We're excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience

1. flyte school
YouTube Marketing:
How to Increase Your Visibility and
Grow Your Business With Online Video
Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks

2. TODAY’S GOALS
• Why online video?
• What your videos should be about
• How to promote your videos
• Examine advanced tactics
• How to measure your ROI

3. MY SUMMER VACATION...

4. MY SUMMER VACATION...

5. MY SUMMER VACATION...

6. MY SUMMER VACATION...

7. HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/

8. HOLISTIC WEB MARKETING
http://www.flickr.com/photos/myklroventine/

9. HOLISTIC WEB MARKETING
• Attraction
http://www.flickr.com/photos/myklroventine/

10. HOLISTIC WEB MARKETING
• Attraction
• Retention
http://www.flickr.com/photos/myklroventine/

11. HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
http://www.flickr.com/photos/myklroventine/

12. HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/

13. WHY VIDEO?

14. WHY VIDEO?

15. WHY VIDEO?

16. WHY VIDEO?

17. WHY VIDEO?

18. WHY VIDEO?

19. SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Tours
• Tips/Secrets
• Series
• Response

20. WHAT DO I VIDEO ABOUT?

21. WHAT DO I VIDEO ABOUT?

22. UNCOVERING KEYWORDS
bit.ly/betterkeywords

23. UNCOVERING KEYWORDS
bit.ly/betterkeywords

24. GOOGLE INSIGHTS

25. GOOGLE INSIGHTS

26. SEARCH BOX SUGGESTIONS

27. SEARCH BOX SUGGESTIONS

28. CREATING EFFECTIVE VIDEOS

29. CREATING EFFECTIVE VIDEOS

30. CREATING EFFECTIVE VIDEOS

31. CREATING EFFECTIVE VIDEOS

32. WHY YOUTUBE?
• >55% market share of video hosting
• >2b video views/day
• 2nd largest SE; 3rd most visited site
• Avg. visitor spends >15 min/day
• Analytics w/a side of demographics

33. YOUTUBE CONCEPTS

34. YOUTUBE CHANNELS

35. CRACKING YOUTUBE SEARCH

36. CRACKING YOUTUBE SEARCH

37. CRACKING YOUTUBE SEARCH

38. ENGAGEMENT

39. POST-LAUNCH CHECKLIST

40. POST-LAUNCH CHECKLIST

41. POST-LAUNCH CHECKLIST

42. POST-LAUNCH CHECKLIST

43. LINKING VIDEOS TOGETHER

44. LINKING VIDEOS TOGETHER

45. LINKING VIDEOS TOGETHER

46. LINKING VIDEOS TOGETHER

47. LINKING VIDEOS TOGETHER

48. LINKING VIDEOS TOGETHER

49. LINKING VIDEOS TOGETHER

50. LINKING OFFSITE

51. LINKING OFFSITE

52. HOW TO MAKE AN OVERLAY AD

53. HOW TO MAKE AN OVERLAY AD

54. HOW TO MAKE AN OVERLAY AD

55. HOW TO MAKE AN OVERLAY AD

56. HOW TO MAKE AN OVERLAY AD

57. HOW TO MAKE AN OVERLAY AD

58. HOW TO MAKE AN OVERLAY AD

59. HOW TO MAKE AN OVERLAY AD

60. INSIGHTS

61. INSIGHTS

62. INSIGHTS

63. INSIGHTS

64. INSIGHTS

65. INSIGHTS

66. INSIGHTS

67. INSIGHTS

68. BEYOND YOUTUBE

69. BEYOND YOUTUBE

70. BEYOND YOUTUBE

71. BEYOND YOUTUBE

72. BEYOND YOUTUBE

73. BEYOND YOUTUBE

74. THANK YOU
Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks

75. THANK YOU
Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks