This presentation was a refined version of the workshop Adam Archer and I led at Fluxible 2013.
Abstract:
Getting your design through implementation (in a form you might recognize!) can be a big challenge, especially in engineering-driven companies. In this presentation, we’ll cover some concrete approaches for advancing UX and increasing the chance that your good work will see the light of day. It starts by recognizing areas for change in your context, influencing change at different levels of your organization, and shaping how people make decisions and work together toward shared outcomes.
Join two practitioners from IBM, one from UX design and one from engineering, who have found ways to advance UX and have more fun on the job. This session is a mix of presentation and discussion on the following topic areas:
* Influencing the engineering team’s plans
* Taking a lean cross-functional approach to design
* Bringing UX activities into the larger team cadence
* Collaborating in both co-located and remote team contexts
This session will present opportunities to share your own challenges and solutions, and to learn from other audience participants.
Lessons from Labyrinth: Designing in the world of enterprise - UX Thursday To...Kimberley Peter
Designing in an enterprise is like a maze. Getting from idea to execution is often a crooked path full of obstacles. But having the right tools can help designers look past the deliverable and focus on the larger context. This presentation covers approaches for how to navigate through complex situations and adapt to change.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together with 13 student we broke down some of our favourite apps to their elementals and re-imagined them as physical machines. We examined aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we explored the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines helped us to uncover what a new design field of the future looks like.
Taught by Hannes Jentsch and Martin Jordan at University of Applied Sciences Potsdam, Germany in October 2014.
Teams Work How People Work (Kevin Hoffman et al. at Enterprise Experience 2019)Rosenfeld Media
Kevin Hoffman et al.: "Teams Work How People Work"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
I was invited to speak about Product Management as a career to students at my alma mater BITS-Pilani, Goa Campus.
This is a short snappy introduction to Product Management aimed at students.
I gave the same talk as a webinar on WeBind (webind.in).
A recording of the talk can be found here:
https://www.youtube.com/watch?v=xIsLd2pGo-k
My presentation focusing on building your best design team, and providing a framework for framing your team. As prepared exclusively for the Leading Design Conference in London.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
Lessons from Labyrinth: Designing in the world of enterprise - UX Thursday To...Kimberley Peter
Designing in an enterprise is like a maze. Getting from idea to execution is often a crooked path full of obstacles. But having the right tools can help designers look past the deliverable and focus on the larger context. This presentation covers approaches for how to navigate through complex situations and adapt to change.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together with 13 student we broke down some of our favourite apps to their elementals and re-imagined them as physical machines. We examined aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we explored the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines helped us to uncover what a new design field of the future looks like.
Taught by Hannes Jentsch and Martin Jordan at University of Applied Sciences Potsdam, Germany in October 2014.
Teams Work How People Work (Kevin Hoffman et al. at Enterprise Experience 2019)Rosenfeld Media
Kevin Hoffman et al.: "Teams Work How People Work"
Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA
http://www.enterpriseexperience.net
I was invited to speak about Product Management as a career to students at my alma mater BITS-Pilani, Goa Campus.
This is a short snappy introduction to Product Management aimed at students.
I gave the same talk as a webinar on WeBind (webind.in).
A recording of the talk can be found here:
https://www.youtube.com/watch?v=xIsLd2pGo-k
My presentation focusing on building your best design team, and providing a framework for framing your team. As prepared exclusively for the Leading Design Conference in London.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
We talked about the evolution and interpretation of Lean and/or Toyota Production System (TPS) and their relationship with Scrum. It is interesting how they complement each other. In one sense, it is interesting how Scrum is hardly more than a PDCA cycle. But on the other hand it really enhances the PDCA cycle in the spirit of teamwork and flow.
How Did I Get Here? A composite story of UX VP'sIan Swinson
The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.
This was originally presented at the MXConference in 2012.
The world of design is getting ever more complex. There are an increasing number of different specialists to involve in conceiving new products and services. With each specialism comes more potential challenges for working together. How do we continually evolve our abilities to collaborate?
Jason Mesut explores some of his own experience in different design roles, as an event organiser, as a father, as a leader and as a a manager to offer a frameowrk for collaboration based on 3 key engagement strategies, 6 key behavioral principles, and 6 key skills to practice to help you on your voyage to master the craft of collaboration.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
Lean Startup (for the Enterprise) WorkshopPaul Boos
This is a workshop I give for clients interested in applying Lean Start-up Methods internally. Mostly intro slides, then we dive into the validation board and I get them out of the office to do real work! I also have a set of useful tools as you expand what you do... The primary thing is show them and apply them immediately by working with them.
Why your product team should use User Story Mapping to link user research to ...John Murray
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
In this session, attendees will hear how to apply User Story Mapping to connect user research to user stories for Design Thinking and Agile Development and the experience our teams have with the method. Attendees will get a taste of going through running a simple user story mapping workshop so that they will feel comfortable taking the process back to their business.
Apps as Machines — at Hochschule DarmstadtMartin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together with 20 students we broke down some of our favourite apps to their elementals and re-imagined them as physical machines. We examined aspects of experience which can bring us closer to the services we use every day.
How? With a few short hands-on exercises, we explored the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines helped us to uncover what a new design field of the future looks like.
Taught by Hannes Jentsch and Martin Jordan at Hochschule Darmstadt, Germany in May 2016.
What your customers REALLY think: Incorporating usability testing into agilePhil Barrett
I did this talk for Agile Africa 2014
You can’t know whether your agile project is maximising is impact unless you gather customer feedback. But the feedback that comes to you is not always the full story.
This talk looks at why you should actively go an get user feedback with usability testing, and how to go about doing your first usability test.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
These are the slides for a design thinking overview I gave to newly-onboarded developers at IBM. This is part of a larger session kicking off a six-month project where attendees will deliver user research, a set of hills and a prototype to key stakeholders looking for solutions to real problems. I used the example of helping Austin housing authorities fix the affordable housing problem that faces low-income families.
Brick by Brick: Building Collaboration at The New York TimesAtlassian
The New York Times has undergone enormous digital changes in recent years, especially in the Real Estate section. With innovative uses of Confluence and JIRA, including by a distributed development team in India, Finland, Romania, and New York, the NYT Real Estate team has helped the newsroom and sales teams align around a common purpose, and built experiences which have significantly grown both audience and revenue. Come hear the NYT Real Estate team share their journey, and how Confluence has been instrumental in connecting teams, sharing insights and delighting their readers.
Matthew Shadbolt, Director of Real Estate Products, The New York Times
Katherine McMahan, Project Manager, Real Estate Products, The New York Times
How Companies can Effectively Work with Open Source CommunitiesAll Things Open
Joe Brockmeier
Manager with the Community Team (Open Source and Standards office) with Red Hat
All Things Open
October 26-27, 2016
Raleigh, North Carolina
IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Great all this new stuff, but how do I convince my management - Erwin DerksenITCamp
At conferences you hear great new things which you want to implement however … how do you get budget approval? And why does an external consultant get things approved more easily and an internal expert has a hard time achieving this? In this session Erwin will explain how and why. How do we close the gap between “business and technique” and how do I convince my management and CEO to approve my technical project? Please join Erwin when he shares his extensive experiences and thoughts as a sr. IT Architect. This session is not about technology but gives practical recommendations to be able to execute your technical stuff”.
Interface Design Concepts and Planning: 532 lecture 2Don Stanley
We talk about the importance to analyzing and studying interface design for a research prospective. Great/Effective Design starts with research. Think like a detective and anthropologist of your audiences and you plan your site. Once you are done with the planning, use Design CRAP to create interfaces that communicate and guide your viewers.
How Did I Get Here? A composite story of UX VP'sIan Swinson
The results of a research project exploring the emergence of the UX VP role with findings from interviews with a dozen UX executives from a variety of technology companies.
This was originally presented at the MXConference in 2012.
The world of design is getting ever more complex. There are an increasing number of different specialists to involve in conceiving new products and services. With each specialism comes more potential challenges for working together. How do we continually evolve our abilities to collaborate?
Jason Mesut explores some of his own experience in different design roles, as an event organiser, as a father, as a leader and as a a manager to offer a frameowrk for collaboration based on 3 key engagement strategies, 6 key behavioral principles, and 6 key skills to practice to help you on your voyage to master the craft of collaboration.
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
User Experience Design: The Past, The Present, The FutureCharbel Zeaiter
In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
Lean Startup (for the Enterprise) WorkshopPaul Boos
This is a workshop I give for clients interested in applying Lean Start-up Methods internally. Mostly intro slides, then we dive into the validation board and I get them out of the office to do real work! I also have a set of useful tools as you expand what you do... The primary thing is show them and apply them immediately by working with them.
Why your product team should use User Story Mapping to link user research to ...John Murray
How well do you think your product team takes what they learn from their users and puts it into the next iteration of the product? How well does your team come to a common understanding of what the next iteration of the product will look like and then build a product that reflects that common understanding?
These two problems — improving your product with user research and effective team collaboration — can both be solved with a design tool called User Story Mapping.
In this session, attendees will hear how to apply User Story Mapping to connect user research to user stories for Design Thinking and Agile Development and the experience our teams have with the method. Attendees will get a taste of going through running a simple user story mapping workshop so that they will feel comfortable taking the process back to their business.
Apps as Machines — at Hochschule DarmstadtMartin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together with 20 students we broke down some of our favourite apps to their elementals and re-imagined them as physical machines. We examined aspects of experience which can bring us closer to the services we use every day.
How? With a few short hands-on exercises, we explored the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines helped us to uncover what a new design field of the future looks like.
Taught by Hannes Jentsch and Martin Jordan at Hochschule Darmstadt, Germany in May 2016.
What your customers REALLY think: Incorporating usability testing into agilePhil Barrett
I did this talk for Agile Africa 2014
You can’t know whether your agile project is maximising is impact unless you gather customer feedback. But the feedback that comes to you is not always the full story.
This talk looks at why you should actively go an get user feedback with usability testing, and how to go about doing your first usability test.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
These are the slides for a design thinking overview I gave to newly-onboarded developers at IBM. This is part of a larger session kicking off a six-month project where attendees will deliver user research, a set of hills and a prototype to key stakeholders looking for solutions to real problems. I used the example of helping Austin housing authorities fix the affordable housing problem that faces low-income families.
Brick by Brick: Building Collaboration at The New York TimesAtlassian
The New York Times has undergone enormous digital changes in recent years, especially in the Real Estate section. With innovative uses of Confluence and JIRA, including by a distributed development team in India, Finland, Romania, and New York, the NYT Real Estate team has helped the newsroom and sales teams align around a common purpose, and built experiences which have significantly grown both audience and revenue. Come hear the NYT Real Estate team share their journey, and how Confluence has been instrumental in connecting teams, sharing insights and delighting their readers.
Matthew Shadbolt, Director of Real Estate Products, The New York Times
Katherine McMahan, Project Manager, Real Estate Products, The New York Times
How Companies can Effectively Work with Open Source CommunitiesAll Things Open
Joe Brockmeier
Manager with the Community Team (Open Source and Standards office) with Red Hat
All Things Open
October 26-27, 2016
Raleigh, North Carolina
IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.
Slides from the presentation I gave on Agile Experience Design. Look at the first slide. Someone delivered that. Someone signed it off. Someone had to use it. And they cried. It needn't be like that. This is how to make delightfully designed software faster. Test, learn, fail fast, succeed at speed.
Great all this new stuff, but how do I convince my management - Erwin DerksenITCamp
At conferences you hear great new things which you want to implement however … how do you get budget approval? And why does an external consultant get things approved more easily and an internal expert has a hard time achieving this? In this session Erwin will explain how and why. How do we close the gap between “business and technique” and how do I convince my management and CEO to approve my technical project? Please join Erwin when he shares his extensive experiences and thoughts as a sr. IT Architect. This session is not about technology but gives practical recommendations to be able to execute your technical stuff”.
Interface Design Concepts and Planning: 532 lecture 2Don Stanley
We talk about the importance to analyzing and studying interface design for a research prospective. Great/Effective Design starts with research. Think like a detective and anthropologist of your audiences and you plan your site. Once you are done with the planning, use Design CRAP to create interfaces that communicate and guide your viewers.
Product owners how to get your development team to love you (product camp, 3...Ron Lichty
Presented to Silicon Valley Product Camp '15:
Product managers and product owners can engage and motivate their teams to delight customers - or they can distract and dishearten their teams. Ron Lichty has been a product manager and VP leading both development organizations and product teams. As a development leader, he regards product managers who "get it" as key partners. Here are 16 ways to engage and motivate product teams - and together delight customers!
How to get your agile development team to love you (product camp, 3.14)Ron Lichty
Product managers and product owners can engage and motivate their teams to delight customers - or they can distract and dishearten their teams. Ron Lichty has been a product manager and VP in among leading development organizations and teams. As a development leader, he regards product managers who "get it" as key partners in delivering great work. This Product Camp talk delivers 15 ways to engage and motivate teams - so you can, together, delight customers.
Closing the feedback loop with a little help from your friendsJackson Fox
Integrating customer feedback into an agile process is a challenge. Iterations are short, and finding time for research, design & development means making sacrifices. In this session we’ll talk about finding organizational allies who can become collaborators in customer feedback tasks, getting effective & timely results, & potential pitfalls. Enlisting your organization in these efforts builds a customer-centric culture and provides the team with critical input. Examples will be drawn from our experience at Viget Labs re-designing the international web presence of a global hotel chain.
