Zara is a successful Spanish clothing and accessories retailer founded in 1975, known for providing high-fashion styles at reasonable prices without relying on traditional advertising. The company utilizes a robust business model focused on vertical integration, in-house production, and rapid distribution, allowing it to quickly respond to changing customer needs. With a presence in 93 countries and a commitment to customer feedback, Zara continues to innovate in the retail space.

1. A SPANISH SUCCESS
STORY

2. WHAT IS
ZARA?

3. Zara is a Spanish clothing and accessories
retailer based in Arteixo, Galicia.
The company was founded in 1975 by
Amanico Ortega & Rosalia Mera.
It is the main brand of the Inditex group,
the world’s largest apparel retailer,
providing high-fashion styles at
reasonable prices.

4. ZARA BRANDS SUCCESS
INDITEX:ANNUALREPORT;SALESDISTRIBUTION

5. ZARA does not rely on advertising, runs no
promotion campaigns but still achieves
massive success across the globe.
HOW ??

6. ZARA’S success is based on a business
system that depends on vertical
integration, in house production, quick
response, on centralized distribution
centre all of which made it so
successful thus far.

7. P R OD U C T S
• Menswear
• Womenswear
• Kidswear

9. ZARA’S BUSINESS MODEL

10. Design & Production
• Maintains Quality
• Fast fashion
• New style designed
every week
• 11,000 different products
per year

11. Logistics
•Fast distribution
system
• New shipments in
all stores twice a
week
• Delivery of new
orders within 48
hours across the
world

12. Customers
• Customer’s
changing needs,
trends, and tastes
are monitored by
retailers
• Design on the
basis of customers’
feedback
• RFID

13. Marketing Mix
• Product : Clothes,
shoes, cosmetics, and
accessories for men,
children, and women
• Price : Reasonable
and affordable
• Place : 2,200 stores
in 93 countries
• Promotion : Online
marketing,
Ecommerce strategy,
social media

15. THIS MAKES ZARA “possibly
the most innovative and
devastating retailer in the
world”

16. ANY QUESTIONS?

17. Que1 .Would Zara’s model work for
other retailers?
Ans. Zara’s success comes from having
complete control over all the parts of its
business, design, production, and
distribution. Its integrated Logistics
system and fast distribution facilities
across the globe. Even applying and
controlling Zara’s principles into
business is not an easy deal.

18. Que2.What can Zara do to ensure successful
growth around the world while maintaining the
same level of speed and instant fashion?
• Market Segmentation and Product
Customization
• Capacity expansion for advanced fashion
halseny
• Work more promotion , E-commerce &
M-commerce
• Invest in R&D, Technology, Marketing
Analytics and Pricing Strategies

19. LETS RECAP
• Introduction to ZARA
• Brands success wheel
• Zara’s Products
• Business model
• Design and Production
• Logistics
• Customers
• Marketing Mix
• Questionnaire

20. THANK YOU

21. D I S C L A I M E R
Created by Kajol Pandey, CCET Chandigarh, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.