Honeycomb PR proposes a public relations campaign to increase awareness of and attract more volunteers to Friends in Service Helping (FISH), a non-profit organization that provides free medical transportation to residents of Tompkins County, New York. The campaign will focus on creating a sense of appreciation for current volunteers and diversifying FISH's volunteer base. Tactics will include developing branded materials, launching social media initiatives, securing media coverage and developing relationships with local colleges and organizations to recruit more volunteers and increase awareness of FISH's services.

1. f
friendsinservice helping
ish
Public Relations Proposal for
Presented by:
December 6, 2010
Conor Harrington, Jenna Jablonski, Travis Johnson, Lethia McFarland, Zoee Silber, Colleen Wormsley

2. 1
Table of contents
fish
Honeycomb PR Introduction 2
Executive Summary 3
Theme 3
Situation Analysis 4-6
SWOT Analysis 7
Objectives 8
Strategies 9-10
Target Audiences 11-12
Tactics 13-18
Measurement and Evaluation 19
Budget 20
Timetable 21
Media Outlets 22
Press Release 23-24
Public Service Announcement 25
Advertisements 26-27
Facebook Page 28
Web Site 29
Brochure 30
Flyer 31
Volunteer Appreciation Materials 32
Staff Biographies 33-38

3. 2
honeycomb PR
Honeycomb PR is a full-service public relations firm located in Ithaca, NY. Started in 2010,
Honeycomb PR is dedicated to enhancing their clients’ image and continually generating “buzz”
for their clients’ business or organization.
Honeycomb PR has proven to be a leader in the field of non-profit public relations. Our first
client, Friends in Service Helping, gave Honeycomb the chance to develop a campaign that is
simple, yet effective.
Honeycomb PR is staffed by 6 passionate public relations professionals. The team is proficient
in writing, social media, graphic design, and, most of all, creating buzz for your business!
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4. executive summary
3
theme
Navigating new possibilities
Through this plan and the “navigating new possibilities” theme, Honeycomb PR
introduces a fresh, bold look for FISH. With a redesigned logo and unified brand image, FISH
can distance itself from its historically religious affiliation and remarket itself with an emphasis
on simplistic, personalized service. As we have created, infusing more of FISH’s personality
into their brand image will engage the community, and will propel the organization forward
“on the road to success.”
Friends in Service Helping is a non-profit organization that has been giving Tompkins
County residents a “lift” for over fifty years. Now, it’s time for Honeycomb PR to give FISH a
“lift.”
FISH has many opportunities to capitalize on and Honeycomb PR can aid FISH to make
these opportunities realities. Honeycomb PR has prepared a comprehensive public relations
campaign with dynamic ideas, visually appealing graphics, and effective writing.
With the ideas contained in this proposal, we strongly believe that FISH can enhance
their image and prolong their future as a non-profit in Tompkins County, New York.
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5. situation analysis
4
Organization History
Friends in Service Helping, also known as FISH, is a volunteer, non-profit
organization that provides a complimentary transportation service for Tompkins County
residents to and from medical appointments. FISH primarily assists elderly, ill, and low-
income individuals who lack the ability and resources to transport themselves to medical
facilities.
Friends in Service Helping was founded in England as a social movement, but
in 1966, FISH was brought to Tompkins County to help and assist local residents.
Originally, FISH was affiliated with St. John’s Episcopal Church, however, the organization
is now non-sectarian and is governed by a six member Board of Directors. The
organization is currently funded by and is an affiliate member of United Way of
Tompkins County, a volunteer-led, non-profit organization. FISH is currently one of only
six service agencies in Tompkins Country ranked as a “high impact” organization.
In 2006, Friends in Service Helping became a grant recipient of the Federal Transit
Administration Job Access and Reverse Commute Grant aiding the organization in
expanding the volunteer driver program. Friends in Service Helping recently received
the Award for Excellence by the Tompkins Trust Company. FISH was recognized by the
Legacy Foundation of Tompkins County for the commitment and positive impact made
by all of their volunteers.
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6. situation analysis
Competition
The service that Friends in Service Helping provides is unique and valuable, even as
it competes with the local transportation service, Gadabout. The demand for both FISH and
Gadabout speak to the necessity of the role of supplemental transportation in Tompkins
County, validating our efforts to strengthen FISH.
Gadabout has a similar purpose to that of FISH, but utilizes a slightly different
approach. After analysis, we have concluded that one of Gadabout’s strengths is branding.
Its easily recognizable vehicles and news coverage put it in the public spotlight. In our
proposal, we have used the strategies of Gadabout as ideas to make FISH more visible in the
community. FISH, however, stands out against its competition in the areas of personable
service, individual attention, free cost, and specialization in medical transportation. These
are the areas that we will highlight throughout our promotional efforts for FISH.
Media History for FISH
The Ithaca, NY branch of Friends in Service Helping, or FISH, hasn’t demonstrated a
strong media presence in the past. FISH recently created a web site and relies on telephone
communication and postal mailings to communicate with their volunteers. The FISH web site
is limited and does little to entice the audience.
FISH has been featured in local media outlets such as The Ithaca Journal and Positive
News. The latter was an article detailing an award they won from the Tompkins Trust
Company.
FISH has had no exposure to radio, television, magazines, or social media. In order
to effectively obtain volunteers and execute the mission of the organization, FISH needs a
stronger media presence that will appeal to their target demographic.
5fish

