Keynote on Facebook, conversion & persuasion by Bart Schutz - Online Dialogue at Facebook marketing conference June 2015, Utrecht, the Netherlands. #congresfb
Bart Schutz / @barts Keynote - System 1 & System 2 - Willem & Maxima - Eilte ...Online Dialogue
Bart Schutz / @barts his Keynote at Elite Camp Estonia #elitecamp June 13th 2014 - System 1 & System 2 - Willem & Maxima - Thinking fast & slow
How to get their attention - how to motivate them to buy - how to get them to buy
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio
My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
Keynote by Bart Schutz on Conversions@Google 2014: Persuading mobile Brains. How to optimize talking to system 1 and 2 of your mobile users.
More info:
http://wheel-of-persuasion.com
http://abtestguide.com/calc
http://onlinedialogue.com
http://testing.agency
and
http://persuasion.tips
Keynote on Facebook, conversion & persuasion by Bart Schutz - Online Dialogue at Facebook marketing conference June 2015, Utrecht, the Netherlands. #congresfb
Bart Schutz / @barts Keynote - System 1 & System 2 - Willem & Maxima - Eilte ...Online Dialogue
Bart Schutz / @barts his Keynote at Elite Camp Estonia #elitecamp June 13th 2014 - System 1 & System 2 - Willem & Maxima - Thinking fast & slow
How to get their attention - how to motivate them to buy - how to get them to buy
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio
My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
Keynote by Bart Schutz on Conversions@Google 2014: Persuading mobile Brains. How to optimize talking to system 1 and 2 of your mobile users.
More info:
http://wheel-of-persuasion.com
http://abtestguide.com/calc
http://onlinedialogue.com
http://testing.agency
and
http://persuasion.tips
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
OMG - Social Networking!! or Social Marketing with a PurposeTekMiss
If you're in the category of folks who are baffled, frightened and confused about using FaceBook and Twitter and blogging, this presentation is for you. With humor, tips and tricks, you'll see how you can make Social Marketing Fun!
Buongiorno a tutti ragazzi!
Video Qui > http://youtu.be/FwC2Mf4BXwU?list=UUkxncxyUGjzsYWQ7HxBNrdQ
Questo era lo speech che avrei voluto tenere al Joomlday ma purtroppo non ero sicuro di poterci essere, quindi alla fine abbiamo skippato e l'ho registrato al mio ritorno a Fuerte.
Parlerò di strategia web ovvero dei tre elementi principali che influiscono sui risultati del tuo sito web ovvero:
- Prodotto/Servizio pubblicizzato
- Capacità di conversione del sito web
- Qualità del traffico
Quando parlo del video utile nella sezione Interesse della landing mi riferisco a questo: https://www.youtube.com/watch?v=Pr2g8...
Alla fine della presentazione parlerò anche di alcuni falsi miti sulle conversioni che spesso creano confusione e false aspettative.
Se vi va mi piacerebbe sapere cosa ne pensate nei commenti!
A presto!
Most of us experience challenges with innovation. A recent finding reveals that the deep foundations of these challenges are embedded in the way our minds work. Organizations can recognize and overcome these cognitive barriers that would otherwise prevent them from realizing their opportunities so that they can innovate successfully!
#Conversion2015 Amsterdam keynote Ton WesselingOnline Dialogue
April 14th - 09:45 - 12 hours earlier Ton Wesseling was asked to replace Craig Sullivan as morning keynote of Emerce Conversion 2015. Based on the ROAR model he created for CROday 2015 and the analytics tips on A/B-testing slidedeck he created voor DDTT on A/B-testing, he presented these slides for a 350 people audience in Amsterdam.
Any questions?
Email: ton@onlinedialogue.com
Twitter: @tonw
Conversion World 2015 Keynote by Ton WesselingOnline Dialogue
Conversion World #croworld 2015 - 3 days online live webinar with 20+ great CRO speakers. Ton Wesseling presented the second keynote on day 1, monday April 20th 2015.
