ZEN AND THE ART OF CUSTOMER RELATIONSHIPS

•

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Mikkel Svane is the CEO and founder of an organization that aims to bring companies and customers closer together. He outlines 7 ways for companies to build lasting relationships with customers, including not overestimating their own importance, considering the entire customer experience, recognizing the right relationships to adapt to, being relatable to humans, being transparent, empowering employees, and putting a face to customers. The strategies are meant to strengthen connections between organizations and those they serve.

Technology

MIKKEL SVANEChief Executive Officer
Founder
Follow me on @mikkelsvane

BRINGING
ORGANIZATIONS AND
THEIR CUSTOMERS
CLOSER TOGETHER

The perfect intersection between 
Convenience, Subscription
& Promoter Economy

Don’t overestimate your
importance in the customer’s life
YOU
1

Consider the entire 
customer experience
2

Recognize the right 
relationships and adapt
3

Be something actual 
humans can relate to
4

Empower your people 
to do what’s best
6

Put a face to your customers
7
YOUR CUSTOMER

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