The document provides tips for managing a Facebook page for a nonprofit organization. It discusses who should administer the page, when to post content, how to measure reach and engagement, ways to interact with other pages, types of content to post, and resources for using social media. The overall message is to help nonprofits navigate using Facebook and social media to further their missions.

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YOU’RE ON SOCIAL MEDIA
Alex Teska
Community Relations Liaison
…..now what?

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Facebook:
Who should manage the page?
Administrators
Security
Too
many cooks spoil the broth
Finding
your Page’s voice

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When should I post?
The
“fine line”
Scheduling
your posts
“Boosting”
your posts
HootSuite,
TweetDeck, etc.

5. Via: theparksreport.com

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What are the dynamics of my Page?
Cover
photos / profile pictures
Activity
log
Messages
Photos
Tabs

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How do I measure my reach?
Insight/Analytics
Page
Performance
Metrics
“What
works”

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How do I interact with other Pages?
“Liking”
Using
Your
other Pages
your admin dashboard
Page’s newsfeed
“Sharing”
other Pages’ content

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What should I post?
•
Google Alerts
•
Shared Content
•
Event Promotion
•
Related News Article
•
“Insiders view”
•
Get Creative!

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Resource Page
Heather
Mansfield - Nonprofit Tech for
Good
Kanter – How Nonprofits Can Use
Social Media
Beth
Social
Media Examiner
Donate
Life Social Media Group
PicMonkey

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What is the meaning of all of this?

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Contact Information
Alex Teska
ateska@michiganeyebank.org
@alexteska
@MichiganEyeBank