Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
In our latest digital marketing event, digital advertising was the topic of the day and our PPC expert Ruth Cowan shared some PPC insights including 5 myths and why you shouldn't believe them.
Today’s digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoft’s Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bing’s recent Consumer Decision Journey study and addresses the value of brand bidding.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
In our latest digital marketing event, digital advertising was the topic of the day and our PPC expert Ruth Cowan shared some PPC insights including 5 myths and why you shouldn't believe them.
Today’s digital marketers are inundated with customer data. We spend countless hours analyzing this data to better understand our consumers so we can reach them at the exact right moment. Let Bing take some of this work off of your plate and check out this presentation from Microsoft’s Itir Aloba-Curi and Angela Bahreyni. Originally presented at a Boston SEMPO event in November 2016, the presentation includes findings from Bing’s recent Consumer Decision Journey study and addresses the value of brand bidding.
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
B2B digital marketing. The new communications landscapefifthring
This document discusses trends in B2B digital marketing and the changing communications landscape. It notes that traditional channels like phone, events, magazines and sales reps are being supplemented or replaced by digital channels like social networks, blogs, webinars and websites. Statistics show that business buyers are increasingly using these digital channels and social media to research products and services. The document advocates that B2B marketers engage customers through these new digital touchpoints to better influence purchasing decisions.
The 2017 State of B2B Digital Marketing ReportDemandWave
This document summarizes the key findings from DemandWave's sixth annual report on the state of B2B digital marketing. Some of the main highlights include:
- Delivering quality leads has emerged as B2B marketers' top objective and challenge.
- Organic search now drives revenue for 63% of B2B marketers, tying with email.
- Nearly half of marketers plan to increase their digital marketing budgets in 2017.
- However, marketers still struggle with measuring ROI and optimizing content and marketing technologies for quality leads.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
This document summarizes top e-commerce marketing channels in 2021. It discusses rising consumer expectations, increased competition for Google, and diversification of user acquisition channels as trends impacting the industry. The document also outlines the agenda for its presentation, including rankings of top retailers and shopping apps, shifts in app downloads, top e-commerce websites by traffic and performance, and key traffic channels driving e-commerce growth. Questions are posed about the best channels for building brand awareness, lead generation, and increasing sales as well as how to track traffic and key performance indicators.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
The document discusses a presentation about cross-channel marketing and retail. It provides details on Debenhams' multi-phase marketing campaign in Q4 2009 across different channels including TV, email, affiliates and more. Mobile commerce and marketing to men are also discussed. Social media and maximizing reach on platforms like Facebook are covered.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Use Video Effectively Throughout Your Customer’s JourneyTinuiti
Videos capture attention and show off products in a way traditional product imagery and text descriptions simply cannot. It’s no surprise then that eCommerce brands are leaning into video content—especially during the important end-of-year shopping seasons. But truly forward-thinking D2C marketers are using video for more than just advertising—they are launching data-driven video experiments across the entire customer journey to drive sales. Join QuickFrame’s Morgan Bailey for a conversation about how video should be used across your path-to-purchase, how to infuse data into your video strategy to maximize impact, and how to go about efficiently producing the video assets your D2C brand needs.
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
This webinar discusses trends in Google search patterns during the COVID-19 pandemic. Mark Irvine from WordStream will analyze data from over 30,000 advertising accounts and discuss five emerging trends: a rise in new COVID-related searches, less mobile traffic, searches occurring later at night, other networks like Bing and social media performing better, and PPC performance initially declining but now rebounding. The webinar will be recorded and questions can be submitted for a live Q&A with Irvine.
Millennials and Gen Xers have vastly different relationships with technology that impact how they interact with brands. Millennials are far more engaged with mobile devices, which they see as integral to their lives and how they shop both online and offline. 56% of Millennials cite their phone as their most valuable shopping tool in stores, compared to just 28% of Gen Xers. Additionally, Millennials are redefining privacy expectations by being more trusting of brands and less concerned about mobile targeting than Gen Xers.
