Bart Schutz / @barts his Keynote at Elite Camp Estonia #elitecamp June 13th 2014 - System 1 & System 2 - Willem & Maxima - Thinking fast & slow
How to get their attention - how to motivate them to buy - how to get them to buy
Keynote by Bart Schutz on Conversions@Google 2014: Persuading mobile Brains. How to optimize talking to system 1 and 2 of your mobile users.
More info:
http://wheel-of-persuasion.com
http://abtestguide.com/calc
http://onlinedialogue.com
http://testing.agency
and
http://persuasion.tips
What is the Nudge Theory?
A mixure of beavourial economics, psychology, political theory, marketing and sales. Its the theory that considers how people make decisions – and how others impact them.
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
iLIve2014 Presentation | Bart Schutz - The wheel of persuasion.iLive Conference
Bart believes that the behavior of customers, which is controlled by their brains, is the key to business success. In presentation, based on his own online research and the latest insights from psychology, behavioral economics and neuro-sciences, B. Schutz will take the audience on a mind-blowing trip through our brain. He will also introduce eye-opening a/b test results that will radically change the way you think about customers and their behavior (and your own).
Keynote Bart Schutz Chinwag London May 2014 / Dialogue Thursday Utrecht June ...Online Dialogue
Bart Schutz used Dutch queen and king Maxima and Willem-Alexander as example for system 1 and system 2. In his keynote he explained how to get Maxima's attention and how to wake Willem up. Keynote at the Chinwag Psy2014 conference May 2014 in London and the Dialogue Thursday #16 on Tuesdat June 17th in Utrecht, the Netherlands.
Keynote by Bart Schutz on Conversions@Google 2014: Persuading mobile Brains. How to optimize talking to system 1 and 2 of your mobile users.
More info:
http://wheel-of-persuasion.com
http://abtestguide.com/calc
http://onlinedialogue.com
http://testing.agency
and
http://persuasion.tips
What is the Nudge Theory?
A mixure of beavourial economics, psychology, political theory, marketing and sales. Its the theory that considers how people make decisions – and how others impact them.
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
iLIve2014 Presentation | Bart Schutz - The wheel of persuasion.iLive Conference
Bart believes that the behavior of customers, which is controlled by their brains, is the key to business success. In presentation, based on his own online research and the latest insights from psychology, behavioral economics and neuro-sciences, B. Schutz will take the audience on a mind-blowing trip through our brain. He will also introduce eye-opening a/b test results that will radically change the way you think about customers and their behavior (and your own).
Keynote Bart Schutz Chinwag London May 2014 / Dialogue Thursday Utrecht June ...Online Dialogue
Bart Schutz used Dutch queen and king Maxima and Willem-Alexander as example for system 1 and system 2. In his keynote he explained how to get Maxima's attention and how to wake Willem up. Keynote at the Chinwag Psy2014 conference May 2014 in London and the Dialogue Thursday #16 on Tuesdat June 17th in Utrecht, the Netherlands.
De kracht van zowel optimalisatie als Scrum, is om snel en slimmer te komen tot functionaliteiten, producten en diensten die waardevol zijn voor bezoekers of klanten. Bij allebei de werkwijzen is het team zelf in staat om te kiezen wat er wordt gemaakt, hoe dit wordt gedaan en hoe dit leidt tot tastbare producten. Er zijn namelijk veel overeenkomsten, maar hoe zorg je dat beide werkwijzen samen jouw organisatie doen groeien? En hoe kunnen ze in de praktijk met elkaar verweven worden?
In his presentation Bart shares his 'why, how and what-model' and talks about making validation part of your organization.
Need help with conversion optimization? - call Online Dialogue! We operate throughout Europe: +31304100170
In this talk Tom gives 10 tips to increase the ROI of your conversion programme.
Need help? - call Online Dialogue! We operate throughout Europe: +31304100170
Validation in every Organisation - Ton Weseling - CRO Elite keynote London - ...Online Dialogue
If you've moved from CRO specialists to Centralized CRO teams, your next step will be to get Evidence Based Growth in the whole organisation. Moving from gut feel decision making to evidence based decision making in every team. To be able to do so you need to change the role of the CRO team to a Center of Excellence. They need to become champions of enabling others to move forward with trustworthy evidence based decision making. In this talk Ton looked forward to the future of people the call themselves CRO specialists.
Need help setting up a Validation Center of Excellence - call Online Dialogue! We operate throughout Europe: +31304100170
Dialogue Donderdag #28 Joost Baalbergen, Eline van Baal en Roos van DamOnline Dialogue
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com
Verborgen psychologen in de spotlight: Om vakgenoten te ontmoeten en inspiratie op te doen, organiseerden we een seminar voor 'verborgen psychologen’. Deel van de seminar was een workshop om de psychologen onderling elkaar echt te laten ontmoeten.
