Youth subcultures offer participants an identity outside of social institutions like family and school. They have distinct styles, behaviors, and interests. Some subcultures show hostility to dominant culture and are considered countercultures. The document discusses how youth subcultures evolve over generations and provides examples of stereotypes in music genres that immediately communicate an artist's lifestyle and personality. It also outlines initial ideas for styling a music video to match the rock/alternative style of a chosen band, including dark clothing, dramatic lighting, and silhouettes.

1. Youth subcultures

2. “ A youth subculture is a youth-based subculture with distinct styles, behaviours, and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family, work, home and school. Youth subcultures that show a systematic hostility to the dominant culture are sometimes described as countercultures.” - Wikipedia Examples of youth subcultures. BBC Switch’s ‘Them’ is a perfect example of what youth subcultures are, and how they evolve with generations. ‘ Them’ was an online, interactive series of programs about teenage labels in the UK. It studies the contrast in different lifestyles, people of a similar age choose to live. Whether this be for popularity, to express their personality, or simply because it’s ‘easy’.

3. Stereotypes Every teenage, whether they know it or not, is one of the many ‘labels’. Music strongly follows these stereotypes, in order to let the audience immediately know the genre of music, the personality and attitudes of the artists. When planning my music video, I will need to consider the look and style of my video, as well as the band! By researching the band, and finding out about their individual life styles I will be able to easily fit them in to one of the many stereotypes. This will ensure that audiences immediately understand what genre of music they are, and what their lifestyles are like within two minutes of a video.

4. PLAYLIST – Alexisonfire - White Devil Atreyu - Blow Beseiged - Dueling Pistols Never Fire Blanks Lamb of God - Laid to Rest Zebrahead - Rated U for Ugly Misfits - Dig Up her Bones Chimaira - Down Again Pantera - Suicide Note: Part 2 36 Crazyfists - I'll Go Till My Heart Stops Alexisonfire - Get Fighted KillSwitch Engage - Hope Is FASHION – I do not care for fashion… Band tee-shirts, baggy shorts, torn jeans, piercings and tattoos. HOBBIES – I am a true music fan, so respect all genres and tastes. If I haven’t got an injury by the time I leave a gig… well then, it’s been a rubbish gig. I head bang and get very very sweaty. I play a rock musical instrument in a band. I’m most happy when having a good time at a gig with my friends. I can scream for 16 hours straight, yet somehow never lose my voice. I head straight to the mosh-pit at any gig. PLAYLIST - Tupac - Changes Tupac - My Rear View Phil Collins - Another Day in Paradise KC and Jojo - Angel from Above Bashy - Black boys Cuban Link - Letter to Pun Tupac - Life Goes On Tupac - Until The End of Time FASHION – Baggy Jeans, Sports Wear, Gold or Platinum Bling . Making their own clothes company HOBBIES – Singing, beat-boxing, mixing, breaking, scratching, MC-ing, rapping or simply producing my own beats

5. Initial ideas for styling My initial ideas for the styling of my music video, is to closely stick to the rock/alternative/indie stereotype that my chosen band represent. The Young Guns videos I have researched follow a very close style to what I want to follow. All of the band members are wearing blacks and greys.. Dramatic lighting. Strobe lighting is used to create an energetic effect. Dark shadows and silhouettes represent mystery..

6. Initial ideas cont. Band style Tshirts; Other band tees, shirts, plain tshirts.. Black/greys Hoodies? Jeans; Black, dark grey Music video Dramatic lighting; silhouettes, shadows ‘ live performance’ lighting Strobe?? Bright flashes of colour (post production) Narrative; Goodwin – relationship between music and visuals Use of black and white In cooperate live performance with narrative? Filming Close ups of front man “ “ of artists performing Long shots “ “ “