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
The document discusses how the Sitecore Online Marketing Suite (OMS) can help companies win more customers on the web. It combines web analytics, marketing automation, and return on investment tracking into a single tool. The OMS provides visitor experience analytics, real-time personalization, insights into campaign results, and enables sales teams with information on website prospects. It aims to help companies better leverage their websites and digital channels to measure marketing ROI. The OMS has the potential to change how companies approach web marketing by compelling them to make more use of their own online content and channels.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
Lightspeed connect- Ellen Akkerman - Bing - ‘Jouw doelgroep zit op Bing, waar...Lightspeed
De groei van Bing is aanzienlijk toegenomen het afgelopen jaar. Voor bedrijven is Bing Ads nu een onmisbaar marketingkanaal geworden. Deze presentatie laat zien dat jouw doelgroep niet alleen op AdWords zit maar ook op Bing. Ik neem je mee in hoe de groei is onstaan, welke doelgroep er zit, de voordelen van het adverteren op Bing en hoe je makkelijk je Google campagnes toe kunt voegen aan Bing. Meer bereik, doorgaans lagere kosten en hogere conversies op Bing. Waarom zou je het niet doen?
Ellen Akkerman - Maak je website succesvoller met Bing AdsHostnet bv
The document summarizes information about the Bing search engine network and audience. It provides statistics showing that Bing has a large audience across Europe, with over 100 million monthly searchers. It also details that the Bing network audience spends more time online and has higher purchasing power than other search audiences. Finally, it outlines the unique aspects of Bing's large audience, including its presence on Windows 10 devices and integration into digital assistants.
The Evolution of Digital Marketing Communications & What It Means For You in ...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff for a CNW Group Event in Toronto on Nov. 22, 2013. As we look towards the year ahead, all of us reflect on the pros and cons of the past year, and look forward to what we have to plan for. In the multi-dimensional world of public relations and marketing, there is much to consider – particularly at a time when communicators are acutely focused on integrated campaigns that will enable them to reach and foster an ongoing dialogue with relevant audiences across traditional, digital and social media. This presentation focused on: The components of the modern communications landscape; PR’s important role in content marketing; Why social media should be treated as a facet of an overall campaign; The importance of telling your story visually.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Gerald Murphy and Lily Ray discuss how to build the best SEO strategy. We cover how to integrate Amazon, Google and YouTube as part of an integrated search strategy.
B2B digital marketing. The new communications landscapefifthring
This document discusses trends in B2B digital marketing and the changing communications landscape. It notes that traditional channels like phone, events, magazines and sales reps are being supplemented or replaced by digital channels like social networks, blogs, webinars and websites. Statistics show that business buyers are increasingly using these digital channels and social media to research products and services. The document advocates that B2B marketers engage customers through these new digital touchpoints to better influence purchasing decisions.
The 2017 State of B2B Digital Marketing ReportDemandWave
This document summarizes the key findings from DemandWave's sixth annual report on the state of B2B digital marketing. Some of the main highlights include:
- Delivering quality leads has emerged as B2B marketers' top objective and challenge.
- Organic search now drives revenue for 63% of B2B marketers, tying with email.
- Nearly half of marketers plan to increase their digital marketing budgets in 2017.
- However, marketers still struggle with measuring ROI and optimizing content and marketing technologies for quality leads.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
This document summarizes top e-commerce marketing channels in 2021. It discusses rising consumer expectations, increased competition for Google, and diversification of user acquisition channels as trends impacting the industry. The document also outlines the agenda for its presentation, including rankings of top retailers and shopping apps, shifts in app downloads, top e-commerce websites by traffic and performance, and key traffic channels driving e-commerce growth. Questions are posed about the best channels for building brand awareness, lead generation, and increasing sales as well as how to track traffic and key performance indicators.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
The document discusses a presentation about cross-channel marketing and retail. It provides details on Debenhams' multi-phase marketing campaign in Q4 2009 across different channels including TV, email, affiliates and more. Mobile commerce and marketing to men are also discussed. Social media and maximizing reach on platforms like Facebook are covered.