Keynote #DAC17 - Bart Schutz - Marshmallows and the psychology behind evidenc...Online Dialogue
Opening keynote by Bart Schutz of Online Dialogue at the Digital Analytics 2017 Conference in Utrecht, the Netherlands: Marshmallows and the psychology behind evidence based growth
Keynote on Online Experiments by Ton Wesseling - Online Dialogue at the Web A...Online Dialogue
Online Experiments: Transactions, Information, Transformation. Keynote by Ton Wesseling of http://onlinedialogue.nl - thought leading agency in CRO and the biggest CRO specialized agency in the Netherlands at the Web Analytics Wednesday at the Optimizely EMEA HQ in Amsterdam. 40 minute talk on September 6th 2017.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
De kracht van zowel optimalisatie als Scrum, is om snel en slimmer te komen tot functionaliteiten, producten en diensten die waardevol zijn voor bezoekers of klanten. Bij allebei de werkwijzen is het team zelf in staat om te kiezen wat er wordt gemaakt, hoe dit wordt gedaan en hoe dit leidt tot tastbare producten. Er zijn namelijk veel overeenkomsten, maar hoe zorg je dat beide werkwijzen samen jouw organisatie doen groeien? En hoe kunnen ze in de praktijk met elkaar verweven worden?
In his presentation Bart shares his 'why, how and what-model' and talks about making validation part of your organization.
Need help with conversion optimization? - call Online Dialogue! We operate throughout Europe: +31304100170
In this talk Tom gives 10 tips to increase the ROI of your conversion programme.
Need help? - call Online Dialogue! We operate throughout Europe: +31304100170
Validation in every Organisation - Ton Weseling - CRO Elite keynote London - ...Online Dialogue
If you've moved from CRO specialists to Centralized CRO teams, your next step will be to get Evidence Based Growth in the whole organisation. Moving from gut feel decision making to evidence based decision making in every team. To be able to do so you need to change the role of the CRO team to a Center of Excellence. They need to become champions of enabling others to move forward with trustworthy evidence based decision making. In this talk Ton looked forward to the future of people the call themselves CRO specialists.
Need help setting up a Validation Center of Excellence - call Online Dialogue! We operate throughout Europe: +31304100170
Dialogue Donderdag #28 Joost Baalbergen, Eline van Baal en Roos van DamOnline Dialogue
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Op donderdag 1 november organiseerde Online Dialogue alweer de 28e Dialogue Donderdag, ons klant- en kennis-event dat ook wel bekend is als de DiDo. Met dit keer als onderwerp: Psychologie: geen trucje, maar de rode draad van jouw CRO programma
Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com
Verborgen psychologen in de spotlight: Om vakgenoten te ontmoeten en inspiratie op te doen, organiseerden we een seminar voor 'verborgen psychologen’. Deel van de seminar was een workshop om de psychologen onderling elkaar echt te laten ontmoeten.
Keynote #DAC17 - Bart Schutz - Marshmallows and the psychology behind evidenc...Online Dialogue
Opening keynote by Bart Schutz of Online Dialogue at the Digital Analytics 2017 Conference in Utrecht, the Netherlands: Marshmallows and the psychology behind evidence based growth
Keynote on Online Experiments by Ton Wesseling - Online Dialogue at the Web A...Online Dialogue
Online Experiments: Transactions, Information, Transformation. Keynote by Ton Wesseling of http://onlinedialogue.nl - thought leading agency in CRO and the biggest CRO specialized agency in the Netherlands at the Web Analytics Wednesday at the Optimizely EMEA HQ in Amsterdam. 40 minute talk on September 6th 2017.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Bart Schutz / @barts Keynote - System 1 & System 2 - Willem & Maxima - Eilte Camp Estonia
1. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
T h e W h e e l o f P e r s u a s i o n
t h e a r t o f s e p a r a t i n g b r a i n s f r o m t h e i r m o n e y
2. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
S e p a r a t i n g c o n s u m e r s & m o n e y
Iden%fy
Separate
B o o s t i n g
h a p p i n e s s
2
3. A c o n s u m e r
i s a b r a i n …
3
@BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
4. H o w t o :
3 . M a k e h i m b u y !
1 . G e t a b r a i n ’s a t t e n t i o n
2 . M o t i v a t e h i m t o b u y
4
@BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
15. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
T h e W h e e l o f P e r s u a s i o n
t h e a r t o f s e p a r a t i n g b r a i n s f r o m t h e i r m o n e y
15
21. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
A c o n s u m e r
i s a b r a i n …
21
@BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
26. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
P a r t 1
H o w t o g e t W i l l e m & M a x i m a ’s a t t e n t i o n ?
26
27. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Can you count?
moonwalking bears?
Inattentional blindness"
If we look at something, it
doesn’t mean we’ll
consciously see it.
27
28. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Who murdered Lord Smythe?
Inattentional blindness"
If we look at something, it
doesn’t mean we’ll
consciously see it.
