4 Ways to Generate Leads on LinkedIn for Accountancy Firms
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Lead generation through social media marketing is easier than you think.
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4 Ways to Generate Leads on LinkedIn for Accountancy Firms
- 1. www.marketscan.co.uk 4 ways to generate leads on LinkedIn for accountancy firms Lead generation through social media marketing is easier than you think.
- 2. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine For effective direct mail and email marketing campaigns, there’s no substitute to buying data lists from a reputable data supplier.
- 3. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine There’s no better way to gain access to a large number of decision-makers who could be interested in your products than a data-led campaign.
- 4. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine That said, increasing numbers of partners in accountancy firms are promoting themselves on LinkedIn in parallel with their data-led marketing. Although you can’t access large numbers of people effectively on LinkedIn, you can individually engage highly targeted prospects.
- 5. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine That said, increasing numbers of partners in accountancy firms are promoting themselves on LinkedIn in parallel with their data-led marketing. Although you can’t access large numbers of people effectively on LinkedIn, you can individually engage highly targeted prospects. This is especially worthwhile with connections who are nearly ready to buy - and perhaps need a little more encouragement!
- 6. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Whatever you think of social media marketing, it’s a phenomenon that can’t be ignored. In the professional world, LinkedIn is a tool that can really help grow your business. According to The Accountant’s Guide to LinkedIn:
- 7. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine It has 6 million UK members
- 8. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Almost 50%of accountant members are using it to network and join groups. 35%are generating new business.
- 9. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine So how can you use LinkedIn for lead generation?
- 10. www.marketscan.co.uk Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Join LinkedIn groups Tip 1 - Join LinkedIn groups This may not seem like a direct lead generation activity, but the connections you make by adding value in group discussions can turn into new customers.
- 11. www.marketscan.co.uk Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Join LinkedIn groups Tip 1 - Join LinkedIn groups This may not seem like a direct lead generation activity, but the connections you make by adding value in group discussions can turn into new customers. The best way to use groups for lead generation is not by joining the ones linked to accountancy - which is where other accountants hang out - but by joining groups in the sectors you’d like to win new business in.
- 12. www.marketscan.co.uk Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Join LinkedIn groups Get more ideas here: How accountants can use LinkedIn groups
- 13. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Tip 2 - Create your own LinkedIn groups Start a group on a specific topic and add valuable content. In the long-term you will: Meet members who you would not have had contact with otherwise Raise your profile Be seen as a good source of helpful information
- 14. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Make your group stand out by following this advice: How to build a thriving LinkedIn group.
- 15. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups Tip 3 - Develop your LinkedIn company page This is a great, free way to raise the profile of your accountancy firm. More and more people now look for information and ask questions on social media sites first; unlike the early days of the internet when websites were the sole source of information. You can:
- 16. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups List your services and link testimonials and case studies to them Have your happy customers follow you and recommend your services Let other LinkedIn users find you through services searches Share important news and updates
- 17. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups Get tips on making yours the best it can be: 10 Steps to Create a LinkedIn Company Page.
- 18. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups Tip 4 - Get into a daily LinkedIn routine LinkedIn’s research revealed that the optimum time to spend on it is nine minutes per day, which is a lot less time than it takes to go to face-to-face networking meetings. Get the most from your nine minutes by:
- 19. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups Looking at who’s viewed your profile and connecting with the people who look interesting Posting a status update on your company page Joining an active discussion in one of the groups you’re in Adding new content to a group you’ve started
- 20. www.marketscan.co.uk Get into a daily LinkedIn routine Develop your LinkedIn company page Create your own LinkedIn groups Join LinkedIn groups Time’s up! But by sticking to this routine. You should start to see the leads flooding in from LinkedIn.
- 21. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Takeaways So, just to reiterate - the best way to get LinkedIn generating leads for your accountancy firm is to: Join groups and get involved with discussions to show prospects how you can add value
- 22. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Takeaways So, just to reiterate - the best way to get LinkedIn generating leads for your accountancy firm is to: Create your own groups to raise your profile and awareness of the issues you want to discuss
- 23. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Takeaways So, just to reiterate - the best way to get LinkedIn generating leads for your accountancy firm is to: Get your company page updated and keep it that way so when prospects find it they are suitably impressed
- 24. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Takeaways So, just to reiterate - the best way to get LinkedIn generating leads for your accountancy firm is to: Develop a short daily LinkedIn habit and it won’t become a chore
- 25. www.marketscan.co.uk Develop your LinkedIn company page Get into a daily LinkedIn routine Create your own LinkedIn groups Join LinkedIn groups Takeaways So, just to reiterate - the best way to get LinkedIn generating leads for your accountancy firm is to: Don’t forget that LinkedIn engagement is no substitute for email marketing and direct mail; nothing is as effective in generating awareness of your business as good quality data teamed with an effective marketing campaign
- 26. www.marketscan.co.uk Join LinkedIn groups Create your own LinkedIn groups Develop your LinkedIn company page Get into a daily LinkedIn routine Get more marketing advice in our eGuide: The 7 habits of highly successful digital marketers. Download Now!