The Canadian Red Cross launched an emergency appeal to help those affected by the devastating wildfires in Fort McMurray, Alberta in 2016. The appeal was enormously successful, raising $319 million with support from people across Canada. The Red Cross delivered direct financial assistance to evacuees using email money transfers and worked to steward and maintain relationships with the massive number of new donors. The response demonstrated Canadians' strong generosity during a crisis and showed that digital channels like text donations could raise large sums when a cause goes viral online.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Access is using their
grant money to fund
the Breast Cancer
Prevention Services for
Low-Income Women in Dane County
project. Access is working to increase the
number of low-income women who are
receiving recommended mammogram
screenings through the use of a quality
improvement process, increased case
management and outreach services, and
patient incentives.
“Low income women are in a
greater risk category for health disparities
because they may not get the early
detection services they need, such as
detecting breast cancer through a mammogram,”
explains Quall.
Stratégies Nouveaux Médias : comment créer la meilleure stratégie fundraising...optimus
Découvrez comment une stratégie nouveaux médias (SMS, Internet) peut payer : RoI incroyables, croissance importante des bases donateurs, renforcement de votre marque... Objectifs de la session ? Mixer bonnes pratiques et cas concrets, en sortir une formule qui vous mènera jusqu’au succès ; vous proposer une vision d'ensemble des programmes de collecte par les nouveaux médias et les résultats associés. Cette session expérimentale vous donnera les moyens de créer votre plan nouveaux médias sur 3 ans.
Une approche à 360° pour comprendre comment la stratégie onlineoptimus
Les outils, stratégies et autres techniques e-marketing peuvent aider toutes les sphères de votre stratégie de collecte : de votre campagne annuelle, à votre “capital campaign”, ou encore à votre stratégie Grands Donateurs. Cette session est destinée aux personnes responsables de la mise en place des stratégies fundraising en ligne. A la fin de la session, les participants sauront comment intégrer le don en ligne à chaque pierre de leur stratégie fundraising : des cas pratiques généraux aux pièges à éviter dans le rapport offline/online, quels sont les outils qui peuvent aider une organisation à conduire, soutenir TOUT type de fundraising en ligne ?
Access is using their
grant money to fund
the Breast Cancer
Prevention Services for
Low-Income Women in Dane County
project. Access is working to increase the
number of low-income women who are
receiving recommended mammogram
screenings through the use of a quality
improvement process, increased case
management and outreach services, and
patient incentives.
“Low income women are in a
greater risk category for health disparities
because they may not get the early
detection services they need, such as
detecting breast cancer through a mammogram,”
explains Quall.
Last Minute Holiday Fundraising Strategiesgailperry
Make the most of the all-important holiday giving season. Online donations peak the last two days of the year, and these gifts tend to be larger. In this webinar, I’ll share over 26 simple strategies to help you capitalize on the best time of the year for asking.
Everything you need to know about Give to the Max Day 2012Jeff Achen
Whether it's your first year participating in Give to the Max Day or your fourth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
*Prize grant amounts, golden tickets and competition structure
*How to get your page ready for the big day
*Ways to get involved with offline events happening throughout the day
*And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING you need to know about Give to the Max Day 2012!
A Report on the Dryden Rotary Charity Foundation and how The Rotary Club of Dryden has raised and dispursed over $1,000,000 over the past ten years.
Also includes how local charities and organizations can apply for future grants.
Buckinghamshire’s Business Challenge 2011.
In 2011 Macmillan Cancer Support will have been improving lives of people affected by cancer for 100 years. But we still have so much to do. That is why we would like to invite you to make a special effort to raise funds for our centenary.
On Wednesday 2 December The Good Agency hosted a breakfast seminar on the Latest in Legacy Strategy, with speakers Carol Johns from Arthritis Care, and Debbie Clark and Louisa McGinn from The Good Agency.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Masterclass: 25 Ways To Kick Start Your Cross Channel Fundraising!hjc
This exciting session will explore the many innovative ways to attract and retain supporters exposing you to multi-channel fundraising – like you’ve never seen before. What are the different media channels available for fundraising? How hard is it?
In the ever changing demographics of our world, today’s fundraisers need to be on top-of-their-game and embrace new techniques to find supporters and keep the ones you have! We guarantee that you will have fun as you witness the endless ways others have jumped into the age of Google and started to combine direct mail, social network sites, personal pages, digital photos, blogs, video, twitter, widgets, audio podcasts and mobile phones to raise money and build relationships with their supporters.