By Thoughtworks | Reviving the art of software design with Andy Marks and Pam...IngridBuenaventura
Reviving the art of software design
The art of software design is facing a slow and painful death. Our mental muscles needed to produce high quality code with good software design are atrophying through the lack of deliberate practice, time, and less people in the tech industry who value software design skills. It's time to get these muscles back into the mental gym!
In this talk we will explore ways to build and maintain software design skills, suggest tools and exercises to help develop this capability, and provide contrasting answers to the question of where these skills are best applied.
Speakers: Andy Marks and Pam Rucinque, Consultants at Thoughtworks
Andy, originally an itinerant teacher of programming at university, has been writing code professionally since 1996 in Melbourne, Brisbane, San Francisco, Leeds and Singapore. He joined Thoughtworks as a technical lead in 2002, and has deep experience in agile development - becoming one of those dreary functional programming evangelists you dread speaking to at parties. Andy is a frequent speaker at conferences in Australia as well as user groups in Melbourne, even though he does not understand monads… not even a little bit.
Pam is a technologist that has focused most of her career on the development of web-based software. As a consultant she has worked with many teams of different shapes and sizes in a wide range of technologies and architectures. Her main interest is in the intersection between people, systems and technology. When working on any organisation, her biggest effort goes into keeping business and tech teams aligned - it saves a lot of time and effort.
Presentation to Lonetree PMI Roundtable on August 27, 2008.
Abstract:
According to the Wall Street Journal agile development has "crossed the chasm." Why then are there still strong pockets of intense resistance to agile? This presentation takes a look at some of the most common misconceptions about agile development. It exposes the truth behind the myths and backs up many of the points with actual industry data. In the process, a basic business case for agility is created. The goal of this session is for all participants to leave with the knowledge necessary to answer the question "Why Agile?" In addition, participants will gain a deeper understanding of the realities of agile development and how it can help organizations.
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.
Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...Martin Karlowitsch
Presentation held at Directions EMEA 2017 in Madrid.
Been on the market for decades? Living from upfront license revenues and services that you sell alongside? Think of developing a SaaS product, but not sure where to start? Think of building a vertical Microsoft Dynamics 365 SaaS app/product? Come and join me, and I will share my experiences with you from building www.just-plan-it.com on Azure and integrate it with Dynamics 365. I will provide real life experiences, share tips and tricks, books to read and tools to use on that journey. My purpose is encouraging you to go the SaaS development route as you as an incumbent have a huge advantage over funding series driven start-ups: you know your market and have you a sustained cash flow to finance growth. In essence, I will cover the following questions:
1) How to identify and validate market demand?
2) What the heck is an MVP (minimum viable product) and how can it help?
3) How can I easily start the inbound lead generation journey?
4) How to organize development to stay at the “pulse of the market”?
5) How to measure and manage initial success?
6) Why is user onboarding so crucial and difficult?
7) How to prepare for scale?
Impact Mapping: Making an Impact over Shipping SoftwareEm Campbell-Pretty
Are you lost in a sea of business requirements? Are you struggling to articulate the business value of your technology project? Do your user stories lack context? Is there a lack of alignment between your delivery teams and business stakeholders? If you answered yes to one or more of these questions then this session is for you!
Impact Mapping is a facilitation technique that brings technologists and senior stakeholders together meaningfully to explore options. It exposes assumptions and helps shape a path from “We want everything” to “We want to to make these impacts in this order” avoiding the trap of solutions looking for problems.
This session provides an overview of how to create an Impact Map, share some real world examples of how impact mapping has helped support the delivery of software products and even provide an opportunity for you to start using the tool!
Presented at Agile Australia 2014.
You can access a video of the presentation at: http://bit.ly/ImpactMapping_InfoQ
Impact Mapping:Making an Impact over Shipping SoftwareContext Matters
Presentation by Em Campbell-Pretty at Agile Australia 2014.
Are you lost in a sea of business requirements? Are you struggling to articulate the business value of your technology project? Do your user stories lack context? Is there a lack of alignment between your delivery teams and business stakeholders? If you answered yes to one or more of these questions then this session is for you!
Impact Mapping is a facilitation technique that brings technologists and senior stakeholders together meaningfully to explore options. It exposes assumptions and helps shape a path from “We want everything” to “We want to to make these impacts in this order” avoiding the trap of solutions looking for problems.
This session provides an overview of how to create an Impact Map, share some real world examples of how impact mapping has helped support the delivery of software products.
Building Data Teams:data scientists, engineers, and product managers working together to create innovative data products by Anu Tewary Director Of Product Management at Intuit.
Similar to Advancing UX in Your Organization (TorCHI Talk - December 12, 2013) (20)
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.