7. situation analysis
Gadabout Volunteer Basis
Volunteer drivers typically serve a half-day shift each week. Gadabout primarily seeks
volunteers with a Commercial Driver’s License and trains and tests its volunteers. At this
time, the volunteer basis mainly consists of retired Cornell professors. Gadabout is currently
striving to recruit volunteers to accommodate the growing demand for its services.
Gadabout Public Relations
Gadabout has been featured in local publications such as the Cornell Chronicle and the
Lansing Star. It has received media coverage for its annual “Volunteer Driver of the Year”
award.
Gadabout Services
Gadabout is a supplemental transportation service specifically operating in Ithaca,
New York. It provides rides to disabled residents and residents over the age of 60 who live
more than a quarter-mile away from a public transportation route under the Americans
with Disabilities Act. Each van is wheelchair-accessible and easily recognizable by its bright
yellow color and butterfly emblem. Gadabout is affiliated with the United Way and has
been growing since it was founded in 1976. The largest part of its annual $1 million budget
comes from rider fares. Gadabout charges $1.50 for each one-way trip and $2.00 for one-way
outside of city limits, a rate comparable to that of the local public transportation system, the
TCAT. Gadabout provided 64,000 rides in 2009 and expects this number to increase in 2010.
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8. swot analysis of fish
7
Strengths:
• Provides a free and convenient service to
people who need rides to medical ap-
pointments
• More personalized than Gadabout
• People who use FISH form a relationship
with the driver
• Specialization in medical transportation
Threats:
• Gadabout has more funding and more
awareness
• Lack of a constant flow of money
• Volunteer availability
• Tompkins County non-profit competition
for volunteers
Opportunities:
• Since FISH is no longer associated with
the Retired Senior and Volunteer Pro-
gram (RSVP) in Tompkins County, they
no longer have to limit their volunteers
to senior citizens
• They can take advantage of the thou-
sands of college students in the Ithaca
area
• FISH was awarded $1,200 from the
Award for Excellence given by the Tomp-
kin’s Trust Company
Weaknesses:
• Lack of volunteers
• Volunteer availability
• Volunteer age
• Overlapping of patient schedules/lack of
multiple volunteers
• Limited awareness of organization
• “Regular transportation” - just cars
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9. Objectives
1. Attract more volunteers
It is essential that FISH attracts more volunteers in order to facilitate the demand for
rides that the organization receives. Although FISH currently has a moderate number of
volunteers, it would be greatly beneficial to increase drivers by 5 or 6 and phoners by 3 or 4.
In addition, FISH would benefit from a 10% increase in clients. This can be easily achieved,
especially if FISH markets to both the senior citizen and college students audiences. We have
developed strategies and tactics that will fulfill this objective.
2. Increase Awareness
Unfortunately, FISH is not a recognizable non-profit in Tompkins County, despite its
valuable mission. We believe an increase in public awareness will greatly help accomplish
every goal FISH sets. We have developed strategies and tactics that will fulfill this objective.
8fish

