1. Your killer Elevator Pitch
Or
60 seconds to change the
perception of your business
2. In this presentation we will explore:
The traditional focus of a 60 second slot
How to re-evaluate the way you describe your
business in a limited time frame
How to get people’s attention by talking about
results first and solutions later
Getting better referrals
3. The traditional focus of a 60 second slot
Typically includes some or all of the following:
Tells us about your business, products and services
Perhaps gives a brief example of some work you have
done for a customer
Tells us why you are different or better than your
competitors?
Tells us the type of business you would like to be
referred to and the points of contact you are looking for
4. What do you want your business to do?
Know your mission statement
Do you have a mission statement?
What are your goals for your business?
Re-evaluating the way you describe
your business in a limited time frame
5. Re-evaluating the way you describe
your business in a limited time frame
• What problem does the prospect have?
• What services do they needPain
• This is your solution, what you sell or
the services that you provideAspirin
• This is what’s left after you leave the
building. Hopefully a satisfied customer.Legacy
6. Re-evaluating the way you describe
your business in a limited time frame
Typically we spend too much time talking about the
Aspirin
Focus on the Pain and the Legacy and you will get
people’s attention
Have a story to tell and build a story library
7. Re-evaluating the way you describe
your business in a limited time frame
Instead of “what we do is…….”, try “how we help our customers
is….”
Find the interesting stuff (remember the stories!)
Talk about what makes your business unique:
People
Innovation
Anecdotes
Testimonials
8. Getting better referrals
Use a story to pin-point the people you want to be
referred to
Educate the other members of the group to spot the
pain points that you can help with
Remember always that most of the time you are not
selling to the people in this room
Make sure the other businesses in the room know
how best to recommend your products or services