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
Use Video Effectively Throughout Your Customer’s JourneyTinuiti
Videos capture attention and show off products in a way traditional product imagery and text descriptions simply cannot. It’s no surprise then that eCommerce brands are leaning into video content—especially during the important end-of-year shopping seasons. But truly forward-thinking D2C marketers are using video for more than just advertising—they are launching data-driven video experiments across the entire customer journey to drive sales. Join QuickFrame’s Morgan Bailey for a conversation about how video should be used across your path-to-purchase, how to infuse data into your video strategy to maximize impact, and how to go about efficiently producing the video assets your D2C brand needs.
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
This webinar discusses trends in Google search patterns during the COVID-19 pandemic. Mark Irvine from WordStream will analyze data from over 30,000 advertising accounts and discuss five emerging trends: a rise in new COVID-related searches, less mobile traffic, searches occurring later at night, other networks like Bing and social media performing better, and PPC performance initially declining but now rebounding. The webinar will be recorded and questions can be submitted for a live Q&A with Irvine.
Millennials and Gen Xers have vastly different relationships with technology that impact how they interact with brands. Millennials are far more engaged with mobile devices, which they see as integral to their lives and how they shop both online and offline. 56% of Millennials cite their phone as their most valuable shopping tool in stores, compared to just 28% of Gen Xers. Additionally, Millennials are redefining privacy expectations by being more trusting of brands and less concerned about mobile targeting than Gen Xers.
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
The document discusses how the Sitecore Online Marketing Suite (OMS) can help companies win more customers on the web. It combines web analytics, marketing automation, and return on investment tracking into a single tool. The OMS provides visitor experience analytics, real-time personalization, insights into campaign results, and enables sales teams with information on website prospects. It aims to help companies better leverage their websites and digital channels to measure marketing ROI. The OMS has the potential to change how companies approach web marketing by compelling them to make more use of their own online content and channels.
The document outlines three scenarios in a customer's decision journey when considering the purchase of Bosch power tools. Scenario 1 involves customers who research tools on Boschtools.com but do not visit Grainger.com. Scenario 2 involves customers who research on Boschtools.com, then visit and log into Grainger.com to evaluate power tools. Scenario 3 involves customers who research on Boschtools.com, then visit Grainger.com but evaluate a different category. For each scenario, the document analyzes the customer's needs and concerns at each stage and provides recommendations for digital marketing campaigns, including display ads, email retargeting and personalized offers, to influence customers and increase Bosch power tool sales by
Lightspeed connect- Ellen Akkerman - Bing - ‘Jouw doelgroep zit op Bing, waar...Lightspeed
De groei van Bing is aanzienlijk toegenomen het afgelopen jaar. Voor bedrijven is Bing Ads nu een onmisbaar marketingkanaal geworden. Deze presentatie laat zien dat jouw doelgroep niet alleen op AdWords zit maar ook op Bing. Ik neem je mee in hoe de groei is onstaan, welke doelgroep er zit, de voordelen van het adverteren op Bing en hoe je makkelijk je Google campagnes toe kunt voegen aan Bing. Meer bereik, doorgaans lagere kosten en hogere conversies op Bing. Waarom zou je het niet doen?
Ellen Akkerman - Maak je website succesvoller met Bing AdsHostnet bv
The document summarizes information about the Bing search engine network and audience. It provides statistics showing that Bing has a large audience across Europe, with over 100 million monthly searchers. It also details that the Bing network audience spends more time online and has higher purchasing power than other search audiences. Finally, it outlines the unique aspects of Bing's large audience, including its presence on Windows 10 devices and integration into digital assistants.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
This document provides an overview of Microsoft's artificial intelligence capabilities and strategies for consumer and business customers. It discusses how AI will power 95% of customer interactions by 2025 and how the world's data will grow to 163 zettabytes annually by then. It also outlines Microsoft's focus on building AI solutions based on principles of trust, open collaboration, and ethical design. The document highlights some of Microsoft's cognitive services like speech, vision, and conversations and how these can be used to understand language, images, and customer interactions. It shares statistics on the large Bing and Microsoft advertising audiences and how AI-driven insights and new channels will drive additional revenue. The document outlines strategies for using Microsoft advertising platforms and AI to target
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
Are you getting quality reports from your marketing agency?Digital Willow
This report summarizes key digital marketing metrics for Q1 2018. Revenue was £53,000 against £46,500 in costs, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% year-over-year with a low bounce rate of 39.62%. Search marketing through Google and Bing performed well versus benchmarks, with retargeting delivering the lowest cost per conversion. Social media generated over 700,000 post engagements at a low cost per click and cost per conversion. Overall, digital efforts achieved their goals while identifying opportunities like increasing time on site to further optimize performance.