This fast-paced session, with up-to-date examples from some of the most accomplished and many other exciting fundraising brands will help you master cross-channel fundraising!
On January 13th, Vermont Community Foundation held a Grantseekers Forum at the Vermont Law School in South Royalton. While there are no major changes to VCF’s grant programs, the forum provided a refresher and offered nonprofits the opportunity to ask questions about grant criteria and the application process.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Last Minute Holiday Fundraising Strategiesgailperry
Make the most of the all-important holiday giving season. Online donations peak the last two days of the year, and these gifts tend to be larger. In this webinar, I’ll share over 26 simple strategies to help you capitalize on the best time of the year for asking.
Everything you need to know about Give to the Max Day 2012Jeff Achen
Whether it's your first year participating in Give to the Max Day or your fourth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
*Prize grant amounts, golden tickets and competition structure
*How to get your page ready for the big day
*Ways to get involved with offline events happening throughout the day
*And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING you need to know about Give to the Max Day 2012!
A Report on the Dryden Rotary Charity Foundation and how The Rotary Club of Dryden has raised and dispursed over $1,000,000 over the past ten years.
Also includes how local charities and organizations can apply for future grants.
Buckinghamshire’s Business Challenge 2011.
In 2011 Macmillan Cancer Support will have been improving lives of people affected by cancer for 100 years. But we still have so much to do. That is why we would like to invite you to make a special effort to raise funds for our centenary.
On Wednesday 2 December The Good Agency hosted a breakfast seminar on the Latest in Legacy Strategy, with speakers Carol Johns from Arthritis Care, and Debbie Clark and Louisa McGinn from The Good Agency.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Masterclass: 25 Ways To Kick Start Your Cross Channel Fundraising!hjc
This exciting session will explore the many innovative ways to attract and retain supporters exposing you to multi-channel fundraising – like you’ve never seen before. What are the different media channels available for fundraising? How hard is it?
In the ever changing demographics of our world, today’s fundraisers need to be on top-of-their-game and embrace new techniques to find supporters and keep the ones you have! We guarantee that you will have fun as you witness the endless ways others have jumped into the age of Google and started to combine direct mail, social network sites, personal pages, digital photos, blogs, video, twitter, widgets, audio podcasts and mobile phones to raise money and build relationships with their supporters.
This fast-paced session, with up-to-date examples from some of the most accomplished and many other exciting fundraising brands will help you master cross-channel fundraising!
On January 13th, Vermont Community Foundation held a Grantseekers Forum at the Vermont Law School in South Royalton. While there are no major changes to VCF’s grant programs, the forum provided a refresher and offered nonprofits the opportunity to ask questions about grant criteria and the application process.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Turn 'Em On -- Build Your Mid-Level Giving ProgramBloomerang
http://bloomerang.co/resources/webinars/
Maeve Strathy will explain where mid-level fundraising has been, and where it’s headed. Who ARE mid-level donors? How do we inspire & engage them in our fundraising efforts? What organizations are doing mid-level right? And what seven things can you do tomorrow to move your mid-level program forward?
Monthly Giving and The Next Generation of Givinghjc
Monthly Giving and the Next Generation of Giving
Lynne Boardman, Managing Director, Harvey McKinnon Associates, lead us through the data on how different generations of donors engage differently with monthly giving and what you can do to ensure success with your monthly giving program.
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
How to Turn Your GivingTuesday Donors into Loyal FollowersCanadaHelps
It costs less to retain an existing donor than it does to acquire a new one. Learn strategies for converting your #GivingTuesdayCa donors into loyal followers and supporters. We'll discuss the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We'll also take a look at some of the creative ways charities engaged and inspired supporters during last year's #GivingTuesdayCa .
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join us for this webinar to get fantastic and inspirational ideas that your charity can use to make your GivingTuesday campaign successful!
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
Learn more about why your organization should register with CanadaHelps. This presentation can be downloaded and adapted to talk to your board, colleagues and volunteers about the benefits of accepting online donations through CanadaHelps.
Learn why over 9000 charities have signed up for secure online donations through CanadaHelps.org.