10. strategies
9
• Create a sense of volunteer appreciation
By creating a sense of volunteer appreciation, we will define and honor the role of the
drivers and phoners serving others through Friends in Service Helping. By defining their
role, we first distinguish their work in the community, which will attract potential volunteers.
Likewise, defining their role will clarify expectations of volunteers so potential volunteers will
be aware of their tasks and their impact on the community. This initial step will facilitate the
counterpart of our first strategy: honoring the work of the volunteers. Prospective volunteers
will know that we reward participation; volunteering for FISH is not a “thankless” task. Their
efforts will be recognized by the organization as well as by the community.
• Diversify volunteer basis
By increasing diversity among FISH volunteers, we will address their needs for both
younger volunteers as phoners and volunteers from more locations in Tompkins County as
drivers. These two services are critical to the function of FISH and the future of the services it
provides. This strategy will work hand-in-hand with media coverage, spreading information
about FISH to sub-communities that have not been previously exposed to its volunteer
opportunities, increasing the scope of prospective volunteers.
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11. Strategies
• Generating more media coverage
By generating more media coverage, we strive to increase community awareness
of FISH. Through various media installations, we hope to communicate to the public the
multiple volunteer opportunities available through this organization. Specifically, we will
convey the necessity of the services that FISH provides to the community followed by a
call to action motivating prospective volunteers to choose FISH as their service outlet.
Improving the media presence of FISH will allow the organization to become a recognizable
service and volunteer opportunity in the community.
• Strengthen branding of FISH to more effectively convey organizational goals
One of our fundamental strategies of promoting FISH is improving the organization’s
branding. Similar to the strategy of increasing media coverage, branding will clarify the
organization’s purpose and needs to the community, thereby making it locally recognizable.
Specifically, branding goes beyond simple media coverage by providing the continuity
between all FISH materials necessary to build a strong brand image across all the mediums
that they employ. With continuity and unity among all FISH brochures, posters, and
volunteer materials, for example, the public will be able to recognize FISH more readily.
This strategy will help communicate with the volunteers and users of FISH, thereby
increasing public awareness.
Honeycomb PR has also designed a new logo for FISH that exudes sophistication,
boldness, and speaks to the mission of the organization. This new logo can be a part of
FISH’s new identity and be a recognizable symbol for the organization.
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12. targetaudiences
Senior Citizens - as volunteers
One of the primary target audiences chosen for this campaign was retired men and
women between the ages of 55 and 70. The decision to target this particular audience
was based off of the need for both driver volunteers and phone service volunteers. This
specific demographic will be targeted due to the increased spare time individuals have after
retiring from a career. Any volunteers from this demographic would provide stability and
consistency to the volunteer schedule. Those in possession of a motor vehicle and valid
driver’s license can volunteer to transport clients to and from medical appointments. Those
with limited access to vehicles, or who would rather abstain from driving, could aide with the
phone service and assist in driver-client transportation coordination. An important factor
when recruiting and selecting drivers is the potential relationship between the volunteer and
the client. A positive rapport will result in a high client retention rate, and provide a concrete
reputation for Friends in Service Helping. The ability to develop a reliable and trusting
relationship with the client depends on volunteer consistency. This target audience has the
greatest amount of time to dedicate, therefore resulting in a more dependable volunteer
schedule.
Senior Citizens - as clients
One of the target audiences chosen for this campaign are senior citizen clients. They
are men and women over the age of 55 who require FISH’s driving services. They are in need
of rides to doctor’s offices, medical appointments, or pharmacies to pick up prescriptions.
FISH’s clients may not be able to drive themselves for several reasons. They are unable to
drive because they may be frail or they no longer have their license. They might also not
have access to a car because of insufficient income. Since FISH’s services are free, there
are no limitations to the income of the clients. Senior clients are being targeted in order to
increase awareness of FISH’s services and increase the number of clients that FISH has.
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13. targetaudiences
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College Students
College students will make up the other half of the primary target audience for
volunteers. These young people have a large presence in Ithaca and the surrounding area,
given that Ithaca College, Cornell University, and Tompkins County Community College are all
nearby, so they are a significant, untapped resource. This target audience is between the ages
of 18 and 23, and have cars. Specifically, we will target students studying in the Gerontology
Department at Ithaca College, who already have in interest in suiting the needs of aging
and ailing people. Participating in FISH would align with this interest that they already
have, making them the more inclined to help. At Cornell University and Tompkins County
Community College, neither of which have Gerontology departments, we will specifically
target students in the Health Sciences department.

