The 3 Cs• Customer – As an employee, your customer is your employer – As a business, your customer is the person (group) that pays you for your product or service.
The 3 Cs• Company – What is your competitive advantage? – What sets you apart from others? Is it your passion, your talent, your experience, or something else?
The 3 Cs• Competitors – Who is your competition? • Job seekers – who else is applying to the jobs you are seeking? • Businesses – What other companies are offering similar products and services?
The 4 Ps• Product (or service) – Employee: Your “product” is the skills and talents you provide for your employer to help them achieve their company mission. For example, as a web designer, you help the company communicate its vision to the public in an appealing manner. – Remember that items like “10 years of experience” are not skills or talents • They can demonstrate credibility, skills and talent, but do not in themselves present value for an employer. • Clear communication with the employer will help define your role and their expectations.
The 4 Ps• Product (or service) – Business: Your “product” is the benefit you sell to your customers. For example, as a massage therapist, you provide relaxation and physical healing. – Remember that the massage itself is not necessarily the benefit – if it does not provide what the customer is looking for, they may be disappointed. • A patient rehabilitating from an injury will likely seek a different benefit than someone looking for relaxation. • Make sure you communicate with the customer to recognize what they need.
The 4 Ps• Place – Employee: Where will you work? Is work from home an option? Will travel be required? – Business: How will you distribute your products and services? • Bricks and mortar store? • Online distribution?
The 4 Ps• Price – Employee: What is the wage/salary you expect for your skills and talents? What benefits will you require? • Salary.com, Monster, the Bureau for Labor Statistics, and other job sites are useful sources to identify what a fair wage may be. – Business: What price will you charge for your product/services? How does this compare to your competitors?
The 4 Ps• Promotion – Employee: How will you market yourself to prospective employers? • Personal Website • Networking • Job Applications (both in person and online) – Business: How will you advertise your products and services so that your customers will make a buying decision in your favor?