How to Harness the Power of Social Media for Business | Eric and Brittany Highland | RV Entrepreneur Summit
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Eric and Brittany Highland of Knektion share the importance of social media for business and current best practices at the RV Entrepreneur Summit, Feb. 25, 2017, in Fredericksburg, TX.
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Twitter is a real-time information network that allows users to share information instantly with over 284 million monthly active users. Businesses can use Twitter to reach potential customers interested in their products and services. Cobia Systems uses Twitter to generate leads for businesses by mass tweeting to potential clients when they use keywords associated with a business, allowing the business to become part of customers' conversations and send promotions.
In search we trust
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This document provides guidance on using Twitter for the law firm Mirsky& Company, PLLC. It discusses why the firm wants to use Twitter, including to establish itself as a hub of legal information and position its lawyers as experts. It outlines how the firm will use Twitter, such as sharing its own content and others' relevant content. It also provides best practices for tweeting, such as sending the right types of tweets at optimal times and properly attributing different types of content.
Social Media for Business
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
BRAccSocialGuide1
This document provides an overview of why social media is important for accountancy firms and individuals within those firms. It discusses how social media allows for ongoing engagement and reputation building compared to traditional media. The document also outlines the top 10 benefits of social media, such as raising awareness, thought leadership, and lead generation. It stresses that social media requires a clear strategy with objectives, roles, content planning, and metrics to measure success.
System U: Computational Discovery of Personality Traits from Social Media for...
The document discusses a system called System U that uses computational methods to discover personality traits, values, needs, and emotional styles of individuals from their social media posts. It aims to provide personalized experiences at scale. The system analyzes text using psycholinguistic analytics and models to predict traits according to frameworks like the Big 5 personality traits. It was validated through studies showing its predictions correlated well with standard personality surveys for most people. Further field studies on Twitter showed traits could help predict who would respond to recommendations or help others.
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Powerpoint 3.6 (1)
Twitter is a real-time information network that allows users to share information instantly with over 284 million monthly active users. Businesses can use Twitter to reach potential customers interested in their products and services. Cobia Systems uses Twitter to generate leads for businesses by mass tweeting to potential clients when they use keywords associated with a business, allowing the business to become part of customers' conversations and send promotions.
In search we trust
Scott Hitchins discusses search engines and trust. The document notes that Google handles over 91 billion searches per day. It also compares internet search engines to internal intranet search engines, noting intranet search provides more personalized and context-aware results. Finally, it argues that building trust in a search engine is important through features such as federated search, up-to-date content, security, monitoring, and incorporating user feedback.
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A talk to a small business audience at Belmont, Western Australia. 3 things you can use to gain more business leads: 1. LinkedIN 2. Twitter 3. Business News IQ
Sharing Authentic Stories - The Authentic Storytelling project
The document discusses living authentically and publicly through sharing one's story online. While people perceive that most interactions occur online, actual data shows that only 7% of interactions are online, with 93% occurring offline. The document advocates authentically sharing why you do what you do publicly online in order to make meaningful connections with others and grow one's business, despite initial fears of doing so. It provides tips for getting started with public storytelling online, such as committing time to share constantly and relevant new content using the right tools and measuring effectiveness.
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This document provides guidance on using Twitter for the law firm Mirsky& Company, PLLC. It discusses why the firm wants to use Twitter, including to establish itself as a hub of legal information and position its lawyers as experts. It outlines how the firm will use Twitter, such as sharing its own content and others' relevant content. It also provides best practices for tweeting, such as sending the right types of tweets at optimal times and properly attributing different types of content.
Social Media for Business
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
BRAccSocialGuide1
This document provides an overview of why social media is important for accountancy firms and individuals within those firms. It discusses how social media allows for ongoing engagement and reputation building compared to traditional media. The document also outlines the top 10 benefits of social media, such as raising awareness, thought leadership, and lead generation. It stresses that social media requires a clear strategy with objectives, roles, content planning, and metrics to measure success.
System U: Computational Discovery of Personality Traits from Social Media for...
The document discusses a system called System U that uses computational methods to discover personality traits, values, needs, and emotional styles of individuals from their social media posts. It aims to provide personalized experiences at scale. The system analyzes text using psycholinguistic analytics and models to predict traits according to frameworks like the Big 5 personality traits. It was validated through studies showing its predictions correlated well with standard personality surveys for most people. Further field studies on Twitter showed traits could help predict who would respond to recommendations or help others.
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The document summarizes a panel discussion on using social media effectively for businesses. The panelists include representatives from Intuit, Blue Dot Consulting, Tayabali Tomlin, Wood & Disney Ltd, and Intuit Australia. The agenda includes introductions, interesting social media statistics, a panel discussion on taking the right approach to social media for firms, and an open Q&A session. The panel aims to provide guidance on how social media can help businesses differentiate themselves and be part of their marketing strategy given its growing importance and impact.
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2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
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Social media has become an important way for people to find businesses and recommendations. Customers now broadcast their needs on social networks rather than just searching online. Businesses should listen to what people are asking about on social networks and engage conversationally to understand how they can help meet specific needs, rather than just pushing messages or driving website traffic. Search engines are now referencing and ranking social media content highly as it is current, user-generated, and relevant. Businesses should establish profiles on social networks like Twitter, LinkedIn, and Facebook to participate and benefit.
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- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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- 5. + Why Bother With Social Media?
- 6. + Stay Top of Mind
- 10. + Before We Go Any Further…
- 11. + Social Media Is Social
- 12. + Social Media Can Be Influenced, But Not Controlled
- 15. + Overview of the Major Social Networks
- 18. + What’s Hot Right Now?
- 19. + Live Video, Any Kind of Video
- 20. + Instagram
- 21. + Social Media Best Practices
- 23. + How Often & When to Post: Facebook
- 24. + How Often & When to Post: Facebook
- 27. + How Often & When to Post: Twitter
- 29. + Scheduling Tools Facebook scheduling tool – Facebook – free Buffer – Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram – freemium MeetEdgar.com – Facebook, Twitter, LinkedIn – paid Hootsuite – Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, WordPress – freemium
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Editor's Notes
- By a show of hands, how many of you own a phone book?
- Does anyone notice anything interesting about this slide? Which one doesn’t belong? Which one is missing?
- http://yourbrandexposed.com/do-you-know-your-social-media-tools/
- Can sign up for business account now and receive insights
- Talk about organic reach dropping – pay to play
- https://blog.bufferapp.com/social-media-frequency-guide
- https://blog.bufferapp.com/best-time-to-tweet-research