14. tactics
Reaching the Community: Generating Media Coverage
• Press Release and PSA
To communicate the mission of FISH to the public, the organization should contact
local media outlets to convey their message. FISH should distribute a press release signifying
the organizational goals and accolades of the organization to the Ithaca Journal, the Ithaca
Times, The Ithacan, and the Cornell Daily Sun, all of which are among the most widely read
publications in the community.
To target radio listeners, FISH should disseminate a public service announcement
relaying the organization’s purpose and initiatives. Doing so would reach those traveling in
their cars, or at their office, who do not have as much time to read through the newspaper.
Reaching out to the public through both of these media channels will ensure that the
local community becomes aware and therefore more interested in FISH.
• Poster Ad campaigns
To raise awareness of the organization, FISH should focus their efforts on generating
more local media coverage.
FISH should implement a poster advertisement campaign around the three
neighboring college campuses—Ithaca College, Cornell University, and Tompkins Cortland
Community College to motivate young people to get involved in the organization. This series
of print ads will publicize FISH, its mission, and its accomplishments, to entice student
involvement, with emphasis on the need for volunteer callers.
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15. tactics
Utilizing Online Media
• Facebook for FISH
With the popularity of social media constantly on the rise, it is crucial that FISH
communicates to the public on the same platform. While some of FISH’s clients may not have
access to a computer or Internet, this free resource will mostly serve as a hub for information
and happenings in the organization, to facilitate a constant flow of communication between
the organization and its people. Facebook will allow for FISH not only to give details and
information about the organization, but also to feature current and upcoming events. Taking
advantage of this free and expansive media vehicle would allow for FISH to increase their
media share.
• Community Service Databases
Given that Ithaca is a community with a large non-profit organization base, with many
students and adults alike looking for service opportunities, there are a number of databases
featuring community service opportunities. FISH should post volunteer information on
these websites in order to market themselves as a worthwhile volunteer opportunity to
those looking for an organization to devote their time. Placing volunteer opportunities
on community service websites (i.e. Volunteer Tompkins, Cornell Public Service Center,
and Ithaca College Office of Student Engagement and Multicultural Affairs General Service
Opportunities) will allow for willing volunteers to come to FISH.
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16. tactics
Solidifying the FISH Brand Image
• Monthly Newsletter
To maintain a smooth flow of communication, FISH should produce a monthly
newsletter for volunteers and clients. This newsletter will include the volunteer schedule,
volunteer of the month, and organizational happenings. In a step toward convenience and
sustainability, the newsletter will also take the form of an e-newsletter for those wishing to
receive it in this manner.
• Buying a domain name for the FISH website
FISH should invest in a domain name such as ithacafish.org, so they may continue to
reinforce the strength of their brand. The organization can buy its own domain name from a
website such as godaddy.com for an inexpensive monthly fee. Doing so would provide FISH a
clear, memorable website name, where volunteers and clients can visit and easily find what
they’re looking for.
• FISH Informational Brochure
Because FISH is a lesser-known organization in the community, it is essential that the
organization find a simple, easily accessible way of communicating its mission and work to the
public. The best way of fulfilling this need would be assembling an informational brochure to
distribute at doctor’s offices, at events, and around the community where anyone can pick up
one and quickly find out about the organization, with hopes of inspiring involvement.
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17. tactics
Give Volunteers “a Lift”
• Volunteer Appreciation Package
To foster volunteer appreciation, FISH should assemble a “FISH Volunteer Appreciation
Package” to welcome new volunteers and to thank current volunteers. The purpose of this
package is two-fold—to entice volunteers by providing them with this package as soon as
they decide to devote their time to the organization; and to sustain volunteers by nurturing a
sense of pride in their work with FISH. Each package will contain an informational brochure,
a personalized nametag, a car magnet with the FISH logo on it, and a keychain. These branded
tokens of appreciation will simultaneously thank the volunteers for their service and cultivate
a sense of volunteer pride in their work and in the organization.
• Volunteer of the Month
To encourage volunteers, FISH should promote a volunteer of the month. The
highlighted volunteer will be featured at the organization, in the FISH newsletter, and even
in the local newspapers, detailing their outstanding contributions to FISH. Spotlighting
volunteers’ service in this way will give them an incentive to participate and shine in the
volunteer program because volunteers will see their work is appreciated and rewarded.
• Involving Student Organizations
To increase volunteer diversity in the organization, FISH should partner with student
organizations on the three local college campuses. Doing so would allow FISH to work closely
with other student organizations dedicated to the same interests in healthcare and aging
studies, such as the Aging and Gerontological Education Society (AGES) at Ithaca College
and the HealthNutS club at Cornell University, so that they may further disseminate FISH’s
message. In addition to involving these student organizations in their mission, FISH would
also be able to use this as a way to recruit student volunteers as phoners and drivers.
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18. tactics
Involving the Public: Community Events
• Silent Auction at Apple Fest
Apple Fest is one of the Ithaca community’s most celebrated events, which brings
out a high volume of community members. FISH should rent a table space in the Commons
throughout the festival and host a silent auction, as a fundraiser for the organization. This would
be a great opportunity for FISH to seek the sponsorship of local businesses, through a donation
of items for the silent auction. Possibilities include gift certificates from gas stations, Kinney
Drugs, La Tourelle Resort & Spa, and Moosewood Restaurant, among many others.
At the event, people may bid on the donated items, indicating the desired price, increasing as
more people bid. The silent auction could continue after the initial event on FISH’s website for
the following week, which would encourage people to keep bidding online, increasing their
website traffic and views.
Additionally, the stand at AppleFest will feature FISH’s informational brochures,
organization posters, and current volunteers to provide answers to questions that community
members and potential volunteers may have.
• College Poster and Slogan Contest
In an effort to engage a younger community, FISH should sponsor a creative poster and