Topics we’ll cover:
- Why did my charity get this cheque from CanadaHelps?
- How can my charity use CanadaHelps to raise funds online?
- How does my charity sign up?
- Much more!
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5. Why were we in Kingston?
THE PLAN
• Discuss our Philanthropy structure
• Talk about our giving channels (Major, Corporate, Community,
Direct Marketing, Planned...)
• Talk about our supporting hubs (Analytics, Stewardship,
Digital, Data)
• Bring everyone together both within their teams and within
the wider team
6. Why were we in Kingston?
THE STRATEGY- FROM REGIONAL TO ONE TEAM
7. Why were we in Kingston?
THE STRATEGY – CENTRES OF EXCELLENCE & LOCAL
DELIVERY OF OUR FUNDRAISING APPROACH
8. What really happened?
THE REALITY
Tuesday, May 3rd
19:30-a call from Alberta – our head of operations in the province
20:03 – Decision is made: we are going on appeal
20:48 – A second call from Alberta – she is about to go on CTV
20:51 – We are live with our appeal
10. A community was devastated
FORT MAC – COMMUNITY
• A small city in the northern
reaches of the province of
Alberta
• 30,000 families
• 90,000 residents
FORT MAC – NATIONAL REACH
• The hub of energy
production in Canada
• A place that has drawn
workers from across the
country
• A small community that
resonates with the rest of
the country
13. All channels at the ready
Using every tactic in our plan – speed maximized our fundraising
Appeal launches
Website updated
Emails deployed to our house list
Autoblasts deployed to lapsed donors
Telemarketing cash calling begins
Community engagement donation portals created
Corporate partner and major gift outreach
Corporate portals created for employee giving
Text donations begin accumulating
Unaddressed mail packs dropped
Planned Giving team becomes Donor Services
15. Giving Goes Viral
Part 2: Match
Prime Minister Trudeau announces that the Government of
Canada will match donations made to Alberta Wildfires
Appeal:
https://www.youtube.com/watch?v=zWrPNhZqOjA
16. Giving Goes Viral
Part 3: Text Donations
Text donations in Canada were not a large channel, topping
out at around $500K per year
17. Giving Goes Viral
Part 3: Text Donations
The Mobile Giving Foundation in Canada faces the largest
stress on its systems to handle donations
$5 and $10 at a time the text donations start rolling in
Not our marketing, but rather it went viral, posted and re-
posted on social media
In the end --$1.8MM was raised from over 220K donors
29. Alberta Wildfires 2016
Announcement Made
$50MM in direct aid is announced on May 11th as the
Red Cross commits to providing email money transfers
to those evacuated from Fort Mac
31. Alberta Wildfires 2016
Evacuees responded to their email money transfers
I want to personally thank all the Canadians and the Canadian Red Cross for
their overwhelming show of support, care, love and compassion. I always
knew this was a Great Country but I have say I am very proud to be
Canadian at this moment more so than ever. Truly amazing generosity
shown during this challenging time.
Thank you so much. The work you do is incredible.
Thank you so much. This help is really appreciated. God bless all of those
who donated and those volunteering their time. Fort McMurray will not
forget this generosity.
I just thought I'd reply by saying thank you so very much. Your assistance is
greatly appreciated!!
32. Alberta Wildfires 2016
Evacuees responded to their email money transfers
Thank you, thank you, thank you. So very, very kind. Humbling but I accept.
Thank you so so much!!
Thank you so much for your help and support. Have a great day!
I wanted just to say thank you to Canada and all Canadians. I came to
Canada almost seven years ago and the way you guys supported us is
unbelievable. Thank you again for all your support Canada is in my
heart
Thank you so very, very much! As you can imagine, This money is badly
needed right now!
Thank you so much. The work you do is incredible.
37. Stewarding donors – 1 month - Engagement
Opportunity and Responsibility
• Donors were invited to share a message with beneficiaries
to connect them with the benefit the work their support
was funding
• Also included a link to the one month update in the PS line
• Received over 4,500 messages in 5 days
Welcome home! I will never forget what I saw and felt for you
all, 1000s of kms away, but close to my heart. Be Strong, and
know you are not alone!
All of Canada is here for you!!
Welcome Home Fort Mac Friends!!
