Yum! Brands Inc. on Consumer Behavior
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Group influences play an important role in the success of Yum Brands, which owns KFC, Pizza Hut, and Taco Bell. Yum Brands' advertising campaigns target different social groups. KFC targeted health-conscious individuals with its campaign featuring celebrity chefs endorsing grilled chicken. Taco Bell engaged consumption subcultures on Instagram with its "Live Mas to Win Mas" campaign. Pizza Hut customized its offerings to different tastes and promoted social interactions through online communities and mobile apps. These campaigns were generally effective in driving sales promotions and creating viral buzz, though KFC's grilled chicken also led to some negative reactions from franchise owners focused on that product.
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Este manual describe la conducción económica para reducir el consumo de combustible y la contaminación. Explica que el conductor puede ahorrar hasta un 25% de combustible adoptando una conducción suave y anticipada, usando marchas más largas para mantener bajas revoluciones del motor. También detalla cómo factores como el aire acondicionado, carga del vehículo y accesorios afectan el consumo.
Legal downloading and streaming!
Legal downloading and streaming provide convenient ways for audiences to access music. iTunes and other online stores allow users to preview songs, purchase individual tracks rather than full albums, and access their music libraries anywhere through streaming services. Some artists also sell songs directly from their websites, providing additional options for legal music consumption.
20141028 lightning talk at staff party of rtc48
This document summarizes 5 merits of having golden (blonde) hair according to the author. The 5 merits are: 1) It is easy to introduce oneself, 2) Golden-haired people's eyes meet easily, 3) Golden-haired people are easily found, 4) Golden hair provides an "alibi" when friends say they saw someone with golden hair, and 5) The theme of an upcoming tech conference was decided as "Sparkling Gold".
Carpineto, A Tour of Tuscany
A Tour of Tuscany summarizes the winemaking philosophy and history of Antonio M. Zaccheo and Giovanni C. Sacchet's winery in Tuscany, Italy. They specialize in Sangiovese grapes and love Cabernet Sauvignon. They produce full-bodied, complex wines with round tannins and a clean finish. The winery has received awards including Italian Winemaker of the Year in 2003 and produces olive oil that has been named one of Italy's top 50. They invite visitors to see their vineyards and production facilities in Chianti Classico and Montepulciano.
Elp
This document discusses an eco-friendly house project by Adlee Kamil. An eco-friendly house uses objects like solar panels, reusable water, and plants that can be regrown to help the environment. It will have solar panels to generate energy from the sun, eco trees that are replanted each year to produce oxygen, a water filter that cleans and reuses pool water, and a 24-hour window that changes its reflection using solar power. The goal of the project is to design a house that makes the world a better place through sustainable features.
Blink
The document describes Blink, a band and mobile application that helps parents keep track of their children's locations both indoors and outdoors through GPS tracking, notifying parents if a child wanders out of a set range or if the band is removed from the child. The core value of Blink is to help take care of children and assist parents in doing so. The application allows parents to view their children's locations on maps, set meeting places, and send alerts to police if a child cannot be found.
Nguyên lý 80 - 20
Nguyên lý 80 - 20 là gì ? Tại sao nguyên lý này luôn đúng ở tất cả mọi thành phần và lĩnh vực trên toàn thế giới ?
Tại sao 20% người nắm giữ 80% tài sản của thế giới?
Research
The document discusses how surfing culture has changed with increased popularity. It notes that surfing used to be a solitary, meditative experience but has become more competitive as more people participate, leading to conflicts over limited waves. It provides quotes from surfers discussing how the experience has shifted from self-challenge to competitiveness and how hierarchy has developed in surfing culture. The document also discusses how surfing provides multidimensional benefits to individuals, allowing them to find solutions to personal challenges, and provides quotes from surfers on different impacts the sport has had on their lives.
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Enterprise Mobile Methodology with Salesforce + MobileIron
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Similar to Yum! Brands Inc. on Consumer Behavior
USC Cause Marketing Presentation
The document discusses cause marketing, which involves collaborative marketing between for-profit businesses and non-profit organizations. It provides examples of campaigns run by Pepsi, Yoplait, and the Leukemia & Lymphoma Society. The document outlines the history and types of cause marketing, why companies engage in it, best practices, experts in the field, and resources for learning more. It emphasizes that cause marketing can provide mutual benefits for businesses and non-profits when done transparently and with a meaningful commitment to the social cause.