slogan contest on the campuses of Ithaca College, Cornell University, and Tompkins Cortland
Community College, where students can create an original poster featuring a slogan that speaks
to the organization. With a prize of $50, this promotional event would capture the attention and
creative ingenuity of college students, stimulating their interest in FISH so that they may choose
to later volunteer their time in the organization.
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19. tactics
• “FISH Night”-Appreciation Dinner at Maxie’s Supper Club
To play on the “FISH” acronym, FISH will host a special volunteer and community dinner
at Maxie’s Supper Club, a local restaurant specializing in seafood and Southern Comfort
cuisine. At the dinner, FISH volunteers and board members will be joined by journalists and
potential sponsors, celebrating the work of FISH and its committed volunteers with a sit down
meal in a social, lively atmosphere. Through this occasion, FISH and community members can
interact on the commonality they all have—a sincere interest in the successful mission and
work of FISH.
“FISH Night” allows FISH to seek the sponsorship of Maxie’s Supper Club, where
the restaurant would incur most of the costs of the dinner, in exchange for publicity of the
restaurant. This engaging event will also spawn positive media coverage by the invited
journalists and the interest of future sponsorship by the invited local businesses. Community
members who don’t volunteer with FISH could also attend, but would need to pay the full, tax-
deductible cost for dinner.
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20. measurement & EValuation
In order to track the success of the public relations campaign, Honeycomb PR will be
monitoring the results of the desired objectives and implemented tactics over the course
of the year. We will continue to chart the accomplishments following the conclusion of the
campaign.
Media Coverage
Honeycomb PR will collect and keep press clippings from any newspapers or magazines
in which Friends in Service Helping was mentioned. We will observe the amount of media
coverage ranging from the beginning of the campaign through the end of the campaign as
well as the time following the conclusion of the campaign. Honeycomb PR will also keep
record of any mention of FISH on local radio stations and television programming.
Website
We will be monitoring the amount of website traffic after introducing and releasing the latest
version of the FISH website. We are hoping to increase website traffic by about 10%.
Volunteers
Honeycomb PR will track the amount of first-time volunteers willing to assist FISH. Over the
course of six months, we are hoping to obtain five to six new driver volunteers and three to
four new phone volunteers
Clients
In addition to evaluating the success of the campaign by tracking volunteers, we will also
be watching for an increase in client activity. Client activity will be measured through an
increase in phone calls and an increase in actual clients. We are hoping to improve client
activity by 10%.
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21. 21%
9%
5%
5%
4%
4%
38%
14%
Print
Ads
Domain
name
Keychains
Nametag
Magnet
Prize
Money
Surplus
Dinner
budget
Since Friends in Service Helping is a non-profit organization, they lack extensive funds to
implement a large public relations campaign. However, Honeycomb PR has devised a plan
that will be both cost effective and successful. Also, Honeycomb PR suggests using the grant
money FISH received from the Tompkins Trust Company.
Press
Press releases in local and college newspapers:
The Ithaca Journal $0.00
The Ithacan $0.00
The Cornell Daily Sun $0.00
Print Advertisements, Monthly Newsletter, Brochures:
Estimated printing costs $300.00
Radio Public Service Announcements on Local and College Radio:
Estimated PSA cost $0.00
Internet Promotion:
Social media and local web site promotion $0.00
Purchase of domain name $120.00 ($10.00/month)
Public Promotions:
Apple Fest Booth $0.00
Volunteer Appreciation
Appreciation Packages for Existing Volunteers
Keychain 30 @ $2.50 each $75.00
Name tag 30 @ $2.50 each $75.00
Magnet 30 @ $1.60 each $48.00
*can order more as volunteer base increases
Maxie’s Dinner 40 @ $5.00/head $200.00
*costs can be defrayed via Maxie’s and sponsors’ donations
FISH Slogan Contest/Promotion:
Prize money $50.00
Budget: $1,200.00
Total Plan Costs: $868.00
Surplus for FISH: $332.00
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22. timetable
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23. media outlets Newspapers:
Ithaca Journal
(607) 272-2321
Contact: David Hill
dwhill@ithacajournal.com
Ithaca Times
(607) 277-7000
Contact: Rob Montana
editor@ithacatimes.com
Tompkins Weekly
(607) 327-1226
Contact: Jim Graney
jgraney@twcny.rr.com
Ithaca Advantage
(607) 273-1611
Contact: David Barry
ads@ithacaadvantage.com
Cornell Daily Sun
(607) 273-3606
Contact: news@cornelldailysun.
com
Cornell Chronicle
(607) 255-4206
cunews@cornell.edu
The Ithacan
(607) 274-3207
Ithacan@ithaca.edu
Radio:
WIII 100.3 Oldies
(607) 257-6400
Contact: Josh Martin
news@cyradiogroup.com
WBVR 93.5 FM
(607) 273-4069
Contact: Kara Capelli
news@wbvr.com
WEOS 90.3
315-781-3811
Contact: Aaron Read
Read@hws.edu
WICB 91.7 FM
(607) 274-3142
Contact: Cory Healy
wicbpsa@gmail.com
Online:
Lansing Star
(607) 533-4567
Contact: Dan Veaner
dan@lansingstar.com
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24. press release
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Friends
in
Service
Helping
150
Pearsall
Place
Ithaca,
NY
14850
Lethia
McFarland
Public
Relations
Specialist
Cell
Phone
(717)
715-­‐2274
Lmcfarl1@ithaca.edu
FOR
IMMEDIATE
RELEASE
FISH
TO
CELEBRATE
A
YEAR’S
WORTH
OF
WORK
AT
MAXIE’S
SUPPER
CLUB
ITHACA,
NY-­‐
November
1st,
2011—
Ithaca’s
Friends
in
Service
Helping
(FISH)
will
host
its
1st
annual
“FISH
Night”
community
dinner
at
Maxie’s
Supper
Club
on
Friday,
December
2nd,
from
7:00-­‐10:00
PM
to
commemorate
the
organization’s
work.
The
dinner,
sponsored
by
Maxie’s
Supper
Club,
will
celebrate
a
year’s
worth
of
volunteer
service
and
dedication
to
the
community,
with
a
seafood
dinner,
a
play
on
the
“FISH”
pun.
Maxie’s
will
host
FISH
volunteers
and
board
members,
in
addition
to
invited
journalists
and
potential
sponsors.
This
social
event
will
feature
wines
from
Americana
Vineyards,
and
a
lively
atmosphere
in
which
to
interact,
where
FISH
members
will
mingle
with
guests,
facilitating
questions,
concerns,
comments,
interests
in
FISH.
Eleanor
Carey,
an
executive
board
member
of
FISH,
says,
“We
are
very
exciting
to
be
celebrating
the
work
of
our
volunteers
in
the
community
through
this
dinner.
We’d
like
to
thank
Americana
Vineyards
and
Maxie’s
Supper
Club
for
graciously
sponsoring
our
event.”
FISH
is
also
encouraging
the
outside
public
to
join
in
celebrating
the
work
of
their
fellow
community
members
by
purchasing
a
tax-­‐deductable
ticket
to
the
dinner
for
$20
per
person.
Community
members
in
attendance
may
also
use
this
event
as
an
opportunity
to
learn
more
about
giving
back
to
their
community
through
involvement
in
FISH.
Those
who
wish
to
purchase
tickets
to
the
dinner
should
contact
Eleanor
Carey
at
1-­‐866-­‐
255-­‐6545
to
RSVP.
For
additional
information,
visit
ithacafish.org.
About
FISH
Friends
in
Service
Helping
(FISH)
is
a
non-­‐profit
organization
whose
mission
is
to
provide
free
transportation
to
Tompkins
County
residents
to
and
from
medical
appointments.
FISH
primarily
assists
elderly,
ill,
and
low-­‐income
individuals
who
lack
the
ability
and
resources

