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Abiodun Babalola
Digital Agency Training
Business Mindset
What is
Digital
Agency?
AUDIENCE PROFILE
Your Purpose
Your Mission
Your Statement
Develop Customer Profile
A digital agency is a business that delivers marketing services and the
creative and technical development of internet based work products. It
helps its customers to engage with their targeted market.
In case of a web design or product development company, a digital
project can be completed with instructions.
But with a Digital agency, the clients get best services in managing the
strategies of communication and marketing along with the technical
completion of the project.
Source: Wikipedia
• Brand and social management
• Content creation
• Website optimization
• Email marketing
• Sales enablement
• Website design
• Copywriting
• Landing Page and Lead or Demand Generation
What Agency Do
Inbound Marketing
Digital Marketing
Growth Marketing
Online Marketing
What is the Focus of Your Digital Agency?
Now that you know what Digital Agency do… Do you still
want to do it?
Digital agency training
Digital agency training
Digital agency training
Your Purpose
Your Mission
Your Statement
New marketing is about the RELATIONSHIPS, not the medium.
Who is your Customer?
What are their PAINS
What are their
ASPIRATIONS
PERSONA NAME
date last updated
PERSONA NAME
BACKGROUND:
• Who is this person and who do they work for?
• What is the general problem they are having
• Outside of work, what do they like to do
DEMOGRAPHICS:
• gender
• Age Range
• Household Income
• General area they live (city, urban)
“Here’s a small soundbite /
quote of what the persona
would say about the content
on this slide”
OVERVIEW
PERSONA NAME
BACKGROUND:
• Who is this person and who do they work for?
• What is the general problem they are having
• Outside of work, what do they like to do
DEMOGRAPHICS:
• gender
• Age Range
• Household Income
• General area they live (city, urban)
“Here’s a small soundbite /
quote of what the persona
would say about the content
on this slide”
OVERVIEW
OVERALL GOALS:
• Goal 1 =
• Goal 2 =
TOP 3 PROBLEM / SOLUTION:
• PROBLEM
SOLUTION
• PROBLEM
SOLUTION
• PROBLEM
SOLUTION
PRE-SALE
“Here’s a small soundbite /
quote of what the persona
would say about the content
on this slide”
PERSONA NAME
EMOTIONS - BEFORE:
emotion 1, emotion 2, emotion 3
EMOTIONS - AFTER:
• emotion 1, emotion 2, emotion 3
PRE-SALE
“Here’s a small soundbite /
quote of what the persona
would say about the content
on this slide”
PERSONA NAME
Develop
Design
Deploy
Delight
Develop Approach
Business Model Design
Activity 1: Key business model questions
Write a brief response to the following questions.
1. How do you acquire customers?
2. After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)?
3. How do you charge your customers? What is your revenue model?
4. How much do you charge your customers? Can you calculate your revenues for the next month, quarter and year?
5. What assets are available to you or under your control?
Activity 1: Key business model questions (cont’d)
6. Who are your key partners?
7. What key activities do you need to engage in to deliver your value proposition?
8. What are your fixed costs?
9. What are your variable costs? Can you calculate your total cost for the next month, quarter and year?
10.Does your revenue forecast demonstrate increased profitability towards the end of the forecast period?
VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Activity 2: Create your own business model
<< insert your value
proposition here>>
<< Describe your cost structure here>>
<< list your partners
here>>
<< describe your revenue streams here>>
<< list the key resources
available to you here>>
<< describe your key
activities here>>
<describe how you plan to
establish and manage the
relationship between the
customer and your brand
here>>
<< describe 1) how you
plan to acquire
customers, 2) how you
plan to deliver your value
proposition to them and
3) how you plan to
communicate with your
customers >>
<< describe your
target customer
segment here>>
Create your positioning statement using the following template.
• For…
• Who….
• Our product is…
• That provides…
• Unlike…
• We have assembled/created/invented a product that….
VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Activity 6: Update your documentation (cont’d)
Activity 7: Plan your next steps
No. Activity Deliverable Deadline Responsible
1. Develop a revenue forecast
2. Put together a marcom strategy
to generate demand and shorten
your sales cycles
3. Create a product roadmap
4. Continue to engage with
customers on your “initial target
list”
5. Plan for growth
Take the required steps to implement your business model (make a checklist of
the items below):
Digital agency training
Design Approach
Goals and Strategies
• Generate more revenue from current customers
• Attract new customers to expand the customers and revenue base
What are your marketing Goals?
REACH
ACQUISITION
CONVERSION
ENGAGEMENT
CLOSE
RETENTION
BRAND AWARENESS
• Extend your visibility
• Enhance your credibility
• Propagate your differentiated messaging
• Educate potential customers
• Directly communicate with prospects and customers
BRAND AWARENESS GOALS
Demand Generation is all about acquiring, converting and engaging
prospects
DEMAND GENERATION
• What goals do I need to achieve in order to support the business
• Have I profiled my prospective clients
• Is my buyer profile valid
• How many qualified leads are enough to meet quota?
