How User Experience Designers
Take Hugely Complicated Systems
and Make Them Less Complicated
For The People That The
Organization Serves.
Starring James Schmittler & Tim Leisio
01.14.16
UX Simplification & Strategy
Starring James Schmittler & Tim Leisio
01.14.16
Tim Leisio
User Experience Architect
Twitter & Medium: @timleisio
Linkedin: linkedin.com/in/timleisio
James Schmittler
User Experience Team Lead
Twitter: @jamesschmittler
LinkedIn: linkedin.com/jamesschmittler
Who are we?
Write this down, there might be a test later.
James & Tim
Experts...probably.
● Bit of experience
● Lots of ideas
● A presentation
Legal UX
We stole all the whiteboards.
● 50+ people
● 40+ projects
● Design, IA, Research, CSS, Accessibility, etc...
Thomson Reuters
“The Answer Company”
● Lots of segments
● Billions (with a B) in revenue
● Many employees
● Global
● Eagan is the largest
Where are we headed?
I’m think a beach somewhere. Is Minnesota always this cold?
Company Shift
Design thinking company
Planning the Future
*Maniacal Laugh!*
Cross UX Team Collaboration
Lean on me...when you need a wireframe.
Cross Company Awareness
People know me. I’m...kind of a big deal.
How are we changing who we are?
pain (n) 1. physical suffering or discomfort caused by illness or injury 2. careful effort; great care or trouble.
Level Up
Real mature.
http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1-maturity-models.php
Level Up
Real mature.
http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1-maturity-models.php
25%50%25%
3 Years Ago...
So, what’d we actually make?
2 Years Ago...
Can I haz juice box too?
1 Year Ago...
We need more coffee.
Why is all of this important?
So we’ve grown up. Good for us. Why do you care?
Context
The environment and situation people are experiencing.
● Growing team
● Large enterprise company
● UX only one of many voices
● Takes time to build relationships
● Change is slow
Context
The environment and situation people are experiencing.
● Growing team
● Large enterprise company
● UX only one of many voices
● Takes time to build relationships
● Slow to change
● We have complex products
● Ever growing scope
Context
The environment and situation people are experiencing.
● Growing team
● Large enterprise company
● UX only one of many voices
● Takes time to build relationships
● Slow to change
● We have complex products
● Ever growing (potential for) scope
What happens if we lose control of scope?
The first step is admitting you have a problem.
It Doesn’t Fit
You can try all day lady, but that couch isn’t going in that car.
Why is it so damn hard to maintain
scope?Go home scope, you’re drunk...
Mind Your Surroundings
Or fall through the ice like a ninja.
Short on UX Knowledge
Can you make it a blue button!?
Attitude Bias Evidence
We build what they say they want.
https://www.nngroup.com/articles/which-ux-research-methods/
People for Research
Or just empty seats?
Funding the Unknown
Not quite as epic as exploring strange new worlds.
Role Ratio Disparities
When you have 1:100 ux-to-not ux skill sets on your product team.
Focus on Features
I heard the abominable market wants a spoon.
Fear of Damaging Relationships
No. And here’s why...
Dogma of “The” Technology
When competition isn’t good.
Reliance on 3rd Party
The world changes. Change with it.
UX Debt
I thought there was only technical debt...
http://nform.com/blog/2013/05/user-experience-debt/
Are We Done Yet?
Not at all, but OK.
What do we know about scope?
Well, how about an example.
We’ve Been There
Wireframe hell!
Taking a Risk
Jump now, worry about landing later.
Organizing the Chaos
What the hell are we trying to build here anyway?
Presenting Our Ideas
Have at you!
Coming to an Agreement
No one sleeps until we figure this out.
Aftermath
Blue skies and happy faces next 100 miles.
Customer Partnerships
Everyone being super friendly.
Better Product
Just in time for Spring too!
Better Product
Oh, you meant Spring in Minnesota...
Why We Think Less Scope = More Hope
DOWN WITH SCOPE! UP WITH HOPE!
● Sustainability
● Growth
● Market understanding
● User research
How do YOU advocate for simplicity?
Can you make it simple. Like 3 a step process?
Find the Core
Cut the crap, strengthen the core
Seed Possibility
And maybe prototype it...
Collaborate
Milk could make a Dark Side parody...
How to handle chaos & prepare for the
future?Scout Motto: Be Prepared
Do Things That Make You Better
Treat Yo’Self
Build Trust
How to influence friends and eliminate enemies.
Be A Part of the Project Team
Cowabunga!
Increase Your Skillset
Change is good. Sometimes you’re an alien, sometimes you’re a pop star.
Be Strategic Without Being Asked
Still waiting for that invitation?
Be Vocal
For example...
Follow Through
Even the best laid plans have flaws.
Learn From Mistakes
Obviously, you wouldn’t design the same flaw twice...obviously...obviously…
Questions?
Besides “Who shot first?”

January 2016 Event: UX Strategy & Simplification