Selma Zafar, Director of User Experience at OpenRoad, gave a presentation on leveraging social content for business value. She discussed intranets, governance models, social content, and constraints of intranet products. The presentation included activities where attendees worked in groups to select a governance model, map social content to business goals, and choose an intranet product based on a company's priorities. The goal was to strategically use content to drive business change by considering how the intranet product, governance, goals, and culture influence social content.