Poor data inhibits sales productivity:25% of a field sales rep’s selling time is wasted with incorrect data30% of sales rep’s overall time is spent on research30%+ of contact records in a database become inaccurate in a year Good data is tied to bottom line (sales) results:High quality data correlates to 39% more closes & 66% more revenueGood data is tied to marketing results:A highly-targeted list produces much better conversion results; larger lists drawn from better-quality data yield higher absolute numbers of conversions