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Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Presentation Title | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Kendra Scott | Presentation Title | Ellen Press, VP of Marketing
Kendra Scott | Direct to Consumer Strategy | Ellen Press, VP of Marketing
Thank you! | kendrascott.com

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Glossy: The Direct-to-Consumer Era | Kendra Scott

Editor's Notes

  1. We have a lot of messages (wide range of product categories and price points)…
  2. Kendra, 2008 recession, led to the opening of our first store Before then, we sold strictly to wholesale partners. Kendra was determined to have that direct connection to our customers. She didn’t want anyone else speaking for her. 2010 - Opening of the South Congress store, with our corporate offices just upstairs. That moment solidified our direct-to-consumer strategy. From that moment on, we have maintained a close connection to our customers and constantly listen to what matters to them.
  3. We have a lot of customer groups (wide age range)…
  4. We have a lot of messages (wide offering of customization and personalization)…
  5. We have a lot of messages (from product, to specific times of year/groups, to styling, to brides, to giving back)…