Ellen Press, VP of Marketing at Kendra Scott, presented on the company's direct to consumer strategy. The strategy focuses on growing Kendra Scott's online business through its website and social media channels to promote products and events directly to customers. The goal is to increase online sales and foster stronger customer relationships through more personalized marketing and content.
Brand Innovators Growth Hacking will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brand marketers are creating new products and defining new markets, and using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.
Learn how asking your happy customers for word of mouth and friend referrals might be the best marketing investment you could ever make for your small or mid-sized ecommerce business
The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...Eventbrite
With new forms of digital marketing coming to life every day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward and that each endeavor stays true to your company’s vision. From social media and email marketing, to public relations and digital communications, it’s vital to create a marketing plan and track your performance while maintaining a consistent message that’s on par with your brand.
Customer Success Summit 2015 Keynote Presentation
Presented by: Mikkel Svane, CEO, Zendesk
As CEO and co-founder of Zendesk, Mikkel has seen how new technologies and customer experience are changing SaaS and subscription businesses. In this session you will hear his perspective on the seven key trends that are changing the way companies interact with their customers.
Brand Innovators Growth Hacking will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand how your fellow brand marketers are creating new products and defining new markets, and using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.
Learn how asking your happy customers for word of mouth and friend referrals might be the best marketing investment you could ever make for your small or mid-sized ecommerce business
The Event Marketer's Toolkit: Important Strategies to Implement Now with Tama...Eventbrite
With new forms of digital marketing coming to life every day, it’s important to make sure your company’s brand and voice is consistently represented, that messages are straightforward and that each endeavor stays true to your company’s vision. From social media and email marketing, to public relations and digital communications, it’s vital to create a marketing plan and track your performance while maintaining a consistent message that’s on par with your brand.
Customer Success Summit 2015 Keynote Presentation
Presented by: Mikkel Svane, CEO, Zendesk
As CEO and co-founder of Zendesk, Mikkel has seen how new technologies and customer experience are changing SaaS and subscription businesses. In this session you will hear his perspective on the seven key trends that are changing the way companies interact with their customers.
Ever wondered how to leverage bloggers to create buzz for you? Learn how to identify bloggers, gauge their true influence, and then engage them to blog about you. Plus learn what considerations need to be included in your negotiations and deliverables.
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Learn more about using emotion to build your brand and how Avery WePrint can help small businesses achieve their branding goals. This presentation was shown at the Mumpreneur Conference & Awards 2015.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Social Selling - Integrating Social Media Into Your Sales ProcessShane Gibson
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
Digiday Brand Conference: Case Study: Elizabeth ArdenDigiday
Hear from the social media manager of Elizabeth Arden discuss the brand's Pin It to Give It campaign, which incorporates charitable donations. Find out how its Pinterest strategy has driven engagement with the brand.
Presenter: Christina Bennett, director of social media, Elizabeth Arden @elizabetharden
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
Ever wondered how to leverage bloggers to create buzz for you? Learn how to identify bloggers, gauge their true influence, and then engage them to blog about you. Plus learn what considerations need to be included in your negotiations and deliverables.
Successful corporate philanthropy requires more than a donation. You need brand-alignment, foresight and strategy, employee engagement, and measurable results. During our December Best Practice Network webinar, Susan McPherson, founder and CEO of McPherson Strategies, will explain how to create lasting impact through partnerships with nonprofits while avoiding common mishaps.
She'll share examples of companies that have done it right--and those that have fallen short. You’ll also learn why employee volunteering is a key part of a sustainable CSR program, and how you can get your employees onboard. Finally, Susan will underline the importance of social media and transparency in corporate philanthropy, sharing examples of how companies have elevated the impact of their programs through social and providing actionable tips that any organization can put into place.
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Learn more about using emotion to build your brand and how Avery WePrint can help small businesses achieve their branding goals. This presentation was shown at the Mumpreneur Conference & Awards 2015.
How to integrate social media with customer service, presented by Keith McArthurSocialMedia.org
In his Brands-Only Summit presentation, Rogers Communications' Keith McArthur teaches a class on how to integrate social media with customer service.
He shares how to manage a scalable and reliable process to extend customer service to social channels.
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Social Selling - Integrating Social Media Into Your Sales ProcessShane Gibson
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
Digiday Brand Conference: Case Study: Elizabeth ArdenDigiday
Hear from the social media manager of Elizabeth Arden discuss the brand's Pin It to Give It campaign, which incorporates charitable donations. Find out how its Pinterest strategy has driven engagement with the brand.
Presenter: Christina Bennett, director of social media, Elizabeth Arden @elizabetharden
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
We have a lot of messages (wide range of product categories and price points)…
Kendra, 2008 recession, led to the opening of our first store
Before then, we sold strictly to wholesale partners. Kendra was determined to have that direct connection to our customers. She didn’t want anyone else speaking for her.
2010 - Opening of the South Congress store, with our corporate offices just upstairs.
That moment solidified our direct-to-consumer strategy. From that moment on, we have maintained a close connection to our customers and constantly listen to what matters to them.
We have a lot of customer groups (wide age range)…
We have a lot of messages (wide offering of customization and personalization)…
We have a lot of messages (from product, to specific times of year/groups, to styling, to brides, to giving back)…