His step by step slides on the Online Dialogue Ease & Effect matrix (where to test), the FACT & ACT Growth model (applying data & psychology to know what to test) and the ROAR model - so you know when you should start what sort of testing. Oh, and many tips on how to optimize, of course: 173 slides.
Conversion and the art of data driven persuasive psychology - Online Dialogue...Online Dialogue
Keynote of Bart Schutz at the Webtrekk user conference May 29th 2015 - Berlin, Germany. Bart is Chief Psychology Officer at growth consultancy firm Online Dialogue in the Netherlands. He spoke about optimizing your online dialogue by knowing system 1 and system 2 behavior from your user data. Start testing more!
Fast and slow - How our mind jumps to conclusionskris_lohmann
The slides are part of a talk given by Dr. Olaf Kummer and me in which we discuss some of the cognitive fallacies that are described in Daniel Kahnemanns book "Thinking fast and slow".
Behavioral Economics as a Lens for Interaction designPaul Sas
Interaction designers craft experiences by curating the flow of information within contexts that aim to focus attention and interest. Subtle psychological details can dramatically transform an experience. Experimental results from behavioral economics spotlight opportunities for improving the dynamics of an interaction: The presentation frame can harness intrinsically motivating cues, drive engagement, and enable people to develop behavioral patterns that harmonize with their deepest aspirations.
http://www.baychi.org/calendar/20120214/
Mobile CRO - The psychology behind selling to thumbsOnline Dialogue
Online Dialogue chief inspirational officer and psychologist Bart Schutz was invited by Google last week to talk during Google Engage about Mobile CRO.
Gastcollege methoden en technieken van onderzoek - delenOnline Dialogue
Onze analytics en conversie collega Annemarie Klaassen heeft op 19 oktober een gastcollege verzorgd aan de NHTV (Hoge school voor Toerisme) in Breda. Voor ruim 100 derdejaarsstudenten heeft zij verteld over de methoden en technieken van onderzoek die wij gebruiken bij Online Dialogue met als doel de conversie van bedrijven te laten groeien.
Hierbij zijn onderwerpen de revue gepasseerd als benodigd vooronderzoek - met behulp van webstatistieken, online enquêtes, heat- en scrollmaps en sessie playbacks -, A/B-testen en de hierbij gebruikte psychologische technieken. Benadrukt is dat dit een continue proces is, waarbij we altijd datagedreven werken en niet op basis van onze onderbuik.
15 cases of testing with data & psychology #CROOnline Dialogue
Keynote for Conversion Conference BERLIN #convcon on November 3rd 2015. Duo keynote by Bart Schutz and Ton Wesseling of Online Dialogue & Testing.Agency - Evidence based growth by combining Analytics & Behavior, A & B, Antoon & Bart
Enchanted Objects: The next wave of the webDavid Rose
What can Snow White’s magic mirror, Wonder Woman’s lasso, Frodo’s sword, and runic amulets teach us about next generation Internet technologies? Using the metaphors of magic I attempt to explain the growing trend of embedded computing that is sweeping over consumer electronics, healthcare, travel, and media.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
OMG - Social Networking!! or Social Marketing with a PurposeTekMiss
If you're in the category of folks who are baffled, frightened and confused about using FaceBook and Twitter and blogging, this presentation is for you. With humor, tips and tricks, you'll see how you can make Social Marketing Fun!
Buongiorno a tutti ragazzi!
Video Qui > http://youtu.be/FwC2Mf4BXwU?list=UUkxncxyUGjzsYWQ7HxBNrdQ
Questo era lo speech che avrei voluto tenere al Joomlday ma purtroppo non ero sicuro di poterci essere, quindi alla fine abbiamo skippato e l'ho registrato al mio ritorno a Fuerte.
Parlerò di strategia web ovvero dei tre elementi principali che influiscono sui risultati del tuo sito web ovvero:
- Prodotto/Servizio pubblicizzato
- Capacità di conversione del sito web
- Qualità del traffico
Quando parlo del video utile nella sezione Interesse della landing mi riferisco a questo: https://www.youtube.com/watch?v=Pr2g8...
Alla fine della presentazione parlerò anche di alcuni falsi miti sulle conversioni che spesso creano confusione e false aspettative.
Se vi va mi piacerebbe sapere cosa ne pensate nei commenti!
A presto!
Most of us experience challenges with innovation. A recent finding reveals that the deep foundations of these challenges are embedded in the way our minds work. Organizations can recognize and overcome these cognitive barriers that would otherwise prevent them from realizing their opportunities so that they can innovate successfully!
#Conversion2015 Amsterdam keynote Ton WesselingOnline Dialogue
April 14th - 09:45 - 12 hours earlier Ton Wesseling was asked to replace Craig Sullivan as morning keynote of Emerce Conversion 2015. Based on the ROAR model he created for CROday 2015 and the analytics tips on A/B-testing slidedeck he created voor DDTT on A/B-testing, he presented these slides for a 350 people audience in Amsterdam.
Any questions?
Email: ton@onlinedialogue.com
Twitter: @tonw
Conversion World 2015 Keynote by Ton WesselingOnline Dialogue
Conversion World #croworld 2015 - 3 days online live webinar with 20+ great CRO speakers. Ton Wesseling presented the second keynote on day 1, monday April 20th 2015.
His step by step slides on the Online Dialogue Ease & Effect matrix (where to test), the FACT & ACT Growth model (applying data & psychology to know what to test) and the ROAR model - so you know when you should start what sort of testing. Oh, and many tips on how to optimize, of course: 173 slides.
Conversion and the art of data driven persuasive psychology - Online Dialogue...Online Dialogue
Keynote of Bart Schutz at the Webtrekk user conference May 29th 2015 - Berlin, Germany. Bart is Chief Psychology Officer at growth consultancy firm Online Dialogue in the Netherlands. He spoke about optimizing your online dialogue by knowing system 1 and system 2 behavior from your user data. Start testing more!
Fast and slow - How our mind jumps to conclusionskris_lohmann
The slides are part of a talk given by Dr. Olaf Kummer and me in which we discuss some of the cognitive fallacies that are described in Daniel Kahnemanns book "Thinking fast and slow".
Behavioral Economics as a Lens for Interaction designPaul Sas
Interaction designers craft experiences by curating the flow of information within contexts that aim to focus attention and interest. Subtle psychological details can dramatically transform an experience. Experimental results from behavioral economics spotlight opportunities for improving the dynamics of an interaction: The presentation frame can harness intrinsically motivating cues, drive engagement, and enable people to develop behavioral patterns that harmonize with their deepest aspirations.
http://www.baychi.org/calendar/20120214/
Mobile CRO - The psychology behind selling to thumbsOnline Dialogue
Online Dialogue chief inspirational officer and psychologist Bart Schutz was invited by Google last week to talk during Google Engage about Mobile CRO.
Gastcollege methoden en technieken van onderzoek - delenOnline Dialogue
Onze analytics en conversie collega Annemarie Klaassen heeft op 19 oktober een gastcollege verzorgd aan de NHTV (Hoge school voor Toerisme) in Breda. Voor ruim 100 derdejaarsstudenten heeft zij verteld over de methoden en technieken van onderzoek die wij gebruiken bij Online Dialogue met als doel de conversie van bedrijven te laten groeien.
Hierbij zijn onderwerpen de revue gepasseerd als benodigd vooronderzoek - met behulp van webstatistieken, online enquêtes, heat- en scrollmaps en sessie playbacks -, A/B-testen en de hierbij gebruikte psychologische technieken. Benadrukt is dat dit een continue proces is, waarbij we altijd datagedreven werken en niet op basis van onze onderbuik.
15 cases of testing with data & psychology #CROOnline Dialogue
Keynote for Conversion Conference BERLIN #convcon on November 3rd 2015. Duo keynote by Bart Schutz and Ton Wesseling of Online Dialogue & Testing.Agency - Evidence based growth by combining Analytics & Behavior, A & B, Antoon & Bart
Enchanted Objects: The next wave of the webDavid Rose
What can Snow White’s magic mirror, Wonder Woman’s lasso, Frodo’s sword, and runic amulets teach us about next generation Internet technologies? Using the metaphors of magic I attempt to explain the growing trend of embedded computing that is sweeping over consumer electronics, healthcare, travel, and media.
Keynote Ton Wesseling at the Web Analytics Wednesday Copenhagen #wawcph at Se...Online Dialogue
Ton was asked to talk about things that get him excited as a web analyst looking at conversion rate optimization. He picked 5 things:
- The real fun part of web analytics is analyzing how user behavior is changing (analyzing experiments), not creating campaign reports...
- Win: inject your website feedback form responses into your analytics and be able to segment behavior based on goals.
- Run your experiments with an automated and free GTM / GA / EXCEL results set-up!
- To make sure business gets it: apply Bayesian statistics on experiment results, don't report on P values, confidence levels etc.
- Bandit algoritms: use www.smartnotifications.com for automated persuasive messaging on your website.
De kracht van zowel optimalisatie als Scrum, is om snel en slimmer te komen tot functionaliteiten, producten en diensten die waardevol zijn voor bezoekers of klanten. Bij allebei de werkwijzen is het team zelf in staat om te kiezen wat er wordt gemaakt, hoe dit wordt gedaan en hoe dit leidt tot tastbare producten. Er zijn namelijk veel overeenkomsten, maar hoe zorg je dat beide werkwijzen samen jouw organisatie doen groeien? En hoe kunnen ze in de praktijk met elkaar verweven worden?
In his presentation Bart shares his 'why, how and what-model' and talks about making validation part of your organization.
Need help with conversion optimization? - call Online Dialogue! We operate throughout Europe: +31304100170
In this talk Tom gives 10 tips to increase the ROI of your conversion programme.
Need help? - call Online Dialogue! We operate throughout Europe: +31304100170
Validation in every Organisation - Ton Weseling - CRO Elite keynote London - ...Online Dialogue
If you've moved from CRO specialists to Centralized CRO teams, your next step will be to get Evidence Based Growth in the whole organisation. Moving from gut feel decision making to evidence based decision making in every team. To be able to do so you need to change the role of the CRO team to a Center of Excellence. They need to become champions of enabling others to move forward with trustworthy evidence based decision making. In this talk Ton looked forward to the future of people the call themselves CRO specialists.
Need help setting up a Validation Center of Excellence - call Online Dialogue! We operate throughout Europe: +31304100170
Dialogue Donderdag #28 Joost Baalbergen, Eline van Baal en Roos van DamOnline Dialogue
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com
Verborgen psychologen in de spotlight: Om vakgenoten te ontmoeten en inspiratie op te doen, organiseerden we een seminar voor 'verborgen psychologen’. Deel van de seminar was een workshop om de psychologen onderling elkaar echt te laten ontmoeten.
Keynote #DAC17 - Bart Schutz - Marshmallows and the psychology behind evidenc...Online Dialogue
Opening keynote by Bart Schutz of Online Dialogue at the Digital Analytics 2017 Conference in Utrecht, the Netherlands: Marshmallows and the psychology behind evidence based growth
Keynote on Online Experiments by Ton Wesseling - Online Dialogue at the Web A...Online Dialogue
Online Experiments: Transactions, Information, Transformation. Keynote by Ton Wesseling of http://onlinedialogue.nl - thought leading agency in CRO and the biggest CRO specialized agency in the Netherlands at the Web Analytics Wednesday at the Optimizely EMEA HQ in Amsterdam. 40 minute talk on September 6th 2017.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
You’re emailing a brain - Email Summit - June 2015 - Bart Schutz - Online Dialogue
1. Yo u ’ re e m a i l i n g
a b r a i n
OnlineDialogue.com | Bart Schutz
#EmailSummit
Bart Schutz - @BartS
bart@onlinedialogue.com
nl.linkedin.com/in/bartschutz/
testing.agency
online-dialogue.com
wheel-of-persuasion.com
Thank you!
ü Connect:
@BartS / nl.LinkedIn.com/in/bartschutz
ü Read more:
Wheel-of-Persuasion.com
ü Hire us:
OnlineDialogue.com
2. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
Filmpje
Maxima
met
lijst
kenmerken
ü Fast & never sleeps
ü Emotional
ü Intuitive & associative
ü Naughty
ü Multi-tasking
ü Effortless
ü No control
23. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
1) Willem needs ‘attention’
Maxima is more interested in
her social environment
24. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
Or with life threatening
‘tourists & taxi’s’
1) Willem needs ‘attention’
25. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
Desktop( Tablet( Mobile/Wifi( Mobile/3/4G(
1) Willem needs ‘attention’
The more “mobile”, the less
Willem is able to keep focusing
26. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
1) Willem needs ‘attention’
Desktop( Tablet( Mobile/Wifi( Mobile/3/4G(Desktop( Tablet( Mobile/Wifi( Mobile/3/4G(Desktop( Tablet( Mobile/Wifi( Mobile/3/4G(Desktop( Tablet( Mobile/Wifi( Mobile/3/4G(Desktop( Tablet( Mobile/Wifi(
Maxima on mobile:
ü Higher conversions
ü More ‘repeat visitors’
ü More pages in more time
28. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
1) Willem needs ‘attention’
When you need him,
make sure Willem can focus!
29. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
2) Willem is quickly depleted
At the end of this test,
I ask a question.
Don’t stop and think about it
Answer is immediately!
30. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
2) Willem is quickly depleted
Ego-depletion"
Our mental energy for self-
control is quickly drained
31. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
2) Willem is quickly depleted
1. Please remember these numbers
Group A:
Group B:
3852869
39
2.
Thank you!
Now choose your reward:
or
Group A
Group B
36. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
1. Imagine, you meet me for the first time
2. I tell you I have 2 kids.
3. Based on stories you’re sure one of them is a boy.
=> How big is the chance that the other is a boy too? "
3) Reality: he is usually asleep
That’s logical: 33%
37. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
Use email to Willem up!
3) Reality: he is usually asleep
38. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
0%#
10%#
20%#
30%#
40%#
50%#
60%#
70%#
Direct# Paid#
Search#
Organic#
Search#
Email# Display#
Last#Conversions#
Assisted#Conversions#
0%#
10%#
20%#
30%#
40%#
50%#
60%#
70%#
80%#
90%#
100%#
Direct# Paid#
Search#
Organic#
Search#
Email# Display#
Last#Conversions#
Assisted#Conversions#
When you need a brain to
make a conscious rational
decision, you’re email
should wake it up
Willem needs to be woken up and nudged
39. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
But one email is usually not
sufficient for Willem
email
direct
paid "
search
organic"
search
Willem needs to be woken up and nudged
40. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
But at least it can start
Willem needs to be woken up and nudged
41. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
W e ’ r e n o t a w a r e , a n d w e d o n ’ t c a r e
42. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
W e ’ l l t e l l o u r s e l v e s c o m f o r t i n g l i e s
43. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
When Willem wakes up, he starts lying
Our consciousness is about"
post-decision rationalization "
(ALIBI’S)!
Our consciousness = "
Our comfortness
59. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
ü What You See Is All There Is.
4) System 1 = WYSIATI
System 1 only takes into
account what it experiences
and remembers
60. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
4) System 1 = WYSIATI
The scientific method:
Experiment your ass off!
(what’s your testing capacity?)
78. OnlineDialogue.com | Bart Schutz
@BartS | #ES15
Bart Schutz - @BartS
bart@onlinedialogue.com
nl.linkedin.com/in/bartschutz/
testing.agency
online-dialogue.com
wheel-of-persuasion.com
Thank you!
ü Connect:
@BartS / nl.LinkedIn.com/in/bartschutz
ü Read more:
Wheel-of-Persuasion.com
ü Hire us:
OnlineDialogue.com
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