This document provides tips for using social media to attract customers. It begins by outlining the core demographics of major social media platforms like Facebook, LinkedIn, Twitter, Pinterest and Instagram. It then moves to the next steps of tracking audiences across these channels using analytics from each platform. The final section discusses promotional tactics on social media like polls, contests and paid ads to interact with followers.

1. Top 3 tips to attract customers with
social media

2. The big 5 in Social Media

3. Step One
Demographics and Audience Profiles

4. Women in the U.S. are more likely to
use Facebook than men by about 10
percentage points.
http://www.businessinsider.com/2014
-social-media-demographics-update-
2014-9#ixzz3OfZFgS9s

5. LinkedIn's core demographic are those
aged between 30 and 49, i.e. those in the
prime of their career-rising years.
http://www.businessinsider.com/2014-
social-media-demographics-update-2014-
9#ixzz3OfZfdKHe

6. 22% of men use Twitter,
while only 15% of women do.
http://www.businessinsider
.com/2014-social-media-
demographics-update-2014-
9#ixzz3OfaB3bhg

7. According to RJMetrics’ analysis
80 percent of Pinterest users are
female. Beyond this, more than
90 percent of all pins are
created/shared by women. There
are apparently “15x more pins by
women than by men” on the site.

8. U.S. teens now describe Instagram as "most important," while
Facebook and Twitter lost ground on this measure, according
to Piper Jaffray's twice yearly teen survey.
http://www.businessinsider.com/2014-social-media-
demographics-update-2014-9#ixzz3OfaQcSzL

9. Research Tools

10. Google Analytics
Group your audience by
age
gender
location
device

11. Google Forms or Survey Monkey to
collect targeted data not available in
Google Analytics.
News Reports on PEW Internet
For topics and trends in your industry
- Buzzsumo

12. Step Two
Tracking
Analytics

13. Facebook Analytics
Fans Reached, Fan Impressions,
Likes, Hashtags, Comments, Shares,
Photo Likes, Photo Shares, Video Play,
Links Clicked, and Positive Feedback

14. Twitter
Analytics
Hashtag tracks, retweets, favorites, followers,
replies, and mentions

15. Pinterest
Analytics
Likes, repins, clicks per pin, and followers

16. Instagram
Analytics
hashtags tracked, followers, likes, and
shares

17. Analytical
Tools
Custom tracking
URLs in Google
Analytics
Bit.ly URL tracking
Facebook, Twitter,
and reddit in-house
analytical tools

18. Tactics
Promotional

19. Interactive Polls
Ask followers
questions
Hold contests
Discounts, Deals,
Incentives
Link to guest
posts
Use hashtags
Post entertaining photos/videos
Inspiring quotes, images,
ideas
Pay for
targeted
ads

20. KAD Lagniappe
www.kadlagniappesocial.com