella : You Tube
• Her main channel, Zoella was first named "zoella280390" after her date of birth and
includes beauty and fashion videos.
• She has a second channel called MoreZoella, which consists mainly of vlogs where she
shows her viewers what she does in her day.
• She is a member of the Style Haul network and is represented by Dominic Smales at
Gleam Futures.
• Zoe has done many collaborations on her channel Zoella with other YouTubers, including:
Louise Pentland, Tanya Burr, Alfie Deyes, Tyler Oakley, Troye Sivan, Grace Helbig, and
others.
• Zoellas main YouTube channel has over 11.8 million subscribers and over 976 million
video views, and is the 50th most subscribed channel on You Tube.
• Her second channel "MoreZoella" has over 4.6 million subscribers and over 589 million
video views.
• She also has over 8.6 million followers on Twitter and over 11.1 million on Instagram

6. Representation:
• Age: Her blog appears to have a mature feel that is carried throughout, this is achieved by the
layout and how it is so simplistic. It is a reflection of herself and where she is in her life.
• Gender: It is clear that it is a blog mainly targeted for females, this is apparent through themes
she bases her blogs on , colour pallet and pictures. It is apparent that she can be seen to be a
typical ‘girly girl’ through her interests in fashion and beauty.
• Ethnicity: she does not speak on being from other ethnic backgrounds and from how she
presents herself you can tell that she is white/British.
• Social Class: You can tell from the subjects she speaks about that she is from a middle class
background. Not only this but in her videos she sounds well spoken and has a slightly posh accent.
• Sexuality: She is presented as hetrosexual , she often posts about her boyfriend on her social
media sites and as a fellow youtuber they are often seen to collaborate on videos.

7. Target Audience:
• I can infer from the pastel colour pallet , fonts and format/layout of the blog that
zoella targets a key demographic of teenage girls and or females in general .
• Not only this but it also presents her age and as young women who is up to date
with trends and fashions.
• She attracts people from other areas as she collaborates on videos with fellow
you tubers which have other target audiences.
• This is also how her fan base grows.