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Presentation Emerce Conversion_Bart Schutz_April 11th 2019
The document discusses the importance of validation in organizations. It argues that organizations that have a culture of experimentation and validation are more likely to succeed, while those that do not engage in rigorous validation of decisions and initiatives are more likely to fail. The document provides examples of how to properly validate initiatives through techniques like A/B testing and emphasizes establishing a "culture of validation" to make better decisions. It also discusses establishing a "Center of Excellence" for validation. The overarching message is that validation of ideas, decisions and strategies is critical for organizational success.
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Presentation Emerce Conversion_Bart Schutz_April 11th 2019
- 1. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION IN EVERY ORGANIZATION (why you fail and others succeed)
- 2. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 3. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019lisa runnels via Pixabay WHAT HOW WHY
- 4. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION in every organization Why you fail and others succeed
- 5. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 6. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 7. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 GETTING THINGS DONE
- 8. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 DOING THE RIGHT THINGS
- 9. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 EXPERIMENTATION > VALIDATION > EFFECT
- 10. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATING BUSINESS DECISIONS
- 11. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION in every organization Why you fail and others succeed
- 12. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION in every organization Why you fail and others succeed
- 13. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CULTURE OF EXPERIMENTATION
- 14. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CULTURE OF VALIDATION
- 15. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 16. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 17. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 18. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 19. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 FALSE WINNERS ? A/B-test efforts trustworthiness check: https://ABTestGuide.com/FDR
- 20. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 21. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 22. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 23. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 TRICKED DATA ? SRM checks (and alerts for Google): https://ondi.me/srm
- 24. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 25. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 User Research DataAnalysis RCT (a/b-test) Meta Analysis Voiced & Visceral Neuro- & Biofeedback enriched user research Surveys, User Research, User Feedback Viewed & Verified Quasi CT, Cohort analyses. Signals from bandits & algorithms. Scientific RCTs, Competitor RCTs, Case-control studies (explorative web analytics), Panel studies. e-Vident Systematic review of RCT’s Validated Randomized Controlled Trial (ab-test)
- 26. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 HIERARCHY of VALIDATION => Download my slides: https://ondi.me/conversion19
- 27. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 28. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 29. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 30. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CRO ROI = Investment __________________ Quantity x Quality (# of validations) (€ per winner x % of winners)
- 31. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 32. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION EQUATION =>Slidedeck on Validation Equation: https://ondi.me/conversion19 => Bandwidth Calculation: https://ondi.me/bandwidth
- 33. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 34. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 HARD SKILLS DATA & PSYCHOLOGY
- 35. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 36. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CHANGING WINNERS ?
- 37. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 !!! SOFT SKILLS !!! PRIDE => ENABLERS
- 38. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 39. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 DEMOCRATIZE w/ QUANTITY & QUALITY
- 40. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CRO
- 41. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALID ATION
- 42. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 43. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 44. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 45. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 CoE
- 46. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION CENTRE of EXCELLENCE
- 47. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 48. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 49. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY
- 50. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 51. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 52. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 REGRET DRIVES CULTURE
- 53. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY Goals
- 54. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
- 55. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 OVERALL EVALUATION CRITERIUM
- 56. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Goals WHY
- 57. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Health Wealth Happiness
- 58. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Health Wealth Happiness Revenue Values Time BOTH COUNT!
- 59. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY = ETHICAL QUESTION
- 60. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHY Goals
- 61. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Goals WHY
- 62. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Goals WHY
- 63. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 Goals WHY
- 64. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 WHAT HOW WHY
- 65. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 VALIDATION in every organization Why you fail and others succeed
- 66. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 DOING THE RIGHT THINGS
- 67. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 THANK YOU
- 68. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 https://LinkedIn.com/in/BartSchutz Q&A VALIDATION IN EVERY ORGANIZATION
- 69. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 https://LinkedIn.com/in/BartSchutz Q&A VALIDATION IN EVERY ORGANIZATION
- 70. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019 https://LinkedIn.com/in/BartSchutz Q&A VALIDATION IN EVERY ORGANIZATION
- 71. Bart Schutz |Linkedin.com/in/bartschutz | Online Dialogue | NIP | TeamCROco | Emerce Conversion | April 11th, 2019
Editor's Notes
- #3 12 jaar, net klaar lagere school, afgesproken in zwembad Verliefd op Caroline, maar durf haar niet aan te spreken. Zij achter bosjes: zoenen? Tongezoenen?
- #4 Het zoenen zelf deed ik klopte niet, hoe ik het deed was klopte niet, en waarom ik het deed klopte niet / niet waarom zij het deed. Neem ik mezelf kwalijk dat ik geen controle had, het niet anders aangepakt had Nee, want menselijk gedrag is heel complex en wordt vooral beïnvloed door onbewuste processen en situationele factoren.
- #5 Terwijl dat voorkomen kan worden door vooraf te valideren / experimenteren.