Are you getting quality reports from your marketing agency?Amber Williamson
This report summarizes digital marketing activities and key performance metrics for Q1 2018. Revenue of £53,000 was generated from a £46,500 investment, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% compared to the previous quarter, with over 1 million pageviews. Social media followers grew 11% and over 3.6 million impressions were achieved. Retargeting delivered the highest ROI. Adjustments for Q2 include increasing time on site and budget for retargeting.
Transform Your Search Advertising with NetElixir and Microsoft Ads | Modern S...NetElixir University
NetElixir University will discuss Bing & AI with our partners from Microsoft Advertising.
Whether you already advertise on Bing or are considering it, this webinar will provide unique insights straight from the source about the platform’s AI-powered features. Retailers of all sizes and backgrounds can benefit from smarter campaign management and stronger performance with the resources available in Microsoft Advertising.
Midas Local Search Environment 12 10 Finaljoannajcheney
This document discusses local search marketing strategies. It notes that consumers use multiple sources for local business information, including search engines, local search sites, and yellow pages. Search engines are the primary source for auto repair information online. Both organic search engine optimization (SEO) and paid search provide benefits and work best together. A competitive analysis shows gaps in local listings and information for auto repair chains. The document advocates developing complete local business listings on Google Places and other directories to improve local search visibility and drive more customers.
How to convert more patients online 7 16-14OptiCall
This document provides tips on how to convert more patients online. It discusses cost-free and low-cost updates that medical practices can make to their websites, including adding click-to-call phone numbers, claiming their Google My Business profile, starting a blog, adding video testimonials or launching a YouTube channel, setting up a retail store, conducting email marketing, using social media management tools like HootSuite, and leveraging online reviews. It also covers mobile optimization, affiliate links, live chat features, and the importance of tracking results. The goal is to provide more content and engagement for visitors through these various digital marketing tactics.
The game of search across Amazon, Google and YouTubeSimilarweb
This presentation discusses search engine optimization across Amazon, Google, and YouTube. It analyzes keyword data and traffic trends to understand differences in search behaviors. Key findings include that mobile search is growing rapidly, especially on Amazon and Google, and that a market-specific strategy is needed since behaviors vary between countries. The presentation recommends aligning SEO strategies with user intent for each search engine and focusing on market-led, engine-led, and user-led approaches going forward.
This document provides a high-level overview of internet advertising and online media. It begins with definitions of key terms like the internet, online media categories, and types of online advertising. It then discusses research showing that online advertising is effective at increasing brand metrics and sales. Specific case studies from major brands like Ford, McDonald's, and others demonstrate sales lifts from 11-25% from online advertising. The document concludes by noting that extensive brand studies have shifted many major companies and industries to significantly increase their online advertising budgets.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In Depth Introdution on Online Advertising by Greg Stuartronewmedia_academy
This document provides a high-level overview of internet advertising and online media. It discusses the different types of online media like search engines, social media, and video platforms. It also summarizes the various types of online advertising like display, search engine marketing, email marketing, and more. The document then reviews research studies that show online advertising is highly effective at increasing brand metrics and driving sales both online and offline.
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Similar to The Tomorrow Lab Presents - Bing Ads For Your Business (20)
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Andi Jarvis's presentation from Digital DNA in Belfast. Covering the A STAR model of digital marketing, this presentation shows the key steps in producing a digital strategy.
B2B Content Marketing Insights - What Does The Data Tell Us?The Tomorrow Lab
We recently welcomed Stephen Walsh from Buzzsumo to our digital marketing event 'The Tomorrow Lab Presents', and Stephen shared some insights into B2B content marketing, and what the data shows.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
13. The engine behind Cortana
Easy to find on task bar
Deep integration with Microsoft Edge
Bing as default across multiple touchpoints
14. Fastest way to search for stuff on your
device, cloud and the web
Talk or type and begin searching with
Cortana
Your personal assistant on any device
and any platform
15. New tab page
Prominent search/address bar front and center on new
tabs
Quick answers
Displays relevant information in suggestions box to
provide quick results
Cortana assist
Receive relevant information like hours, directions
and more about local restaurants
Ask Cortana
Pull up relevant information from Bing and display it
without taking user away from the page
16. 4-5x
19%
Increase in
Bing syndicated clicks
of Bing clicks from syndication
expected in 2016 (U.S.)
