Twitter Marketing Formula

1. Twitter
Your
formula

2. Before beginning your Twitter marketing campaign,
determine your mission and vision for this social
network.

3. Know your customer
Think about who your customers are and why they are using
Twitter to connect and engage with business.
Give your clients a way to virtually connect with you daily
by posting short, well-crafted tweets that share your mission
and vision.

4. Translate
your Brand
Translate the brand you have built offline to your online
presence. Ask yourself these questions:
1. What is the purpose and brand you are trying to build?
2. How will my content extend the mission and vision of my
brand.

5. Hashtags are a great way to get your message in front a
large audience. Begin your hashtag research by spying on
your competition to determine what hashtags they are
using.
Check out Hashtags.org or Twubs to see how often those
hashtags are being used and by whom.

6. Connect with Industry leaders
Use Twitter tools such as Advanced Search to search out
industry leaders based on specific keywords, phrases, dates,
location and language.

7. Use Twitter Lists
After you have searched out those industry leaders, add them
to a Twitter list. These lists allow you to categorize those
people into targeted lists.
Twitter lists will allow you to easily keep up with those you
would like to build relationships with. You can do this by
replying to tweets and visiting and commenting on their blog
posts.

8. Set up Twitter Search Alert
One way to monitor your brand building efforts is through
Advanced Twitter Search. You can also try Google Alerts or
Tweetbeep

9. Integrate
Twitter
Use differnent brand building tools but make sure they are all
integrated. For instance, you can add a link to your email
signature or add an icon to your website or blog.

10. Track and Measure
your results
Stay on top of what is and isn't working by tracking and
measuring your results.