38. Stewarding donors – 1 month - Engagement
Opportunity and Responsibility
• We then sent a campaign to donors to show the impact that
their messages had on beneficiaries, on volunteers and on
staff
• In a situation where so many people had been moved, we
removed the obstacles between the donor and the end
result – and brought the three groups together
• This served as the second piece in an ongoing strategy to
bring donors closer to the people they have helped, to
cement the bond between donors, beneficiaries,
volunteers, staff and the organization
• The feedback and secondary messages have been
overwhelmingly positive
43. Converting these donors
Direct Marketing
• Telemarketing
online/phone donors to
monthly giving conversion
• Telemarketing text donors
with monthly giving
conversion + opt-in for
future contact
• Mission-based mail pack to
convert to undesignated
donations
Relationship Management
• Donor Journey & Donor
Experience path building
• Core Corporate
• Community Fundraisers
• Small & Medium
Enterprises
• Appeal Partners
From appeal to ongoing support
45. Calling Campaign
Ramping Up
225K text donors and we don’t know anything about them
So we called them – from Vancouver, Toronto, Montreal and
London. We targeted talking to 90K donors to learn as much
as possible about this new audience
Target volume of
contacts for each
individual calling
location
Data requirements
to meet target
volume
Data volumes to be
supressed once the
two week calling
limit per record was
reached
Projected data
counts available for
calling
46. Calling Campaign
Mobile Giving Foundation Call Back Regulations
Because of the overwhelming response to this emergency, the
Mobile Giving Foundation (MGF) relaxed the limitations in
regards to how and when the CRC and FD could contact these
donors. The MGF granted the CRC an extension and calling
was allowed for up to 16 weeks after the donation date.
INITIAL CALL
TIME FRAME
RELAXED MGF
REGULATIONS
REVISED CALL
TIME FRAME
47. Calling Campaign
A viral moment
Notably, 85% of all text donations were made during the first
5 days of the text appeal (highlighted in blue on the graph
below).
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
May
1st
May
2nd
May
3rd
May
4th
May
5th
May
6th
May
7th
May
8th
May
9th
May
10th
May
11th
May
12th
May
13th
May
14th
May
15th
May
16th
CRC Database Multi Optin Single
48. Calling Campaign
What did we learn
• Opt in
• Monthly giving
• Monthly giving objections
• 92,037 contacts
• Average value $13
• New monthly gifts
• Still getting gifts up to the 10th attempt
to reach donor
91% through 5 attempts to reach
• Vast majority came on board on 3rd ask
QUANTITY
Accepted 240,197
Auto-cancel 1
Cancel 2,228
Capped 650
Do Not Call 76
Failed 2,184
Incomplete 238,416
Opt-In 6,168
Pending 12,754
Pre-renew 124
Price Select 124
Refund 2
Unsupported 4,918
GRAND TOTAL 507,842
49. Calling Campaign
What we suggest
$10 text donors performed better on conversion than $5
donors
Timing is everything: move quickly to talk to donors in the
first few weeks after they have made their text donation
Quebec residents over-performed the rest of the country;
there is an opportunity in the province
Ask structures didn’t reveal enough to us – plan on creating
two distinct asks to compare/contrast results
51. Lessons Learned
The Data
CRC experienced
an unprecedented
traffic increase of
over 2,000%
within 3 days and
5600% over the
previous month.
52. Lessons Learned
The Data
• Getting the data into our database
• To allow us to do segment analysis to build content
journeys that appeal to demographics and donor
preferences
• Drive Thank You campaigns for direct marketing and
relationship management fundraisers
• Report back early and often about how we were using
the funds raised (by email, mail, phone)
53. Lessons Learned
The Data
• Have canned data pulls at the ready
Online
Emergency direct mail
Telemarketing
• Build contingency Coding and capturing gift information
• Tribute information is a must for 3rd party events
• Data entry and turnaround times are critical
• Finding workarounds to steward and re-market
54. Lessons Learned
Online Test Results
• Our first attempt at a “top up test” – asking for $10
undesignated dollars during appeal
• Initial results show some cannibalization of appeal to
undesignated: average gift is effectively the same: $183 vs $185
for test and control
• However, there is an impact to just having the question there in
the first place: There was a 31% increase in average gift for both
groups by including the ask vs. not
• $141 with no additional ask
• $185 weighted average gift with the ask
Opt-in was 10% - out of tens of millions of dollars of donations