Source: Microsoft Internal Data, Dec 2015
“Windows 10 is a Bing honeypot
—and it’s working”
“Milestone: Bing Now Profitable
As Windows 10 Success Boosts Usage”
17. 23%
32%
77%
68%
Non-Windows 10 Windows 10
Oct 2015 Jan 2016
Windows 10 is driving change in the UK
Query volume is growing
32% of Bing UK
searches on PC and Tablet
from Windows 10, a
40% increase from
Oct 2015.
Bing UK searches on PC and Tablet by Windows 10 and non-Windows 10 devices , Oct 2015 & Jan 2016
18. 27%
Highest
age group
contribution
is 50-64.
47%
female
53%
male
Audience Demographics on Windows 10
Strong representation of males in the UK between 35-64 years old.
Bing UK search volume share by age and gender on PC and Tablet for Windows 10 and non-Windows 10 devices, Jan 2015.
Figures may not sum to 100 due to rounding.
Windows 10
Non-Windows 10
Windows 10
Non-Windows 10
4%
6%
15%
16%
19%
14%
30%
26%
27%
27%
6%
11%
13-17 18-24 25-34 35-49 50-64 65+
63%
47%
37%
53%
Female Male
19. 0.42%
0.65%
0.87%
1.04%
2.04%
2.09%
3.96%
4.92%
7.19%
14.74%
17.49%
44.00%
Cpg
Health
Auto
B2C Services
Careers & Education
Reference
Finance & Insurance
Social & Charity
Travel & Transportation
Entertainment
Retail
Technology & Telecommunications
Windows 10 UK Searches by Vertical
Top 3 categories by Windows 10 volume share: Technology & Telco, Retail and Entertainment
Windows 10 search volume share for Bing UK traffic on PC and Tablet, Jan 2015. Vertical segments based on analysis of top queries.
20. Bing Network Markets
*Bing (+partnerships) Only
USA
Canada
Mexico
Argentina
Peru
Colombia
Venezuela
Chile
Brazil
UK
Ireland
France
Germany
Spain
Italy
Netherlands
Norway
Belgium
Finland
Sweden
Denmark
Austria
Switzerland
Europe
The Americas
India
Indonesia
Malaysia
Philippines
Singapore
Taiwan
Japan
Hong Kong
Thailand
Vietnam
Australia*
New Zealand*
China*
Asia
Active in 36 Markets
21. +7% +5% +19% +14% +5% +21%
The Bing Network
Audience in Europe
11.3% 8.3%7.6% 9.5% 8.5%8.6%18.1%
19M 10M21M 8M 23M8M30M
510M 213M321M 146M 417M180M829M
France ItalyGermany Netherlands Western
Europe*
SpainUnited
Kingdom
comScore Explicit Core Search (custom), December 2015; Bing Ads includes Microsoft and Yahoo sites worldwide and Yahoo Core Search Sites
*comScore Explicit Core Search (custom), December 2015; Western Europe includes Microsoft and Yahoo Core Search Sites in Italy, Spain, Netherlands, Denmark, Norway, Sweden,
Finland
Market Share
Unique Searchers
Monthly Searches
22. YoY search volume growth Search volume share by device
Searches on mobile devices are seeing robust
growth on the Bing Network
Internal Source: UK Bing Network search volume year on year growth across mobile devices, Dec 2015 vs, Dec 2014 Internal Source: UK Bing Network search share across devices, Dec 2015
Searches from mobile devices make up almost
two-thirds of searches on the Bing Network
38%
25%
37%
PC
Tablet
Smartphone
+14% +23%
23. Investments in
growing our supply
Platform
investments to drive
performance
Ad performance
on smartphones
Ad Extensions that
drive user
engagement
+14%
mobile search
results
+24%
click growth
+40%
click through rate
Internal Source: UK Bing Network year on year trends on smartphones, Dec 2014 & Dec 2015
24. Mobile ad products that increase clicks in the UK
Ad Extensions that
drive user engagement
Investments in relevancy,
matching, and click prediction
Source: Microsoft Internal Data, Microsoft and Yahoo DE
sites, Jan 2015 vs Jan 2016, mobile devices only.