25. fish 24
lively
atmosphere
in
which
to
interact,
where
FISH
members
will
mingle
with
guests,
facilitating
questions,
concerns,
comments,
interests
in
FISH.
Eleanor
Carey,
an
executive
board
member
of
FISH,
says,
“We
are
very
exciting
to
be
celebrating
the
work
of
our
volunteers
in
the
community
through
this
dinner.
We’d
like
to
thank
Americana
Vineyards
and
Maxie’s
Supper
Club
for
graciously
sponsoring
our
event.”
FISH
is
also
encouraging
the
outside
public
to
join
in
celebrating
the
work
of
their
fellow
community
members
by
purchasing
a
tax-­‐deductable
ticket
to
the
dinner
for
$20
per
person.
Community
members
in
attendance
may
also
use
this
event
as
an
opportunity
to
learn
more
about
giving
back
to
their
community
through
involvement
in
FISH.
Those
who
wish
to
purchase
tickets
to
the
dinner
should
contact
Eleanor
Carey
at
1-­‐866-­‐
255-­‐6545
to
RSVP.
For
additional
information,
visit
ithacafish.org.
About
FISH
Friends
in
Service
Helping
(FISH)
is
a
non-­‐profit
organization
whose
mission
is
to
provide
free
transportation
to
Tompkins
County
residents
to
and
from
medical
appointments.
FISH
primarily
assists
elderly,
ill,
and
low-­‐income
individuals
who
lack
the
ability
and
resources
to
accommodate
their
own
transportation
for
medical
needs.
The
ongoing
work
of
FISH
is
-­‐more-­‐

