The band Infernal is proposing a music video concept for their indie/rock song. The video would tell the narrative of the lead singer going through his rebellious daily routine, from waking up in a church to smashing things with the band in a scrap yard. It aims to portray themes of youthful rebellion and nonconformity through abstract shots that juxtapose the singer with normal people and end with the message that one needs companionship. The video draws influence from A Clockwork Orange and The Verve's "Bitter Sweet Symphony" video.

1. The Pitch By Charlotte, Ed, Nina, Teodora

2. The Kinks – I’m Not Like Everybody Else http:// www.youtube.com/watch?v=RCmnnCXfzbk

3. Details Of The Band Name: Infernal (pertaining to hell; Limbo; uncontrolled fire) Genre: Indie/Rock Number of band members: 5 Focus: lead singer Gender: male artists Age: 18-21. Instruments: drums, acoustic guitar, base guitar, electric guitar

4. Key Elements of Their Star Image Youthful Rebellion Originality Aggression Consumption of drugs and alcohol Sexual magnetism Sarcasm Controversial A disregard for social values (religion) Strong friendship and reliability

5. Target Audience People who like indie/rock music Mod culture Teenagers – rather rebellious, want to be different, recognized; unique Not main-stream audience People who like to go to live performance concerts

6. Overall Concept For Video Black/White Video (modernized, but still slightly authentic to original Costumes – checked and white shirts, skinny jeans, ties; narrative based video Different locations, logic follow-up Abstract images and ideas Performance elements Right length of track time Up-beat tempo – fast cuts, variety of shots Appeals to young audience

7. Performance, Narrative, Thematic Elements with Individual shots 1 Main character (the lead singer) wakes up in a church – starts his day; close-up of his face, zooming out to see the location - abstract Following Shot – he walks out of the church New theme – he walks through a graveyard – want to convince the aud. That he will be meeting sb. (a girl) because he is singing to his “darling” – “you know that I love you true”; people would think that he will meet his girlfriend, but we interpret it as sarcasm, so shot of him singing to e.g. Mary’s statue

8. Performance, Narrative, Thematic Elements with Individual shots 2 We demonstrate his “normal” day, doing not normal things – he is on the street (follow up from “go to town”) – shots of him walking (aggressive, anti-social), picking up cans from the bin, juxtaposition with busy, working people, he wants to be different Shot of him waiting for a traffic light to turn red in order to zebra cross

9. Performance, Narrative, Thematic Elements with Individual shots 3 He drives with a scooter to a scrap yard where he meets the band Sort of a live performance there They all together start smashing things (slow motion) They stop – focus on him – close-up, then zoom out he is in the church again, but this time with his friends – message – despite the fact that you want to be different you still need some help from somebody, support

10. Influences A Clockwork Orange – abstract idea of close up of him at the beginning and ending of the video Intro http://www.youtube.com/watch?v=HI-mDTdeKR8

11. Influences 2 The Verve – Bitter Sweet Symphony We liked the image of him walking down the street He is different, dark, moody image, nobody notices him at the beginning Anti-social as well, pushes people, does not care Focus on him – the image of the singer http://www.youtube.com/watch?v=1lyu1KKwC74