The document analyzes online video trends from Q2 2010 based on data from Brightcove and TubeMogul customers. Key findings include:
1) Online video streams from newspaper websites surged 65% due to BP oil spill coverage. Broadcast networks and pure-play websites remained top two.
2) Viewers watched 11.8% more videos per month in Q2 than Q1. Average viewing time was 2 minutes but increased for some media.
3) Referral traffic from Facebook and Twitter is growing faster than search engines and Facebook may surpass Yahoo as the second largest referrer after Google by next year.
Adobe Digital Insights -- Podcast & Audiobook Insights 2019Adobe
Podcasting and audio streaming services are a rapidly growing channel for marketers. Adobe Digital Insights surveyed 1,000 U.S. adults between May 30 – Jul 6, 2019, about their podcast and audiobook streaming habits and preferences.
Indiana University is a cultural hot-spot in the otherwise predictable midwestern United States. In order to cultivate a more culturally inspired and aware population at Indiana Univeristy, we created a series of conceptual designs that aim to bring culturally relevant experiences to the masses.
Adobe Digital Insights -- Podcast & Audiobook Insights 2019Adobe
Podcasting and audio streaming services are a rapidly growing channel for marketers. Adobe Digital Insights surveyed 1,000 U.S. adults between May 30 – Jul 6, 2019, about their podcast and audiobook streaming habits and preferences.
Indiana University is a cultural hot-spot in the otherwise predictable midwestern United States. In order to cultivate a more culturally inspired and aware population at Indiana Univeristy, we created a series of conceptual designs that aim to bring culturally relevant experiences to the masses.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Why We Track Video Statistics – And Why It Matters
In 2009, the Invodo Marketing team started collecting third-party statistics related to video’s growing business impact. Every morning, we scan our inboxes and RSS feeds to uncover and deliver compelling new stats to our website’s Video Statistics page.
For prospects and clients, this page provides proof points to support the business case for a video program. The Video Statistics page is among the top traffic-generating pages on our site, and one of the only places on the web where product video information is consolidated.
As more and more retailers use video and new data is collected, our Video Statistics page has started to burst at its seams. In order to organize and make sense of the data, we present this report.
Below, we summarize the most important video statistics from the past year from sources including Forbes, MediaPost, Internet Retailer, research from our own client base, and more. Also, we’ll give you a preview into what’s coming, including 2013’s earliest insights combined with predictions on what to expect in the year ahead. We hope that these statistics will help you build your own business case for a video program.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
Digital Video and TV Advertising Viewing Budget Share Shift and EffectivenessTeads.tv
LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Social networks provide nonprofit communicators with a powerful tool to distribute their most impactful content: video. This session will highlight strategies and tactics for using social channels to maximize the power of your videos, boost viewership, and drive interaction.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Why We Track Video Statistics – And Why It Matters
In 2009, the Invodo Marketing team started collecting third-party statistics related to video’s growing business impact. Every morning, we scan our inboxes and RSS feeds to uncover and deliver compelling new stats to our website’s Video Statistics page.
For prospects and clients, this page provides proof points to support the business case for a video program. The Video Statistics page is among the top traffic-generating pages on our site, and one of the only places on the web where product video information is consolidated.
As more and more retailers use video and new data is collected, our Video Statistics page has started to burst at its seams. In order to organize and make sense of the data, we present this report.
Below, we summarize the most important video statistics from the past year from sources including Forbes, MediaPost, Internet Retailer, research from our own client base, and more. Also, we’ll give you a preview into what’s coming, including 2013’s earliest insights combined with predictions on what to expect in the year ahead. We hope that these statistics will help you build your own business case for a video program.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
The Power of Video and YouTube in Social MediaGerri Baum
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
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