26. fish 25
public service announcement
PUBLIC SERVICE ANNOUNCEMENT
LENGTH: 0:30
SUBJECT: FRIENDS IN SERVICE HELPING
VOICE: MAKE A DIFFERENCE IN TOMPKINS COUNTY, VOLUNTEER WITH FISH, FRIENDS IN
SERVICE HELPING. FISH IS A FREE SERVICE THAT HELPS PROVIDE TRANSPORTATION TO
MEMBERS OF TOMPKINS COUNTY WHO NEED RIDES TO MEDICAL APPOINTMENTS, BUT
DO NOT HAVE A CAR. FISH IS LOOKING FOR VOLUNTEERS WHO HAVE THEIR OWN CAR
AND A CLEAN DRIVING RECORD. NOT COMFORTABLE DRIVING? FISH IS ALSO LOOKING
FOR VOLUNTEERS TO TAKE PHONE CALLS AND ARRANGE RIDES. FOR MORE INFORMATION
CALL 1-866-255-6545. THE NUMBER AGAIN IS 1-866-255-6545. HELP THOSE WHO NEED IT
MOST!

27. Advertisement
fish 26

28. Advertisement
fish 27
FISH is looking for
volunteers to answer
phones and help arrange
rides. Make an impact in
your community by being
a volunteer phoner!
Friends in Service Helping (FISH) provides free
transportation to medical appointments for
residents in Tompkins County.
For More Info:
Call1-866-255-6545
orvisit
ithacafish.org
We know you know
how to use a phone.

29. facebook page
fish
Friends in Service Helping (FISH) is a non-profit organization in Tompkins
County, New York that provides free transportation to medical appointments
and health related services.
Friends in Service Helping
28

30. website
fish 29

31. brochure
fish 30

32. flyer
fish 31

33. volunteer appreciation materials
Keychain Nametag Car Magnet
fish 32

34. STAFF BIOGRAPHIES
Conor Harrington is a sophomore Integrated Marketing
Communications major in the Roy H. Park School of Communications
at Ithaca College in Ithaca, NY. He will also pursue a minor in Legal
Studies.
Conor is a staff writer for Ithaca College’s admissions magazine, Fuse.
He also works as a graphic designer for Park Design House. When
not writing or designing, Conor is a resident assistant on campus and
enjoys this position very much.
Conor is also very involved in the campus group IC Food for Thought.
This is the first campus chapter of a non-profit started by Conor’s
friend. He is the Vice-President and values this experience to help
children in third world countries and have fun at the same time.
This past summer, Conor was an editorial intern at The Times Leader newspaper where he
wrote both news and features stories. On the two days he wasn’t at the newspaper, he was an
intern at the Luzerne County District Attorney’s office.
He hopes to someday work in the communications industry in a major city. He is interested
in the fields of advertising, public relations, graphic design and journalism.
Conor hails from Dallas, Pennsylvania and enjoys traveling, skiing and playing tennis. He
plans to study abroad in London, UK during the spring semester of his junior year.
Contact Conor at charrin1@ithaca.edu
fish 33

35. Jenna Jablonski is a sophomore Integrated Marketing
Communications major in the Roy H. Park School of
Communications at Ithaca College, in Ithaca, NY. Jenna’s minor
area of studies is health. She has received the Park Scholar award
for academic excellence, passion for media, and dedication to
community service.
Jenna enjoys contributing to a breadth of student organizations and
community events. On campus, she co-directs this year’s annual
Ithaca College Christians on the Road to Emmaus student retreat
and is actively involved in other Protestant Community events.
Because of her love of Spanish and Latin American culture, she also
serves on the executive board of the student organization, Ithaca
College Intercambios. As the contact manager, Jenna coordinates
and maintains the pairing of Ithaca college students and native
Spanish-speakers from the community for weekly language
exchanges. She also volunteers for Megaphone Media productions, developing public
relations campaigns for local organizations in Ithaca.
Jenna pursued her passion for the wildlife conservation in her hometown of Jamestown, NY
by interning at a local nonprofit organization, the Chautauqua Watershed Conservancy. For
the summer of 2010, she produced weekly ads for local newspapers and designed materials
for the organization’s 20th anniversary celebration as well as other fundraising events.
Jenna has also enjoyed working at her local Wegmans for the past three years and currently
serves in the customer service department of the bakery.
Jenna will spend the upcoming spring semester in Cochabamba, Bolivia, studying
globalization, multiculturalism, and social change. She hopes to complete the Ithaca College
Washington, D.C. program the following spring and pursue a position in a public relations
agency after graduation.
Contact Jenna at jjablon1@ithaca.edu
fish 34

