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Youtube marketing director uk 
In this file, we share with you all information that related to youtube 
marketing director uk such as video marketing tips, video marketing 
tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Anna Bateson, marketing director for YouTube EMEA, is leaving her 
role in the UK to take up a global marketing role at Google in the US. 
Bateson joined Google-owned YouTube in 2009 from ITV, where she 
was director of viewer marketing. Prior to ITV, she held senior 
marketing roles at Bloomberg and MTV. 
During her time at YouTube, Bateson has worked to change perceptions 
of the video-sharing site among both advertisers and consumers. 
In an interview with Marketing earlier this year, Bateson described her 
role at YouTube as more about "challenging perceptions" than brand-building. 
Video marketing. Free pdf download examples Page 1
She was part of the team that launched the acclaimed 'Life in a Day' 
documentary, made by submissions from YouTube users and produced 
by film director Ridley Scott. 
Bateson was also responsible for the YouTube's first advertising 
campaign in the UK, which was created by Adam and Eve. 
Google declined to comment on the news and did not confirm her new 
job title, or who will be replacing Bateson. 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 2
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
Video marketing. Free pdf download examples Page 3
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 4

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Youtube marketing director uk

  • 1. Youtube marketing director uk In this file, we share with you all information that related to youtube marketing director uk such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Anna Bateson, marketing director for YouTube EMEA, is leaving her role in the UK to take up a global marketing role at Google in the US. Bateson joined Google-owned YouTube in 2009 from ITV, where she was director of viewer marketing. Prior to ITV, she held senior marketing roles at Bloomberg and MTV. During her time at YouTube, Bateson has worked to change perceptions of the video-sharing site among both advertisers and consumers. In an interview with Marketing earlier this year, Bateson described her role at YouTube as more about "challenging perceptions" than brand-building. Video marketing. Free pdf download examples Page 1
  • 2. She was part of the team that launched the acclaimed 'Life in a Day' documentary, made by submissions from YouTube users and produced by film director Ridley Scott. Bateson was also responsible for the YouTube's first advertising campaign in the UK, which was created by Adam and Eve. Google declined to comment on the news and did not confirm her new job title, or who will be replacing Bateson. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 2
  • 3. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. Video marketing. Free pdf download examples Page 3
  • 4. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 4