Digital marketing 101 for restaupreneurs by homer nievera
The document provides information about digital marketing strategies for restaurants. It discusses targeting millennial customers through social media platforms like Facebook, Instagram, and Twitter. It emphasizes using engaging content like videos and photos to build an online audience and drive offline sales. The document also outlines best practices for setting up an e-commerce site to enable online ordering and payments.
The power of brand advocates
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
2015 Marketing Trends
In this report, you’ll find the top eight trends in marketing, each with clues into new possibilities and examples of brands that got there first.
Social Media: Bridging the Gap - April 27, 2010
The document discusses bridging the gap between online and offline experiences through mobile applications and socially driven marketing. It provides examples of existing mobile apps like ShopSavvy, MyNetDiary, Nike ID Canvas, Dewmocracy, MyBlogSpark, Foursquare, and Causeworld that leverage location, reviews, social sharing, and rewards to better engage customers. The document advocates focusing on core human needs rather than technology alone and asks how brands can help customers in different situations and with others.
Mobile Marketing & Social Change N2 Y4
The document discusses how mobile marketing can be used as a tool for social change. It provides examples of using SMS, MMS, location-based services and apps to achieve objectives like fundraising, volunteer recruitment, advocacy and community building. Challenges include differences in global markets and list building, but mobile offers ubiquity, interactivity and cost efficiency compared to other channels.
October Virtual Series: Checking In on 'Checking In'
Digital Moguls was created in 2011 by Kristin Bolton-Keys to provide educational content about digital marketing topics to professionals seeking to expand their knowledge. It serves as a hub for innovative, intuitive, and inspirational content related to digital technology and trends. The goal is to connect people who want to both learn about and share knowledge regarding digital experiences.
Local Marketing -- Mayugba
1. The document discusses how local businesses can use both traditional and new social media marketing strategies effectively. It emphasizes using social media to drive in-store sales and customer loyalty through promotions and engagement.
2. Key social media platforms discussed include Facebook, Twitter, Google Places, Yelp, and Foursquare. The document provides tips on how businesses can claim listings, engage customers, and leverage features like check-ins, reviews, and gaming mechanics.
3. Education of business owners on social media fundamentals and tying online and offline promotions together is advised to fully leverage new technologies while maintaining in-person customer relationships.
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
The document discusses Starbucks' integrated marketing communication campaign. It summarizes that Starbucks uses an integrated plan across social media platforms to engage customers. This includes blogs to gather customer feedback, Twitter to answer questions and share information, YouTube for videos, and Facebook to invite customers to events and share comments. The plan also discusses current and future promotional strategies like mobile apps, WiFi, food products, and online ordering to keep customers involved.
How Social Movements affect the Brand Story
Verizon launched the #WhosGonnaWin campaign to dominate social conversation around Super Bowl XLVIII and shift perceptions of Verizon from a mobile provider to a technology innovator. The campaign involved lighting up the Empire State Building each night based on which team was predicted to win based on tweets using the hashtag. It received over 475,000 mentions and reached 791 million people on social media.
Target held exclusive late-night shopping events for college students to gear up for the school year. The events aimed to build brand affinity with incoming freshmen and drive sales. They involved transporting over 155,000 students to local Target stores for music, shopping and prizes.
American Express launched the #ExpressLove campaign
Agency136-NSAC2015-PizzaHut
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and quality. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
Agency136-NSAC2015-PizzaHut
Pizza Hut aims to increase digital orders to 75% of total sales through an integrated marketing campaign. The campaign will engage millennials through social media and increase brand loyalty via a rewards program. Research found that millennials prefer ordering pizza based on price, convenience, and taste. The campaign will rebrand Pizza Hut's image, promote its new app and ordering features, and incentivize digital orders through a "More Slices, Less Dough" loyalty program. Creative assets include commercials, print ads, and social media promotions to increase awareness and drive customers to order online.
Loot Pitch Deck
Loot! has developed a mobile marketing platform that incentivizes micro-influencers to create and share branded content through rewards. Businesses use the platform to run location-specific mobile campaigns, rewarding users for actions like sharing content or taking branded photos. The platform has over 60,000 users who have created 350,000 pieces of content, with a $120,000 revenue run rate for 2015. Loot! partners with NativeX to reward app installs, generating additional revenue.
Jwt second screen report_reshare
The document discusses how marketers are leveraging second screens like smartphones and tablets to engage with viewers watching television. It outlines 10 ways marketers are using the second screen, such as incentivizing ad engagement, gamifying TV ads, enabling real-time interactivity, and creating opportunities for transmedia storytelling across devices. It also provides background on new behaviors like social TV and tools like apps that sync with television content. Experts believe the second screen could improve brand recall and purchase intent when used to extend television campaigns.