25. 48%
32%
25%
23% 23%
19%
13%
what which why where when how who
More questions are asked
on smartphones Question related queries on
Bing smartphones have
increased by more than 20%
YoY, with the highest growth in
the what’s & which’s.
Internal Source: UK question query growth on Bing by question type on smartphones Dec 2015 vs. Dec. 2014
Growth in Question
Query YoY
21%
UK question query growth on
Bing smartphones searches
26. Displays images from your product catalogue,
promotional text, pricing and company name
1
1Ignition One Digital Marketing Report, Q4 2013
Easier Management intuitive hierarchical
structure
View your catalogue in the campaign UI
Prioritize across campaigns with a single
priority setting
Deeper Insights & Competitive intelligence view
performance data for all of your products,
irrespective of campaign structure
Custom labels - Bestseller, seasonal, special offer,
high margin item
Google import with a single click
UK, FR, DE (Open Pilot)
Let’s go shopping…
Bing Shopping Campaigns
Open Beta now available in DE, FR,
UK!
Bing Shopping
Campaigns
Updates!
1Ignition One Digital Marketing Report, Q4 2013
27. Image Extensions
Add images to your ads to help them stand out to customers
*Launched globally
.
Increase traffic, control
image URL
Sets the stage for Native Ads
Drives brand awareness
Why Image
Extensions?
*Last two visuals are coming soon!
28. Bing Native Ads
Native advertising with the Power of Search
*Launched globally
.
*Last two visuals are coming soon!.
Target by
User Intent
Ease of Use
Relevant & Impactful
Native Experience
Why Bing Native Ads?
Content of Page
& Placement
User Search
History
Site remarketing
Autos
Money
Travel
Technology
Retail
Lifestyle
Entertainment
Scale to Native effortlessly using your
existing assets in the Bing Ads platform
Disney |
Sponsored
Porsche |
Sponsored
Whether it’s at work, at home or on the go, you want to connect with your audience in new, better, more engaging ways.
You want to connect with them throughout their digital life, no matter where they are, what device they are using, what decisions they are making.
Just reaching consumers isn’t enough. You need to be part of the moments that matter most. With Bing Network, it’s possible. We can help you connect with the moving and changing target.
Bing is where you want to be. It’s in places you never expected and allows you to reach unique audiences—where and when and how they want to be reached.
Your message can show up before, during, and after your audience’s most relevant everyday moments.
Bing Network can help you Be There.
It’s one of the most powerful ways Microsoft empowers companies and people to achieve more, by delivering experiences that are more available, useful and personal.
-------------------
[CAN UTILIZE MICROSOFT MISSION VIDEO AS A REPLACEMENT TO THIS SLIDE: https://microsoft.sharepoint.com/teams/BingAdsMarketing/Bing%20Ads%20Brand%20Assets/Marketing%20Assets/Marketing%20Videos/Mission_Video_no_F%20human-H264%20MP4%201920x1080%2016x9.mp4]
Mission video usage guidelines:
For use at internal meetings, and at ‘open’ external events (where relevant).
Can be included in streaming feeds of internal meetings or external events (e.g. could be included in the stream of a keynote)
Can be included in an archived online event stream.
Should not be posted online beyond the above use (e.g. don’t put it on YouTube like it’s an ad).
The video should not be edited or altered in any way.
The quotes featured in the video should not be changed out or replaced with local/other quotes.
The VO and Supers are available in English only. The video can be subtitled in local language if the back translation is reviewed and approved by corp.
The video should not have paid media driving to it, or use paid media to run (e.g. as pre-roll, etc.), and it shouldn’t be promoted via social, or posted places without context (e.g. put on YouTube, LinkedIn, etc.).