This document introduces Localgiving.com, a social enterprise that aims to empower small local charities and community groups through an online donation platform. It provides the following key details: - Localgiving.com allows charities and community groups to create webpages for online donations and fundraising. It has extensive search capabilities and helps groups engage donors locally and online. - It is inspired by the joint vision of Marcelle Speller and CFN Chair Matthew Bowcock and is co-owned by two registered charities. - The rapid roll-out plan aims to launch Localgiving.com in all Community Foundations by March 2011 to help small groups facing funding challenges and survive economic downturns. -

1. An Introduction to Localgiving.com
Norfolk – Dec 2010

2. We are a Social Enterprise that aims to empower small local charities &
community groups (CG)
• Inspired by the joint vision of Marcelle Speller and CFN Chair, Matthew Bowcock
• 50/50 owned by CFN and the Ardbrack Foundation, both reg. Charities.
Online donation site
• Extensive search capabilities by location, issue and beneficiary
• Unique content including community groups, not only registered charities
• Access to charities & CG vetted by CFs in process approved by Charity
Commission.
Provide webpages for VCOs
• Simple content management
• Online donations, access to online community/mass affluent
• Gift Aid - even for community groups, in addition to registered charities
• Volunteers needed section, ‘featured charity’ section on homepage and more
• Built in Search Engine Optimisation so that websites are easily found when
entered into a search engine such as google.
What is Localgiving.com? (Show Video)

3. The Inspiration Behind Localgiving.com
Donors want to be connected locally and via the internet
• Donors wish to give locally: those in UK who give to non-disaster charities wish to
give to local charities
• Most individuals rely heavily on the web to search for topics of interest
• The Younger generation of “givers” need to be engaged
There is significant growth in online giving
• UK: JustGiving online donations: £150m in ’08; £200m in ’09
Source: Stein, Michael, ‘Online Giving Trends in 2009 and 2010’ in The Paperless
Choice Challenge (April 2010)
• Online revenue grew by 46% in 2009 compared to 2008.
• In 2009, 46% of online revenue was processed during October, November, and
December. The month of December accounted for 30% of revenue and 18% of the
transaction volume.

4. The Inspiration Behind Localgiving.com
Local charitable organisations face big challenges to survive and grow
• Economic downturn is reducing donations and grants (grassroots ending April 11)
• As many as 40% small groups not expected to survive
• Need to engage cost effectively with donors and supporters
The Community Foundation Network had goals to address the above
• Community Foundations (CFs) have extensive knowledge of local charities & CG
• CFN wants to bridge the digital divide that restricts many local charities & CG
“The term 'charity' can be used to refer to any charitable organisation, whether
registered or not. I therefore cannot see any objection to the proposals”.
Charity Commission – Dame Suzi Leather

5. The Localgiving.com team!
Chief Executive Executive Assistant
Head of Charity
EngagementMarketing ManagerDirector of TechnologyExecutive Director
Charity Engagement
ManagerDeveloperDeveloper
Pawel ProchetJames Booth
Tiade Williams
Phil Pyatt
Lea GarrettIan WilkinsonDoug Laughlan
Marcelle Speller
Intern –
Paul De Freitas
Chris Dormer/Laura
Packer
2 x Charity
Engagement Interns

6. New Website

7. New Website
• Search Pages

8. New Website
• Charity Project Page

9. New Website
• Charity set-up pages

10. New Website
• Charity set-up pages

11. The Localgiving.com/CF “Rapid Roll-Out” in
2010/11
What is the rapid roll-out?
• Localgiving.com is now live in 11 Community Foundations.
• Localgiving.com want to reach as many CF’s by the end March
2011.
Why is this essential?
• Sustainability of VCOs threatened by end of Grassroots, government
cuts and dominance of online giving by large charities
• Sustainability of some CFs threatened by the same factors
• To enable national PR and partnerships

12. Business Model: Revenues
a) Revenues shared between LG and CFs
• Transaction charges on donations
− A 6% charge is made on donations (3% CF/3% LG & 2% credit card fee.
• Subscription fee from charities/CG (£60 per annum, (1st 3 months
free) of which £20 goes to CF)
b) Revenues wholly to CFs
• Vetting fee for charities/CG previously not known to or grant approved
by CFs
c) No cost to join other than resource requirements
• CF resource involvement:
– Data cleansing of charity contact details
– Selecting groups via Digits to be sent invites
– Initial contact with groups to alert them of Localgiving.com
(LG automates invitations)
– Approval and review of charity LG websites
– Ongoing vetting, payments and communication

13. How a donation is distributed
£30 DONATION EXAMPLE:
Donation £30.00
-2% avg card fees £ .60
+ 28.2% Gift aid £ 8.40
- 6% CF/LG fees £ 2.30 (this is split £1.15 to CF/ £1.15 to LG)
= £35.50 to the charity/Community Group
With Gift Aid
100% of the initial donation minus card fees (£29.40) sent to the charity/CG weekly
Only when Gift Aid is received from HMRC, CF & LG take 6% commission charge
Remaining £6.10 Gift Aid is added to the charity/CG weekly payment run
Without Gift Aid
Donation minus card fees and 6% Commission fees (£27.60) sent in weekly run to
charity/CG
Note: Without Gift Aid, commission totals £1.80

14. LG.com via PayPal
CF
Localgiving
HBOS Account
Charity/
CG
b) All donations flow through CFs
Each CF will need to open
an HBOS account to fit in
with the LG banking
application
LG will process Gift Aid and
capture donor declarations on
behalf of the CF for every charity
HMRC
Gift Aid (up
to 6
weeks later)
3% CF
Own Account
NB – 3% CF commission will come via Gift Aid (if selected ) or from their HBOS account if not
3% LG
Account

15. What you need to do – 8 weeks to launch
Localgiving.com are phasing the sign up process to make it quicker and easier in 2 week periods.
Phase 1
• Introduction to sign-up including video and contract to be signed on approval from
the board.
Phase 2 – Revenue Set-Up Pack
• This includes all the documentation to set up a CF – Localgiving.com HBOS
account, HMRC form to allow Localgiving.com to claim Gift Aid on the CF behalf &
PayPal documents to allow for secure transactions.
Phase 3 Pack
• This will have advice about how to cleanse your data to allow for the
Localgiving.com invitation process. Also included will be an (Ops Manual, Training
Pack, Brand Identity, Best Practice Guide and how the invitations process works).
Phase 4 & 5
• During this phase your would invite 5 – 10 charities/CF to submit their own web
pages & provide a bank statement (confirming their bank details) in order to
enable them to receive donations.
• You can then work towards increasing the amount of charities/CG until you meet
your critical mass (pre-agreed with Localgiving.com)
• Local launch & media, UK LG corporate partnerships.

16. National Launch Initiatives To Date
Localgiving.com have been working with the following partners
toward a high profile and successful national launch.
• Channel
• Partnerships –
• National Corporate Sponsorship
• National Corporate Training Partners
• Financial Times