Online Dialogue Digital Analytics Congres 2019

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This document discusses how data and psychology can be combined in digital analytics. It introduces Anouk, a data analyst, and Roos, a psychologist, who together lead a company called Data & Psychology that uses both data and behavioral insights to optimize websites. The document then provides examples of how data collection and analysis can be combined with psychological understanding of human behavior to test hypotheses and improve user experiences and conversion rates on websites.

Data & Analytics

Digital Analytics
8 oktober 2019
Digital Analytics
8 oktober 2019

Data & Psychology
Unique combination between data en psychology

Unique combination between Anouk en Roos
Data & Psychology
ANOUK
Data analyst
ROOS
Psychologist

Conversion Rate Optimization
Digital growth / revenue Get to know our customers

Multidisciplinary teams
Strategic lead
Business & process
Developer
Building
Data researchers
Analysis
Psychologists
Persuasive frameworks
& copy
Designers
User experience
design

Impact analyse
Pages
Looptijd
(weken)
MDE %
Homepage 4 3.2%
Category page 3 4.5%
Product page 4 5.2%
Shopping cart 3 4.0%
Checkout - stap 1 3 3.6%
Checkout - stap 2 3 6.1%

Why data?
Listing
Product
Basket
Personal
TY
27%
19%
56%
96%
Conversion rate 3%
10%
40%

A little history of the brain
Earth Life Sexes Brain
Today
4.6
billion yrs
3.6
billion yrs
1.2
billion yrs
0.6
billion yrs
Big Bang
13.8
billion yrs

We have a dual processing brain
SYSTEM 1 SYSTEM 2

ConsciousSubconscious
Decision making
Certainty
Visual fluency
Cognitive fluency
Processing fluency
Availability heuristic
Confirmation bias
Social Proof
Law of distraction
Chunking
Attentional bias
Choice paradox
Ego depletion
Impact bias
Peak-end-rule
Forer effect
Gambler’s fallacy
Mental accounting
Ingroup bias

Behavioral insights
Hypothesis 1 Hypothesis 2
AB test AB test AB test AB test
We try to build a behavioral model

Behavioural insights
Test
Sub
hypothesis
Sub
hypothesis
Sub
hypothesis
Test
Test Test
Test Test
Test Test
Test Test
Test Test
Test Test
Test
Test
Test Test
Test
Test
Test
Test
Test
Test
Test
Test
Test
Test
Testing without behavioral model The added value of a behavioral model

Behavioral study
Where data and psychology are coming together

That’s not the user experience we want..

Want to know more?
WE ARE HIRING! ACADEMY
PSYCHOLOGY
roos.van.dam@onlinedialogue.com
DATA
anouk.erens@onlinedialogue.com

Sint Jacobsstraat 31, 3511 BL Utrecht +3130 4100 170
info@onlinedialogue.nl
+3130 4100 170

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原版定制【微信:41543339】【(BCU毕业证书)伯明翰城市大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Machine learning and optimization techniques for electrical drives.pptx

balafet

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一比一原版(CBU毕业证)卡普顿大学毕业证如何办理

ahzuo

CBU毕业证offer【微信95270640】《卡普顿大学毕业证书》《QQ微信95270640》学位证书电子版：在线制作卡普顿大学毕业证成绩单GPA修改（制作CBU毕业证成绩单CBU文凭证书样本）、卡普顿大学毕业证书与成绩单样本图片、《CBU学历证书学位证书》、卡普顿大学毕业证案例毕业证书制作軟體、在线制作加拿大硕士学历证书真实可查. 如果您是以下情况，我们都能竭诚为您解决实际问题：【公司采用定金+余款的付款流程，以最大化保障您的利益，让您放心无忧】 1、在校期间，因各种原因未能顺利毕业，拿不到官方毕业证+微信95270640 2、面对父母的压力，希望尽快拿到卡普顿大学卡普顿大学毕业证成绩单； 3、不清楚流程以及材料该如何准备卡普顿大学卡普顿大学毕业证成绩单； 4、回国时间很长，忘记办理； 5、回国马上就要找工作，办给用人单位看； 6、企事业单位必须要求办理的；面向美国乔治城大学毕业留学生提供以下服务: 【★卡普顿大学卡普顿大学毕业证成绩单毕业证、成绩单等全套材料，从防伪到印刷，从水印到钢印烫金，与学校100%相同】【★真实使馆认证（留学人员回国证明），使馆存档可通过大使馆查询确认】【★真实教育部认证，教育部存档，教育部留服网站可查】【★真实留信认证，留信网入库存档，可查卡普顿大学卡普顿大学毕业证成绩单】我们从事工作十余年的有着丰富经验的业务顾问，熟悉海外各国大学的学制及教育体系，并且以挂科生解决毕业材料不全问题为基础，为客户量身定制1对1方案，未能毕业的回国留学生成功搭建回国顺利发展所需的桥梁。我们一直努力以高品质的教育为起点，以诚信、专业、高效、创新作为一切的行动宗旨，始终把“诚信为主、质量为本、客户第一”作为我们全部工作的出发点和归宿点。同时为海内外留学生提供大学毕业证购买、补办成绩单及各类分数修改等服务；归国认证方面，提供《留信网入库》申请、《国外学历学位认证》申请以及真实学籍办理等服务，帮助众多莘莘学子实现了一个又一个梦想。专业服务，请勿犹豫联系我如果您真实毕业回国，对于学历认证无从下手，请联系我，我们免费帮您递交诚招代理：本公司诚聘当地代理人员，如果你有业余时间，或者你有同学朋友需要，有兴趣就请联系我你赢我赢，共创双赢你做代理，可以帮助卡普顿大学同学朋友你做代理，可以拯救卡普顿大学失足青年你做代理，可以挽救卡普顿大学一个个人才你做代理，你将是别人人生卡普顿大学的转折点你做代理，可以改变自己，改变他人，给他人和自己一个机会道银边山娃摸索着扯了扯灯绳小屋顿时一片刺眼的亮瞅瞅床头的诺基亚山娃苦笑着摇了摇头连他自己都感到奇怪居然又睡到上午点半掐指算算随父亲进城已一个多星期了山娃几乎天天起得这么迟在乡下老家暑假五点多山娃就醒来在爷爷奶奶嘁嘁喳喳的忙碌声中一骨碌爬起把牛驱到后龙山再从莲塘里采回一蛇皮袋湿漉漉的莲蓬也才点多点半早就吃过早餐玩耍去了山娃的家在闽西山区依山傍水山清水秀门前潺潺流淌的蜿蜒小溪一直都是山娃和小伙伴们盛试

Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx

AnirbanRoy608946

STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...

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一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理

g4dpvqap0

毕业原版【微信:41543339】【(爱大毕业证书)爱丁堡大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake

Walaa Eldin Moustafa

Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines. #SQL #Views #Privacy #Compliance #DataLake

Analysis insight about a Flyball dog competition team's performance

roli9797

My burning issue is homelessness K.C.M.O.

rwarrenll

The Building Blocks of QuestDB, a Time Series Database

javier ramirez

Talk Delivered at Valencia Codes Meetup 2024-06. Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds. It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.

Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...

John Andrews

SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation" Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults Description: Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project. Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas

做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样

axoqas

原版定制【Q微信:741003700】《(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书》【Q微信:741003700】成绩单、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【Q微信741003700】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信741003700】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

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Online Dialogue Digital Analytics Congres 2019

1. Digital Analytics 8 oktober 2019 Digital Analytics 8 oktober 2019

2. 25 %

3. 75 %

4. FAIL?

5. LEARN

6. Data & Psychology Unique combination between data en psychology

7. Unique combination between Anouk en Roos Data & Psychology ANOUK Data analyst ROOS Psychologist

8. “Validation in every organization”

9. Conversion Rate Optimization Digital growth / revenue Get to know our customers

10.

11. Team

12. Multidisciplinary teams Strategic lead Business & process Developer Building Data researchers Analysis Psychologists Persuasive frameworks & copy Designers User experience design

13. A/B-testing A B

14. So, data & psychology...

15.

16. Let’s start with data

17. Let’s start...

18. Most visited pages...

19. Referrers...

20. Landing pages...

21. Time of visits...

22. Flows...

23. Stop!

24. Impact analyse Pages Looptijd (weken) MDE % Homepage 4 3.2% Category page 3 4.5% Product page 4 5.2% Shopping cart 3 4.0% Checkout - stap 1 3 3.6% Checkout - stap 2 3 6.1%

25. Why data? Listing Product Basket Personal TY 27% 19% 56% 96% Conversion rate 3% 10% 40%

26. Heatmaps

27. Just ask!

28. Cool, data! Now what?

29.

30. Why psychology?

31. A little history of the brain Earth Life Sexes Brain Today 4.6 billion yrs 3.6 billion yrs 1.2 billion yrs 0.6 billion yrs Big Bang 13.8 billion yrs

32. We have a dual processing brain SYSTEM 1 SYSTEM 2

33. Knowing this makes companies successful

34. 17 x 24 = ?

35. 2 + 2 = ?

36. ConsciousSubconscious Decision making Certainty Visual fluency Cognitive fluency Processing fluency Availability heuristic Confirmation bias Social Proof Law of distraction Chunking Attentional bias Choice paradox Ego depletion Impact bias Peak-end-rule Forer effect Gambler’s fallacy Mental accounting Ingroup bias

37.

38. Behavioral insights Hypothesis 1 Hypothesis 2 AB test AB test AB test AB test We try to build a behavioral model

39. Behavioural insights Test Sub hypothesis Sub hypothesis Sub hypothesis Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Testing without behavioral model The added value of a behavioral model

40.

41. Behavioral study Where data and psychology are coming together

42.

43. That’s not the user experience we want..

44.

45. Automate everything!

46. Don’t do work you can automate!

47. Want to know more? WE ARE HIRING! ACADEMY PSYCHOLOGY roos.van.dam@onlinedialogue.com DATA anouk.erens@onlinedialogue.com

48. Sint Jacobsstraat 31, 3511 BL Utrecht +3130 4100 170 info@onlinedialogue.nl +3130 4100 170

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