36. Travis Johnson is a junior Integrated Marketing Communications
major in the Roy H. Park School of Communication at Ithaca
College in Ithaca, NY. He plans on graduating in the spring of
2012.
Travis has been a member of the track and field team for the
past 3 years, where he competes in the long and triple jump. He
qualified for the ECAC championships his freshman year.
Last summer, Travis worked at a local golf course where he was
in charge of landscaping projects around the course. Travis
also worked for Belltower Books where he was in charge of
buying used books from students and marketing himself as a
salesperson.
In Travis’ free time, he enjoys playing soccer or going skiing. He
likes to be outdoors and enjoys running. He likes to play the guitar and listen to music. He
also enjoys hanging out at his house with his roommates and simply relaxing.
Contact Travis at tjohnso2@ithaca.edu
fish 35

37. fish
Lethia McFarland is a sophomore Integrated Marketing
Communications major in the Roy H. Park School of
Communications at Ithaca College. There, she has been a part of
the Martin Luther King Jr. Scholars Program, a scholarship program
awarding academic excellence, commitment to social justice, and
community service dedication since the fall of 2009.
At Ithaca College, Lethia has taken advantage of the opportunity to
get involved in student organizations. She is currently the Events
Co-chair for the Ithaca College chapter of the Public Relations
Student Society of America, where she is responsible for planning
the logistics of club sponsored events, securing event venues, and
facilitating ongoing communication between speakers and involved
participants. On campus, she is also involved in Food for Thought,
Colleges Against Cancer, and LEAD in Education.
Lethia has supplemented her classroom studies with internship
experiences. This semester, she is pursuing her interest in non-profit organizations through
her internship at the Tompkins County American Red Cross. There she has developed a
multiple county media list, written press releases, and compiled press kits. Over the summer,
she volunteered her time for a local mechanic business designing advertisements and
accompanying promotions for the organization.
At home, she has enjoyed interacting with international guests as a server at Plain and Fancy
Farm Restaurant.
This spring, Lethia will spend the semester in Alicante, Spain where she will gain
international experience and language expertise, where she hopes to return to the United
States fluent in Spanish. For the following spring semester, she has plans to participate in
the Ithaca College Washington D.C. Program for additional intership experience. It is her
ultimate aspiration to work in a public relations agency upon graduation.
Contact Lethia at lmcfarl1@ithaca.edu
36

38. Zoee Silber is a sophomore Integrated Marketing Communications
major at Ithaca College in Ithaca, NY.
With her love and interest for the ever-expanding Public Relations
industry, Zoee became a member of the Public Relations Student
Society of America in the fall of 2009. After joining her freshman
year at Ithaca College, Zoee aided in organizing the annual “Make a
Swish for Make a Wish” event in May of 2010.
Last summer, Zoee interned at Metro Marketing Group, a product
development firm in Clifton, New Jersey. While interning at Metro
Marketing Group, Zoee aided in developing and designing new
products to be sold at stores such as Bed Bath and Beyond, TJ Maxx,
HomeGoods, and Marshalls.
Zoee is from Tenafly, NJ located about 10 minutes outside of New York City. She enjoys
spending days in New York City, shopping, singing, and discovering great restaurants. Zoee
plans to study abroad at the Ithaca College London Center in the fall of 2011 and in Los
Angeles in the spring of 2012.
Contact Zoee at zsilber1@ithaca.edu
fish 37

39. Colleen Wormsley is a sophomore Integrated Marketing Communications
major with a minor in Spanish at Ithaca College in Ithaca, NY.
At Ithaca College, Colleen is currently involved in many student
organizations. She is the Communications Director for Food for Thought,
a non-profit organization that helps children around the world who are
suffering from malnutrition, lack of education, and poverty. Some of her
responsibilities include publicity, community outreach, and event planning
of the group. Colleen is also a member of many other student organizations
including IC Haitian Relief Effort, Intercambios, Park Design House Public
Relations, the American Advertising Federation, ICTV Publicity, and Relay
for Life.
Colleen currently holds a job both at Ithaca College and in her hometown,
Middletown, NY. At Ithaca College, Colleen is a Building Operations Staff
for Campus Center and Events Services. She is responsible for answering
questions at the information desk, logging attendance at the recreation center, and preparing
meeting rooms for events on campus. In Middletown, Colleen works for the Technology
Department of the Middletown City School District. She is responsible for updating the
Teacher’s Center website, creating newsletters, brochures, and posters for the district, as
well as taking photos. In the future, Colleen would like to pursue a career in public relations
for non-profit organizations or higher education.
In her free time, Colleen enjoys running, shopping, and traveling. She hopes to travel and
study at both the Ithaca College Los Angeles and London Center before she graduates.
Contact Colleen at cwormsl1@ithaca.edu
fish 38