The document discusses how to promote movies through social media. It recommends using social networks like Facebook, Twitter, and Google+ by creating pages and accounts, tweeting regularly, and using features like the +1 button. It also recommends using video channels like YouTube and Dailymotion by creating your own channel, making short, informative videos on a regular basis, and promoting the videos on other sites and through live streaming. The goal is to build an audience and community around a movie through active engagement on social networks and video channels.