Emerging Media
The fusion of media channels has caused convergence of in the digital arena. This presentation highlights brands that have gained brand dominance through big ideation and the use of digital media.
Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
Roshni and jamies imc 631 powerpoint presentation (1)
The document outlines Domino's goal to increase awareness and sales of its mobile ordering system. It plans to do this through a campaign using QR codes displayed on jumbotrons and aerial billboards at six major sporting events. The campaign aims to increase mobile order sales by 30% by making consumers aware of deals and information accessible through scanning the QR codes. It will target the millennial demographic and secondary markets like businesses and schools.
What Every Social Media Manager Learned From Healthcare (This Year)
The document summarizes key learnings from a webinar for social media managers on insights from the healthcare industry's use of social media in 2020. It discusses trends seen in the healthcare social media landscape, how platforms like Facebook, LinkedIn, YouTube, Instagram and Twitter adapted due to COVID-19, new digital behaviors that emerged during the crisis, the importance of trust and messaging in healthcare social content, and examples of best practices for crisis communication on social media.
Chick fil-a going mor mooobile
A QSR (Quick Service Restaurant") mobile strategy group project for my Mobile Marketing course.
Our group choose Chick-Fil-A and built onto their current existing mobile App. Our app is “Eat Mor Chikin” Campaign, you would be interested how we built on to the current mobile strategy of the company with our “Eat Mor Chikin” Mobile App.
In a nutshell, the app is centered around the target consumer, busy moms, including social gaming and coupon elements as engagement tools.
Digital case studies
The document provides summaries of 10 case studies related to using digital channels for marketing purposes. Each case study outlines the challenge, solution implemented, and results. The challenges ranged from engaging target audiences and building brand advocates to promoting new products and services. The solutions utilized various digital tactics like Facebook apps and games, mobile apps, social media campaigns, and content marketing. The results generally indicated success in meeting engagement, traffic, and sales objectives.
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Digital marketing 101 for restaupreneurs by homer nievera
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STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
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Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Devel...
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What Every Social Media Manager Learned From Healthcare (This Year)
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Yum! Brands Inc. on Consumer Behavior
- 1. Group Influences on Consumer Behavior
- 2. Snapshot • Yum! Brands Inc. is the parent company of: • Recognized as a leader in international retail development • Sept. 2011 – opened more international locations & sold: • CEO David Novak, added the sign(!) to bring a sense of fun to the company’s image.
- 3. Advertising & Marketing Analysis How different types of social groups play an important role in the success of Yum Brands?
- 4. Unthink KFC Campaign Informational influence (chefs as endorsers) Targeted health – conscious individuals or groups Oprah promoted the free meal (stimulation)
- 5. “Live Mas to Win Mas” campaign Consumption subculture (shared commitment): Taco Bell fans Instagram (iPhone app) photos went viral Followed by TV ad, QR codes on boxes and augmented reality Brand community Sponsorship through
- 6. The “Settle” Campaign Offers customization to suit anyone’s taste “America's favorite pizza” to "Your Pizza Hut” Shares real – life situations and people (not celebrities) Promotes social interactions either online or offline Targets primary groups (friends, families) and secondary groups (coworkers, club members) who are budget – conscious consumers
- 7. Were they effective? • “$10 Any pizza, size, topping” promotion is still going on since 2010 • Social tie: Pizza Hut connects Pandora (iPhone app) users to the brand • Online community created the “trend” that led to Taco Bell’s “#LiveMasContest” • Bar code campaign got almost half million of scans (6 weeks) • Sampling of the grilled Chicken’s created positive (buzz) and negative outcomes (profit loss)
- 8. Sources http://www.yum.com/company/ http://adweek.com/news/advertising-branding/martin-gets-personal-pizza-hut-101507 http://www.mobilecommercedaily.com/pizza-hut-serves-up-mobile-deals-via-targeted-ad-campaign http://www.mobilemarketer.com/cms/news/content/13959.html https://www.facebook.com/tacobell/app_355198561221417 http://www.mobilemarketer.com/cms/news/software-technology/12346.html http://nrn.com/latest-headlines/yum-aims-double-international-expansion http://www.businessweek.com/articles/2012-03-29/kfcs-big-game-of-chicken http://www.adweek.com/adfreak/new-kfc-ads-give-us-lot-unthink-about-14288 http://abcnews.go.com/WN/kfc-franchise-owners-cry-foul-focus-grilled-chicken/story?id=11420556#.ULin2WdyJIU
- 9. Project of: Christina Salacup @ihearttrends All Rights Reserved 2012