28
32. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Perception & Attention
99% of what you see, "
is not what you see, but what
you decide to see
32
34. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
You can try to wake Wilem up
Von Restorff Effect
Willem is woken up
when something is
“significantly
different”
34
36. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Or place yourself in Maxima’s attention
Gaze Placement
Put your most
persuasive content
earlier ‘in Maxima’s
gaze’
36
37. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Especially when she’s emotional
Attentional Bias
Maxima pays
attention to the
things that touch "
us
37
38. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Or direct Maxima’s attention
Gaze Cueing
Direct Maxima’s
automatic attention
by looking in the
right direction
38
39. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
To where you want her to look
Visual Cueing
Our attention "
is very easily
influenced
39
40. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Even if it’s rather subtle
Perception-"
Behavior Link
Mere perceptions
can induce "
behavior
40
41. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
P a r t 2
H o w t o m o t i v a t e W i l l e m & M a x i m a t o b u y ?
41
42. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Present versus future Motivation
Future motivation?"
Nothing wrong with it! Except
that we never live in the future
42
43. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Intrinsic versus Extrinsic
Extrinsic?"
Measure the long-term effect
of extrinsic motivators!
43
44. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Social versus Monetary Motivation
Betere
plaat!
Social markets"
Society is build on them.
44
46. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Ask Willem when it’s future motivated
Present Focus Bias
We prefer rewards
that arrive sooner
rather than later
46
O r n o t , i f y o u ’ re a re a l a s s h o l e
48. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Don’t force Maxima
“Mandatory field”
“Optional field”
Autonomy
Let your customer
think he’s free "
in his choices
48
49. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Instead: give her choices
One-Choice "
Paradox
Introduce choices
(even trivial ons)
49
50. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Try not to put money into the equation
Yes, I allow others to contact me about this trip.
√ You make a chance of winning € 100
50
51. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
But build on Maxima’s social norms
√ You make a chance of winning € 100
√ You help others making the right choice from our trips
√ We can optimize our trips and service for you and others
√ You make a chance of winning € 100
√ You help others making the right choice from our trips
√ We can optimize our trips and service for you and others
Contact allowance
Social Exclusivity
Social behavior? "
Do not introduce
money to increase
motivation
51
52. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
P a r t 3
H o w t o m a k e W i l l e m & M a x i m a d e c i d e ?
52
54. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Make sure he doesn’t have to decide
Defaults
Willem loves the
status quo and "
just do nothing
54
55. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
! Makelaarsland
Or make him think of it himself
Test done by TrafficBuilders during OnlineDialogue’s Master of Online Persuasion Course
Self-Generation
Effect
We like information
better when we
figured it out
ourselves
55
56. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Than get Willem to focus on one thing
Focusing Effect
Willem can only
consciously pay
attention to one
thing at a time
Ego Depletion
Willem is exhausted
really quickly
56
57. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Make sure you win on that one thing
Analyze
Winner
when
number 1
Winner
when not
number 1
Position Targeting
Willem can only base
his comparisons "
on just a few
attributes
57
58. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
And chunk the other info for him
Chunking
Group information
into manageable
units
58
59. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
WheelofPersuasion.com
WheelofPersuasion.com
WheelofPersuasion.com
Or just leave it out
Less is more
Willem can’t deal
with more than 3-5
pieces of "
information
59
@BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
60. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Information Overload
And realize he is a rationalizing being
Post-decision
rationalization
Treat USP’s as
nothing more than
alibi’s
60
@BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
61. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
BTW: How good is your Willem?
61
How much is:
15 + 6
3 + 56
89 + 2
12 + 53
75 + 26
25 + 52
63 + 32
63 + 32
I Know! Calculations are hard work. But it’s nearly over. Come on, one more…
123 + 5
QUICK!
THINK ABOUT A
COLOR AND A
TOOL!
64. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
!!! It’s all about system 2 !!!
Reassure Maxima
Subliminal
reassurance
Use green
checkmarks "
(but not more than 3)
64
65. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Loss Aversion
When you switch now you will yearly save €38,22
Loss Aversion
We strongly prefer to
avoid losses over
acquiring gains
When you do not switch you will not yearly save €38,22
65
66. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Make her look good with her friends
Social Proof
Maxima is rather
sensitive to the
opinions of others!
Many went before you
“In
november
1.657
others
applied
for
a
loan
quote
at
MoneYou”
66
67. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Even for no obvious reason
Toe in the door
Maxima "
loves touching "
each other
67
73. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
T h e W h e e l o f P e r s u a s i o n
t h e a r t o f s e p a r a t i n g b r a i n s f r o m t h e i r m o n e y
73
77. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Digital Data
Persuasion Psychology
Conversion
Rate
Optimization
77
78. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Digital Data
Persuasion Psychology
Cerebral
Revenue
Optimization
CRO = Cerebral Revenue Optimization
78
79. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
Get to know that brain better than it knows itself!
Digital Data
Persuasion Psychology
Customer
Intelligence
79
89. @BartS | Bart@OnlineDialogue.com
WheelofPersuasion.com
OnlineDialogue.com
T h a n k y o u !
t h e a r t o f s e p a r a t i n g b r a i n s f r o m t h e i r m o n e y
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