- #6 De meeste bedrijfsbeslissingen maken we echter op basis van ‘bewust en logisch nadenken’. Als we dat doortesten, blijkt het merendeel geen waarde toe te voegen.
- #7 De meeste bedrijfsbeslissingen maken we echter op basis van ‘bewust en logisch nadenken’. Als we dat doortesten, blijkt het merendeel geen waarde toe te voegen.
- #8 Waar we de laatste jaren steeds beter in zijn geworden is in ‘efficientie’: “Getting things done” Maar we doen nog steeds voor het merendeel dingen die geen waarde toevoegen.
- #9 Waarom willen we een ‘culture of experimentation’? Om te zorgen dat we onze schaarse resources inzetten op zaken die wel waarde toevoegen: “DOING THE RIGHT THINGS”
- #10 Experimenteren (valideren) is de sleutel naar vooraf weten wat het effect gaat zijn. En dus vooraf schaarse resources optimal in kunnen plannen. Dat geldt zowel voor optimalisaties als innovaties. Daarom wil je een ‘culture of experimentation’…
- #11 Term CRO moeten we vanaf (zelfs Eisenberg’s), daarmee komen we niet tot ‘culture of experimentation’ “Wat” we doen is “het vooraf valideren van bedrijfsbeslissingen”.
- #12 Vandaar mijn title Wat tevens de missie is van Online Dialogue
- #13 Vandaar mijn title Wat tevens de missie is van Online Dialogue
- #14 Experimenteren (valideren) is de sleutel naar vooraf weten wat het effect gaat zijn. En dus vooraf schaarse resources optimal in kunnen plannen. Dat geldt zowel voor optimalisaties als innovaties. Daarom wil je een ‘culture of experimentation’…
- #15 Experimenteren (valideren) is de sleutel naar vooraf weten wat het effect gaat zijn. En dus vooraf schaarse resources optimal in kunnen plannen. Dat geldt zowel voor optimalisaties als innovaties. Daarom wil je een ‘culture of experimentation’…
- #16 Om te komen tot een culture of experimentation moet je op 3 gebieden je zaken op orde krijgen Wat je doet Hoe je het doet En waarom je het doet
- #17 Wat je doet, gaat over het Technisch vlak! Beetje zeurderig, maar ESSENTIEEL !!! Zonder, zal de directie zeggen dat je onzin verkoopt. En gelijk hebben.
- #18 Technisch vlak!
- #19 False-true calculator
- #20 False-true calculator
- #21 Technisch vlak!
- #22 SRM checks Interactie e.d. Sample Dilution https://www.webanalisten.nl/eerste-hulp-bij-sample-ratio-mismatch-in-je-experimenten
- #23 SRM checks Interactie e.d. Sample Dilution https://www.webanalisten.nl/eerste-hulp-bij-sample-ratio-mismatch-in-je-experimenten
- #24 SRM checks Interactie e.d. Sample Dilution https://www.webanalisten.nl/eerste-hulp-bij-sample-ratio-mismatch-in-je-experimenten
- #25 ???
- #26 False-true calculator
- #27 False-true calculator
- #29 Bedrijfs / organisatorisch valk
- #31 False-true calculator
- #33 False-true calculator
- #35 Hard skills: Data scientists & Behavioral Scientists (Changing winners?) Digital specialists: Visual designers, copywriters, UX-ers “mgrs.”
- #36 Fitbit voorbeeld
- #37 Fitbit voorbeeld Extrinsieke motivatoren: Kortingen, gratis extra’s, gamification. => Up-coming post!!! https://LinkedIn.com/in/bartschutz
- #38 Soft skills: PRIDE: Focuses on others failures, Overly critical => Realizes chances, overwhelming sense of their need to grow, Inspiring, compassionate and forgiving, accelerate others
- #40 False-true calculator
- #47 False-true calculator
- #49 Menselijk / existentialistisch vlak
- #51 False-true calculator
- #52 False-true calculator
- #53 False-true calculator
- #55 False-true calculator
- #56 False-true calculator
- #58 De uitdaging van onze soort is echter dat we het voor ons welzijn wel van ons bewustzijn moeten hebben! (om later op terug te grijpen in ‘one more thing’)
- #59 De uitdaging van onze soort is echter dat we het voor ons welzijn wel van ons bewustzijn moeten hebben! (om later op terug te grijpen in ‘one more thing’)
- #65 Pubersex anecdote Neem ik mezelf kwalijk dat ik geen controle meer had? Nee, want menselijk gedrag is heel complex en wordt vooral beïnvloed door onbewuste processen en situationele factoren.
- #66 Terwijl dat voorkomen kan worden door vooraf te valideren / experimenteren.
- #67 Waarom willen we een ‘culture of experimentation’? Om te zorgen dat we onze schaarse resources inzetten op zaken die wel waarde toevoegen: “DOING THE RIGHT THINGS”
- #68 Waarom willen we een ‘culture of experimentation’? Om te zorgen dat we onze schaarse resources inzetten op zaken die wel waarde toevoegen: “DOING THE RIGHT THINGS”