How to establish a social media strategy. How to use facebook and twitter to your advantage Free tools to automate your campaign. Useful tips for better reach

1. Social media strategy and growth
hacking

2. (You should be able to answer the following questions)
What are they looking for?
Which platform?
What editorial strategy?
Define your audience

3. 1. What is a success
2. KPI
3. Efficiency of your campaign
Define your goals

4. Définir ses Objectif

5. Free tools
1. IFTTT
2. Buffer

6. Put the internet to work for YOU

11. Twitter

12. Increase Twitter #followers

13. Twitter follower competitors

14. Twitter influencers
“The true power of Twitter is not to reach
your own followers, but to reach the
followers of influencers in your market.”*
* "La vraie puissance de Twitter n’est pas d’atteindre vos propres followers, mais d’atteindre
les follower d’influenceurs dans votre marché."

15. How to reach influencers?
- @Mention
- RT // Share
- Guest post
- Answer a problem that they might have
- Write about about their tweet

16. Twitter list
- Organise your followers
- Engage with them
- IFTTT

17. Twitter list

18. Trending topic

19. Trending topic

20. Trending topic

21. Trending topic

22. Twitter cards

23. Twitter cards

24. Twitter cards
Maximum visibility

25. Facebook

26. Facebook video
When sharing Youtube link
When sharing video on FB

27. Facebook group

28. Facebook power editor
www.facebook.com/ads/manage/powereditor

29. Facebook power editor