The document discusses strategies for promoting broadband adoption, including designing programs to address different barriers faced by vulnerable groups. It recommends assessing community needs, building capacity networks, and implementing projects like providing public internet access, digital literacy training programs, and a technology matching fund to increase adoption rates and build life and technology skills. The goal is to work with partners across various community sectors and address individual needs to achieve digital inclusion.

1. Driving Broadband Adoption
Cost effective
community
adoption programs
E-natoa
4/11/11
David Keyes
seattle.gov/tech

2. Digital Inclusion Framework
Digital Inclusion
The goal of equity in information technology access,
literacy and meaningful content
Broadband Deployment & Adoption
Distribution of infrastructure…followed by prevalence and
equity in use
Community technology
The strategy, programs and services to help reach digital
inclusion
2

3. Digital Inclusion includes
For residents, businesses and community orgs

4. The Vulnerable & Adoption Needs
Differing awareness of b’band value
Key barriers to adoption include awareness &
training, cost, security, and maintenance
Cell phones as first platform?
Fluency in applications varies greatly
Personal relevance and content personalization
Trusted teachers & settings

5. Strategic Foundations
Designated staff
Asset mapping
Needs research & eval
Capacity building networks

6. Support Capacity Networks
City tech advisory board
State
Council on Digital Inclusion
Funder meetings
Grantee meetings

7. Programs & Projects
Community ed materials & events
Partner with content providers
Technology Matching Fund
Seniors Training Seniors
Public Internet terminals & centers
Free cable Broadband service
Get Online Week
Communities Online
PugetSoundOff.org

8. Technology Matching Fund
2 to 1 return
Builds life skills and tech skills
Increase funding capacity
Increase volunteers
Builds community assets

10. Youth Civic engagement
Online portal & skills training
Bring leaders to youth
Web 2.0 tools

11. Human
Services
Community
Centers
Schools
Work
Centers
Housing
Youth
CONFUSED
Difabled
IT Training
Relevant
Content
Culture/Faith
Centers
Unemployed
Immigrant
Connectivity
Libraries
Business
Seniors
Tech support
Hardware/
Software
Referral