Sometimes the hardest part in knowing where to start. This presentation covers an enterprise mobile methodology created by Salesforce & Mobile Iron to get you moving fast.

1. Get Started With
Mobile Now
@quintonwall
@sginevan
Friday, April 18, 14

2. Enterprise Mobile Apps Are Here
52%
None 1-10 Apps 11-19 Apps 20-49 Apps 50+ Apps Don’t Know
22%
23%
48%
12%
11%
7%
4%
6%
4% 5%
6%
Current Apps New Apps During Next 12 Months
Source: “2013 North American Mobile Enterprise Applications”, Forrester Research
4:1By 2015, mobile app
dev projects will
outnumber PC projects
by 4:1
(Gartner Predicts 2012)
Friday, April 18, 14

3. Half of Organizations Don’t Know Where to Start
50%of organizations don’t
know where to start
with mobile
Do you have a mobile strategy?
NO 45%Our mobile strategy is
not aligned with IT
36%Our mobile strategy is
not aligned with
business
And, when they do, IT & Business are not aligned
YES
Source: “The Changing Mobile Landscape in Financial Services” by Ponemon Institute, March 2014
Friday, April 18, 14

4. Enterprise Mobile Hierarchy of Needs
existing apps, in-house skills, micro-moment apps, app dev
strategy (html, hybrid, web)
BYOD (user choice), email & corp network access, remote wipe
App Identity, Employee onboarding/offboarding, distribution
Sandboxing, Data at rest & in motion strategy (on device,
off device, data retention)
API access, identity, SDKs, actions, roles & profiles
Business transformation, new user & business experiences
Device Security
Governance &
Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer
Experiences
Friday, April 18, 14

5. Device Security
Governance &
Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer
Experiences
Align IT & Business via Enterprise Mobile Methodology
Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
App
IT
Business
Friday, April 18, 14

6. How Do I Get Started?
Friday, April 18, 14

7. Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
Friday, April 18, 14

8. By 2017, 50% of Employers Will Require BYOD
Source: “Bring Your Own Device: The Facts and the Future” report, Gartner
Prepare Build Roll-out Sustain
- Assess Risk Tolerance
- Define Goals
- Survey Users
- Assess Capabilities
- Address Gaps
- Define Policies
- Define Process
- Upgrade Infrastructure
- Communicate
- Train
- Enable Self-service
- Measure Results
- Add Device/OS/Apps
- Adjust Policies/Process
- Communicate
Friday, April 18, 14

9. BYOD Does Not Mean “IT rolls over”
Defensive AggressiveReluctant Opportunistic
Risk Tolerance Level and Impact on BYOD Program
Less Device Choice
More Restrictive Policies
Email / Calendar Only
Full Help Desk Support
More Device Choice
More Open Policies
Consumer / Corporate Apps
User Self-Help
Friday, April 18, 14

10. Create A Plan For App Governance
Resources Standards Governance
Clearly define roles &
responsibilities
Establish reusable
contracts & agreements
Manage costs &
funding
Define reusable dev
frameworks / guidelines
Build “long term” plan
(multi-OS)
Define scalable app
distribution process
Establish user
feedback loop
Create templates, tools
& styleguides
Define internal &
external collaboration
Friday, April 18, 14

11. You have to start with the customer
experience and work backwards to
the technology
And Focus On The Customer Experience
“ “
-Steve Jobs
Friday, April 18, 14

12. Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
Friday, April 18, 14

13. Find the Right Problem Problem
should be immediately solvable.
doesn’t require consensus from half the
company (but does impact the majority of the
company)
What is a problem that I hear every day?
Friday, April 18, 14

14. 10m
Identify a problem to solve
Friday, April 18, 14

15. Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
Friday, April 18, 14

16. Enterprise Mobile Swimlanes
Identify the
MVP
Re-imagine
for mobile
Capture future
opportunities
Friday, April 18, 14

17. Identify the Minimal Viable Product (MVP)
Sketch out your ideal solution using simple
screen mock-ups or process flows
Eliminate ruthlessly and focus on the just want
you need to solve the problem identified.
Be specific. Identify users, data required etc
Friday, April 18, 14

18. Re-imagine For Mobile
How can I use mobile to improve Enterprise
UX?
What new opportunities does this open up?
How can I solve it in a mobile first way?
Friday, April 18, 14

19. Capture Future Opportunities
These opportunities may become the next
MVP
Write them in the future opportunities column
and revisit them regularly.
Re-imagined process will open new ideas &
opportunities
Friday, April 18, 14

20. 30m
Complete Enterprise Mobile Swimlanes
Friday, April 18, 14

21. Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
Friday, April 18, 14

22. The Importance of Enterprise UX
Consumer Mobile Apps
Typically short duration, 1-2
collaborators, & start & end on mobile
-Check in
-Instant Message
-Share photos
Typically part of a bigger business process with
many collaborators who use different systems
-Book a cab
Back-office PartnersCustom Apps
Enterprise Mobile Apps
-Photo of receipt
-Finance reviews
expense report
-Submit expenses
Friday, April 18, 14

23. Layer of
Integration
Layer of Cloud
Innovation
Layer of
Cloud Apps
Other CloudsBack-office PartnersCustom Apps
web hybrid native things
API-first Custom Apps
Marketplaces Desktop Web
New mobile-firstMobilize existing
Salesforce1 App
Cloud Social Mobile Connected
Layer of
Connected
Customers
Bring Your Existing Investments To The Future, Now!
Friday, April 18, 14

24. Enterprise App Design Patterns
Enhance productivity via actions
App Home should be “At a glance”
Avoid navigation more than 2
layers deep
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25. 30m
Design your mobile app
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26. Friday, April 18, 14