A marketing strategy was developed for Marketplace Events using web ads and website copy to partner with The Avon Foundation and Tomboy Tools over five months. This resulted in a 15% revenue increase for The Home & Garden Show along with substantial donations to The Avon Foundation from strong pink product sales. Both partners received website exposure in 27 markets and The Home & Garden Show was promoted through the partners' websites and events, generating over 100,000 clicks and a new marketing database.