• What is considered qualified leads?
• Lead to Close Ratio
Managing Leads
Understanding Buyer’s Journey
Digital agency training
Lead Magnet
5 Most Powerful Types of Lead Magnet
Digital agency training
Digital agency training
Digital agency training
Digital agency training
Digital agency training
Marketing Qualified Lead
Digital agency training

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Digital agency training

  • 4. AUDIENCE PROFILE Your Purpose Your Mission Your Statement
  • 6. A digital agency is a business that delivers marketing services and the creative and technical development of internet based work products. It helps its customers to engage with their targeted market. In case of a web design or product development company, a digital project can be completed with instructions. But with a Digital agency, the clients get best services in managing the strategies of communication and marketing along with the technical completion of the project. Source: Wikipedia
  • 7. • Brand and social management • Content creation • Website optimization • Email marketing • Sales enablement • Website design • Copywriting • Landing Page and Lead or Demand Generation What Agency Do
  • 8. Inbound Marketing Digital Marketing Growth Marketing Online Marketing What is the Focus of Your Digital Agency?
  • 9. Now that you know what Digital Agency do… Do you still want to do it?
  • 14. New marketing is about the RELATIONSHIPS, not the medium.
  • 15. Who is your Customer?
  • 16. What are their PAINS
  • 19. PERSONA NAME BACKGROUND: • Who is this person and who do they work for? • What is the general problem they are having • Outside of work, what do they like to do DEMOGRAPHICS: • gender • Age Range • Household Income • General area they live (city, urban) “Here’s a small soundbite / quote of what the persona would say about the content on this slide” OVERVIEW
  • 20. PERSONA NAME BACKGROUND: • Who is this person and who do they work for? • What is the general problem they are having • Outside of work, what do they like to do DEMOGRAPHICS: • gender • Age Range • Household Income • General area they live (city, urban) “Here’s a small soundbite / quote of what the persona would say about the content on this slide” OVERVIEW
  • 21. OVERALL GOALS: • Goal 1 = • Goal 2 = TOP 3 PROBLEM / SOLUTION: • PROBLEM SOLUTION • PROBLEM SOLUTION • PROBLEM SOLUTION PRE-SALE “Here’s a small soundbite / quote of what the persona would say about the content on this slide” PERSONA NAME
  • 22. EMOTIONS - BEFORE: emotion 1, emotion 2, emotion 3 EMOTIONS - AFTER: • emotion 1, emotion 2, emotion 3 PRE-SALE “Here’s a small soundbite / quote of what the persona would say about the content on this slide” PERSONA NAME
  • 26. Activity 1: Key business model questions Write a brief response to the following questions. 1. How do you acquire customers? 2. After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? 3. How do you charge your customers? What is your revenue model? 4. How much do you charge your customers? Can you calculate your revenues for the next month, quarter and year? 5. What assets are available to you or under your control?
  • 27. Activity 1: Key business model questions (cont’d) 6. Who are your key partners? 7. What key activities do you need to engage in to deliver your value proposition? 8. What are your fixed costs? 9. What are your variable costs? Can you calculate your total cost for the next month, quarter and year? 10.Does your revenue forecast demonstrate increased profitability towards the end of the forecast period?
  • 28. VALUE PROPOSITIONS CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Activity 2: Create your own business model << insert your value proposition here>> << Describe your cost structure here>> << list your partners here>> << describe your revenue streams here>> << list the key resources available to you here>> << describe your key activities here>> <describe how you plan to establish and manage the relationship between the customer and your brand here>> << describe 1) how you plan to acquire customers, 2) how you plan to deliver your value proposition to them and 3) how you plan to communicate with your customers >> << describe your target customer segment here>>
  • 29. Create your positioning statement using the following template. • For… • Who…. • Our product is… • That provides… • Unlike… • We have assembled/created/invented a product that….
  • 31. Activity 7: Plan your next steps No. Activity Deliverable Deadline Responsible 1. Develop a revenue forecast 2. Put together a marcom strategy to generate demand and shorten your sales cycles 3. Create a product roadmap 4. Continue to engage with customers on your “initial target list” 5. Plan for growth Take the required steps to implement your business model (make a checklist of the items below):
  • 34. • Generate more revenue from current customers • Attract new customers to expand the customers and revenue base What are your marketing Goals?
  • 36. • Extend your visibility • Enhance your credibility • Propagate your differentiated messaging • Educate potential customers • Directly communicate with prospects and customers BRAND AWARENESS GOALS
  • 37. Demand Generation is all about acquiring, converting and engaging prospects DEMAND GENERATION
  • 38. • What goals do I need to achieve in order to support the business • Have I profiled my prospective clients • Is my buyer profile valid
  • 39. • How many qualified leads are enough to meet quota? • What is considered qualified leads? • Lead to Close Ratio Managing Leads
  • 42. Lead Magnet 5 Most Powerful Types of Lead Magnet